{"id":23753,"date":"2017-05-16T17:45:32","date_gmt":"2017-05-16T16:45:32","guid":{"rendered":"https:\/\/eye-square.com\/en\/?page_id=23753"},"modified":"2019-07-12T14:21:05","modified_gmt":"2019-07-12T13:21:05","slug":"memex-2017","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/en\/memex-2017\/","title":{"rendered":"MEMEX 2017"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-xs&#8221;][vc_empty_space height=&#8221;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;5\/6&#8243; offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-1 vc_col-md-10 vc_col-sm-offset-1&#8243;][vc_single_image image=&#8221;23750&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1543848958449{margin-top: -40px !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<p style=\"text-align: center\"><strong>ABOUT THE TECHNOLOGY AND ART OF SUCCESSFUL CUSTOMER CONTACT<\/strong><\/p>\n<p style=\"text-align: center\">eye square conference: 8th of September 2017<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;80px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column css=&#8221;.vc_custom_1494941050417{margin-bottom: -40px !important;padding-top: 20px !important;padding-bottom: 20px !important;background-color: #00b4ff !important;}&#8221;][vc_column_text]<\/p>\n<h1 class=\"textWeiss\" style=\"text-align: center\">memex\u00a02017 \u2013\u00a0Receptivity<\/h1>\n<p class=\"textWeiss\" style=\"text-align: center\">8th of September 2017<span style=\"color: #00b4ff\"><br \/>\n<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1494940571697{background-color: #f0f0f0 !important;}&#8221;][vc_column][vc_empty_space height=&#8221;80&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_col-md-offset-3 vc_col-md-6 vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1494943001089{margin-top: 20px !important;}&#8221;]<\/p>\n<h4 style=\"text-align: left\"><strong><span style=\"color: #00b4ff\">Receptivity<br \/>\n<\/span><\/strong><span style=\"color: #00b4ff\">About the Technology and Art of Successful Customer Contact<\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_col-md-offset-3 vc_col-md-6 vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text]Faced with a <strong>growing range of touchpoints<\/strong>, users are reacting to overwhelming communication with <strong>increasing selection<\/strong>, meaning external and internal filters.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]With <strong>RECEPTIVITY<\/strong>, we address the question of where and <strong>how to reach people in a considerate, open and positive way<\/strong>. The understanding of these moments is the decisive determinant for the success of product and communication.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]There are virtually two big questions:[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]<\/p>\n<ol>\n<li><span style=\"color: #00b4ff\"><strong>How can existing touchpoints be obtained?<\/strong><\/span><\/li>\n<li><span style=\"color: #00b4ff\"><strong>At which new touchpoints can we reach customers in the future?<\/strong><\/span><\/li>\n<\/ol>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;80&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1499062904476{background-color: #f0f0f0 !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-md-6&#8243;][vc_empty_space height=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1494942809074{margin-top: 20px !important;}&#8221;]<\/p>\n<h4 style=\"text-align: right\"><strong><span style=\"color: #00b4ff\">Receptivity<\/span><\/strong><\/h4>\n<h4 style=\"text-align: right\"><span style=\"color: #00b4ff\">About the Technology and Art of Successful Customer Contact<\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1499062916309{background-color: #f0f0f0 !important;}&#8221;][vc_column offset=&#8221;vc_col-md-offset-6 vc_col-md-6&#8243;][vc_column_text]Faced with a <strong>growing range of touchpoints<\/strong>, users are reacting to overwhelming communication with <strong>increasing selection<\/strong>, meaning external and internal filters.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]With <strong>RECEPTIVITY<\/strong>, we address the question of where and <strong>how to reach people in a considerate, open and positive way<\/strong>. The understanding of these moments is the decisive determinant for the success of product and communication.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]There are virtually two big questions:[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]<\/p>\n<ol>\n<li><span style=\"color: #00b4ff\"><strong>How can existing touchpoints be obtained?