{"id":30405,"date":"2019-07-31T17:03:33","date_gmt":"2019-07-31T16:03:33","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?page_id=30405"},"modified":"2025-10-16T13:42:01","modified_gmt":"2025-10-16T11:42:01","slug":"web-seminars","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/en\/web-seminars\/","title":{"rendered":"WEBINARS"},"content":{"rendered":"

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eye square Web-Seminar Archive<\/span><\/h1>\n

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Have you missed a web-seminar session? No problem! You can find all recordings below.<\/p>\n

Are you looking for a different topic? Or do you have questions about our products, studies or web-seminars? Contact us!<\/a><\/p>\n

[\/vc_column_text][vc_empty_space height=”25″]Learn about our events & web-seminars<\/a>[vc_empty_space height=”10″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” background_color=”#ffffff”][vc_column offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”50″][vc_column_text css=”.vc_custom_1594727482543{border-bottom-width: 2px !important;border-bottom-color: #00b4ff !important;border-bottom-style: solid !important;}”]<\/p>\n

Upcoming web-seminars<\/strong><\/h2>\n

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We are currently planning new web-seminars for you. Stay up to date!<\/span><\/p>\n

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Webinar Series “Neo Normality”<\/strong><\/h4>\n

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\u200b\u200b\u200b\u200bWe are excited to invite you to our new webinar series with various speakers and formats continuing through May and June 2020. We assume that about half of the changes we have seen might endure the resurgence from the crisis, with some 20% of people adopting radical new outlooks and ways of business and consumption. Let\u2019s explore these changes and possible scenarios together in the coming weeks. To make neo normality a better normality for us all.<\/p>\n

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In our upcoming series of webinars, seminars, and interviews, we will introduce you to leading research experts from various fields, ranging from market researchers to university scholars, to discuss what they see as the most prevalent trends in terms of media, user and human experience in the times of NEO NORMALITY.<\/p>\n

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Please sign up for our webinar series <\/strong><\/h4>\n

“Neo Normality”<\/strong><\/h4>\n

[\/vc_column_text][vc_column_text][activecampaign form=1][\/vc_column_text][vc_empty_space height=”10″][vc_column_text]By clicking on submit, you consent to eye square processing your data (Privacy Policy)<\/a>.[\/vc_column_text][vc_empty_space height=”40″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” background_color=”#ffffff”][vc_column][vc_empty_space height=”30″][vc_column_text css=”.vc_custom_1648838935969{border-bottom-width: 2px !important;border-bottom-color: #00b4ff !important;border-bottom-style: solid !important;}”]<\/p>\n

Recordings of past web-seminars<\/strong><\/span><\/h2>\n

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Collaborative, Fast, Unique \u2013 How the Sandbox Brings UX Research to Another Level<\/h4>\n

In this webinar, our experts presented our eye square Sandbox and showed how this innovation takes UX research to a whole new level.<\/p>\n

Missed the webinar? Watch it in full length here.<\/p>\n

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Real Eye Tracking vs Predictive Eye Tracking<\/h4>\n

In this webinar, our eye square experts Michael Schie\u00dfl and Julia Nitschke explain how UX research works in agile environments. Join this webinar to learn whether AI support can increase the efficiency of UX testing!<\/p>\n

Missed the webinar? Watch it in full here.<\/p>\n

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Eye tracking with a Smartphone \u2013 Everything you need to know<\/h4>\n

In this webinar, our eye square expert presented everything you need to know about performing eye tracking with just the selfie camera of a smartphone.<\/p>\n

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Missed the webinar? Watch it in full length here.<\/p>\n

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Enter the Sandbox \u2013 Elevate Your Research with Tailored Digital Experience<\/h4>\n

In this webinar, our eye square expert Roman Burkart presented our latest eye square innovation \u201cSandbox\u201d. The innovation helps you to create realistic and customizable test environments that reflect today’s digital touchpoints.<\/p>\n

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Missed the webinar? Watch it in full length here.<\/p>\n

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Mastering Human Attention in Research<\/h4>\n

In his webinar, Philipp explained in detail how attention and behavioral sciences work together. He shared his knowledge and that of eye square, which was created after conducting attention research in key areas such as media, UX, shopper and automotive.<\/p>\n

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Missed the webinar? Watch it in full length here.<\/p>\n

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INTO THE WILD<\/h4>\n

In the \u201cImproving digital advertising through attention measurement\u201d webinar, our eye square experts Stefan Sch\u00f6nherr and Marvin Vogt presented our leading study, \u201cInto the Wild\u201d. The study, which has already been successfully presented several times, examines the use and influence of advertising and shows that TV advertising is still relevant in today’s media landscape.<\/p>\n

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Missed the webinar? Watch it in full length here.<\/p>\n

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SOCIAL MEDIA DRIVES SALES<\/h4>\n

In this webinar, our eye square expert Dr. Matthias Rothensee dove deeper into three of our latest social media studies and presented the significant effects of social media ads on customer buying behavior.<\/p>\n

Watch the full webinar recording here and learn more about the reasons for these successes.<\/p>\n

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The Future of UX in the Era of AI (II): Seamless Experiences for Tomorrow’s Customers<\/span><\/h4>\n

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We\u2019re excited to share the recording of the second part of our insightful webinar on the future of UX in the era of AI. Willi Schroll from strategiclabs and Michael Schiessl discuss how AI-driven insights are shaping hyper-personalized experiences, the evolution of conversational AI in retail and beyond, and the next steps in smart home technology, including the role of robotics in shaping customer interactions. Don\u2019t miss this opportunity to explore what\u2019s next in human-centered design and gain valuable insights into the future of seamless user experiences. Watch the recording now.<\/p>\n

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The Future of UX in the Era of AI: Implications for Human Experience Research<\/h4>\n

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Are you interested in gaining valuable insights into the intersection of AI and UX? We showed how these emerging technologies influence human experience research, and we offered actionable strategies for integrating key innovations into your mindset. Learn more by watching the free recording.<\/p>\n

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Human Experience Research: Why attention AI needs human input<\/h4>\n

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At this year’s AUDIENCEXSCIENCE 2024 conference, Dr. Matthias Rothensee and Stefan Sch\u00f6nherr will provide insights on the topic of “Human Experience – Why Attention AI Needs Human Input”. And reveal why the input of real human data into ML models of human attention is important.<\/p>\n

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Mapping the Impact: When, How and Why TV Commercials work best<\/h4>\n

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Are you interested to see how different commercials work in different TV usage scenarios? In the “Mapping the Impact: When, How and Why Tv-Commercials Work Best” presentation, our colleagues Jeff Bander and Marvin Vogt will present the key findings of a comprehensive study conducted together with Screenforce at AUDIENCExSCIENCE. The study’s main observation is that there is a significant correlation between usage situation, spot reactions and advertising impact. Learn more about these observations in the free recording.<\/p>\n

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Accelerating E-Commerce Excellence: The Test & Learn Imperative<\/h4>\n

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In the 5th webinar of the “Agile Insights Tools” webinar series, the experts Dr. Frank Buckler (supra.tools) and Sven Diekmann (eyesquare) dive into the world of e-commerce and discuss core strategies to accelerate e-commerce excellence through a continuous test and learn cycle.<\/p>\n

Do you want to know how to adapt to the rapidly evolving market through test and learn approaches? Then this webinar episode is for you. Watch the full presentation here!<\/p>\n

