{"id":27798,"date":"2018-11-29T16:26:43","date_gmt":"2018-11-29T15:26:43","guid":{"rendered":"https:\/\/eye-square.com\/en\/?page_id=27798"},"modified":"2023-08-21T11:42:49","modified_gmt":"2023-08-21T10:42:49","slug":"whitepaper-social-advertising","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/en\/whitepaper-social-advertising\/","title":{"rendered":"Whitepaper Social Media Advertising"},"content":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][rev_slider_vc alias=”incontextwhitepaper”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column offset=”vc_hidden-lg vc_hidden-md vc_hidden-xs”][vc_empty_space height=”20″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”80px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column css=”.vc_custom_1658758772048{margin-top: -40px !important;margin-bottom: -40px !important;padding-top: 20px !important;padding-bottom: 20px !important;background-color: #007fff !important;}”][vc_column_text]<\/p>\n

<\/h3>\n

Whitepaper<\/h4>\n

SO FAST – SO LIVE – SO COLORFUL<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1494940571697{background-color: #f0f0f0 !important;}”][vc_column][vc_empty_space height=”60″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1499062904476{background-color: #f0f0f0 !important;}”][vc_column width=”1\/2″ offset=”vc_col-md-6″][\/vc_column][vc_column width=”1\/2″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”20″][vc_empty_space height=”20″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” css=”.vc_custom_1610379926398{background-color: #f0f0f0 !important;}” z_index=””][vc_column width=”2\/3″ offset=”vc_col-lg-offset-2 vc_col-md-offset-2″][vc_column_text css=”.vc_custom_1543504207927{margin-top: 20px !important;}”]<\/p>\n

How do you successfully use the diversity of social media advertising?<\/h4>\n

[\/vc_column_text][vc_empty_space height=”20″][vc_column_text css=”.vc_custom_1610379954186{margin-top: 20px !important;}”]<\/p>\n

The human factor: what role does the psychological openness of users, their receptivity to brand messages, and the dynamic growth of social media advertising play? How do you deal with the diversity of social networks and the resulting individuality of customers’ social media filter bubbles?<\/p>\n

 <\/p>\n

We present findings from a large social media study with 3000 users. These show that social network is not the same social network. Therefore, a standardized, realistic test approach is needed to consistently quantify the effectiveness of social media platforms. Using the live ad platform, we show how advertising contacts for experimental studies are produced in the personal newsfeeds of study participants and how their effects are standardized.<\/p>\n

 <\/p>\n

Numerous cases from practice clarify which research questions from creation, media and marketing can be comprehensively answered by the Live Ad platform for the first time.<\/p>\n

 <\/p>\n

[\/vc_column_text][vc_empty_space height=”40″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1530684471537{border-top-width: 3px !important;}”][vc_column][vc_empty_space height=”60″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” in_content_menu=”in_content_menu” content_menu_icon=”” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” css=”.vc_custom_1658506266989{background-color: #ffffff !important;}” z_index=””][vc_column width=”2\/3″ offset=”vc_col-md-offset-3 vc_col-md-6 vc_col-xs-12″ css=”.vc_custom_1658758568486{background-color: #f0f0f0 !important;}”][vc_single_image image=”34324″ img_size=”full” alignment=”center” qode_css_animation=””][vc_empty_space height=”50″]Download Whitepaper Study<\/a>[vc_empty_space height=”50″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1522241699962{background-color: #ffffff !important;}”][vc_column][vc_empty_space height=”40″][vc_empty_space height=”40″][\/vc_column][vc_column width=”2\/3″ css=”.vc_custom_1534234768075{background-color: #f0f0f0 !important;}” offset=”vc_hidden-lg vc_col-md-offset-3 vc_col-md-6 vc_hidden-md vc_hidden-sm vc_col-xs-12 vc_hidden-xs”][vc_column][\/vc_column][\/vc_column][vc_column_text]<\/p>\n

