{"id":30032,"date":"2019-07-02T11:39:09","date_gmt":"2019-07-02T10:39:09","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?page_id=30032"},"modified":"2022-07-28T13:21:23","modified_gmt":"2022-07-28T12:21:23","slug":"publications-old","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/en\/publications-old\/","title":{"rendered":"Publications"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-xs&#8221;][vc_empty_space height=&#8221;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#131631&#8243; css=&#8221;.vc_custom_1521646290199{background-color: #ffffff !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-offset-3 vc_col-lg-6 vc_col-md-offset-2 vc_col-md-8 vc_col-sm-offset-1 vc_col-xs-12&#8243;]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"methods-page-1\" data-id=\"201\" id=\"SR7_201_1\" class=\"rs-ov-hidden\" data-version=\"6.7.56\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_201_1-223\" data-key=\"223\">\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_201_1-223-3\" class=\"sr7-layer\">System 1: Implicit<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_201_1-223-4\" class=\"sr7-layer\">System 2: Explicit<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_201_1-223-5\" class=\"sr7-layer\">Sys 0: Perception<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_201_1-223-6\" class=\"sr7-layer\">The Human Experience Model<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_201_1-537\" data-key=\"537\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t<image_lists style=\"display:none\">\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2020\/04\/kopf-Expanded-blue-min.png\" data-libid=\"32680\" title=\"kopf Expanded blue-min\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvMjAyMC8wNC9rb3BmLUV4cGFuZGVkLWJsdWUtbWluLnBuZw==\"\/>\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script>\n\t\t\t\t\twindow.SR7 ??={};SR7.PMH ??={}; SR7.PMH[\"SR7_201_1\"] = {cn:100,state:false,fn: function() { if (window._tpt!==undefined && window._tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"SR7_201_1\",el:[700,700,768,960,720],type:'standard',shdw:'0',gh:[700,700,,,],gw:[1240,1240,1024,778,480],vpt:['-200px'],size:{fullWidth:true, fullHeight:false},mh:'0',onh:0,onw:0,bg:{color:'{\"orig\":\"transparent\",\"type\":\"solid\",\"string\":\"transparent\"}'},googleFont:\"ignore\",plType:'0',plColor:'#FFFFFF'});   SR7.PMH[\"SR7_201_1\"].state=true;} else if(SR7.PMH[\"SR7_201_1\"].cn-->0)\tsetTimeout( SR7.PMH[\"SR7_201_1\"].fn,19);}};SR7.PMH[\"SR7_201_1\" ].fn();\n\t\t\t\t<\/script>\n[vc_empty_space height=&#8221;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1530684066066{background-color: #f0f0f0 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1658935436362{margin-top: -40px !important;padding-top: 20px !important;padding-bottom: 20px !important;background-color: #007fff !important;}&#8221;][vc_column_text]<\/p>\n<h1 style=\"text-align: center\">eye square Science<\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1659010369135{background-color: #f0f0f0 !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;5\/6&#8243; offset=&#8221;vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-1 vc_col-md-10&#8243;][vc_empty_space height=&#8221;40&#8243;][vc_column_text]<\/p>\n<p>&nbsp;<\/p>\n<p>For 20 years, eye square has not only performed research for clients from a wide variety of sectors but also published articles and white papers on the latest market research developments on a regular basis. From &#8220;Does advertising even work when people barely look at it?&#8221; to &#8220;How do bots and voices become a brand experience?\u201d- these are just some of the research questions we have answered in recent publications. We also work with the universities and colleges in addition to our own scientific research. In this way, our methodological approaches have already been validated several times in numerous projects.<\/p>\n<p>Our internal Data Science Team, which consists of employees from various departments, supports us in our research. They optimize the processes of data collection, processing, and evaluation with the help of the latest technological innovations. The spectrum ranges from the optimization of existing processes to the targeted use of machine learning. The key concern is to always accept implicit and explicit data as a unit and thus generate new insights.<\/p>\n<p>Discover, for example, the new <a href=\"https:\/\/www.eye-square.com\/en\/media-attention-benchmark\/\">Media Attention Benchmark Study<\/a>, in which our team systematically links the moment of perception, i.e. the human experience with advertising, with memory. The publication of this extensive study on advertising attention can be found below.