[\/vc_column_text][vc_empty_space height=”25″]RECORDING<\/a>[vc_empty_space height=”25″][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”58655″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”.vc_custom_1705402914690{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-left-style: solid !important;border-right-color: #f0f0f0 !important;border-right-style: solid !important;border-top-color: #f0f0f0 !important;border-top-style: solid !important;border-bottom-color: #f0f0f0 !important;border-bottom-style: solid !important;border-radius: 1px !important;}” qode_css_animation=”” link=”http:\/\/www.screenforce.de\/event\/1-expertenforum-2023″][vc_empty_space height=”50″ image_repeat=”no-repeat” background_image=”51619″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” background_color=”#ffffff”][vc_column][vc_empty_space height=”40″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#ffffff”][vc_column width=”1\/2″][vc_single_image image=”58666″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”.vc_custom_1705402965786{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-left-style: solid !important;border-right-color: #f0f0f0 !important;border-right-style: solid !important;border-top-color: #f0f0f0 !important;border-top-style: solid !important;border-bottom-color: #f0f0f0 !important;border-bottom-style: solid !important;border-radius: 1px !important;}” qode_css_animation=”” link=”https:\/\/www.youtube.com\/watch?v=Yla3FnvYI2k”][vc_empty_space height=”50″ image_repeat=”no-repeat” background_image=”51619″][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Web Seminar \u201cBeyond Surveys: Understanding Social Ads in its Real Context\u201d<\/h4>\n

 <\/p>\n

Would you like to know how to measure your customers’ implicit reactions to your products or advertising? Then watch the recording of a free webinar eye square in collaboration with supra.tools held, where we introduced our audience to our innovative method, Implicit InContext Express. In this webinar, you will learn how Implicit InContext Express works, the benefits it offers, and how you can use it for your own market research projects. The webinar will be led by our Implicit research expert Stefan Sch\u00f6nherr together with Dr. Frank Buckler, who will also be happy to answer any questions. Discover how Implicit InContext Express can help you dive deeper into your customers’ subconscious by watching the 4th<\/sup> webinar of the \u201cAgile Insights Tools\u201d webinar series.<\/p>\n

[\/vc_column_text][vc_empty_space height=”25″]RECORDING<\/a>[vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” background_color=”#ffffff”][vc_column offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”40″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#ffffff”][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Meaningful Attention VS Empty Behaviors: How to implement a new impact-focused paradigm<\/h4>\n

 <\/p>\n

Don\u2019t miss out on the 3rd<\/sup> webinar of the \u201cAgile Insights Tools\u201d webinar series as Philipp Reiter together with dr. Frank Buckler delve into the complex world of consumer behaviors in the context of online marketing. In the data-driven digital era, identifying and interpreting the most relevant consumer signals can be challenging for marketers. Not every click or visit translates into meaningful consumer attention, and not all engagements lead to genuine impact. Understanding the distinction between ’empty’ behaviors and ‘meaningful’ attention can significantly improve your marketing effectiveness.<\/p>\n

[\/vc_column_text][vc_empty_space height=”25″]RECORDING<\/a>[vc_empty_space height=”25″][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”58664″ img_size=”full” alignment=”center” onclick=”custom_link” css=”.vc_custom_1705402981215{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-left-style: solid !important;border-right-color: #f0f0f0 !important;border-right-style: solid !important;border-top-color: #f0f0f0 !important;border-top-style: solid !important;border-bottom-color: #f0f0f0 !important;border-bottom-style: solid !important;border-radius: 1px !important;}” qode_css_animation=”” link=”https:\/\/www.youtube.com\/watch?v=fy6P8lW5LNs”][vc_empty_space height=”50″ image_repeat=”no-repeat” background_image=”51619″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” background_color=”#ffffff”][vc_column][vc_empty_space height=”40″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#ffffff”][vc_column width=”1\/2″][vc_single_image image=”58665″ img_size=”full” alignment=”center” onclick=”custom_link” css=”.vc_custom_1705402996645{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-left-style: solid !important;border-right-color: #f0f0f0 !important;border-right-style: solid !important;border-top-color: #f0f0f0 !important;border-top-style: solid !important;border-bottom-color: #f0f0f0 !important;border-bottom-style: solid !important;border-radius: 1px !important;}” qode_css_animation=”” link=”https:\/\/www.youtube.com\/watch?v=cDwzmxMdHNs”][vc_empty_space height=”50″ image_repeat=”no-repeat” background_image=”51619″][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Testing Online Ads in the Natural Advertising Environment<\/h4>\n

 <\/p>\n

Dive into the future of ad testing with our concise and informative webinar, focusing on eye square’s pioneering solution – InContext. Traditional ad testing methods often fail to mirror the dynamic online advertising environment. To overcome this, eye square together with supra.tools have introduced the audience to the innovative world of InContext, a tool designed for testing ads within their natural digital habitat. Eye square\u2019s expert Florian Passlick together with dr. Frank Buckler talk about how InContext Testing allows panel users to browse and use media as they normally would, while we test out new ad campaigns in their natural media platform environment. Ads can have vastly different effects depending on their surroundings. Discover what InContext Testing can help you with by watching the 2nd<\/sup> webinar of the \u201cAgile Insights Tools\u201d webinar series.<\/p>\n

[\/vc_column_text][vc_empty_space height=”25″]RECORDING<\/a>[vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” background_color=”#ffffff”][vc_column][vc_empty_space height=”40″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#ffffff”][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Web Seminar \u201cReinventing Price Research with Implicit Price Intelligence\u201d<\/h4>\n

 <\/p>\n

eye square\u2019s CEO and founder Michael Schiessl together with dr. Frank Buckler start a series of webinars called \u201cAgile Insights Tools\u201d. In the first webinar the topic is \u201cReinventing Price Research with Implicit Price Intelligence\u201d. Delve into a discussion about how pricing research is perceived to be complicated for a reason. They both want to shed light on a new technology that is fundamentally changing pricing research. Applying Neuroscience and AI provides high validity and enables a super simple setup, fast turn-around, and low overall cost. Such tech is enabling a democratization of pricing research. Watch the webinar now!<\/p>\n

[\/vc_column_text][vc_empty_space height=”25″]RECORDING<\/a>[vc_empty_space height=”25″][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”58667″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”.vc_custom_1705403007950{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-left-style: solid !important;border-right-color: #f0f0f0 !important;border-right-style: solid !important;border-top-color: #f0f0f0 !important;border-top-style: solid !important;border-bottom-color: #f0f0f0 !important;border-bottom-style: solid !important;border-radius: 1px !important;}” qode_css_animation=”” link=”https:\/\/www.youtube.com\/watch?v=5WjZLX4ZwrQ”][vc_empty_space height=”50″ image_repeat=”no-repeat” background_image=”51619″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” background_color=”#ffffff”][vc_column][vc_empty_space height=”40″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#ffffff”][vc_column width=”1\/2″][vc_single_image image=”56993″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”.vc_custom_1690280546127{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-left-style: solid !important;border-right-color: #f0f0f0 !important;border-right-style: solid !important;border-top-color: #f0f0f0 !important;border-top-style: solid !important;border-bottom-color: #f0f0f0 !important;border-bottom-style: solid !important;border-radius: 1px !important;}” qode_css_animation=”” link=”http:\/\/www.screenforce.de\/event\/1-expertenforum-2023″][vc_empty_space height=”50″ image_repeat=”no-repeat” background_image=”51619″][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Web Seminar \u201cMeaningful Attention: The Link between Contact Quality and Effectiveness\u201d<\/h4>\n

