{"id":28311,"date":"2019-02-25T16:08:00","date_gmt":"2019-02-25T15:08:00","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?page_id=28311"},"modified":"2023-02-17T10:16:43","modified_gmt":"2023-02-17T09:16:43","slug":"ideation-and-user-centered-design","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/en\/ideation-and-user-centered-design\/","title":{"rendered":"IDEATION & USER-CENTERED DESIGN"},"content":{"rendered":"

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\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”100px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1437386452308{margin-top: 10px !important;}”][vc_column offset=”vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-2 vc_col-md-8″][vc_column_text]<\/p>\n

IDEATION & USER-CENTERED DESIGN<\/span><\/h1>\n

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Involve your users in product development<\/span><\/h2>\n

[\/vc_column_text][vc_empty_space height=”24px”][vc_column_text css=”.vc_custom_1551194042966{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-color: #00b4ff !important;}”]Methods: rapid prototyping, expert and creative workshops, focus groups etc.<\/strong><\/span><\/p>\n

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Sample size: 6 participants for a focus group for example<\/strong><\/span><\/p>\n

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Particularly suitable for early development phases and iterative research<\/strong><\/span>[\/vc_column_text][vc_empty_space height=”24px”][vc_single_image image=”28317″ img_size=”large” qode_css_animation=””][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”40px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” background_color=”#f0f0f0″ padding_top=”0″ padding_bottom=”0″ css=”.vc_custom_1430817123963{background-color: #f0f0f0 !important;}”][vc_column offset=”vc_col-md-offset-3 vc_col-md-6″][vc_empty_space height=”40″][vc_column_text]<\/p>\n

Involvement of customers in early stages of development<\/span><\/h3>\n

[\/vc_column_text][vc_empty_space height=”40″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”40px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” background_color=”#ffffff” padding_top=”0″ padding_bottom=”0″][vc_column offset=”vc_col-md-offset-2 vc_col-md-8″][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner][vc_column_text]Involvement of customers so much as in the early development phases<\/b><\/p>\n

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Customer groups discuss about questions and topics relevant to your product<\/p>\n

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With user-centered design methods<\/b> (e.g. POWER method, 635 brainwriting) ideas as well as concrete sketches for your product can be generated or evaluated<\/p>\n

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Avoid expensive undesirable developments by early involving of your target group<\/b><\/p>\n

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Coordinate features, contents and functionalities of your product to the wishes, needs and behaviours of your target group<\/b>[\/vc_column_text][vc_empty_space height=”24px”][vc_single_image image=”26483″ img_size=”large” alignment=”center” qode_css_animation=””][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”24px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” background_color=”#ffffff” padding_top=”0″ padding_bottom=”0″][vc_column offset=”vc_hidden-lg vc_col-md-offset-2 vc_col-md-8 vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner][vc_column_text]Kundengruppen <\/b>diskutieren Fragestellungen und f\u00fcr Ihr Produkt relevante Themen<\/p>\n

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Mit User <\/b>Centered<\/b> Design-Methoden <\/b>(z. B. POWER-Methode, 635-Brainwriting) k\u00f6nnen Ideen, aber auch konkrete Skizzen f\u00fcr Ihr Produkt entstehen oder bewertet werden<\/p>\n

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Vermeidung von teuren Fehlentwicklungen durch fr\u00fche Einbeziehung Ihrer Zielgruppe<\/b><\/p>\n

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Abstimmung von Features, Inhalten und Funktionalit\u00e4ten Ihres Produktes auf die W\u00fcnsche, Bed\u00fcrfnisse und Verhaltensweisen Ihrer Zielgruppe\u00a0 <\/b>[\/vc_column_text][vc_empty_space height=”24px”][vc_single_image image=”26463″ img_size=”large” alignment=”center” qode_css_animation=””][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”24px”][vc_column_text]<\/p>\n

Agiles und iteratives Testen von Prototypen mit schnellem Feedback und den richtigen Usern.<\/span><\/h2>\n

[\/vc_column_text][vc_empty_space height=”24px”][vc_column_text]Prototyping kann als Teil des Usability Tests durchgef\u00fchrt werden. In iterativen Nutzertests wird der Stimulus Schritt f\u00fcr Schritt von Ihren oder unseren UX Designern ver\u00e4ndert und in bis zu 3 Iterationen von Nutzern evaluiert. So forschen wir effizient und nah am Nutzer.<\/p>\n

Personas werden bei der Datenanalyse gebildet und k\u00f6nnen aus unterschiedlichen Datenquellen stammen (quantitative sowie qualitative Forschung). Mittels statistischer Verfahren werden Kundensegmente bestimmt und archetypische Nutzerprofile erstellt.<\/p>\n

So k\u00f6nnen Sie die Features, Inhalte und Funktionalit\u00e4ten Ihres Produktes auf die verschiedenen W\u00fcnsche, Bed\u00fcrfnisse und Verhaltensweisen Ihrer Zielgruppe abstimmen.[\/vc_column_text][vc_empty_space height=”24PX”][vc_single_image image=”17681″ img_size=”full” alignment=”center” qode_css_animation=”” css=”.vc_custom_1432227352544{padding-top: 20px !important;padding-bottom: 20px !important;}”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”40px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/2″ css=”.vc_custom_1640606564278{padding-top: 20px !important;padding-bottom: 20px !important;background-color: #ffffff !important;}” offset=”vc_col-md-offset-3″][vc_column_text]<\/p>\n

Do you want to know more? Please contact us.<\/h3>\n

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