{"id":23679,"date":"2017-04-20T13:56:12","date_gmt":"2017-04-20T12:56:12","guid":{"rendered":"https:\/\/eye-square.com\/en\/?page_id=23679"},"modified":"2024-05-29T14:12:43","modified_gmt":"2024-05-29T12:12:43","slug":"florian-passlick","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/en\/florian-passlick\/","title":{"rendered":"Florian Passlick"},"content":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner][vc_empty_space height=”140px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column offset=”vc_hidden-lg vc_hidden-md”][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner][vc_empty_space height=”80PX”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1431886616056{background-color: #f0f0f0 !important;}”][vc_column width=”1\/2″][vc_empty_space height=”40″][vc_single_image image=”61673″ img_size=”large” alignment=”center” css=”” qode_css_animation=””][vc_empty_space height=”40″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”40″][vc_column_text]<\/p>\n

Florian Passlick<\/h2>\n

[\/vc_column_text][vc_empty_space height=”0px”][vc_column_text]<\/p>\n

Associate\u00a0Research Director<\/h3>\n

[\/vc_column_text][vc_empty_space height=”40px”][vc_column_text]Florian Passlick is an Associate Research Director in the Brand and Media Experience unit at eye square. He holds a Master of Science in Psychology with a focus on Human Factors and Media Psychology.<\/p>\n

 <\/p>\n

Florian\u2019s interests include the contemporary digital lifestyle and understanding how people are using new media channels and media formats. As Florian is a digital native, he is particularly interested in understanding how new technologies can improve services in the travel industry and every day life.<\/p>\n

 <\/p>\n

He is an expert in social media advertising and influencer marketing. Florian has conducted one of Germany’s largest benchmark studies which explains how to create mobile banners in the most effective way (German<\/a>).<\/p>\n

 <\/p>\n

Whether it be travelling with his backpack across the globe or visiting trade fairs and conferences (Deutscher Medienkongress or Online Marketing Rockstars), Florian is always broadening his horizons.[\/vc_column_text][vc_empty_space height=”40″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/2″][vc_column_text]
\n[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”40px”][vc_column_text]<\/p>\n

Experience<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”40px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/3″ offset=”vc_col-md-offset-2 vc_col-md-4 vc_col-sm-offset-2 vc_col-xs-12″][vc_column_text]facebook<\/p>\n

Google<\/p>\n

Volkswagen<\/p>\n

Deutsche Bahn<\/p>\n

Axel Springer<\/p>\n

BVDW<\/p>\n

Hanse Merkur[\/vc_column_text][vc_empty_space height=”40px”][\/vc_column][vc_column width=”1\/2″][vc_column_text]Florian Passlick advises international clients from media and publishing on the planning, design and realization of ad effectiveness research.<\/p>\n

 <\/p>\n

He focuses on new developments and trends in mobile advertising, smartphone-usage and mobile video-formats.<\/p>\n

 <\/p>\n

Florian Passlick has extensive experience in carrying out global lab and online studies as well as in the evaluation and analysis of quantitative and qualitative data.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”80px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”100px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1431934882792{background-color: #b424bb !important;}”][vc_column][vc_empty_space height=”10px”][vc_column_text]<\/p>\n

BRAND & MEDIA EXPERIENCE<\/span><\/h3>\n

[\/vc_column_text][vc_empty_space height=”10px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1431934814436{background-color: #f0f0f0 !important;}”][vc_column width=”1\/2″][vc_empty_space height=”40px”][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”40px”][vc_column_text el_class=”textWeiss”]<\/p>\n

CONTACT<\/h3>\n

[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text el_class=”textWeiss”]Florian Passlick<\/span><\/p>\n

Telephone +49 30 698144-58<\/span><\/p>\n

Fax +49 30 698144-10<\/span><\/p>\n

passlick@eye-square.com<\/a><\/span>[\/vc_column_text][vc_empty_space height=”40px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”100px”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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