Eye square, in partnership with media researcher Dirk Engel, presents recent findings on measuring contact quality in the US and Australia and its implications for German media research.<\/p>\n

Discussions center around the concept of “attention,” reflecting the quality of contact in advertising and media. Join Dirk Engel’s online lecture, “Meaningful Attention: The Connection between Contact Quality and Effectiveness,” for a critical review of methods utilizing contact quality for media planning and insights into successful digital communication strategies.<\/p>\n

[\/vc_column_text][vc_empty_space height=”25″]RECORDING<\/a>[vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#ffffff”][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Meaningful Attention – and how the machine helps (and fools) us<\/h4>\n

 <\/p>\n

In today’s digital world, competition for attention has become a critical success factor. But the quality of the attention is particularly important, according to Garrit G\u00fcldenpfennig and Dr. Friedrich Jacobi.<\/p>\n

But why that mere attention is not enough? If you want to know the answer watch the recording of the webinar.<\/p>\n

[\/vc_column_text][vc_empty_space height=”25″]RECORDING<\/a>[vc_empty_space height=”25″][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”56158″ img_size=”full” alignment=”center” onclick=”custom_link” css=”.vc_custom_1684235664760{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-left-style: solid !important;border-right-color: #f0f0f0 !important;border-right-style: solid !important;border-top-color: #f0f0f0 !important;border-top-style: solid !important;border-bottom-color: #f0f0f0 !important;border-bottom-style: solid !important;border-radius: 1px !important;}” qode_css_animation=””][vc_empty_space height=”50″ image_repeat=”no-repeat” background_image=”51619″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#ffffff”][vc_column width=”1\/2″][vc_single_image image=”55491″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”.vc_custom_1680266896610{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-left-style: solid !important;border-right-color: #f0f0f0 !important;border-right-style: solid !important;border-top-color: #f0f0f0 !important;border-top-style: solid !important;border-bottom-color: #f0f0f0 !important;border-bottom-style: solid !important;border-radius: 1px !important;}” qode_css_animation=”” link=”http:\/\/www.screenforce.de\/event\/1-expertenforum-2023″][vc_empty_space height=”50″ image_repeat=”no-repeat” background_image=”51619″][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Meaningful Attention: a short history of attention<\/h4>\n

This first Screenforce expert forum deals with the value of attention for the perception and impact of advertising.
\nMore and more media offerings are being perceived by users on more and more devices, both at home and on the way. With this development, the contemporary marketing has the task to win the competition for the viewers’ attention.<\/p>\n

In their expert talk, eye square Brand and Media experts Dr. Matthias Rothensee and Stefan Sch\u00f6nherr look back at the history of attention research and explain the connections between impact and attention and the concept of \u201cmeaningful attention.\u201d<\/p>\n

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What users expect from online stores: e-commerce in 2023<\/h4>\n

The expectations of online shoppers are rising more and more. The reason for this is the exponential growth of e-commerce over the past few years. But what do e-commerce shoppers expect in 2023? In the webinar “What users expect from online stores: e-commerce in 2023”, the results of an extensive survey of 400 people will be addressed and provide a deep insight into the e-commerce world.
\nExceed your customers’ expectations by learning the first steps to identify and optimize the critical stages of your online shopping experience in this webinar.<\/p>\n

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Games are the Future of Advertising<\/strong><\/h4>\n

[\/vc_column_text][vc_empty_space height=”25″][vc_column_text]<\/p>\n

Dive into the world of computer games! In his webinar, you can join Krzysztof Kania to dive into the universe of PC games, which has been around for almost 50 years. Krzysztof will explain why they are still considered the future of advertising and what the road ahead will look like. We will take a look back at the history of in-game advertising over the last 50 years and analyze the multiple rise and fall of the industry.<\/p>\n

 <\/p>\n

We will discuss technological advancement as a major focus in the context of expectations of gamers, developers and advertisers from the 1970s to the current decade. Recent advances in the world of mobile gaming have resulted in a completely different advertising reality than could have been imagined a decade ago, and yet an incredible increase in industry revenue. This phenomenon will be discussed in depth.<\/p>\n

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Turning Digital Insights into Action<\/strong><\/h4>\n

\u00a0<\/span><\/strong><\/h4>\n

 <\/p>\n

\n

As omni-shopping becomes the norm, how can FMCG companies and retailers find ways to compensate for the impulse sales that are lost when customers shop online? In a joint webinar, our eCommerce experts explained how Mars Wrigley is using insights and experimentation to engage with retail partners and expand its categories online. Did you miss the webinar? Watch the webinar recording here:<\/p>\n<\/div>\n

[\/vc_column_text][vc_empty_space height=”25″]RECORDING<\/a>[vc_empty_space height=”25″][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”54441″ img_size=”full” alignment=”center” onclick=”custom_link” css=”.vc_custom_1670583950835{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-left-style: solid !important;border-right-color: #f0f0f0 !important;border-right-style: solid !important;border-top-color: #f0f0f0 !important;border-top-style: solid !important;border-bottom-color: #f0f0f0 !important;border-bottom-style: solid !important;border-radius: 1px !important;}” qode_css_animation=””][vc_empty_space height=”50″ image_repeat=”no-repeat” background_image=”51619″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#ffffff”][vc_column width=”1\/2″][vc_single_image image=”53054″ img_size=”full” alignment=”center” onclick=”custom_link” css=”.vc_custom_1656934769589{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-left-style: solid !important;border-right-color: #f0f0f0 !important;border-right-style: solid !important;border-top-color: #f0f0f0 !important;border-top-style: solid !important;border-bottom-color: #f0f0f0 !important;border-bottom-style: solid !important;border-radius: 1px !important;}” qode_css_animation=”” link=”https:\/\/www.youtube.com\/watch?v=X49RFKXlmwM&t=93s”][vc_empty_space height=”50″ image_repeat=”no-repeat” background_image=”51619″][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Fast, Bold, Beautiful \u2013 The Key to Ad Success on Social Media<\/span><\/strong><\/h4>\n

[\/vc_column_text][vc_empty_space height=”25″][vc_column_text]<\/p>\n

Instagram, Facebook, TikTok, and YouTube are the advertising environment of the present. While it feels like the success of ads on these platforms may be based on the roll of a dice, the reality is successful advertisements are the results of a good creation.<\/p>\n

 <\/p>\n

Based on the outcomes of eye square\u2019s new, comprehensive smartphone eye-tracking study \u201cFast, bold, beautiful\u201d you\u2019ll learn in the webinar with Jeff Bander, CRO U.S.A. at eye square:<\/p>\n

 <\/p>\n

How long are video ads on Facebook, Instagram, and YouTube viewed?
\nWhat does a successful advertising creation on smartphones look like?
\nWhat are the winners of our study doing right?<\/p>\n

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The tragic disconnection between psychology and market research
\n<\/span><\/strong><\/h4>\n
\n

 <\/p>\n

Is market research, which likes to promise its clients real \u201cinsights\u201d, much too far removed from psychology, the discipline that scientifically researches precisely this experience and behavior of people” ? Are the methods of market research too superficial and the interpretations too naive? Or is it even based on \u201cfalse\u201d psychology, using outdated theories and research methods?<\/p>\n

 <\/p>\n

Prof. Gabriele Naderer from Pforzheim University, Florian Klaus from K+A Brand Research, Michael Schie\u00dfl, CEO of eye square, will discuss the current state of market research.<\/p>\n<\/div>\n

