{"id":26115,"date":"2018-08-03T14:43:36","date_gmt":"2018-08-03T13:43:36","guid":{"rendered":"https:\/\/eye-square.com\/en\/?page_id=26115"},"modified":"2019-12-06T14:51:30","modified_gmt":"2019-12-06T13:51:30","slug":"detroit-memex-2018","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/en\/detroit-memex-2018\/","title":{"rendered":"DETROIT MEMEX 2018"},"content":{"rendered":"

[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=””][vc_column][rev_slider_vc alias=”detroit-memex”][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=””][vc_column offset=”vc_hidden-lg”][vc_empty_space height=”40px”][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=””][vc_column offset=”vc_hidden-lg vc_hidden-md vc_hidden-xs”][vc_empty_space height=”20″][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” css_animation=””][vc_column width=”5\/6″ offset=”vc_col-lg-offset-2 vc_col-lg-8 vc_hidden-lg vc_col-md-offset-1 vc_col-md-10 vc_hidden-md vc_col-sm-offset-1 vc_hidden-sm vc_hidden-xs”][vc_single_image image=”26116″ img_size=”full” alignment=”center” qode_css_animation=””][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=”” css=”.vc_custom_1496402184692{margin-top: -80px !important;}”][vc_column offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”50px”][vc_empty_space height=”80px”][vc_column_text]<\/p>\n

THE RULES ARE CHANGING: STAY RELEVANT, ENGAGING AND ACCESSIBLE <\/strong><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=””][vc_column offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”80px”][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=””][vc_column css=”.vc_custom_1538650488375{margin-top: -40px !important;margin-bottom: -40px !important;padding-top: 20px !important;padding-bottom: 20px !important;background-color: #00b4ff !important;}”][vc_column_text]<\/p>\n

October 30th 2018 in Detroit<\/h4>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=”” css=”.vc_custom_1494940571697{background-color: #f0f0f0 !important;}”][vc_column][vc_empty_space height=”60″][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=””][vc_column width=”1\/2″ offset=”vc_hidden-lg vc_col-md-offset-3 vc_col-md-6 vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”20″][vc_column_text css=”.vc_custom_1494943001089{margin-top: 20px !important;}”]<\/p>\n

Receptivity
\n<\/span><\/strong>About the Technology and Art of Successful Customer Contact<\/span><\/h4>\n

[\/vc_column_text][vc_empty_space height=”20″][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=””][vc_column offset=”vc_hidden-lg vc_col-md-offset-3 vc_col-md-6 vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_column_text]Faced with a growing range of touchpoints<\/strong>, users are reacting to overwhelming communication with increasing selection<\/strong>, meaning external and internal filters.[\/vc_column_text][vc_empty_space height=”20px”][vc_column_text]With RECEPTIVITY<\/strong>, we address the question of where and how to reach people in a considerate, open and positive way<\/strong>. The understanding of these moments is the decisive determinant for the success of product and communication.[\/vc_column_text][vc_empty_space height=”20px”][vc_column_text]There are virtually two big questions:[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text]<\/p>\n

    \n
  1. How can existing touchpoints be obtained?<\/strong><\/span><\/li>\n
  2. At which new touchpoints can we reach customers in the future?<\/strong><\/span><\/li>\n<\/ol>\n

    [\/vc_column_text][vc_empty_space height=”80″][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=”” css=”.vc_custom_1499062904476{background-color: #f0f0f0 !important;}”][vc_column width=”1\/2″ offset=”vc_hidden-lg vc_col-md-6 vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”20″][vc_empty_space height=”20″][\/vc_column][vc_column width=”1\/2″][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=”” css=”.vc_custom_1499062904476{background-color: #f0f0f0 !important;}”][vc_column width=”1\/2″ offset=”vc_col-md-6″][\/vc_column][vc_column width=”1\/2″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”20″][vc_empty_space height=”20″][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=”” css=”.vc_custom_1499062904476{background-color: #f0f0f0 !important;}”][vc_column offset=”vc_col-md-offset-2 vc_col-md-8″][vc_column_text css=”.vc_custom_1538659228026{margin-top: 20px !important;}”]eye square, in connection with WeWork, cordially invites you to <\/strong><\/p>\n

    MEMEX 2018 on October 30th in Detroit. Please join us for an evening of receptivity!<\/strong><\/p>\n

     <\/p>\n

    Globally, we are in the midst of a massive economic shift where the rules of consumer capitalism are changing and are becoming ever more dependent on the digital space. With the increasing noise in the digital sphere, it is a decisive challenge for companies to send signals that reach their consumers on both a cognitive and an emotional level.<\/p>\n

     <\/p>\n

    Simply relying on the indicators provided by the digital ecosystem to measure consumers\u2019 receptivity to your brand or product isn\u2019t enough\u2014it tends to leave key information out, resulting in a disconnect between your consumer\u2019s real experience and your understanding of it. Grounded in the framework of neurosemiotics, we will breakdown three terms that explain receptivity: real, imagery and symbolic.<\/p>\n

     <\/p>\n

    Detroit provides a compelling example of the economic, social, and civic consequences of an industry losing contact to the real \u2013 consequences that the city and the American auto industry are only recently starting to recover from.<\/p>\n

     <\/p>\n

    Perhaps the most powerful tool that modern brands and businesses can have in their arsenal, to gracefully navigate this digital upheaval of traditional consumer relationships is the concept of receptivity \u2014 reaching humans at a moment when they are open and joyful, thus keeping your brand or product relevant, engaging, and accessible.[\/vc_column_text][vc_column_text css=”.vc_custom_1538656189092{margin-top: 20px !important;}”]The experts from eye square, a Berlin based technology leader for experience research, have developed key research methods to measure consumer receptivity and will outline their underlying technology and psychological framework on October 30th in downtown Detroit.<\/strong>[\/vc_column_text][vc_empty_space height=”50″][vc_empty_space height=”20″][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=”” css=”.vc_custom_1499062953742{background-color: #ffffff !important;}”][vc_column width=”1\/2″ offset=”vc_hidden-lg vc_col-md-offset-1 vc_col-md-5 vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”40″][vc_column_text]<\/p>\n

    Receptivity \u2013 Case Studies<\/span><\/h4>\n

    [\/vc_column_text][vc_empty_space height=”10px”][\/vc_column][vc_column width=”1\/2″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=”” css=”.vc_custom_1499062970345{background-color: #ffffff !important;}”][vc_column offset=”vc_hidden-lg vc_col-md-offset-6 vc_col-md-6 vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_column_text]Various experts will report from extensive intermedia projects on how to measure and determine the relevance of receptivity through technical and psychological methods:<\/p>\n

    We are thrilled to be presenting alongside some brilliants minds within the digital world…..[\/vc_column_text][vc_empty_space height=”40″][vc_column_text]<\/p>\n