{"id":30093,"date":"2019-07-09T12:18:14","date_gmt":"2019-07-09T11:18:14","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?page_id=30093"},"modified":"2026-02-03T17:12:03","modified_gmt":"2026-02-03T16:12:03","slug":"consulting-strategy","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/en\/consulting-strategy\/","title":{"rendered":"CONSULTING &amp; STRATEGY"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image image=&#8221;30108&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column css=&#8221;.vc_custom_1497354020406{margin-top: -50px !important;background-color: #00b4ff !important;}&#8221; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text]<\/p>\n<h1 class=\"textWeiss\" style=\"text-align: center\">UNIT DIGITAL, CONSULTING &amp; STRATEGY<\/h1>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h4 class=\"textWeiss\" style=\"text-align: center\"><strong>DESIGNING DIGITIZATION USER FRIENDLY\u00a0<\/strong><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;36&#8243;][\/vc_column][vc_column width=&#8221;1\/12&#8243; offset=&#8221;vc_col-md-2 vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_col-md-1 vc_col-xs-2&#8243;][vc_empty_space height=&#8221;24&#8243;][vc_single_image image=&#8221;30110&#8243; img_size=&#8221;60&#215;60&#8243; alignment=&#8221;right&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;24&#8243;][\/vc_column][vc_column width=&#8221;5\/6&#8243; offset=&#8221;vc_col-md-6 vc_col-xs-10&#8243;][vc_empty_space height=&#8221;36&#8243;][vc_column_text]<\/p>\n<h4><span style=\"color: #00b4ff\"><strong>Digital Strategy<\/strong><\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24&#8243;][vc_column_text]<span style=\"color: #00b4ff\"><strong>Accompaniment of digital projects<\/strong> from conception to implementation.<\/span>[\/vc_column_text][vc_empty_space height=&#8221;11&#8243;][vc_column_text]<span style=\"color: #00b4ff\"><strong>Utilization of psychological methods<\/strong> to capture the motives and challenges of users and to determine their internal, unspoken emotions.<\/span>[\/vc_column_text][vc_empty_space height=&#8221;11&#8243;][vc_column_text]<strong><span style=\"color: #00b4ff\">Branding in the digital realm<\/span><\/strong>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_col-md-2 vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;24&#8243;][vc_single_image image=&#8221;30111&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;25px&#8221;][\/vc_column][vc_column][vc_empty_space height=&#8221;36&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_col-md-2 vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_col-md-1 vc_col-xs-2&#8243;][vc_empty_space height=&#8221;24&#8243;][vc_single_image image=&#8221;30113&#8243; img_size=&#8221;60&#215;60&#8243; alignment=&#8221;right&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;36&#8243;][\/vc_column][vc_column width=&#8221;5\/6&#8243; offset=&#8221;vc_col-md-6 vc_col-xs-10&#8243;][vc_empty_space height=&#8221;36&#8243;][vc_column_text]<\/p>\n<h4 style=\"color: #00b4ff\"><span style=\"color: #00b4ff\"><strong>Digital Transformation<\/strong><\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24&#8243;][vc_column_text]<strong><span style=\"color: #00b4ff\">User-centered digitization concepts<\/span><\/strong>[\/vc_column_text][vc_empty_space height=&#8221;11&#8243;][vc_column_text]<span style=\"color: #00b4ff\"><strong>Change Management:<\/strong> accompaniment of the transformation process.<\/span>[\/vc_column_text][vc_empty_space height=&#8221;11&#8243;][vc_column_text]<strong><span style=\"color: #00b4ff\">Introduction of agile methods<\/span><\/strong>[\/vc_column_text][\/vc_column][vc_column offset=&#8221;vc_col-md-2 vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image image=&#8221;30115&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;25px&#8221;][\/vc_column][vc_column][vc_empty_space height=&#8221;36&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_col-md-2 vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_col-md-1 vc_col-sm-offset-0 vc_col-xs-2&#8243;][vc_empty_space height=&#8221;24&#8243;][vc_single_image image=&#8221;30116&#8243; img_size=&#8221;60&#215;60&#8243; alignment=&#8221;right&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;24&#8243;][\/vc_column][vc_column width=&#8221;5\/6&#8243; offset=&#8221;vc_col-md-6 vc_col-sm-offset-0 vc_col-xs-10&#8243;][vc_empty_space height=&#8221;36&#8243;][vc_column_text]<\/p>\n<h4><span style=\"color: #00b4ff\"><strong>User Experience along the development cycle<\/strong><\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24&#8243;][vc_column_text]<span style=\"color: #00b4ff\">Support with the setup of<strong> in-house tests.<\/strong><\/span>[\/vc_column_text][vc_empty_space height=&#8221;11&#8243;][vc_column_text]<span style=\"color: #00b4ff\"><strong>We can conduct tests for you;<\/strong> for example, user-centered design methods.<\/span>[\/vc_column_text][vc_empty_space height=&#8221;11&#8243;][vc_column_text]<span style=\"color: #00b4ff\"><strong>Fast test and design iterations<\/strong>, online and offline.