[\/vc_column_text][vc_empty_space height=”25″]RECORDING<\/a>[vc_empty_space height=”25″][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”52740″ img_size=”full” alignment=”center” onclick=”custom_link” css=”.vc_custom_1654853900905{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-left-style: solid !important;border-right-color: #f0f0f0 !important;border-right-style: solid !important;border-top-color: #f0f0f0 !important;border-top-style: solid !important;border-bottom-color: #f0f0f0 !important;border-bottom-style: solid !important;border-radius: 1px !important;}” qode_css_animation=”” link=”https:\/\/www.youtube.com\/watch?v=t33tFUVH6bM”][vc_empty_space height=”50″ image_repeat=”no-repeat” background_image=”51619″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#ffffff”][vc_column width=”1\/2″][vc_single_image image=”52569″ img_size=”full” alignment=”center” onclick=”custom_link” css=”.vc_custom_1653400555312{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-left-style: solid !important;border-right-color: #f0f0f0 !important;border-right-style: solid !important;border-top-color: #f0f0f0 !important;border-top-style: solid !important;border-bottom-color: #f0f0f0 !important;border-bottom-style: solid !important;border-radius: 1px !important;}” qode_css_animation=”” link=”https:\/\/www.youtube.com\/watch?v=6bS5CVQ2zGg”][vc_empty_space height=”50″ image_repeat=”no-repeat” background_image=”51619″][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Mental Health Apps \u2013 How to motivate users to regularly use
\n<\/span><\/strong><\/h4>\n

 <\/p>\n

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Even before Covid, demand for digital mental health services was growing significantly\u2014a trend that was only reinforced by the pandemic.<\/p>\n

In collaboration with MindDoc, a leader in the mental health app market, we used a \u201cmixed-methods approach\u201d to investigate users’ interactive behavior. The study included qualitative UX interviews, ethnographic diary phases, and quantitative in-app surveys.<\/p>\n<\/div>\n

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Social Media Ads Go Shopping \u2013 Measuring Ad Success by E-com Performance<\/span><\/strong><\/h4>\n

 <\/p>\n

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In this Quirk Media webinar, Jeff Bander, CRO US, explains how the eye square Ad-to-Cart (A2C) Test Suite works. With this test suite, you can successfully increase the performance of your advertising.<\/p>\n

The webinar will show you how A2C works and what you can learn from live in-context testing about the performance of your social media ad creative.<\/p>\n

 <\/p>\n<\/div>\n

[\/vc_column_text][vc_empty_space height=”25″]RECORDING<\/a>[vc_empty_space height=”25″][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”51633″ img_size=”large” alignment=”center” onclick=”custom_link” css=”.vc_custom_1648838995669{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-left-style: solid !important;border-right-color: #f0f0f0 !important;border-right-style: solid !important;border-top-color: #f0f0f0 !important;border-top-style: solid !important;border-bottom-color: #f0f0f0 !important;border-bottom-style: solid !important;border-radius: 1px !important;}” qode_css_animation=”” link=”https:\/\/youtu.be\/0rrn0lDeCp4″][vc_empty_space height=”50″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#ffffff”][vc_column width=”1\/2″][vc_single_image image=”51626″ img_size=”full” alignment=”center” onclick=”custom_link” css=”.vc_custom_1648838482749{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-left-style: solid !important;border-right-color: #f0f0f0 !important;border-right-style: solid !important;border-top-color: #f0f0f0 !important;border-top-style: solid !important;border-bottom-color: #f0f0f0 !important;border-bottom-style: solid !important;border-radius: 1px !important;}” qode_css_animation=”” link=”https:\/\/www.youtube.com\/watch?v=KJtqSYXYvxo”][vc_empty_space height=”50″ image_repeat=”no-repeat” background_image=”51619″][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Beautiful, True, and Good \u2013 Perception in UX and eCommerce as\u00a0 Beginning of the Digital Relationship<\/span><\/strong><\/h4>\n

 <\/p>\n

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Michael Schie\u00dfl, media psychologist and CEO of eye square, sees the perception of beautiful moments as a new starting point for successful relationships in the digital world. In this web seminar, he explains the connection between prevailing time windows and iconic, implicit patterns.<\/p>\n

In this recording, you learn about the perception data of System 0 (the eye square Media Attention Benchmark) and the implicit data in System 1 (from the eye square UX Benchmark). Understand how data help to design beautiful moments and successful relationships.<\/p>\n<\/div>\n

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Powerful Combination: InContext Technology and Smartphone Eye-Tracking<\/strong><\/h4>\n

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The synergy of smartphone eye-tracking and in-context research environments enables researchers to combine fast quantitative testing and in-depth answers. The standardized experimental approach from eye square provides the ideal setting for large-scale eye-tracking research.<\/p>\n

This allows for identifying the drivers of success for a product or creation. In this session, Jeff Bander and Philipp Reiter explore how eye-tracking can be brought to the next level with the right research environments.<\/p>\n<\/div>\n

[\/vc_column_text][vc_empty_space height=”25″]RECORDING<\/a>[vc_empty_space height=”25″][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”48977″ img_size=”large” alignment=”center” onclick=”custom_link” css=”.vc_custom_1624867840601{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-left-style: solid !important;border-right-color: #f0f0f0 !important;border-right-style: solid !important;border-top-color: #f0f0f0 !important;border-top-style: solid !important;border-bottom-color: #f0f0f0 !important;border-bottom-style: solid !important;border-radius: 1px !important;}” qode_css_animation=”” link=”https:\/\/youtu.be\/bbMfEto7yE8″][vc_empty_space height=”50″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#ffffff”][vc_column width=”1\/2″][vc_single_image image=”48970″ img_size=”900×420″ alignment=”center” onclick=”custom_link” css=”.vc_custom_1624358543879{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-left-style: solid !important;border-right-color: #f0f0f0 !important;border-right-style: solid !important;border-top-color: #f0f0f0 !important;border-top-style: solid !important;border-bottom-color: #f0f0f0 !important;border-bottom-style: solid !important;border-radius: 1px !important;}” qode_css_animation=”” link=”https:\/\/www.eye-square.com\/en\/eye-square-event-series\/”][vc_empty_space height=”50″][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

eCommerce Success \u2013 Customer and User Experience Research Insights<\/span><\/strong><\/h4>\n

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\n

In our second eye square event, our UX & eCommerce experts and guests discussed and showed the latest methods and research insights in customer experience research. This time, we had Kirstin Driemeier (Senior Market Research Manager, ABOUT YOU), Dominik Unser-Nad, Florian Passlick, and Felix Metger (eye square experts) among our speakers.<\/p>\n

Discover a wide range of insights, interviews, and presentations!<\/p>\n<\/div>\n

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Reaching Young Customers: How Engagement with Video Drives Advertising Success on TikTok<\/span><\/strong><\/h4>\n

 <\/p>\n

\n
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How can a modern lifestyle brand approach young audiences with video? Which media channels are more effective? And how does viewer engagement relate to ad effectiveness?<\/p>\n