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40&#8243;][\/vc_column][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1521646946144{background-color: #ffffff !important;}&#8221;][vc_column][vc_empty_space height=&#8221;50&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;color: #00b4ff\">Our latest studies<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;44060&#8243; img_size=&#8221;300&#215;300&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; qode_hover_animation=&#8221;zoom_in&#8221; link=&#8221;https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2021\/03\/Sonderdruck_PA_eyesquare_1_21_web.pdf&#8221;][vc_empty_space height=&#8221;15&#8243;][vc_column_text]<\/p>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>eye square<br \/>\n(2021)<\/p>\n<p><a href=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2021\/03\/Sonderdruck_PA_eyesquare_1_21_web.pdf\">Almost like in real life: Ad-to-Store Effect<\/a><br \/>\nplanung&amp;analyse<\/p>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;30&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;36519&#8243; img_size=&#8221;300&#215;300&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; qode_hover_animation=&#8221;zoom_in&#8221; link=&#8221;https:\/\/www.eye-square.com\/en\/video-game-ux-whitepaper\/&#8221;][vc_empty_space height=&#8221;15&#8243;][vc_column_text]eye square<br \/>\n(2021)<\/p>\n<p><a href=\"https:\/\/www.eye-square.com\/en\/video-game-ux-whitepaper\/\">Video Game UX Whitepaper<\/a><\/p>\n<p>Improving UX And Gameplay on Mobile, PC And Console[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;30&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;35282&#8243; img_size=&#8221;300&#215;300&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; qode_hover_animation=&#8221;zoom_in&#8221; link=&#8221;https:\/\/docs.google.com\/document\/d\/1rdBXF4wqSEZlzAIBBNr4BR_7f-fiXPeMbguxDao51SE\/export?format=pdf&#8221;][vc_empty_space height=&#8221;15&#8243;][vc_column_text]eye square<br \/>\n(2020)<\/p>\n<p><a href=\"https:\/\/docs.google.com\/document\/d\/1rdBXF4wqSEZlzAIBBNr4BR_7f-fiXPeMbguxDao51SE\/export?format=pdf\">UX Online Benchmarking: <\/a><\/p>\n<p><a href=\"https:\/\/docs.google.com\/document\/d\/1rdBXF4wqSEZlzAIBBNr4BR_7f-fiXPeMbguxDao51SE\/export?format=pdf\">the fast UX test<\/a><\/p>\n<p>eye square study[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;30&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;31827&#8243; img_size=&#8221;300&#215;300&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; qode_hover_animation=&#8221;zoom_in&#8221; link=&#8221;https:\/\/www.eye-square.com\/en\/media-attention-benchmark\/&#8221;][vc_empty_space height=&#8221;15&#8243;][vc_column_text]eye square<br \/>\n(2020)<\/p>\n<p><a href=\"https:\/\/www.eye-square.com\/en\/media-attention-benchmark\/\">Media Attention Benchmark<\/a><\/p>\n<p>The Magical 2.5 Seconds &#8211;<\/p>\n<p>Does Advertising Work Even When People Barely Look At It?[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1530684471537{border-top-width: 3px !important;}&#8221;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;31869&#8243; img_size=&#8221;300&#215;300&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; qode_hover_animation=&#8221;zoom_in&#8221; link=&#8221;https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/aufmerksamkeitsspannen-werden-durch-die-rhythmik-der-medien-determiniert\/&#8221;][vc_empty_space height=&#8221;15&#8243;][vc_column_text]eye square: Michael Schie\u00dfl<br \/>\n(2020)<\/p>\n<p><a href=\"https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/aufmerksamkeitsspannen-werden-durch-die-rhythmik-der-medien-determiniert\/\">&#8220;Attention Spans Are Determined by the Rhythm of the Media&#8221;<\/a><\/p>\n<p>Interview with markforschung.de[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;30&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;31821&#8243; img_size=&#8221;300&#215;300&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; qode_hover_animation=&#8221;zoom_in&#8221; link=&#8221;https:\/\/www.horizont.net\/planung-analyse\/nachrichten\/online-special-fmcg&#8211;handel-smarte-forschung-zum-smart-shopping-178453&#8243;][vc_empty_space height=&#8221;15&#8243;][vc_column_text]eye square: Felix Metger<br \/>\n(2019)<\/p>\n<p><a href=\"https:\/\/www.horizont.net\/planung-analyse\/nachrichten\/online-special-fmcg--handel-smarte-forschung-zum-smart-shopping-178453\">Smart Research on Smart Shopping<\/a><\/p>\n<p>Interview with planung &amp; analyse[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;30&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;31584&#8243; img_size=&#8221;300&#215;300&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; qode_hover_animation=&#8221;zoom_in&#8221; link=&#8221;https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2020\/01\/wie-uns-dies-maschine-narrtTransfer-04.pdf&#8221;][vc_empty_space height=&#8221;15&#8243;][vc_column_text]eye square<br \/>\n(2019)<\/p>\n<p><a href=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2020\/01\/wie-uns-dies-maschine-narrtTransfer-04.pdf\">Transfer Praxis: &#8220;How the Machine Fools Us&#8221;<\/a><\/p>\n<p>Machine or Empirical Prediction of Attention[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;30&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;30038&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; qode_hover_animation=&#8221;zoom_in&#8221; link=&#8221;https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2019\/06\/EYESQUARE_SONDERDRUCK_1_2019_digital.pdf&#8221;][vc_empty_space height=&#8221;15&#8243;][vc_column_text]eye square<br \/>\n(2019)<\/p>\n<p><a href=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2019\/06\/EYESQUARE_SONDERDRUCK_1_2019_digital.pdf\">Gen