<\/strong><\/span><\/li>\n<li><span style=\"color: #00b4ff\"><strong>At which new touchpoints can we reach customers in the future?<\/strong><\/span><\/li>\n<\/ol>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;80&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1499062953742{background-color: #ffffff !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-md-offset-1 vc_col-md-5&#8243;][vc_empty_space height=&#8221;40&#8243;][vc_column_text]<\/p>\n<h4 style=\"text-align: right\"><span style=\"color: #00b4ff\">Receptivity \u2013 Case Studies<\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1499062970345{background-color: #ffffff !important;}&#8221;][vc_column offset=&#8221;vc_col-md-offset-6 vc_col-md-6&#8243;][vc_column_text]Various experts will report from extensive intermedia projects on how to measure and determine the relevance of receptivity through technical and psychological methods:[\/vc_column_text][vc_empty_space height=&#8221;40&#8243;][vc_column_text]<\/p>\n<ul>\n<li><span style=\"color: #00b4ff\"><strong>Which indicators such as viewability,<br \/>\nattention, and emotions work together?<\/strong><\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text]<\/p>\n<ul>\n<li><span style=\"color: #00b4ff\"><strong>How can implicit and explicit consequences be determined?<\/strong><\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text]<\/p>\n<ul>\n<li><span style=\"color: #00b4ff\"><strong>What influence does receptivity have on consumer decision making?<\/strong><\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;80&#8243;][\/vc_column][vc_column offset=&#8221;vc_col-md-offset-6 vc_col-md-6&#8243;][\/vc_column][vc_column offset=&#8221;vc_col-md-offset-6 vc_col-md-6&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image=&#8221;23817&#8243; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space height=&#8221;300&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column css=&#8221;.vc_custom_1494944330063{margin-top: -40px !important;padding-top: 20px !important;padding-bottom: 20px !important;background-color: #00b4ff !important;}&#8221;][vc_column_text]<\/p>\n<h2 class=\"textWeiss\" style=\"text-align: center\"><strong>Speakers &amp; Presentations<\/strong><\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;80&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-md-offset-2 vc_col-md-2 vc_col-xs-4&#8243;][vc_single_image image=&#8221;23751&#8243; img_size=&#8221;full&#8221; style=&#8221;vc_box_circle_2&#8243; qode_css_animation=&#8221;&#8221;][\/vc_column][vc_column offset=&#8221;vc_col-md-6 vc_col-xs-6&#8243;][vc_column_text]<strong>Michael Schiessl (CEO, eye square) <\/strong>\u2013 <em>&#8220;Receptivity&#8221;<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;60&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-md-offset-2 vc_col-md-2 vc_col-xs-4&#8243;][vc_single_image image=&#8221;23870&#8243; img_size=&#8221;full&#8221; style=&#8221;vc_box_circle_2&#8243; qode_css_animation=&#8221;&#8221;][\/vc_column][vc_column offset=&#8221;vc_col-md-6 vc_col-xs-6&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\"><strong>Tanja Seiter<br \/>\nHead of Client Research, Hubert Burda Media<\/strong><\/p>\n<p style=\"text-align: left\">&#8220;Mit Content ins Herz und Hirn der Konsumenten \u2013<br \/>\nDer Wirkung von Native Ads\/Advertorials auf der Spur.&#8221;<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;60&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-md-offset-2 vc_col-md-2 vc_col-xs-4&#8243;][vc_single_image image=&#8221;23869&#8243; img_size=&#8221;full&#8221; style=&#8221;vc_box_circle_2&#8243; qode_css_animation=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_column_text]<strong>Dr. Guido Beier<\/strong><\/p>\n<p><em>&#8220;Touchpoint Soul. Customer Needs eat Companies`Wants for Breakfast.&#8221;<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;60&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-md-offset-2 vc_col-md-2 vc_col-xs-4&#8243;][vc_single_image image=&#8221;23871&#8243; img_size=&#8221;full&#8221; style=&#8221;vc_box_circle_2&#8243; qode_css_animation=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\"><strong>Jekaterina\u00a0Cechini<br \/>\nHead of digitalization department<br \/>\nBerliner Verkehrsbetriebe GmbH (BVG)<\/strong><\/p>\n<p style=\"text-align: left\"><em>&#8220;BVG-App: Unterst\u00fctzung der Customer Journey im \u00d6ffentlichen Nahverkehr in Berlin&#8221;<\/em><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;60&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-md-offset-2 vc_col-md-2 vc_col-xs-4&#8243;][vc_single_image image=&#8221;23872&#8243; img_size=&#8221;full&#8221; style=&#8221;vc_box_circle_2&#8243; qode_css_animation=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_column_text]<strong>Dr. Philipp\u00a0von Hilgers<br \/>\nCEO, Meetrics<\/strong><\/p>\n<p><em>&#8220;Viewability als Baustein einer neuen Aufmerksamkeits\u00f6konomie.