This presentation by Dr. Matthias Rothensee and Jeff Bander shows results from a case study about a novel product category using eye square\u2019s InContext Testing platform to test ads in social media channels. They compare how young consumers (aged 18-29) react to a classic pre-roll on YouTube vs. an influencer post on TikTok.<\/p>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_empty_space height=”25″]RECORDING<\/a>[vc_empty_space height=”25″][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”48627″ img_size=”full” alignment=”center” onclick=”custom_link” css=”.vc_custom_1648838471182{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-left-style: solid !important;border-right-color: #f0f0f0 !important;border-right-style: solid !important;border-top-color: #f0f0f0 !important;border-top-style: solid !important;border-bottom-color: #f0f0f0 !important;border-bottom-style: solid !important;border-radius: 1px !important;}” qode_css_animation=”” link=”https:\/\/youtu.be\/d3yZZBPtdUY”][vc_empty_space height=”50″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#ffffff”][vc_column width=”1\/2″][vc_single_image image=”47685″ img_size=”full” alignment=”center” onclick=”custom_link” css=”.vc_custom_1618407603073{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-left-style: solid !important;border-right-color: #f0f0f0 !important;border-right-style: solid !important;border-top-color: #f0f0f0 !important;border-top-style: solid !important;border-bottom-color: #f0f0f0 !important;border-bottom-style: solid !important;border-radius: 1px !important;}” qode_css_animation=”” link=”https:\/\/youtu.be\/rbcc56lpX-c”][vc_empty_space height=”50″][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Generating E-Commerce Insights – The New Joy of Experimenting<\/span><\/strong><\/h4>\n

 <\/p>\n

\n
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In his webinar, Felix Metger introduces a technology that allows market researchers to experiment in a closed “e-commerce sandbox” – in a fully controlled testing environment. By combining behavioral and survey data in a single source dataset, A\/B testing provides the insights that are otherwise hidden to the industry.<\/p>\n

 <\/p>\n

Information about the customer’s experience at the digital point of sale is generated before launch. Marketing teams thus have the opportunity to influence purchase decisions to ensure product and brand success on e-commerce platforms.<\/p>\n<\/div>\n<\/div>\n

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\u201cOur Heads and Hearts”: How Understanding Emotional Responses Helps Brands Support Vaccination Efforts<\/span><\/strong><\/h4>\n

 <\/p>\n

\n
\n

Is emotional messaging any more effective in influencing skeptical viewers? eye square and Affectiva deep dive into the results of new research looking at what role brands can play in leading the COVID-19 vaccination efforts and how they might tailor their messaging to the context in which the advertising is shown.<\/p>\n

 <\/p>\n<\/div>\n

In the study, the emotional analysis is enhanced by typical key metrics on advertising effectiveness. It also includes a detailed investigation on implicit brand images using eye square’s BrandReact.<\/p>\n<\/div>\n

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[\/vc_column_text][vc_empty_space height=”25″]RECORDING<\/a>[vc_empty_space height=”25″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”25″][vc_single_image image=”41401″ img_size=”full” alignment=”center” onclick=”custom_link” css=”.vc_custom_1616611870291{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-left-style: solid !important;border-right-color: #f0f0f0 !important;border-right-style: solid !important;border-top-color: #f0f0f0 !important;border-top-style: solid !important;border-bottom-color: #f0f0f0 !important;border-bottom-style: solid !important;border-radius: 1px !important;}” qode_css_animation=”” link=”https:\/\/youtu.be\/Iy1t-tFnlfM”][vc_empty_space height=”50″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#ffffff” z_index=””][vc_column width=”1\/2″][vc_empty_space height=”25″][vc_single_image image=”37428″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”.vc_custom_1614694464488{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-left-style: solid !important;border-right-color: #f0f0f0 !important;border-right-style: solid !important;border-top-color: #f0f0f0 !important;border-top-style: solid !important;border-bottom-color: #f0f0f0 !important;border-bottom-style: solid !important;border-radius: 1px !important;}” qode_css_animation=”” link=”https:\/\/youtu.be\/9ODRNWuYZqA”][vc_empty_space height=”50″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”25″][vc_column_text]<\/p>\n

Shopping behavior as the new advertising currency<\/span><\/strong><\/h4>\n

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The trend towards marketing e-commerce platforms on social media channels has continued to grow. But how do advertising contacts affect actual buying behavior on e-commerce platforms? With Amazon as the advertising and sales world, eye square is the first to correlate the effect of a campaign contact directly with behavior in the online store and measure user reactions at the individual stations in the shopping funnel.<\/p>\n

 <\/p>\n

In the new web seminar, Stefan Sch\u00f6nherr<\/a> (Unit Lead Brand and Media) and Lisa Neumann<\/a> (Research Consultant Brand & Media) analyze successful social media creations that bring more attention to the advertised product in the Amazon product overview and explain how YouTube and Instagram ads differ.<\/p>\n<\/div>\n

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System 0 is the key to success with systems 1 & 2 – See The Experience – Human Insight Technologies<\/span><\/strong><\/h4>\n

 <\/p>\n

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In the scientific community, people most often distinguish only between sys1 and sys2, and consequently have to put PERCEPTION into one of the buckets, then of course sys1 would be more suitable than sys2. But our unique claim is that there is a third system, independent of the two, which is system 0 that captures the pure physical-neurological perception. In this webinar, Ephraim Jeff Bander will show how we can make use of our knowledge on system 0 for ad testing in the natural environment. Here, respondents are not aware of ads being tested and implicit consumer response and explicit behavior are recorded.<\/span><\/p>\n<\/div>\n

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[\/vc_column_text][vc_empty_space height=”25″]RECORDING<\/a>[vc_empty_space height=”25″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”25″][vc_single_image image=”36269″ img_size=”full” alignment=”center” onclick=”custom_link” css=”.vc_custom_1605276247648{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-left-style: solid !important;border-right-color: #f0f0f0 !important;border-right-style: solid !important;border-top-color: #f0f0f0 !important;border-top-style: solid !important;border-bottom-color: #f0f0f0 !important;border-bottom-style: solid !important;border-radius: 1px !important;}” qode_css_animation=”” link=”https:\/\/youtu.be\/Tm4sKfozcpA”][vc_empty_space height=”50″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#ffffff”][vc_column width=”1\/2″][vc_empty_space height=”25″][vc_single_image image=”35267″ img_size=”full” alignment=”center” onclick=”custom_link” css=”.vc_custom_1605015094005{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-left-style: solid !important;border-right-color: #f0f0f0 !important;border-right-style: solid !important;border-top-color: #f0f0f0 !important;border-top-style: solid !important;border-bottom-color: #f0f0f0 !important;border-bottom-style: solid !important;border-radius: 1px !important;}” qode_css_animation=”” link=”https:\/\/www.youtube.com\/watch?v=ZLYtM8VWHZY&feature=youtu.be”][vc_empty_space height=”50″][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Perception and shopper behavior: How to make in-store communication a success<\/strong><\/h4>\n

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Christian G\u00f6ldner explains the openness of buyers to in-store communication through the eye square receptivity model. The model helps to understand buyer perception and behavior from a psychological point of view during the different phases of the In-Store Shopper Journey. It also shows when shoppers are receptive to and what kind of communication. In addition to general insights and best practices, we are offering a quick online test for in-store materials. Register now- we look forward to meeting you!<\/p>\n

 <\/p>\n<\/div>\n

03.11.2020 | 11 am | Christian G\u00f6ldner | 40 Minutes<\/strong><\/p>\n

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eye square @ Woche der Marktforschung<\/strong><\/h4>\n

 <\/p>\n

Together with many industry representatives, the \u201cWeek of Market Research\u201d (in german: Woche der Marktforschung \u2013 WdM) starts on October 5th. Discover the new online festival of the industry, presented by\u00a0marktforschung.de.<\/a> Join Stefan Sch\u00f6nherr and Lisa Neumann for their Ad-to-Store Effect web-seminar, have a discussion with Julia Dr. Nitschke and Dominik Unser-Nad about UX Remote Methods, and learn about automated ad pretests in a tool pitch!<\/p>\n