Z in Terms of Social Media<\/a><\/p>\n<p>Where Gen Z Is Heading Regarding Social Media and Why[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1530684471537{border-top-width: 3px !important;}&#8221;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;33120&#8243; img_size=&#8221;300&#215;300&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; qode_hover_animation=&#8221;zoom_in&#8221; link=&#8221;https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/der-wichtigste-ad-performance-kennwert-ist-die-audience-retention\/&#8221;][vc_empty_space height=&#8221;15&#8243;][vc_column_text]eye square: Andreas Th\u00f6lke<br \/>\n(2019)<\/p>\n<p><a href=\"https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/der-wichtigste-ad-performance-kennwert-ist-die-audience-retention\/\">In Context Receptivity Platform<\/a><\/p>\n<p>Interview with marktforschung.de[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;30&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;30040&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; qode_hover_animation=&#8221;zoom_in&#8221; link=&#8221;https:\/\/www.metaprofiler.com\/&#8221;][vc_empty_space height=&#8221;15&#8243;][vc_column_text]MetaDesign &amp; eye square<br \/>\n(2019)<\/p>\n<p><a href=\"https:\/\/www.metaprofiler.com\/\">Conversation Branding Study<\/a>,<\/p>\n<p>How Do Bots and Voices Become a Brand Experience?[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;30&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;30042&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; qode_hover_animation=&#8221;zoom_in&#8221; link=&#8221;https:\/\/www.research-results.de\/fachartikel\/2018\/ausgabe-7\/food-shoppen.html&#8221;][vc_empty_space height=&#8221;15&#8243;][vc_column_text]eye square: Felix Metger<br \/>\n(2018)<\/p>\n<p><a href=\"https:\/\/www.research-results.de\/fachartikel\/2018\/ausgabe-7\/food-shoppen.html\">Food Shoppen:<\/a><\/p>\n<p><a href=\"https:\/\/www.research-results.de\/fachartikel\/2018\/ausgabe-7\/food-shoppen.html\">Customer Experience in Food Shopping<\/a><\/p>\n<p>Research &amp; Results 7\/2018, S. 42[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;30&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;27789&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_border&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; qode_hover_animation=&#8221;zoom_in&#8221; link=&#8221;https:\/\/eye-square.com\/de\/whitepaper-social-media-advertising\/&#8221;][vc_empty_space height=&#8221;15&#8243;][vc_column_text]eye square<br \/>\n(2018)<\/p>\n<p><a href=\"https:\/\/www.eye-square.com\/en\/whitepaper-social-advertising\/\">&#8220;So Fast &#8211; So Live &#8211; So Colorful&#8221;<\/a><\/p>\n<p>How Do You Successfully Use the Diversity of Social Media Advertising[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1530684471537{border-top-width: 3px !important;}&#8221;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;27771&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; qode_hover_animation=&#8221;zoom_in&#8221; link=&#8221;https:\/\/www.facebook.com\/iq\/articles\/measuring-multi-screening-around-the-world\/&#8221;][vc_empty_space height=&#8221;15&#8243;][vc_column_text]Facebook &amp; eye square<br \/>\n(2018)<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/iq\/articles\/measuring-multi-screening-around-the-world\/\">Measuring Multi Screening Around the World<\/a>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;30&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;34619&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; qode_hover_animation=&#8221;zoom_in&#8221; link=&#8221;https:\/\/eye-square.com\/de\/whitepaper-oepnv\/&#8221;][vc_empty_space height=&#8221;15&#8243;][vc_column_text]eye square &amp; BVG<br \/>\n(2018)<\/p>\n<p><a href=\"https:\/\/eye-square.com\/de\/whitepaper-oepnv\/\">\u00d6PNV Study<\/a>,<\/p>\n<p style=\"text-align: left\">What Do Customers Want When Buying Tickets On Their Smartphone<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;30&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;30046&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; qode_hover_animation=&#8221;zoom_in&#8221; link=&#8221;https:\/\/www.eye-square.com\/de\/juliane-paperlein-horizont-uber-eye-square-studie\/&#8221;][vc_empty_space height=&#8221;15&#8243;][vc_column_text]HORIZONT: Juliane Paperlein<br \/>\n(2018)<\/p>\n<p><a href=\"https:\/\/www.horizont.net\/medien\/nachrichten\/werbewirkungsstudie-von-eyesquare-effektiv-werben-im-instasnapbook-dschungel-170375?utm_source=\/meta\/newsflash\/newsflash&amp;utm_medium=newsletter&amp;utm_campaign=nl31608&amp;utm_term=a5cdd4aa0048b187f7182f1b9ce7a6a7\">Advertise Effectively in the InstaSnapBook Jungle<\/a><\/p>\n<p>HORIZONT (42\/2018), S. 26[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;30&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;30047&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;&#8221; qode_hover_animation=&#8221;zoom_in&#8221; link=&#8221;https:\/\/eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2018\/06\/5df40_Summary_Studie_Performance_von_Mobile_Search_2017_DE.pdf&#8221;][vc_empty_space height=&#8221;15&#8243;][vc_column_text]Google &amp; eye square<br \/>\n(2017)<\/p>\n<p><a