<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_col-md-2 vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image image=&#8221;30117&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;25px&#8221;][\/vc_column][vc_column][vc_empty_space height=&#8221;36&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;36&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1496744932484{background-color: #f0f0f0 !important;}&#8221;][vc_column offset=&#8221;vc_col-md-offset-0 vc_col-md-8 vc_hidden-sm vc_col-xs-1 vc_hidden-xs&#8221;][vc_empty_space height=&#8221;80px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1496062519930{background-color: #f0f0f0 !important;}&#8221;][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_col-xs-2&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_col-md-offset-0 vc_hidden-md vc_col-xs-8&#8243;][vc_single_image image=&#8221;23854&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1497353484340{margin-top: 20px !important;margin-bottom: -60px !important;}&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_col-xs-2&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1496062519930{background-color: #f0f0f0 !important;}&#8221;][vc_column offset=&#8221;vc_col-md-offset-0 vc_col-md-6 vc_col-xs-12&#8243;][vc_empty_space height=&#8221;60px&#8221;][vc_column_text]<\/p>\n<h4><strong>We advise digital companies,<br \/>\nalong with companies aspiring to be. <\/strong><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text]We have been researching the relationship between human and technology for 20 years. Our recommendations are based on a comprehensive understanding of the digital, as well as the user and their needs.[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text]<\/p>\n<ul>\n<li>Our work leads to sustainable success because we take the user experience seriously.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text]<\/p>\n<ul>\n<li>Taking into account current social trends, we analyze how the digital transformation is affecting your business and brand.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;5\/12&#8243; offset=&#8221;vc_col-md-offset-0 vc_col-md-5 vc_hidden-sm vc_col-xs-12 vc_hidden-xs&#8221;][vc_single_image image=&#8221;30125&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1562671091224{padding-top: 50px !important;padding-right: 50px !important;padding-left: 50px !important;}&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1496744932484{background-color: #f0f0f0 !important;}&#8221;][vc_column offset=&#8221;vc_col-md-offset-6 vc_col-md-6 vc_col-xs-1&#8243;][vc_empty_space height=&#8221;0&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1496062519930{background-color: #f0f0f0 !important;}&#8221;][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_col-xs-2&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_col-xs-8&#8243;][vc_single_image image=&#8221;23857&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1497354408950{margin-top: 20px !important;margin-bottom: -60px !important;}&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_col-xs-2&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1496062519930{background-color: #f0f0f0 !important;}&#8221;][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_col-md-1 vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243; offset=&#8221;vc_col-md-5 vc_hidden-sm vc_col-xs-12 vc_hidden-xs&#8221;][vc_single_image image=&#8221;30119&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1562671058516{padding-top: 75px !important;padding-right: 75px !important;padding-bottom: 0px !important;padding-left: 75px !important;}&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][vc_column offset=&#8221;vc_col-md-6 vc_col-xs-12&#8243;][vc_empty_space height=&#8221;60px&#8221;][vc_column_text]<\/p>\n<h4><strong>Designing <\/strong><strong>user-friendly <\/strong><strong>digitization\u00a0<\/strong><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text]More and more of our everyday life shifts into the digital world: communicating, informing, consuming and more.<\/p>\n<p>Digitization is a transformation that affects all industries: products and services are offered online, manufacturing processes and logistics are handled digitally, advertising and commerce are becoming more digital.<\/p>\n<p>We believe that finding the right digital business model for a company is not primarily a question of what is technically feasible; in order to develop a successful digital strategy, it is crucial to understand the needs of users.[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text]<\/p>\n<ul>\n<li>We accompany you all the way through successful implementation and ensure that your customer is at the centre of every phase.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1496744932484{background-color: #f0f0f0 !important;}&#8221;][vc_column offset=&#8221;vc_col-md-offset-0 vc_col-md-8 vc_col-xs-1&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1496062519930{background-color: #f0f0f0 !important;}&#8221;][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_col-xs-2&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_col-xs-8&#8243;][vc_single_image image=&#8221;23853&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1497353467157{margin-top: 20px !important;margin-bottom: -60px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_col-xs-2&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1496062519930{background-color: #f0f0f0 !important;}&#8221;][vc_column offset=&#8221;vc_col-md-offset-0 vc_col-md-6 vc_col-xs-12&#8243;][vc_empty_space height=&#8221;60px&#8221;][vc_column_text]<\/p>\n<h4><strong>Change management in the company<\/strong><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text]Digital change is important for every company. It means more than just switching from analogue to digital; the prerequisites should be created to implement new digital products or services quickly, successfully and with a willingness to take risks.