{"id":28764,"date":"2019-04-04T15:35:06","date_gmt":"2019-04-04T14:35:06","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?page_id=28764"},"modified":"2023-02-17T10:12:05","modified_gmt":"2023-02-17T09:12:05","slug":"arf-facebook-multi-screen","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/en\/arf-facebook-multi-screen\/","title":{"rendered":"facebook and eye square at ARF: Presentation of multi-screen ethnography"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; border_color=&#8221;#ffffff&#8221;][vc_column css=&#8221;.vc_custom_1563438019890{background-color: #ffffff !important;}&#8221;]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"facebook-arf\" data-id=\"146\" id=\"SR7_146_1\" class=\"rs-ov-hidden\" data-version=\"6.7.58\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_146_1-144\" data-key=\"144\">\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_146_1-144-4\" class=\"sr7-layer\">Measuring Multi-Screen Around the World<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_146_1-144-5\" class=\"sr7-layer\">facebook & eye square present<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t<image_lists style=\"display:none\">\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2019\/04\/WEB-Slider-desktop-small500pxHeight.png\" data-libid=\"28817\" alt=\"Mulitscreen Testing; Illustration by Keckeis Krupna\" title=\"WEB-Slider-desktop-small500pxHeight\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvMjAxOS8wNC9XRUItU2xpZGVyLWRlc2t0b3Atc21hbGw1MDBweEhlaWdodC5wbmc=\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2019\/04\/ARF-Logo-JerseyCity.png\" data-libid=\"28819\" alt=\"in Jersey City at ARF audience xscience 2019\" title=\"ARF-Logo-JerseyCity\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvMjAxOS8wNC9BUkYtTG9nby1KZXJzZXlDaXR5LnBuZw==\"\/>\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script>\n\t\t\t\t\twindow.SR7 ??={};SR7.PMH ??={}; SR7.PMH[\"SR7_146_1\"] = {cn:100,state:false,fn: function() { if (window._tpt!==undefined && window._tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"SR7_146_1\",type:'hero',shdw:'0',gh:[800,800,427,324,200],gw:[1920,1920,1024,778,480],vpt:['-200px'],size:{fullWidth:true, fullHeight:false},mh:'0',onh:0,onw:0,bg:{color:'{\"type\":\"solid\",\"orig\":\"#fff\",\"string\":\"rgba(255, 255, 255, 1)\"}'},googleFont:\"ignore\",plType:'2',plColor:'#00b4ff'});   SR7.PMH[\"SR7_146_1\"].state=true;} else if(SR7.PMH[\"SR7_146_1\"].cn-->0)\tsetTimeout( SR7.PMH[\"SR7_146_1\"].fn,19);}};SR7.PMH[\"SR7_146_1\" ].fn();\n\t\t\t\t<\/script>\n[\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; css=&#8221;.vc_custom_1554727084759{background-color: #00b4ff !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-offset-0 vc_col-lg-12 vc_col-md-offset-0 vc_col-md-12&#8243;][vc_empty_space height=&#8221;48px&#8221;][vc_column_text]<\/p>\n<h1 class=\"textWeiss\" style=\"text-transform: none;text-align: center\">International multi-screen ethnography<br \/>\npresented at ARF<\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;48px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221;][vc_column offset=&#8221;vc_col-md-offset-2 vc_col-md-8&#8243;][vc_empty_space height=&#8221;48px&#8221;][vc_column_text]The results of the multi-screen ethnography will be presented at the conference ARF audience x science. The conference takes place on April 16, 12:40 \u2013 1:10 pm as part of the session \u201cAttention, Please!\u201d:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\"><strong>\u201cMeasuring Multi-Screen Around the World\u201d<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\"><strong><em>with\u00a0<\/em><\/strong><em><strong>Stephen Gray<\/strong> (Consumer Researcher, Facebook) <\/em><\/p>\n<p style=\"text-align: center\"><em><strong>and\u00a0Susann Szukalski\u00a0<\/strong>(Senior Research Consultant, eye square)<\/em><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;72px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#f0f0f0&#8243; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243; css=&#8221;.vc_custom_1430817123963{background-color: #f0f0f0 !important;}&#8221;][vc_column offset=&#8221;vc_col-md-offset-3 vc_col-md-6&#8243;][vc_empty_space height=&#8221;48px&#8221;][vc_column_text]<\/p>\n<h2 style=\"text-align: center;font-weight: bold\"><strong><span style=\"color: #00b4ff\">ABOUT THE STUDY<\/span><\/strong><\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;48px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243;][vc_column offset=&#8221;vc_col-md-offset-2 vc_col-md-8&#8243;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_empty_space height=&#8221;40px&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li><strong>How do people all over the world watch TV today?<\/strong><\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none\">\n<ul>\n<li><strong>How do they spread their attention between TV and smartphone<\/strong><\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none\">\n<ul>\n<li><strong>Which apps are used in parallel while watching TV?<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]eye square has conducted one of the most comprehensive global multi-screen attention ethnographies for Facebook (Germany, France, England, USA, Brazil, Indonesia).<\/p>\n<p>&nbsp;<\/p>\n<p>Therefore, eye square visited 544 households out of 763 Facebook users aged 18+ who watched television in different constellations (alone, with partner, friend or child) and were allowed to use their smartphones in parallel.<\/p>\n<p>&nbsp;<\/p>\n<p>For the measurement in the multi-screen ethnography, eye square has used a unique mobile combination of HD eye tracking, content recording and encoding.<br \/>\nIn addition to determining the attention periods on the various devices, content seen on each screen was recorded.