Register for free and meet us virtually at our online events during the Woche der Markforschung:<\/p>\n

[\/vc_column_text][vc_empty_space height=”25″]to the recordings<\/a>[vc_empty_space height=”25″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”25″][vc_single_image image=”34916″ img_size=”full” alignment=”center” onclick=”custom_link” css=”.vc_custom_1600347200833{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-left-style: solid !important;border-right-color: #f0f0f0 !important;border-right-style: solid !important;border-top-color: #f0f0f0 !important;border-top-style: solid !important;border-bottom-color: #f0f0f0 !important;border-bottom-style: solid !important;border-radius: 1px !important;}” qode_css_animation=”” link=”https:\/\/www.eye-square.com\/en\/woche-der-markforschung-2020\/”][vc_empty_space height=”50″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#ffffff”][vc_column width=”1\/2″][vc_empty_space height=”25″][vc_single_image image=”34403″ img_size=”full” alignment=”center” onclick=”custom_link” css=”.vc_custom_1598628974918{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-left-style: solid !important;border-right-color: #f0f0f0 !important;border-right-style: solid !important;border-top-color: #f0f0f0 !important;border-top-style: solid !important;border-bottom-color: #f0f0f0 !important;border-bottom-style: solid !important;border-radius: 1px !important;}” qode_css_animation=”” link=”https:\/\/www.marktforschung.de\/wissen\/web-seminare\/marktforschung\/der-ux-schnelltest-wie-online-benchmarking-effizient-staerken-und-schwaechen-von-apps-und-websites-aufdeckt\/”][vc_empty_space height=”50″][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

The UX Quick Test: how online benchmarking efficiently reveals strengths and weaknesses of apps and websites (held in German)<\/strong><\/h4>\n

 <\/p>\n

In our web seminar we will deal with efficient and fast possibilities of UX measurement. Does the web presence or app look attractive and inspiring to new and established users? What are the strengths and weaknesses compared to the competition? Carina de L\u00f3pez<\/strong> will present insights from our UX Online Benchmarking, which show that the implicit first impression is decisive. Get updates about the eCommerce, insurance, and travel industries!
\nRegister now, we are looking forward to meeting you!<\/p>\n

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System 0: Perception & Eye-Tracking (Web-Seminar in German)<\/strong><\/h4>\n

 <\/p>\n

With System 0 we will introduce the model of perception that goes beyond implicit and explicit explanations. For this purpose, we at eye square reanalyzed the extensive attention data collected over the last ten years. The moment of attention is basically pure perception (SYSTEM 0) – i.e. neither cognitive nor implicit\/emotional centers are hit. However, its receptive quality can still help you to build longer relationships. Philipp Reiter<\/strong> and Michelle Pia Gr\u00e4tsch<\/strong> explain how you can build your brand story from this short but valuable moment of attention.<\/p>\n

[\/vc_column_text][vc_empty_space height=”25″]RECORDING<\/a>[vc_empty_space height=”25″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”25″][vc_single_image image=”33422″ img_size=”full” alignment=”center” onclick=”custom_link” css=”.vc_custom_1594387024283{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-left-style: solid !important;border-right-color: #f0f0f0 !important;border-right-style: solid !important;border-top-color: #f0f0f0 !important;border-top-style: solid !important;border-bottom-color: #f0f0f0 !important;border-bottom-style: solid !important;border-radius: 1px !important;}” qode_css_animation=”” link=”https:\/\/youtu.be\/oOloU1iZxrk”][vc_empty_space height=”50″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#ffffff”][vc_column width=”1\/2″][vc_empty_space height=”25″][vc_single_image image=”33346″ img_size=”full” alignment=”center” onclick=”custom_link” css=”.vc_custom_1592321420837{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-left-style: solid !important;border-right-color: #f0f0f0 !important;border-right-style: solid !important;border-top-color: #f0f0f0 !important;border-top-style: solid !important;border-bottom-color: #f0f0f0 !important;border-bottom-style: solid !important;border-radius: 1px !important;}” qode_css_animation=”” link=”https:\/\/eye-square.activehosted.com\/f\/1″][vc_empty_space height=”50″][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

eCom Effects: From Ad Contact into the Shopping Cart<\/strong><\/h4>\n

 <\/p>\n

How do advertising contacts affect the actual buying behavior on eCommerce platforms? Using Amazon as the ultimate advertising and sales platform, eye square correlates the effect of a campaign contact directly with the behavior of shoppers in an online shop for the first time. Learn how a successful social media creation needs be to attract attention in the Amazon product overview, how YouTube and Instagram Ads differ in terms of their purchase activation on Amazon, and which Instagram ads lead to the most clicks on Amazon.<\/p>\n

[\/vc_column_text][vc_empty_space height=”25″]RECORDING<\/a>[vc_empty_space height=”25″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#ffffff”][vc_column width=”1\/2″][vc_empty_space height=”50″][vc_column_text]<\/p>\n

In Context Research: How digital tools ensure success in eCommerce and social media<\/strong><\/h4>\n

 <\/p>\n

In this web-seminar, Carina de Lopez<\/strong> and Felix Metger<\/strong> took a close look at digital touchpoints and use three case studies to explain what successful product and brand communication can look like. Especially in times of crisis, a deeper understanding of different e-commerce online tools can help to align products, shops and communication with the changed consumer perception – until we hopefully soon reach new normality.<\/p>\n

[\/vc_column_text][vc_empty_space height=”25″]RECORDING<\/a>[vc_empty_space height=”25″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”50″][vc_single_image image=”33338″ img_size=”full” alignment=”center” onclick=”custom_link” css=”.vc_custom_1593094226401{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f0f0f0 !important;border-left-style: solid !important;border-right-color: #f0f0f0 !important;border-right-style: solid !important;border-top-color: #f0f0f0 !important;border-top-style: solid !important;border-bottom-color: #f0f0f0 !important;border-bottom-style: solid !important;border-radius: 1px !important;}” qode_css_animation=”” link=”https:\/\/www.youtube.com\/watch?v=2Wlsp7lXJUo&feature=youtu.be”][vc_empty_space height=”50″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#ffffff”][vc_column width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”50″][vc_single_image image=”33276″ img_size=”full” alignment=”center” css=”.vc_custom_1591620741963{border-radius: 1px !important;}” qode_css_animation=””][vc_empty_space height=”50″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”50″][vc_column_text]<\/p>\n

UX Research in Times of Corona: How do remote methods perform?<\/strong><\/h4>\n

 <\/p>\n

An exchange on the experiences, tools and learnings with eye square (Dr. Julia Nitschke, Director Digital & Consulting and Dominik Unser-Nad, UX Research Consultant) and the Techniker Krankenkasse (Meike Koldorf, User Experience & Product Design and Christopher Gollnow, Brand and Marketing)
\nAfter having conducted all UX tests exclusively remotely over the last two months, we will discuss the advantages and disadvantages in comparison to tests in the lab.<\/p>\n

[\/vc_column_text][vc_empty_space height=”25″]RECORDING<\/a>[vc_empty_space height=”25″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#ffffff”][vc_column width=”1\/2″][vc_empty_space height=”50″][vc_column_text]<\/p>\n