<br \/>\nThe principles of agile development, which often stand in strong contrast to the previous corporate culture, help during the critical transition.[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text]<\/p>\n<ul>\n<li>With our digital transformation consulting, we support helping you create methods that will bring your company forwards.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243; offset=&#8221;vc_col-md-5 vc_hidden-sm vc_col-xs-12 vc_hidden-xs&#8221;][vc_single_image image=&#8221;30124&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1562671001817{padding-top: 50px !important;padding-right: 75px !important;padding-left: 75px !important;}&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1496749511062{background-color: #f0f0f0 !important;}&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#f0f0f0&#8243; css=&#8221;.vc_custom_1497353375749{background-color: #ffffff !important;}&#8221;][vc_column][vc_empty_space height=&#8221;40px&#8221;][vc_column_text]<\/p>\n<h3 style=\"text-align: left\"><span style=\"color: #00b4ff\">PLEASE CONTACT US<\/span><\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;22&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#f0f0f0&#8243; css=&#8221;.vc_custom_1497352648004{background-color: #ffffff !important;}&#8221;][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_col-md-3 vc_col-xs-12&#8243;][vc_single_image image=&#8221;23754&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.eye-square.com\/de\/dr-julia-nitschke\/&#8221;][vc_empty_space height=&#8221;36&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243; offset=&#8221;vc_col-md-6 vc_col-xs-12&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>Dr. Julia Nitschke<\/h3>\n<h4>VP Insights &amp; Strategy<\/h4>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.eye-square.com\/en\/dr-julia-nitschke\/\">Julia Nitschke<\/a> has a doctorate in psychology and heads the department of digitization and consulting at eye square.<\/p>\n<p>&nbsp;<\/p>\n<p>Dr. Nitschke has many years of experience in market research and on the customer side in the area of product management and business development.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #999999\">Telefon\u00a0+49 30 698144-56<\/span><br \/>\n<span style=\"color: #999999\">Fax +49 30 698144-10<\/span><br \/>\n<span style=\"color: #000000\"><a style=\"color: #000000\" href=\"mailto:nitschke@eye-square.com\">nitschke@eye-square.com<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1497352537256{background-color: #ffffff !important;}&#8221;][vc_column][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image image=&#8221;30108&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column css=&#8221;.vc_custom_1497354020406{margin-top: -50px !important;background-color: #00b4ff !important;}&#8221; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text] UNIT DIGITAL, CONSULTING &amp; STRATEGY [\/vc_column_text][vc_column_text] DESIGNING DIGITIZATION USER FRIENDLY\u00a0 [\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221;&#8230;<\/p>\n","protected":false},"author":21,"featured_media":30094,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-30093","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Digital, Consulting &amp; Strategy | Digitalization | eye square<\/title>\n<meta name=\"description\" content=\"Designing user-friendly digitalization. We provide digital strategy, transformation and user experience along the development cycle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/consulting-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CONSULTING &amp; STRATEGY\" \/>\n<meta property=\"og:description\" content=\"Designing user-friendly digitalization. We provide digital strategy, transformation and user experience along the development cycle.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/en\/consulting-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-03T16:12:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2019\/07\/2015_e2_Web-Icons-Methods_11_qualitativeMethoden2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"625\" \/>\n\t<meta property=\"og:image:height\" content=\"625\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/consulting-strategy\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/consulting-strategy\\\/\",\"name\":\"Digital, Consulting & Strategy | Digitalization | eye square\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/consulting-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/consulting-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2019\\\/07\\\/2015_e2_Web-Icons-Methods_11_qualitativeMethoden2.png\",\"datePublished\":\"2019-07-09T11:18:14+00:00\",\"dateModified\":\"2026-02-03T16:12:03+00:00\",\"description\":\"Designing user-friendly digitalization. We provide digital strategy, transformation and user experience along the development cycle.