&#8221;<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;60&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-md-offset-2 vc_col-md-2 vc_col-xs-4&#8243;][vc_single_image image=&#8221;23873&#8243; img_size=&#8221;full&#8221; style=&#8221;vc_box_circle_2&#8243; qode_css_animation=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\"><strong>Krzysztof Kania<br \/>\nHead of UX,\u00a0StepStone<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;60&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-md-offset-2 vc_col-md-2 vc_col-xs-4&#8243;][vc_single_image image=&#8221;23876&#8243; img_size=&#8221;full&#8221; style=&#8221;vc_box_circle_2&#8243; qode_css_animation=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_column_text]<strong>Duncan Southgate<\/strong><\/p>\n<p><strong>Global Brand Director, Media &amp; Digital, Kantar Millward Brown<\/strong><\/p>\n<p><em>&#8220;A Contribution to Better AdReaction: building advertising receptivity across generations&#8221;<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;60&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-md-offset-2 vc_col-md-2 vc_col-xs-4&#8243;][vc_single_image image=&#8221;23875&#8243; img_size=&#8221;full&#8221; style=&#8221;vc_box_circle_2&#8243; qode_css_animation=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\"><strong>Manuel Garcia-Garcia, PhD<br \/>\nARF \u2013 The Advertising Research Foundation, New York<\/strong><\/p>\n<p style=\"text-align: left\"><em>&#8220;SVP, Global Research and Innovation&#8221;<\/em><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;60&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-md-offset-2 vc_col-md-2 vc_col-xs-4&#8243;][vc_single_image image=&#8221;23874&#8243; img_size=&#8221;full&#8221; style=&#8221;vc_box_circle_2&#8243; qode_css_animation=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_column_text]<strong>Dr. Jacques Blanchard<br \/>\nCEO, MetaVue, Paris<\/strong><\/p>\n<p><em>&#8220;Choice Modelling&#8221;<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;60&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-md-offset-2 vc_col-md-2 vc_col-xs-4&#8243;][vc_single_image image=&#8221;23754&#8243; img_size=&#8221;full&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\"><strong>Dr. Julia Nitschke (Director Digital, eye square)<\/strong><\/p>\n<p style=\"text-align: left\"><em>&#8220;The impact of digitalization on receptivity&#8221;<\/em><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;60&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-md-offset-3 vc_col-md-1 vc_col-xs-offset-2 vc_col-xs-2&#8243;][vc_single_image image=&#8221;18635&#8243; img_size=&#8221;full&#8221; style=&#8221;vc_box_circle_2&#8243; qode_css_animation=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p><strong>Roundtable discussion<\/strong><\/p>\n<p><em>&#8220;Receptivity: The Roadmap for the Digital Transformation of the Customer Journey.&#8221;<\/em><\/p>\n<\/div>\n<\/div>\n<div class=\"vc_empty_space\"><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-md-offset-3 vc_col-md-1 vc_col-xs-offset-2 vc_col-xs-2&#8243;][vc_single_image image=&#8221;18635&#8243; img_size=&#8221;full&#8221; style=&#8221;vc_box_circle_2&#8243; qode_css_animation=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\"><strong>Use Case: Eye-Tracking in Virtual Reality<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column css=&#8221;.vc_custom_1494941050417{margin-bottom: -40px !important;padding-top: 20px !important;padding-bottom: 20px !important;background-color: #00b4ff !important;}&#8221;][vc_column_text]<\/p>\n<h4 class=\"textWeiss\" style=\"text-align: center\">We are looking forward to your visit<\/h4>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1494940571697{background-color: #f0f0f0 !important;}&#8221;][vc_column][vc_empty_space height=&#8221;80&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1494952173086{background-color: #f0f0f0 !important;}&#8221;][vc_column][vc_empty_space height=&#8221;60&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1470754542185{background-color: #f0f0f0 !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-6 vc_col-md-6&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<h2><span style=\"color: #00b4ff\">DATE:<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #00b4ff\"><strong>8 September 2016<\/strong><br \/>\n<span style=\"color: #000000\">from 9am to 5pm<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #00b4ff\"><strong>Following activities:<\/strong><br \/>\n<\/span><span style=\"color: #000000\">Enjoy a boat trip along the Spree river<br \/>\nand dining at Berliner food trucks.