{"id":23672,"date":"2017-04-20T13:29:16","date_gmt":"2017-04-20T12:29:16","guid":{"rendered":"https:\/\/eye-square.com\/en\/?page_id=23672"},"modified":"2026-06-19T09:42:20","modified_gmt":"2026-06-19T07:42:20","slug":"carolin-graefe","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/en\/carolin-graefe\/","title":{"rendered":"Carolin Graefe"},"content":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner][vc_empty_space height=”140px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column offset=”vc_hidden-lg vc_hidden-md”][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner][vc_empty_space height=”80PX”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1431886616056{background-color: #f0f0f0 !important;}”][vc_column width=”1\/2″][vc_empty_space height=”40″][vc_single_image image=”71104″ img_size=”large” alignment=”center” css=”” qode_css_animation=””][vc_empty_space height=”40″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”40″][vc_column_text css=””]<\/p>\n

Carolin Graefe<\/h2>\n

[\/vc_column_text][vc_empty_space height=”0px”][vc_column_text css=””]<\/p>\n

Principal Research Consultant<\/h3>\n

[\/vc_column_text][vc_empty_space height=”40px”][vc_column_text css=””]Carolin Graefe works as a Principal Research Consultant in the Brand and Media Unit. Even before joining eye square, she gained extensive expertise at one of Germany\u2019s largest online panel providers and at another renowned market research institute.<\/p>\n

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She is particularly interested in how to engage with people in digital research. Methodologically, she is driven by the challenge of ensuring the highest possible validity in online research through innovative tools and transparency.<\/p>\n

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For several years, Carolin has been intensively engaged with the concept of mental availability in advertising research. In numerous studies across various industries, she examines how advertising contributes to strengthening mental availability and how brands remain present in relevant purchasing situations.<\/p>\n

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Carolin regularly motivates her colleagues to achieve their best athletic performances, for example in company runs, and also seeks out personal challenges, such as running a half-marathon at the Arctic Circle. In addition, she is passionate about backpacking around the world.[\/vc_column_text][vc_empty_space height=”40″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/2″][vc_column_text]
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Experience<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”40px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/3″ offset=”vc_col-md-offset-2 vc_col-md-4 vc_col-sm-offset-2 vc_col-xs-12″][vc_column_text css=””]<\/p>\n

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Techniker Krankenkasse<\/div>\n<\/div>\n
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<\/div>\n
SevenOne Media<\/div>\n<\/div>\n
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Verbraucherzentrale Bundesverband e.V.<\/div>\n<\/div>\n
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<\/div>\n
XXXLutz<\/div>\n<\/div>\n
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<\/div>\n
Westlotto<\/div>\n<\/div>\n
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<\/div>\n
P&G<\/div>\n<\/div>\n
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EDEKA<\/div>\n<\/div>\n

[\/vc_column_text][vc_empty_space height=”40px”][\/vc_column][vc_column width=”1\/2″][vc_column_text css=””]Carolin Graefe conducts extensive national and international research projects, oversees large-scale surveys, and supports brands with long-term marketing and tracking studies.<\/p>\n

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In addition, she has extensive experience conducting qualitative research projects, particularly user experience interviews and focus groups.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”80px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”100px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1431934882792{background-color: #b424bb !important;}”][vc_column][vc_empty_space height=”10px”][vc_column_text]<\/p>\n

BRAND & MEDIA EXPERIENCE<\/span><\/h3>\n

[\/vc_column_text][vc_empty_space height=”10px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1431934814436{background-color: #f0f0f0 !important;}”][vc_column width=”1\/2″][vc_empty_space height=”40px”][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”40px”][vc_column_text el_class=”textWeiss”]<\/p>\n

CONTACT<\/h3>\n

[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text el_class=”textWeiss”]Carolin Gr\u00e4fe<\/span><\/p>\n

Telephone +49 30 698144-35<\/span><\/p>\n

Fax +49 30 698144-10<\/span><\/p>\n

graefe@eye-square.com<\/a><\/span>[\/vc_column_text][vc_empty_space height=”40px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”100px”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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