href=\"https:\/\/eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2018\/06\/5df40_Summary_Studie_Performance_von_Mobile_Search_2017_DE.pdf\">Performance of Mobile Search<\/a><\/p>\n<p><a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/de-de\/insights\/kundeneinblicke\/konsumenten-orientieren-sich-auf-smartphone-schneller-als-auf-desktop\/\">Google Report<\/a>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1530684471537{border-top-width: 3px !important;}&#8221;][vc_column][vc_empty_space height=&#8221;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1521646946144{background-color: #ffffff !important;}&#8221;][vc_column][vc_empty_space height=&#8221;50&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;color: #00b4ff\">Further Publications<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1535992174339{margin-bottom: 10px !important;border-top-width: 3px !important;border-bottom-width: 3px !important;padding-top: 10px !important;padding-bottom: 10px !important;border-top-color: #00b4ff !important;border-top-style: solid !important;border-bottom-color: #00b4ff !important;border-bottom-style: solid !important;}&#8221;]<\/p>\n<p style=\"text-align: center\"><b>Scientific Cases<\/b><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15&#8243;][vc_column_text]<a href=\"https:\/\/issuu.com\/kochstrasse\/docs\/insights__32_pp_8-10_unleashing_your_retail_brand\"><b>Schmidt, S.; Reiter, P.; Lischka, G.; Mewes, A. Buckler, F. &amp; Mall, J. (2020):<\/b><span style=\"font-weight: 400\"> Unleashing Your Retail Brand Effectively in the Virtual Consumption World: Three Insights Steps Away From Success. In: INsights Magazin der Neuromarketing Science &amp; Business Association (NMSBA)<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2020\/01\/wie-uns-dies-maschine-narrtTransfer-04.pdf\"><b>Bresi<\/b><b>nsky, P., Gr\u00e4fe, H.C., Schie\u00dfl, M. (2019).<\/b> Wie die Maschine uns narrt. In: transfer 04\/2019, S. 112-116<\/a><\/p>\n<p><b>Rothensee, M., Reiter, P. (2019). <\/b>Neuromarketing<b><\/b>. In: C. Klein &amp; U. Ettinger (Eds), <em>Eye Movement Research (<\/em>S.819-855). Basel: Springer International Publishing<\/p>\n<p><b>Chan-Olmsted,S., Kresin, T., Schwartz, S., Seemann, A., Wolter, L. C. (2018). <\/b>Employer Branding in der Digitalbranche &#8211; Erfolgreiche Kommunikation mit Digital Talents von morgen. In: H.R. Fortmann &amp; B. Kolocek (Hrsg.), <em>Arbeitswelt der Zukunft -Trends \u2013 Arbeitsraum \u2013 Menschen \u2013 Kompetenzen (<\/em>S.193-208). Wiesbaden: Gabler Verlag<\/p>\n<p><b>Schie\u00dfl, M., Bresinsky, P. (2018). <\/b>You Will &#8211; \u00dcber Das Phantasma Der Totalen Digitalen Pr\u00e4senz. In: marktforschung.de, ver\u00f6ffentlicht am\u00a029.06.2018.<\/p>\n<p><b>Schmidt, S., Wiedmann, K.-P., Reiter, P., Kurlbaum C. (2018). <\/b>Anticipating the effects of communication: A Neuroeconomic Framework for Marketing Purposes. In: Handbuch Techniken der Kommunikation, Springer Fachmedien Wiesbaden.<\/p>\n<p><a href=\"https:\/\/www.marktforschung.de\/wissen\/tectools\/marktforschung\/have-you-ever-clicked-your-mouse-right-here\/\"><b>Schie\u00dfl, M., Bresinsky, P. (2018).<\/b>\u00a0Have You ever clicked your mouse right HERE? marktforschung.depesche<\/a><\/p>\n<p><a href=\"https:\/\/eye-square.com\/de\/publikation-zur-wirkung-von-aussenwerbung\/\"><b>Bresinsky, P.,\u00a0<\/b>\u00a0<b>Schie\u00dfl, M., von den Brincken, C. (2017). <\/b>Nerven \u2013 Zeichen \u2013 Wege: Erkenntnisse der Neurosemiotik f\u00fcr erfolgreiche Au\u00dfenwerbung. In: Transfer Werbeforschung &amp; Praxis 04\/2017, S. 39-44<\/a><\/p>\n<p><b>G\u00f6ldner. C. (2017): <\/b>Wunschvoll gl\u00fccklich \u2013 Emotionalisierung der digitalen Customer Journey. In: Research &amp; Results 7\/2017<\/p>\n<p><b>Rothensee, M., Szukalski, S. (2016). <\/b>Mit einem L\u00e4cheln im Gesicht. In: Research &amp; Results 6\/2016<\/p>\n<p><b>Schmidt, S., Buckler, F., Hennigs, N., Rothensee, M., Albertsen, L. (2015).<\/b> Brand Insights 4.0: An Effective Tool in the Hands of Brand Managers. In: The European Business Review July &#8211; August 2015<b><\/b><\/p>\n<p><b>Schmidt, S., Th\u00f6lke, A., Langner, S., Schie\u00dfl, M. (2015). Communication Research in a Digitized World. The Necessity of an Integrative Visual and Affective Measurement 3.0 Diagnosis. In: planung &amp; analyse. 6\/2015<\/b><\/p>\n<p><b>Schmidt, S., Langner, S., Wiedmann, K.-P., Schie\u00dfl, M. (2014).<\/b> Touchpoint-Research als der Moment of Truth \u2013 Identifikation von impliziten und expliziten Markeneffekten durch multisensorisches Verpackungsdesign am PoS<\/p>\n<p><b>Schie\u00dfl, M., Schmidt, S. (2013).<\/b> \u201eBridging the Gap \u2013 Integriertes Modelling von impliziten und expliziten Messmethoden zur Vorhersage von Verhaltensentscheidungen.\u201c In: BVM InBrief 08\/2013, S. 46-50.<\/p>\n<p><b>Schie\u00dfl, M., Rothensee, M., Wenderholm, L. (2011).<\/b> Implicit Mindsets: Werbewahrnehmung valide messen und richtig verstehen. In: planung &amp; analyse. 1\/2011.<\/p>\n<p><b>Duda, S., Schie\u00dfl, M., N\u00fcsperling, S. (2008).<\/b> See the World with different Eyes. Comparison of Website Usage in Germany and Japan. In: planung &amp; analyse, Market Research Special English Edition 2008: Asia and Middle East. S. 14-18.