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #00b4ff\"><strong>Location:<\/strong><br \/>\n<span style=\"color: #000000\">eye square GmbH<\/span><br \/>\n<span style=\"color: #000000\">Schlesische Stra\u00dfe 29-30<\/span><br \/>\n<span style=\"color: #000000\">Aufgang i<\/span><br \/>\n<span style=\"color: #000000\">10997 Berlin<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #00b4ff\"><strong>Attendance fee:<\/strong>\u00a0<span style=\"color: #000000\">350\u20ac<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #00b4ff\"><strong>Contact:<\/strong>\u00a0<span style=\"color: #000000\">Katharina M\u00fcller<\/span><br \/>\n<span style=\"color: #000000\"><a style=\"color: #000000\" href=\"mailto:mueller@eye-square.com\">mueller@eye-square.com<\/a><\/span><\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-md-4&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<h2><span style=\"color: #00b4ff\">Registration<\/span><\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][contact-form-7 id=&#8221;23731&#8243; html_class=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1470754492850{background-color: #f0f0f0 !important;}&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1470754503143{background-color: #f0f0f0 !important;}&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#6b1e6d&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243; css=&#8221;.vc_custom_1468950088702{background-color: #00b4ff !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-offset-3 vc_col-lg-6 vc_col-md-offset-3 vc_col-md-6&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text css=&#8221;.vc_custom_1494247752419{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;]<\/p>\n<h4 class=\"textWeiss\" style=\"text-align: center\">Last year&#8217;s impressions of <a href=\"http:\/\/www.eye-square.de\/memex2016\/\" target=\"_blank\" rel=\"noopener noreferrer\">memex2016<\/a><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][rev_slider_vc alias=&#8221;memex-16&#8243;][\/vc_column][\/vc_row][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1429706524469{margin-top: 20px !important;margin-bottom: 20px !important;}&#8221;][\/vc_column]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-xs&#8221;][vc_empty_space height=&#8221;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;5\/6&#8243; offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-1 vc_col-md-10 vc_col-sm-offset-1&#8243;][vc_single_image image=&#8221;23750&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221;&#8230;<\/p>\n","protected":false},"author":6,"featured_media":23748,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full_width.php","meta":{"footnotes":""},"class_list":["post-23753","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>memex 2017 | Market Research Event Berlin | eye square<\/title>\n<meta name=\"description\" content=\"Memex 2017 - Berlin: Various experts reported from extensive intermedia projects on how to measure and determine the relevance of receptivity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/memex-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MEMEX 2017\" \/>\n<meta property=\"og:description\" content=\"Memex 2017 - Berlin: Various experts reported from extensive intermedia projects on how to measure and determine the relevance of receptivity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/en\/memex-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-12T13:21:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2016\/12\/Visual-memex2017@015x.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/memex-2017\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/memex-2017\\\/\",\"name\":\"memex 2017 | Market Research Event Berlin | eye square\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/memex-2017\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/memex-2017\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2016\\\/12\\\/Visual-memex2017@015x.jpg\",\"datePublished\":\"2017-05-16T16:45:32+00:00\",\"dateModified\":\"2019-07-12T13:21:05+00:00\",\"description\":\"Memex 2017 - Berlin: Various experts reported from extensive intermedia projects on how to measure and determine the relevance of receptivity.