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#f0f0f0&#8243; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243; css=&#8221;.vc_custom_1430817123963{background-color: #f0f0f0 !important;}&#8221;][vc_column offset=&#8221;vc_col-md-offset-3 vc_col-md-6&#8243;][vc_empty_space height=&#8221;48px&#8221;][vc_column_text]<\/p>\n<h2 style=\"text-align: center\"><strong><span style=\"color: #00b4ff\">Study results<\/span><\/strong><\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;48px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243;][vc_column offset=&#8221;vc_col-md-offset-2 vc_col-md-8&#8243;][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]<\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li><strong>While content is running on TV, viewers look at their smartphone 28% of the time<\/strong><\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none\">\n<ul>\n<li><strong>In commercial breaks, the smartphone is the most important pastime (55% of the time the audience is looking at the small screen)<\/strong><\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none\">\n<ul>\n<li><strong>Multi-screening in commercial breaks is even more common in Brazil and Indonesia than in Western Europe and the US<\/strong><\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none\">\n<ul>\n<li><strong>In all countries, social media is the most important app category used on smartphones \u2013 apps from the Facebook family globally account for 3 of the top 5 spots of the most widely used multi-screen apps<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Check the <a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/measuring-multi-screening-around-the-world\">Facebook IQ report<\/a> for more insights of the multi-screen study.[\/vc_column_text][vc_empty_space height=&#8221;72&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#f0f0f0&#8243; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243; css=&#8221;.vc_custom_1430817123963{background-color: #f0f0f0 !important;}&#8221;][vc_column offset=&#8221;vc_col-md-offset-3 vc_col-md-6&#8243;][vc_empty_space height=&#8221;48&#8243;][vc_column_text]<\/p>\n<h2 style=\"text-align: center\"><strong><span style=\"color: #00b4ff\">Market research at digital touchpoints<\/span><\/strong><\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;48&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243;][vc_column offset=&#8221;vc_col-md-offset-2 vc_col-md-8&#8243;][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]Market research under the most realistic conditions, such as the multi-screen study by Facebook presented at ARF, is one of eye square&#8217;s main USPs. Therefore, our development team developed a unique in Context testing software, which allows ad testing on live websites. Test ads can be presented in the authentic viewing context of the personal news feed of survey respondents on Facebook, Youtube, Instagram, Twitter and other platforms, just like the ad would normally show if the campaign was already launched.<\/p>\n<p>&nbsp;<\/p>\n<p>The solution supports all relevant ad formats and captures any response behavioural data during the ad exposure phase. The fastest way to test ads on live websites is the <a href=\"https:\/\/www.eye-square.com\/en\/in-context-express\/\">InContext Express<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;][vc_single_image image=&#8221;28784&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; qode_css_animation=&#8221;element_from_bottom&#8221; css=&#8221;.vc_custom_1554388663309{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221; link=&#8221;https:\/\/www.eye-square.com\/en\/in-context-express\/&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243;][vc_column offset=&#8221;vc_col-md-offset-4 vc_col-md-4&#8243; css=&#8221;.vc_custom_1486987062809{background-color: #efefef !important;}&#8221;][vc_empty_space height=&#8221;24px&#8221;][vc_column_text]<\/p>\n<h3 style=\"text-align: center\"><span style=\"color: #00b4ff\">Do you want to know more? Please contact us.<\/span><\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;][vc_column_text]<!-- Begin Sendinblue Form -->\r\n<!-- START - We recommend to place the below code in head tag of your website html  -->\r\n<link rel=\"stylesheet\" href=\"https:\/\/sibforms.com\/forms\/end-form\/build\/sib-styles.css\">\r\n<!--  END - We recommend to place the above code in head tag of your website html -->\r\n\r\n<!-- START - We recommend to place the below code where you want the form in your website html  -->\r\n<div class=\"sib-form\" style=\"text-align: center;\r\n         background-color: #EFF2F7;                                 \">\r\n  <div id=\"sib-form-container\" class=\"sib-form-container\">\r\n    <div id=\"error-message\" class=\"sib-form-message-panel\" style=\"font-size:16px; text-align:left; font-family:&quot;Helvetica&quot;, sans-serif; color:#661d1d; background-color:#ffeded; border-radius:3px; border-color:#ff4949;max-width:540px;\">\r\n      <div class=\"sib-form-message-panel__text sib-form-message-panel__text--center\">\r\n        <svg viewBox=\"0 0 512 512\" class=\"sib-icon sib-notification__icon\">\r\n          <path d=\"M256 40c118.621 0 216 96.075 216 216 0 119.291-96.61 216-216 216-119.244 0-216-96.562-216-216 0-119.203 96.602-216 216-216m0-32C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm-11.49 120h22.979c6.823 0 12.274 5.682 11.99 12.5l-7 168c-.268 6.428-5.556 11.5-11.99 11.5h-8.979c-6.433 0-11.722-5.073-11.99-11.5l-7-168c-.283-6.818 5.167-12.5 11.99-12.5zM256 340c-15.464 0-28 12.536-28 28s12.536 28 28 28 28-12.536 28-28-12.536-28-28-28z\" \/>\r\n        <\/svg>\r\n        <span class=\"sib-form-message-panel__inner-text\">\r\n                          Your subscription could not be saved. 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