<\/p>\n<p><b>Schie\u00dfl, M., Th\u00f6lke, A., M\u00f6ller, J., Duda, S. (2007).<\/b> Eye Tracking \u2013 Die Kunst des Augenblickes. In: Dokumentation Publikumszeitschriften, Wie Werbung wirkt, Band 6, Berlin, 02\/2007.<\/p>\n<p><b>Schie\u00dfl, M. (2007).<\/b> Print wirkt. Eye Tracking misst, wie\u2019s geht In: Print &amp; more, 1\/2007.<\/p>\n<p><b>\u00a0<\/b><b>Duda, S., Schiessl, M. (2006).<\/b> Wozu internationale Usability Studien? In: Kempter, G., von Hellberg, P. (Hrsg.), Information nutzbar machen \u2013 Zusammenfassung der Beitr\u00e4ge zum Usability Day IV, S. 148-151.<\/p>\n<p><b>Schie\u00dfl, M., Engel, B. (2006).<\/b> Wie Plakate die Aufmerksamkeit steuern \u2013 Plakatwerbung f\u00fcr das ZDF. In: Planung &amp; Analyse. 2\/2006. D11700F.<\/p>\n<p><b>Duda, S., Schie\u00dfl, M. (2005).<\/b> Vorsprung im Supermarkt. Reale und virtuelle Shop-Studien f\u00fcr Hersteller und Handel. In: Research &amp; Results. Magazin f\u00fcr Media-, Markt- und Werbeforschung. April 2005.<b>\u00a0<\/b><\/p>\n<p><b>Schie\u00dfl, M., Duda, S. (2005).<\/b> Text oder Bild? Neue Ergebnisse aus der Werbewirkungsforschung. In: planung &amp; analyse. 2\/2005.<\/p>\n<p><b>Schie\u00dfl, M., Duda, S., Th\u00f6lke, A., Fischer, R. (2003).<\/b> Eye tracking and its application in usability and media research. In: MMI-interaktiv Journal \u2013 Online Zeitschrift zu Fragen der Mensch-Maschine-Interaktion. Sonderheft: Blickbewegung. 12.03.03, Ausgabe Nr. 6.<\/p>\n<p><b>Duda, S., Schie\u00dfl, M. &amp; Fischer, R. (2001).<\/b> The Relation of Usability and Branding of a Financial Website \u2013 An Integration of Qualitative and Quantitative Methods.\u00a0In: Smith, M. J., Salvendy, G., Harris, D., Koubek, R. J. (Hrsg.),\u00a0Human Computer Interaction, Volume 1, Usability Evaluation and Interface Design \u2013 Cognitive Engineering, Intelligent Agents and Virtual Reality. Mahwah, New Jersey, London: Lawrence Erlbaum Associates, Publishers.<\/p>\n<p><b>K\u00fchnen, U., Schie\u00dfl, M., Bauer, N., Paulig, N., P\u00f6hlmann, C. &amp; Schmidthals, K. (2001).<\/b> How robust is the IAT? Measuring and Manipulating Implicit Attitudes of East- and West-Germans. In: Zeitschrift f\u00fcr experimentelle Psychologie. Special Issue: Attitude Measurement using the Implicit Association Test (IAT).<\/p>\n<p><b>Schie\u00dfl, M. (1999).<\/b> Der Einflu\u00df der Selbstkategorisierung auf die impliziten Einstellungen von Ost- und Westdeutschen. In: Schr\u00f6ger, E. (Hrsg.), 41. Tagung experimentell arbeitender Psychologen. Lengerich: Papst Science Publ.[\/vc_column_text][vc_empty_space][vc_column_text css=&#8221;.vc_custom_1536073497025{margin-bottom: 10px !important;border-top-width: 3px !important;border-bottom-width: 3px !important;padding-top: 10px !important;padding-bottom: 10px !important;border-top-color: #00b4ff !important;border-top-style: solid !important;border-bottom-color: #00b4ff !important;border-bottom-style: solid !important;}&#8221;]<\/p>\n<p style=\"text-align: center\"><b>Interviews und Erw\u00e4hnungen<\/b><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15&#8243;][vc_column_text]<a href=\"https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/vom-werbekontakt-bis-in-den-einkaufswagen\/\"><b>Neumann, L. &amp; Sch\u00f6nherr, S. (2021):<\/b><span style=\"font-weight: 400\"> \u201cVom Werbekontakt bis in den Einkaufswagen\u201d. In: marktforschung.de<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/die-freiheit-und-selbstbestimmtheit-schaetzen-viele-sehr\/\"><b>Schie\u00dfl, M. (2020):<\/b><span style=\"font-weight: 400\"> \u201cZwischen Home Office, Lockdown und Weihnachtszeit\u201d. In: markforschung.de<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.horizont.net\/planung-analyse\/nachrichten\/amazon-als-experimentierfeld-eye-square-fuehrt-amazon-testing-plattform-in-deutschland-ein-187381\"><b>Metger, F. (2020):<\/b><span style=\"font-weight: 400\"> \u201cEye Square f\u00fchrt Amazon Testing Plattform in Deutschland ein\u201d In: planung &amp; analyse<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.eye-square.com\/de\/artikel-pos-experience\/\"><strong>G\u00f6ldner, C. (2020):<\/strong>\u00a0\u201cErlebnisorientiertes Einkaufen \u2013 die PoS Experience\u201d. In: display<\/a><\/p>\n<p><a href=\"https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/pos-kommunikation-auf-phase-der-in-store-shopper-journey-abstimmen\/\"><strong>G\u00f6ldner, C. (2020):<\/strong> &#8220;POS-Kommunikation auf Phasen der In-Store Shopper Journey abstimmen&#8221; Interview zum Webinar. In: marktforschung.de<\/a><\/p>\n<p><a href=\"https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/im-moment-of-truth-entscheiden-wir-intuitiv-und-aus-dem-bauch-heraus\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>De Lopez, C. (2020):<\/b> &#8220;Der Moment of Truth&#8221; Interview zum Webinar: In: markforschung.de<\/a><\/p>\n<p><a href=\"https:\/\/handelsjournal.de\/corona\/mai\/was-jetzt-zaehlt.html\"><strong>Schie\u00dfl, M. (2020):<\/strong>\u00a0\u201cWas jetzt z\u00e4hlt \u2013 Neue Formen der Solidarit\u00e4t\u201d Statement zur Corona Krise. In: handelsjournal<\/a><\/p>\n<p><a href=\"https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/aufmerksamkeitsspannen-werden-durch-die-rhythmik-der-medien-determiniert\/\"><strong>Schie\u00dfl, M. (2020):<\/strong>\u00a0\u201cAufmerksamkeitsspannen werden durch die Rhythmik der Medien determiniert\u201d Interview zum Webinar. In: marktforschung.de<\/a><\/p>\n<p><a href=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2019\/11\/HORIZONT_48_2019_Interview_Schiessl.pdf\"><strong>Schie\u00dfl, M. (2019):<\/strong> &#8220;Die magischen 2,5 Sekunden &#8211; Wirkt Werbung auch dann, wenn die Menschen kaum hinschauen?