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/memex-2017\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eye-square.com\\\/en\\\/memex-2017\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/memex-2017\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2016\\\/12\\\/Visual-memex2017@015x.jpg\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2016\\\/12\\\/Visual-memex2017@015x.jpg\",\"width\":1200,\"height\":1200,\"caption\":\"memex 2017\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/memex-2017\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MEMEX 2017\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\",\"name\":\"eye square\",\"description\":\"Experience Research - Full Market Research Service in the Digital World\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#organization\",\"name\":\"eye square GmbH\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/revslider\\\/e2_homepage_01102018\\\/e2-logo-RGB-rec-rand5-128px.jpg\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/revslider\\\/e2_homepage_01102018\\\/e2-logo-RGB-rec-rand5-128px.jpg\",\"width\":128,\"height\":61,\"caption\":\"eye square GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"memex 2017 | Market Research Event Berlin | eye square","description":"Memex 2017 - Berlin: Various experts reported from extensive intermedia projects on how to measure and determine the relevance of receptivity.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eye-square.com\/en\/memex-2017\/","og_locale":"en_GB","og_type":"article","og_title":"MEMEX 2017","og_description":"Memex 2017 - Berlin: Various experts reported from extensive intermedia projects on how to measure and determine the relevance of receptivity.","og_url":"https:\/\/www.eye-square.com\/en\/memex-2017\/","og_site_name":"eye square","article_modified_time":"2019-07-12T13:21:05+00:00","og_image":[{"width":1200,"height":1200,"url":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2016\/12\/Visual-memex2017@015x.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"16 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.eye-square.com\/en\/memex-2017\/","url":"https:\/\/www.eye-square.com\/en\/memex-2017\/","name":"memex 2017 | Market Research Event Berlin | eye square","isPartOf":{"@id":"https:\/\/www.eye-square.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eye-square.com\/en\/memex-2017\/#primaryimage"},"image":{"@id":"https:\/\/www.eye-square.com\/en\/memex-2017\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2016\/12\/Visual-memex2017@015x.jpg","datePublished":"2017-05-16T16:45:32+00:00","dateModified":"2019-07-12T13:21:05+00:00","description":"Memex 2017 - Berlin: Various experts reported from extensive intermedia projects on how to measure and determine the relevance of receptivity.","breadcrumb":{"@id":"https:\/\/www.eye-square.com\/en\/memex-2017\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eye-square.com\/en\/memex-2017\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.eye-square.com\/en\/memex-2017\/#primaryimage","url":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2016\/12\/Visual-memex2017@015x.jpg","contentUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2016\/12\/Visual-memex2017@015x.jpg","width":1200,"height":1200,"caption":"memex 2017"},{"@type":"BreadcrumbList","@id":"https:\/\/www.eye-square.com\/en\/memex-2017\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.eye-square.com\/en\/"},{"@type":"ListItem","position":2,"name":"MEMEX 2017"}]},{"@type":"WebSite","@id":"https:\/\/www.eye-square.com\/en\/#website","url":"https:\/\/www.eye-square.com\/en\/","name":"eye square","description":"Experience Research - Full Market Research Service in the Digital World","publisher":{"@id":"https:\/\/www.eye-square.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eye-square.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.eye-square.com\/en\/#organization","name":"eye square GmbH","url":"https:\/\/www.eye-square.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.eye-square.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/revslider\/e2_homepage_01102018\/e2-logo-RGB-rec-rand5-128px.jpg","contentUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/revslider\/e2_homepage_01102018\/e2-logo-RGB-rec-rand5-128px.jpg","width":128,"height":61,"caption":"eye square GmbH"},"image":{"@id":"https:\/\/www.eye-square.com\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/pages\/23753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/comments?post=23753"}],"version-history":[{"count":83,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/pages\/23753\/revisions"}],"predecessor-version":[{"id":30225,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/pages\/23753\/revisions\/30225"}],"wp:attachment":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/media?parent=23753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}