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/consulting-strategy\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eye-square.com\\\/en\\\/consulting-strategy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/consulting-strategy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2019\\\/07\\\/2015_e2_Web-Icons-Methods_11_qualitativeMethoden2.png\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2019\\\/07\\\/2015_e2_Web-Icons-Methods_11_qualitativeMethoden2.png\",\"width\":625,\"height\":625},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/consulting-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CONSULTING &amp; STRATEGY\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\",\"name\":\"eye square\",\"description\":\"Experience Research - Full Market Research Service in the Digital World\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#organization\",\"name\":\"eye square GmbH\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/revslider\\\/e2_homepage_01102018\\\/e2-logo-RGB-rec-rand5-128px.jpg\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/revslider\\\/e2_homepage_01102018\\\/e2-logo-RGB-rec-rand5-128px.jpg\",\"width\":128,\"height\":61,\"caption\":\"eye square GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Digital, Consulting & Strategy | Digitalization | eye square","description":"Designing user-friendly digitalization. We provide digital strategy, transformation and user experience along the development cycle.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eye-square.com\/en\/consulting-strategy\/","og_locale":"en_GB","og_type":"article","og_title":"CONSULTING &amp; STRATEGY","og_description":"Designing user-friendly digitalization. We provide digital strategy, transformation and user experience along the development cycle.","og_url":"https:\/\/www.eye-square.com\/en\/consulting-strategy\/","og_site_name":"eye square","article_modified_time":"2026-02-03T16:12:03+00:00","og_image":[{"width":625,"height":625,"url":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2019\/07\/2015_e2_Web-Icons-Methods_11_qualitativeMethoden2.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.eye-square.com\/en\/consulting-strategy\/","url":"https:\/\/www.eye-square.com\/en\/consulting-strategy\/","name":"Digital, Consulting & Strategy | Digitalization | eye square","isPartOf":{"@id":"https:\/\/www.eye-square.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eye-square.com\/en\/consulting-strategy\/#primaryimage"},"image":{"@id":"https:\/\/www.eye-square.com\/en\/consulting-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2019\/07\/2015_e2_Web-Icons-Methods_11_qualitativeMethoden2.png","datePublished":"2019-07-09T11:18:14+00:00","dateModified":"2026-02-03T16:12:03+00:00","description":"Designing user-friendly digitalization. We provide digital strategy, transformation and user experience along the development cycle.","breadcrumb":{"@id":"https:\/\/www.eye-square.com\/en\/consulting-strategy\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eye-square.com\/en\/consulting-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.eye-square.com\/en\/consulting-strategy\/#primaryimage","url":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2019\/07\/2015_e2_Web-Icons-Methods_11_qualitativeMethoden2.png","contentUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2019\/07\/2015_e2_Web-Icons-Methods_11_qualitativeMethoden2.png","width":625,"height":625},{"@type":"BreadcrumbList","@id":"https:\/\/www.eye-square.com\/en\/consulting-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.eye-square.com\/en\/"},{"@type":"ListItem","position":2,"name":"CONSULTING &amp; STRATEGY"}]},{"@type":"WebSite","@id":"https:\/\/www.eye-square.com\/en\/#website","url":"https:\/\/www.eye-square.com\/en\/","name":"eye square","description":"Experience Research - Full Market Research Service in the Digital World","publisher":{"@id":"https:\/\/www.eye-square.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eye-square.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.eye-square.com\/en\/#organization","name":"eye square GmbH","url":"https:\/\/www.eye-square.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.eye-square.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/revslider\/e2_homepage_01102018\/e2-logo-RGB-rec-rand5-128px.jpg","contentUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/revslider\/e2_homepage_01102018\/e2-logo-RGB-rec-rand5-128px.jpg","width":128,"height":61,"caption":"eye square GmbH"},"image":{"@id":"https:\/\/www.eye-square.com\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/pages\/30093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/comments?post=30093"}],"version-history":[{"count":7,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/pages\/30093\/revisions"}],"predecessor-version":[{"id":71086,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/pages\/30093\/revisions\/71086"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/media\/30094"}],"wp:attachment":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/media?parent=30093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}