&#8221; In: HORIZONT 48\/2019<\/a><\/p>\n<p><a href=\"https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/spannende-projekte-und-technologische-entwicklungen-die-nie-wirklich-routine-aufkommen-lassen\/\"><strong>Tanneberger, K. (2019):<\/strong> &#8220;Karriere in der Marktforschung &#8211; Spannende Projekte und technologische Entwicklungen, die nie wirklich Routine aufkommen lassen.&#8221; In: marktforschung.de<\/a><\/p>\n<p><a href=\"https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/der-wichtigste-ad-performance-kennwert-ist-die-audience-retention\/\"><strong>Th\u00f6lke, A. (2019):<\/strong> &#8220;Ob eine Werbe-Kreation erfolgreich ist oder st\u00f6rt, h\u00e4ngt vom Rezeptionsmodus des Nutzers ab&#8221;. Interview zum Webinar. In: marktforschung.de<\/a><\/p>\n<p><a href=\"https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/der-shopper-und-seine-in-store-journey\/\"><strong>G\u00f6ldner, C. (2019):<\/strong> &#8220;Der Shopper und seine &#8220;In Store Journey&#8221;. Interview zum Webinar. In: marktforschung.de<\/a><\/p>\n<p><a href=\"https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/der-social-media-dschungel-kann-gefaehrlich-sein\/\"><strong>Gr\u00e4fe, C. (2019):<\/strong> &#8220;Der Social Media-Dschungel kann gef\u00e4hrlich sein&#8221;. Interview zum Webinar. In: marktforschung.de<\/a><\/p>\n<p><a href=\"https:\/\/www.horizont.net\/planung-analyse\/nachrichten\/ausblick-2019-preisdruck-und-automatisierung-bereiten-kopfzerbrechen-171136\"><strong>Schie\u00dfl. M. (2019):<\/strong> Preisdruck und Automatisierung als Chance nutzen. Interview mit planung &amp; analyse. In: planung &amp; analyse<\/a><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/measuring-multi-screening-around-the-world\"><strong>facebook IQ (2018):<\/strong> Measuring multi-screening around the world. Interne Ver\u00f6ffentlichung 28.09.2018<\/a><\/p>\n<p><a href=\"https:\/\/www.die-zeitungen.de\/aktuelles\/news\/article\/news\/ganz-bei-der-sache.html\"><strong>ZMG Zeitungs Marketing Gesellschaft (2018):<\/strong>\u00a0&#8220;Ganz bei der Sache&#8221;. Interne Ver\u00f6ffentlichung 29.09.2018<\/a><\/p>\n<p><a href=\"https:\/\/www.die-zeitungen.de\/forschung-studien\/zeitungswerbung\/wahrnehmung-von-zeitungsanzeigen.html\"><strong>ZMG Zeitungs Marketing Gesellschaft (2018):<\/strong> Studienreihe: Wahrnehmung von Zeitungsaussagen. Interne Ergebnisver\u00f6ffentlichung.<\/a><\/p>\n<p><a href=\"https:\/\/www.horizont.net\/medien\/nachrichten\/werbewirkungsstudie-von-eyesquare-effektiv-werben-im-instasnapbook-dschungel-170375?utm_source=\/meta\/newsflash\/newsflash&amp;utm_medium=newsletter&amp;utm_campaign=nl31608&amp;utm_term=a5cdd4aa0048b187f7182f1b9ce7a6a7\"><strong>Paperlein, J. (2018).<\/strong> Effektiv werben im InstaSnapBook-Dschungel. In: HORIZONT\u00a0(42\/2018), S. 26.<\/a><\/p>\n<p><strong>Scharrer, J. (2018).<\/strong>\u00a0Interview mit Michael Schie\u00dfl. &#8220;Man kann die strategische Markenf\u00fchrung nicht an Daten abgeben.&#8221; In:\u00a0HORIZONT (24\/2018).<\/p>\n<p><strong>Schie\u00dfl, M. (2018)<\/strong>. Interview mit PRINT&amp;more. Zwischen Herzklopfen und Kaufimpuls. In:\u00a0PRINT&amp;more 1\/2018.<\/p>\n<p><a href=\"https:\/\/handelsjournal.de\/2016\/01\/27\/markt\/dwolf\/der-kundenversteher\/\"><b>Hackmann, M. (2016).<\/b> Kundenversteher. In: Handelsjournal, Nr. 1\/2016.<\/a><\/p>\n<p><b>Schie\u00dfl, M. (2016). <\/b>Interview mit HORIZONT &#8211; Lernen von Jaques Lacan und Udo Lindenberg. In: HORIZONT 49\/2016<\/p>\n<p><a href=\"https:\/\/www.wellpappen-industrie.de\/presse\/pressemitteilungen\/2015-09-07-obst-und-gemuese-wellpappe-foerdert-den-abverkauf-54.html\"><b>VDW Die Wellpappenindustrie (2015). <\/b>Obst und Gem\u00fcse: Wellpappe f\u00f6rdert den Abverkauf. Pressemitteilung. <\/a><\/p>\n<p><b>VDW Kundenmagazin (2015).<\/b> Bunte Wellpappe verkauft mehr! In: VDW Kundenmagazin ausgepackt 3\/2015.<\/p>\n<p><b>Buchert, S., Dahlem, S. (2015).<\/b> Bewegende Seiten. In: Die Zeitungen. News f\u00fcr Markt und Media, Ausgabe Nr. 3.<\/p>\n<p><b>Lang, K. (2015).<\/b> Aufmerksame Zeitungsleser. In: HORIZONT 31\/2015.<\/p>\n<p><b>Snjka, D. (2015).<\/b> Ins rechte Licht ger\u00fcckt. In: Rundschau, 12\/15, S. 34-35.<\/p>\n<p><strong>Paperlein<\/strong><strong>, J. (2014)<\/strong>. Blackbox Konsument. In: HORIZONT (Praxis: Bestcases Studien Know How) 13\/2014, S. 17.