Navigating to Normality? How Germans live with the Coronavirus in May<\/strong><\/h4>\n

 <\/p>\n

How are German citizens working their way through their third month of crisis? Julian Seuffert and Matthias Rothensee present results from the third wave of eye square\u2019s implicit Corona study series. They show, how German people struggle to interpret the situation, striking a balance between ignorance and fear.<\/p>\n

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[\/vc_column_text][vc_empty_space height=”25″]RECORDING<\/a>[vc_empty_space height=”25″][\/vc_column][vc_column width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”50″][vc_single_image image=”33340″ img_size=”large” alignment=”center” onclick=”custom_link” css=”.vc_custom_1592236887792{border-radius: 1px !important;}” qode_css_animation=”” link=”https:\/\/www.youtube.com\/watch?v=CfbQnvPGNu0″][vc_empty_space height=”50″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#ffffff”][vc_column width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”50″][vc_single_image image=”33341″ img_size=”large” alignment=”center” onclick=”custom_link” css=”.vc_custom_1592236905654{border-radius: 1px !important;}” qode_css_animation=”” link=”https:\/\/www.youtube.com\/watch?v=CfbQnvPGNu0″][vc_empty_space height=”50″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”50″][vc_column_text]<\/p>\n

\u201cRising from Crisis – Scenarios and Foresight beyond Corona\u201d<\/strong><\/h4>\n

 <\/p>\n

In the opening session of our series on the new normality CEO Michael Schiessl hosted two experts from the field of foresighting and crisis management while guiding us through eye square\u2019s unique 4-phase-crisis-model. Willi Schroll (strategiclabs.de<\/a>) is doing future studies and foresight since 1995. Jan-Philipp G\u00f6rtz (eye square) was long-time Director for International Affairs at Lufthansa.<\/p>\n

[\/vc_column_text][vc_empty_space height=”25″]RECORDING<\/a>[vc_empty_space height=”25″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#ffffff” el_id=”WebinarSys0″ z_index=””][vc_column width=”1\/2″][vc_empty_space height=”50″][vc_column_text]<\/p>\n

CORONA WEB-SEMINAR SERIE: (4) SYSTEM0
\nFROM SHORT CONTACTS TO LONG RELATIONS<\/strong><\/h4>\n

 <\/p>\n

At eye square we have gathered and re-analyzed our tremendous treasure of attention data over the last decade. With system0 we will introduce the perception model that goes beyond implicit and explicit explanations.<\/p>\n

Before the crisis struck, we had just finished and published groundbreaking research on how people perceive visual information. The astonishing result: You have 2.5 seconds to make an impact. This kind of insight is even more true in times of crisis as people\u2019s attention becomes even more fragmented \u2013 yet focused in small bursts. You can make those seconds count.<\/p>\n

[\/vc_column_text][vc_empty_space height=”25″]RECORDING<\/a>[\/vc_column][vc_column width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”50″][vc_single_image image=”32873″ img_size=”large” alignment=”center” onclick=”custom_link” css=”.vc_custom_1589300148976{border-radius: 1px !important;}” qode_css_animation=”” link=”https:\/\/www.youtube.com\/watch?v=CfbQnvPGNu0″][vc_empty_space height=”50″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#ffffff”][vc_column width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”50″][vc_single_image image=”32871″ img_size=”large” alignment=”center” onclick=”custom_link” css=”.vc_custom_1589299130694{border-radius: 1px !important;}” qode_css_animation=”” link=”https:\/\/www.youtube.com\/watch?v=3FZgU-x6C2U&feature=youtu.be”][vc_empty_space height=”50″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”50″][vc_column_text]<\/p>\n

CORONA WEB-SEMINAR SERIE: (3) DIGITAL RELATIONS AND ACTIVATION<\/strong><\/h4>\n

 <\/p>\n

Carina de Lopez guides you through this session with a focus on digital relations and activations in e-commerce. Three of our latest developments of technological research methods will be presented with example case studies from each field:<\/p>\n

 <\/p>\n

Instagram \u2013 Ad Effects on eCom<\/span><\/a><\/p>\n

eCom A\/B test \u2013 Digital shopper optimization.<\/span><\/a><\/p>\n

UX Online Benchmarking<\/span><\/a><\/p>\n

[\/vc_column_text][vc_empty_space height=”25″]RECORDING<\/a>[\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#ffffff”][vc_column width=”1\/2″][vc_empty_space height=”50″][vc_column_text]<\/p>\n

CORONA WEB-SEMINAR SERIE:
\n(2<\/strong>)\u00a0<\/strong>CORONA EXPERIENCE CENTER<\/strong><\/h4>\n

 <\/p>\n

Main Learning from studies conducted by Telekom or Shell will be introduced and our own findings of the three main research projects on Corona be presented. To make this knowledge available to the public, we have created the Corona Experience Center \u2013 an open platform designed to help decision-makers and the media in times of crisis. Here, we regularly publish new study results on the perception, reactions and behavior of the population during the Coronavirus crisis.<\/p>\n

[\/vc_column_text][vc_empty_space height=”25″]RECORDING<\/a>[\/vc_column][vc_column width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”50″][vc_single_image image=”32870″ img_size=”large” alignment=”center” onclick=”custom_link” css=”.vc_custom_1589298747751{border-radius: 1px !important;}” qode_css_animation=”” link=”https:\/\/www.youtube.com\/watch?v=bfXe5vAiB-g”][vc_empty_space height=”50″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#ffffff”][vc_column width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”50″][vc_single_image image=”32869″ img_size=”large” alignment=”center” onclick=”custom_link” css=”.vc_custom_1589298628173{border-radius: 1px !important;}” qode_css_animation=”” link=”https:\/\/www.youtube.com\/watch?v=fdheq5SFEiQ&feature=youtu.be”][vc_empty_space height=”50″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”50″][vc_column_text]<\/p>\n

CORONA WEB-SEMINAR SERIES: (<\/strong>1) <\/strong>Introduction \u201cRelations in times of Corona\u201d<\/strong><\/h4>\n

 <\/p>\n

Michael Schie\u00dfl<\/a> introduces the upcoming topics and speakers and dicusses the psychological perspective of human experience in general and also during the ongoing crisis.<\/p>\n

[\/vc_column_text][vc_empty_space height=”25″]RECORDING<\/a>[\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#ffffff”][vc_column width=”1\/2″][vc_empty_space height=”50″][vc_column_text]<\/p>\n

THE MAGIC 2.5 SECONDS – ADVERTISING EFFECT IN THE MOMENT OF (SHORT) ATTENTION (held in German)\u00a0<\/strong><\/h4>\n

 <\/p>\n

In the web-seminar, CEO Michael Schie\u00dfl<\/a> focuses on the connections between perception and ad effect. His presentation shows results of the extensive meta-analysis, consisting of 320 studies with over 340,000 participants. He introduces the underlying methods InContext and eye tracking and presents implications for advertisers.<\/p>\n

[\/vc_column_text][vc_empty_space height=”25″]RECORDING<\/a>[\/vc_column][vc_column width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”50″][vc_single_image image=”31724″ img_size=”large” alignment=”center” onclick=”custom_link” css=”.vc_custom_1582559262540{border-radius: 1px !important;}” qode_css_animation=”” link=”https:\/\/www.marktforschung.de\/wissen\/webinare\/marktforschung\/die-magischen-25-sekunden-werbewirkung-im-moment-der-kurzen-aufmerksamkeit\/”][vc_empty_space height=”50″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#ffffff”][vc_column width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”50″][vc_single_image image=”31648″ img_size=”large” alignment=”center” onclick=”custom_link” css=”.vc_custom_1582541269228{border-radius: 1px !important;}” qode_css_animation=”” link=”https:\/\/www.greenbook.org\/marketing-research\/webinar-recording-The-Impact-of-Instagram-and-Youtube-Ads-on-E-Commerce-Behavior”][vc_empty_space height=”50″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”50″][vc_column_text]<\/p>\n