Further studies<\/h3>\n

[\/vc_column_text][vc_empty_space height=”40px”][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/4″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_single_image image=”27770″ img_size=”medium” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text]eye square
\n(2018)<\/p>\n

 <\/p>\n

“So fast – so live – so colorful ”<\/p>\n

Successfully use the diversity of social media advertising<\/p>\n

.[\/vc_column_text][vc_empty_space height=”15px”][\/vc_column][vc_column width=”1\/4″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_single_image image=”27771″ img_size=”medium” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text]Facebook & eye square
\n(2018)<\/p>\n

 <\/p>\n

Measuring Multi Screening Around the World<\/a>[\/vc_column_text][vc_empty_space height=”15px”][\/vc_column][vc_column width=”1\/4″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_single_image image=”27772″ img_size=”medium” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text]ZMG newspaper marketing company & eye square (2018)<\/p>\n

 <\/p>\n

Study: Perception of newspaper statements.<\/p>\n

Message from ZMG: “Right on the ball”<\/a>[\/vc_column_text][vc_empty_space height=”15px”][\/vc_column][vc_column width=”1\/4″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_single_image image=”27773″ img_size=”medium” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text]eye square & BVG
\n(2018)<\/p>\n

 <\/p>\n

Large public transport study<\/a>,<\/p>\n

What do passengers want when they buy tickets on their smartphones?<\/p>\n

[\/vc_column_text][vc_empty_space height=”15px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”60″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/4″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_single_image image=”26494″ img_size=”medium” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text]Google & eye square
\n(2017)<\/p>\n

 <\/p>\n

Performance of Mobile Search<\/p>\n

Report Google<\/a>[\/vc_column_text][vc_empty_space height=”15px”][\/vc_column][vc_column width=”1\/4″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_single_image image=”26496″ img_size=”medium” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text]Str\u00f6er & eye square
\n(2017)<\/p>\n

 <\/p>\n

Joy on the Internet (Article Research & Results)<\/a>[\/vc_column_text][vc_empty_space height=”15px”][\/vc_column][vc_column width=”1\/4″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_single_image image=”26497″ img_size=”medium” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text]Google & eye square
\n(2017)<\/p>\n

 <\/p>\n

Performance of Mobile Search<\/p>\n

Report Google<\/a>[\/vc_column_text][vc_empty_space height=”15px”][\/vc_column][vc_column width=”1\/4″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_single_image image=”26499″ img_size=”medium” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text]BVDW & eye square
\n(2016)<\/p>\n

 <\/p>\n

Power of Mobile Creation,<\/p>\n

(Results of the OVK study)[\/vc_column_text][vc_empty_space height=”15px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”60″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/4″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_single_image image=”26498″ img_size=”medium” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text]Google & eye square
\n(2017)<\/p>\n

 <\/p>\n

Performance of Mobile Search<\/p>\n

Report Google<\/a>[\/vc_column_text][vc_empty_space height=”15px”][\/vc_column][vc_column width=”1\/4″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_single_image image=”26500″ img_size=”medium” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text]Google & eye square
\n(2017)<\/p>\n

 <\/p>\n

Performance of Mobile Search<\/p>\n

Report Google<\/a>[\/vc_column_text][vc_empty_space height=”15px”][\/vc_column][vc_column width=”1\/4″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_single_image image=”26501″ img_size=”medium” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text]Google & eye square
\n(2017)<\/p>\n

 <\/p>\n

Performance of Mobile Search<\/p>\n

Report Google<\/a>[\/vc_column_text][vc_empty_space height=”15px”][\/vc_column][vc_column width=”1\/4″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_single_image image=”26502″ img_size=”medium” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text]Google & eye square
\n(2017)<\/p>\n

 <\/p>\n

Performance of Mobile Search<\/p>\n

Report Google<\/a>[\/vc_column_text][vc_empty_space height=”15px”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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