[\/vc_column_text][vc_empty_space][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1535992181569{margin-bottom: 10px !important;border-top-width: 3px !important;border-bottom-width: 3px !important;padding-top: 10px !important;padding-bottom: 10px !important;border-top-color: #00b4ff !important;border-top-style: solid !important;border-bottom-color: #00b4ff !important;border-bottom-style: solid !important;}&#8221;]<\/p>\n<p style=\"text-align: center\"><strong>Business<\/strong><b>\u00a0Cases<\/b><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15&#8243;][vc_column_text]<a href=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2021\/03\/Sonderdruck_PA_eyesquare_1_21_web.pdf\"><strong>Sch\u00f6nherr, S. &amp; Neumann, L. (2021)<\/strong>: Fast wie im richtigen Leben \u2013 Verhaltensdaten im Online-Shop als neue W\u00e4hrung f\u00fcr die Werbewirkung<\/a><\/p>\n<p><a href=\"https:\/\/www.marktforschung.de\/dossiers\/themendossiers\/e-commerce-boom\/dossier\/den-amazon-tsunami-mit-neuen-marketing-tools-fuer-sich-nutzbar-machen\/\"><b>Bander, J. &amp; Metger, F. (2021):<\/b><span style=\"font-weight: 400\"> Den Amazon-Tsunami mit neuen Marketing-Tools f\u00fcr sich nutzbar machen. In: marktforschung.de<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.advertisingweek360.com\/with-the-amazon-tsunami-upon-us-marketers-must-develop-tools-to-ride-the-wave\/\"><b>Bander, J. (2020)<\/b><span style=\"font-weight: 400\">: With the Amazon Tsunami Upon Us, Marketers Must Develop Tools to Ride the Wave. In AW360<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.advertisingweek360.com\/with-e-commerce-booming-marketers-must-get-to-the-core-of-consumer-responses\/\"><b>Bander, J. (2020):<\/b><span style=\"font-weight: 400\"> With E-Commerce Booming, Marketers Must Get to the Core of Consumer Responses. In: AW360<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.research-results.de\/fachartikel\/2019\/ausgabe-7\/wettbewerbsvorteile-durch-optimierte-kundenbereiche8950.html\"><strong>De L\u00f3pez, C. (2019):<\/strong> Wettbewerbsvorteile durch optimierte Kundenbereiche. In: Research &amp; Results 7\/2019.<\/a><\/p>\n<p><a href=\"https:\/\/www.horizont.net\/planung-analyse\/nachrichten\/online-special-fmcg--handel-smarte-forschung-zum-smart-shopping-178453\"><strong>Metger, F. (2019):\u00a0<\/strong>Smarte Forschung zum Smart-Shopping.\u00a0In: planung &amp; analyse<\/a><\/p>\n<p><a href=\"https:\/\/www.research-results.de\/fachartikel\/2019\/ausgabe-4\/bedeutung-menschlicher-sinne-fuer-die-auswertung-von-online-kampagnen.html\"><strong>M\u00fcller, K, (2019):<\/strong> Bedeutung menschlicher Sinne f\u00fcr die Auswertung von Online-Kampagnen. In: Research &amp; Results 4\/2019.<\/a><\/p>\n<p><a href=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2019\/06\/EYESQUARE_SONDERDRUCK_1_2019_digital.pdf\"><strong>Dr. Rothensee, M., Schwartz, S. L. (2019):<\/strong> Wohin es die Gen Z in Sachen Social Media zieht und warum das so ist. In: planung &amp; analyse 1\/2019<\/a><\/p>\n<p><a href=\"https:\/\/www.eye-square.com\/de\/whitepaper-gute-apps-gute-besserung\/\"><strong>Grotenhoff, M., Jakobitz, D., Kinting, M., und Dr. Nitschke, J. (2019):<\/strong>\u00a0 Gute Apps, gute Besserung: Studie zur Akzeptanz und Optimierbarkeit therapiebegleitender Apps. eye square GmbH, adesso mobile solutions GmbH, Berlin<\/a><\/p>\n<p><a href=\"https:\/\/www.research-results.de\/fachartikel\/2018\/ausgabe-7\/food-shoppen.html\"><strong>Metger, F. (2018):<\/strong> Food Shoppen &#8211; Customer Experience im Lebensmittel-E-Commerce. In: Research &amp; Results 7\/2018, S. 42<\/a><\/p>\n<p><strong>Kr\u00fcger, S., Jakobitz. D. (2018):<\/strong> Wie \u00d6PNV-Betreiber Vorbehalte gegen\u00fcber mobilem Ticketkauf abbauen k\u00f6nnen. In: Nahverkehrs-praxis Ausgabe 10-2018, S. 54-56.<\/p>\n<p><a href=\"https:\/\/www.eye-square.com\/de\/whitepaper-mobil-mit-barrieren\/\"><strong>Grotenhoff, M., Jordan, T., Kinting, M., Kr\u00fcger, S., Dr. Nitschke, J. (2018).<\/strong> Mobil mit Barrieren &#8211; Apps auf dem Pr\u00fcfstand. Eigene Whitepaper-Publikation.<\/a><\/p>\n<p><a href=\"https:\/\/www.eye-square.com\/de\/whitepaper-social-media-advertising\/\"><strong>Dr. Rothensee, M., Sch\u00f6nherr, S. (2018):<\/strong> So schnell &#8211; so live &#8211; so bunt. Erfolgreich die Vielfalt von Social Media Advertising nutzen. Eigene Whitepaper-Publikation.<\/a><\/p>\n<p><a href=\"https:\/\/www.eye-square.com\/de\/whitepaper-oepnv\/\"><strong>Jakobitz, D. Kr\u00fcger, S. (2018).<\/strong> Die gro\u00dfe \u00d6PNV Studie. In Zusammenarbeit mit BVG. Eigene Whitepaper-Publikation.<\/a><\/p>\n<p><a href=\"https:\/\/www.research-results.de\/fachartikel\/2018\/ausgabe-5\/von-emotionen-geleitet.html\"><strong>Sch\u00f6nherr, S., Moughrabi, C. (2018)<\/strong>. Von Emotionen geleitet &#8211; Studie zu Medienrezeption und Werbewirkung. In: Research &amp; Results 5\/2018.<\/a><\/p>\n<p><a href=\"https:\/\/www.research-results.de\/fachartikel\/2018\/ausgabe-4\/tschuess-servicewueste.html\"><b>M\u00fcller, K., Bre\u00dfler, J. (2018). <\/b>Tsch\u00fc\u00df, Servicew\u00fcste! Serviceroboter &#8211; Gestaltungsfragen an die Mensch-Roboter-Interaktion. In: Research &amp; Results, 4\/2018.<\/a><\/p>\n<p><a href=\"https:\/\/www.martechadvisor.com\/articles\/ads\/testing-your-way-to-more-powerful-marketing\/\"><b>Bander, J. E. (2018).<\/b> Testing Your Way to More Powerful Marketing. In: Martech Advisor<\/a><\/p>\n<p><strong>Rothensee, M. Sch\u00f6nherr, S. (2017).