THE IMPACT OF INSTAGRAM AND YOUTUBE ADS ON E-COMMERCE SHOPPING BEHAVIOR <\/strong>(held in English)\u00a0<\/strong><\/h4>\n

 <\/p>\n

Take a new approach to predict shopping behavior and strengthen your research through the use of behavioral metrics pulled from free exploration browsing. This web-seminar with Jeff (Ephraim) Bander<\/a>\u00a0und\u00a0Gareth Tuck<\/a> will cover the direct impact of in-feed ads from brands like Nike, Bose, and L\u2019Or\u00e9al on the e-commerce shopping experience.<\/p>\n

[\/vc_column_text][vc_empty_space height=”25″]RECORDING<\/a>[\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” background_color=”#ffffff”][vc_column][vc_empty_space height=”50″][vc_column_text css=”.vc_custom_1648839468912{border-bottom-width: 2px !important;border-bottom-color: #00b4ff !important;border-bottom-style: solid !important;}”]<\/p>\n

2019<\/strong><\/span><\/h2>\n

[\/vc_column_text][vc_empty_space height=”25″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#ffffff”][vc_column width=”1\/2″][vc_empty_space height=”50″][vc_column_text]<\/p>\n

IN CONTEXT EXPERIENCE RESEARCH – A SELF-SERVICE PLATFORM FOR FUN AND SECURE MEDIA RESEARCH (held in German)<\/strong><\/h4>\n

 <\/p>\n

In this web-seminar, CTO Andreas Th\u00f6lke<\/a> presents eye square’s In Context Platform – an insightful, authentic and at the same time secure and panel-friendly experimental environment for determining touch point experience. In Context Testing enables valid product and advertising tests in popular environments such as Amazon, Hulu, Instagram, Facebook and Youtube.<\/p>\n

[\/vc_column_text][vc_empty_space height=”25″]RECORDING<\/a>[\/vc_column][vc_column width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”50″][vc_single_image image=”30406″ img_size=”large” alignment=”center” onclick=”custom_link” qode_css_animation=”” link=”https:\/\/youtu.be\/zTIy5HWZ6aY”][vc_empty_space height=”50″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#ffffff”][vc_column width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”50″][vc_single_image image=”30413″ img_size=”large” alignment=”center” onclick=”custom_link” css=”.vc_custom_1564586053887{border-radius: 1px !important;}” qode_css_animation=”” link=”https:\/\/youtu.be\/6t42ZcdC5uc”][vc_empty_space height=”50″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”50″][vc_column_text]<\/p>\n

EXPERIENCE IS KEY: HOW TO DO IMPLICIT UX RESEARCH IN THE FIELD OF AUTOMOTIVE (held in English)<\/strong><\/h4>\n

 <\/p>\n

In the web-seminar with Carina de L\u00f3pez<\/a> (Unit Lead User Experience Research) you will discover the limits of rationality and gain insights into best practices and use cases of implicit UX research in the automotive industry. The web-seminar was originally presented at ScaleUp360 Car HMI by we.CONECT Global Leaders GmbH. Recording and materials are in English.<\/p>\n

[\/vc_column_text][vc_empty_space height=”25″]RECORDING<\/a>[\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#ffffff”][vc_column width=”1\/2″][vc_empty_space height=”50″][vc_column_text]<\/p>\n

DISPLAYS AND SECONDARY PLACEMENTS – THE WAY TO A REAL EYE CATCHER (held in German)<\/strong><\/h4>\n

 <\/p>\n

In this web-seminar, Senior Research Consultant Christian G\u00f6ldner<\/a> presents insights and best practices on in-store marketing materials. With the Receptivity Model we lead through the In Store Journey and show when shoppers are open for certain communication offers. Using vivid examples, important guidelines for optimal display design will be conveyed.<\/p>\n

[\/vc_column_text][vc_empty_space height=”25″]RECORDING<\/a>[\/vc_column][vc_column width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”50″][vc_single_image image=”30415″ img_size=”large” alignment=”center” onclick=”custom_link” css=”.vc_custom_1564586331914{border-radius: 1px !important;}” qode_css_animation=”” link=”https:\/\/youtu.be\/anjs0z1BZqY”][vc_empty_space height=”50″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#ffffff”][vc_column width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”50″][vc_single_image image=”30416″ img_size=”large” alignment=”center” onclick=”custom_link” qode_css_animation=”” link=”https:\/\/youtu.be\/QwbwKCGJjGM”][vc_empty_space height=”50″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”50″][vc_column_text]<\/p>\n

WELCOME TO THE JUNGLE: SUCCESSFUL MARKETING ON INSTAGRAM; FACEBOOK; YOUTUBE AND CO. (held in German)<\/strong><\/h4>\n

 <\/p>\n

In the web-seminar with Carolin Gr\u00e4fe<\/a> it is all about the current hotspots of our digital lives – smartphones and social media. We present insights from our user and social media research on mobile personas and advertising impact cases of campaigns on Facebook, YouTube, Instagram and Snapchat. We will also give current insights into our media benchmark on advertising perception!<\/p>\n

[\/vc_column_text][vc_empty_space height=”25″]RECORDING<\/a>[\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” background_color=”#ffffff”][vc_column][vc_empty_space height=”70″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][\/vc_column][\/vc_row][vc_column][vc_column_text]
\n[\/vc_column_text][\/vc_column]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row row_type=”parallax” parallax_content_width=”full_width” text_align=”left” full_screen_section_height=”no” background_image=”32452″ section_height=”400″][vc_column][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#f0f0f0″][vc_column][vc_empty_space height=”50″][vc_column_text] eye square Web-Seminar Archive [\/vc_column_text][vc_empty_space height=”50″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”50″][vc_column_text] Have you missed a web-seminar session? No problem! You can find all recordings below….<\/p>\n","protected":false},"author":21,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full_width.php","meta":{"footnotes":""},"class_list":["post-30405","page","type-page","status-publish","hentry"],"yoast_head":"\nWeb-Seminars | Market Research | eye square<\/title>\n<meta name=\"description\" content=\"Here you can find all eye square web-seminars about market research and advertising effects in the field of Brand & Media, UX and Shopper Experience\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/web-seminars\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WEBINARS\" \/>\n<meta property=\"og:description\" content=\"Here you can find all eye square web-seminars about market research and advertising effects in the field of Brand & Media, UX and Shopper Experience\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/en\/web-seminars\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-16T11:42:01+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"46 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/web-seminars\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/web-seminars\\\/\",\"name\":\"Web-Seminars | Market Research | eye square\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#website\"},\"datePublished\":\"2019-07-31T16:03:33+00:00\",\"dateModified\":\"2025-10-16T11:42:01+00:00\",\"description\":\"Here you can find all eye square web-seminars about market research and advertising effects in the field of Brand & Media, UX and Shopper Experience\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/web-seminars\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eye-square.com\\\/en\\\/web-seminars\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/web-seminars\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WEBINARS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\",\"name\":\"eye square\",\"description\":\"Experience Research - 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