<\/strong>\u00a0The Robot Uprising \u2013 Herausforderungen in der automatisierten Marktforschung, Planung und Analyse, 4\/2017<\/p>\n<p><b>Schie\u00dfl, M. (2016). <\/b>Fischer im Datenstrom. In: Handelsjournal 1\/2016<\/p>\n<p><b>Schie\u00dfl, M. (2016). <\/b>Die freude st\u00e4rker in den Mittelpunkt r\u00fccken. In: ChinaContact 1\/2016<\/p>\n<p><b>Schie\u00dfl, M.,Schmidt, S.,Reiter, P., Langner, S.,., Th\u00f6lke, A., Hennigs, N.(2016). <\/b>\u201cStay Tuned!\u201d- Assessing the effectiveness of social media video ads. In: Marketing Review St. Gallen 3\/2016<\/p>\n<p><b>Seemann, A., Rothensee, M.(2016)<\/b>. Bewegtes Bild bewegt- wie Werbewirkung im Moment des Kontaktes entsteht. In: planung &amp; analyse 4\/2016<\/p>\n<p><b>Schie\u00dfl, M., Bresisnsky, P., Mueller (2016). <\/b>Der tiefere Sinn. In: Research &amp; Results 5\/2016<\/p>\n<p><b>Schie\u00dfl, M. (2016). <\/b>10 Fragen 10 Antworten. In: Research &amp; Results 7\/2016<\/p>\n<p><b>Schie\u00dfl, M. (2016). <\/b>F\u00fcr die deutschen Marken wird es k\u00fcnftig schwieriger. In: Automobilwoche 9\/2016<\/p>\n<p><b>De Lop\u00e9z, C., \u00a0Rothensee, M. (2016). <\/b>Zweimal Gold f\u00fcr den Kunden. In: Markenartikel 9\/2016<\/p>\n<p><b>De Lop\u00e9z, C. (2016). <\/b>Interview &amp; Studie- Patientenportale.\u00a0In: Pharma Relations 9\/2016<\/p>\n<p><b>De Lop\u00e9z, C. (2016). <\/b>Patientenportale m\u00fcssen unterhalten.\u00a0In: HealthCare Marketing 9\/2016<\/p>\n<p><b>Schmidt, S.,Reiter, P. (2016). \u201c<\/b>Mind Mining\u201d- Better Customer Understanding by applying Big Data Analysis to Neuromarketing. In: Neuromarketing 15\/2016<\/p>\n<p><b>Wirthwein, K. (2015)<\/b>. Deutschland tiefgek\u00fchlt \u2013 Insights f\u00fcr Shopper Marketing im TK-Bereich. In: planung &amp; analyse, 1\/2015<\/p>\n<p><a href=\"https:\/\/eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2016\/02\/RR_07-2015_DoktorGoogle.pdf\"><b>De Lop\u00e9z, C., Langenegger, S. (2015).<\/b> Doctor Google. Insights f\u00fcr die Gestaltung von Patienten-Webseiten. In: Research &amp; Results, 7\/2015.<\/a><\/p>\n<p><a href=\"https:\/\/www.horizont.net\/planung-analyse\/nachrichten\/Von-apparativen-Verfahren-zur-Decision-Engine-151887\"><b>Schie\u00dfl, M. (2013). <\/b>\u201eVon apparativen Verfahren zur Decision Engine\u201c. In: planung &amp; analyse, 2013<\/a><\/p>\n<p><b>Schie\u00dfl, M. (2013).<\/b> Die Measurement Crisis.\u00a0In: new business. 14\/2013.<\/p>\n<p><b>Schie\u00dfl, M., Kr\u00fcger, T., Stieger, C., Kling, M. (2008).<\/b> Wie viel Online-Werbung braucht der Mensch? Messung der Werbeeffizienz von eBay-Online-Werbung.<\/p>\n<p><b>Schie\u00dfl, M., Schulte-Moser, P. (2008).<\/b> Nimm mich! Gutes Verpackungsdesign muss in Zeiten der Reiz\u00fcberflutung nicht allein \u00e4sthetischen Anspr\u00fcchen gen\u00fcgen. In: markenartikel, Sonderheft I\/2008 , S. 24 \u2013 86.<\/p>\n<p><b>Duda, S., Schie\u00dfl, M., Nitschke, Dr. J. (2007).<\/b> Gelungener Auftritt: Mit Eye-Tracking Internet-Startseiten optimieren. In: Research &amp; Results, 7\/2007, S. 38 \u2013 40.<\/p>\n<p><b>Cechini, J., Duda, S., Schie\u00dfl, M. (2007).<\/b> Dem Traumfahrzeug der Kunden auf der Spur: Der Automotive Testing Ansatz von eye square. In: planung &amp; analyse, 3\/2007, S. 22 \u2013 25.<\/p>\n<p><b>Duda, S., Schie\u00dfl, M., Wildgruber, G., Rohrer, C., Fu, P. (2007).<\/b> Linguistic Analysis of Websites: A New Method of Analysing Language, the Poor Cousin of Usability. HCI, Proceedings Volume 11, LNCS_4560.<\/p>\n<p><b>Schie\u00dfl, M., Duda, S., (2007)<\/b>. A Qualitative Oriented Study about IT Procurement Processes: Comparison of 4 European Countries. HCI, Proceedings Volume 11, LNCS_4560.<\/p>\n<p><b>Schie\u00dfl, M., Diekmann, S. (2007).<\/b> Lost in the Supermarket: Untersuchung von Point-of-Sale-Promotion mit Eye Tracking. In: planung &amp; analyse, 1\/2007, S. 20 \u2013 23.<\/p>\n<p><b>Nitschke, J., Duda, S., Schie\u00dfl, M., G\u00f6hre, T. (2007).<\/b> Perfektes Zusammenspiel: Usability Tests und Remote in Kombination. In: Research &amp; Results, 1\/2007, S. 34 \u2013 35.<\/p>\n<p><b>Schie\u00dfl, M., Duda, S., Sch\u00e4fer, S., Th\u00f6lke, A. (2006).<\/b> Wohin mit dem Logo? \u2013 Das optimale Branding bei TV Werbung. In: planung &amp; analyse, 5\/2006.<\/p>\n<p><b>Schie\u00dfl, M., Duda, S. (2005).<\/b> Aufmerksamkeit in CM\u00b2. Eine Printanzeige hat nicht sehr viel Zeit, die Aufmerksamkeit des Lesers zu gewinnen. In: Close Up. Zielgruppen im Visier. 10\/April 2005.<\/p>\n<p><b>Duda, S., Schie\u00dfl, M. &amp; Hess, J.-M. (2002).<\/b> Mobile Usability: Empfehlungen f\u00fcr die Entwicklung benutzerfreundlicher mobiler Datendienste. In: Beier, M. &amp; von Gizycki, V. (Hrsg.), Usability \u2013 Nutzerfreundliches Web-Design, Berlin, Heidelberg: Springer. S. 173-199.<\/p>\n<p><b>Duda, S., Schie\u00dfl, M. &amp; Hess, J.-M. (2001).<\/b> Mobile Usability Report. Eine empirische Studie zur Usability von WAP-Diensten in Deutschland. Mit Empfehlungen f\u00fcr Manager und Entwickler mobiler Datendienste. Berlin\/G\u00f6ttingen: BusinessVillage.<\/p>\n<p><b>Schie\u00dfl, M., Duda, S. &amp; Fischer, R. (2001).<\/b> Kids\u2018 Space. In: Smith, M. J., Salvendy, G., Harris, D., Koubek, R. J. (Hrsg.), Human Computer Interaction, Volume 1, Usability Evaluation and Interface Design \u2013 Cognitive Engineering, Intelligent Agents and Virtual Reality. 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