{"id":23193,"date":"2017-01-25T16:56:41","date_gmt":"2017-01-25T15:56:41","guid":{"rendered":"https:\/\/eye-square.com\/en\/?page_id=23193"},"modified":"2025-10-27T09:43:26","modified_gmt":"2025-10-27T08:43:26","slug":"in-context-express","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/en\/in-context-express\/","title":{"rendered":"IN CONTEXT EXPRESS"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; border_color=&#8221;#ffffff&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221; css=&#8221;.vc_custom_1442323675827{background-color: #ffffff !important;}&#8221;]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module 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_tpt.prepareModuleHeight({id:\"SR7_194_1\",el:[868,868,768,960,720],type:'standard',shdw:'0',gh:[868,868,768,960,720],gw:[1240,1240,1024,778,480],vpt:['-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px'],size:{fullWidth:true, fullHeight:false},mh:'0',onh:0,onw:0,bg:{color:'{\"orig\":\"transparent\",\"type\":\"solid\",\"string\":\"transparent\"}'},googleFont:\"ignore\",plType:'15',plColor:'#00b4ff'});   SR7.PMH[\"SR7_194_1\"].state=true;} else if(SR7.PMH[\"SR7_194_1\"].cn-->0)\tsetTimeout( SR7.PMH[\"SR7_194_1\"].fn,19);}};SR7.PMH[\"SR7_194_1\" ].fn();\n\t\t\t\t<\/script>\n[vc_empty_space height=&#8221;70px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; css=&#8221;.vc_custom_1621417932366{margin-top: 10px !important;}&#8221; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-2 vc_col-md-8&#8243;][vc_column_text]<\/p>\n<h1 style=\"text-align: left\"><span style=\"color: #6b1e6d\">IN CONTEXT EXPRESS<br \/>\n<\/span><\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]<\/p>\n<h2 style=\"text-align: left\"><strong><span style=\"color: #6b1e6d\">Fast and\u00a0efficient ad testing<\/span><\/strong><b><br \/>\n<\/b><\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: left\">ICX is an <strong>automated quick test<\/strong> providing all relevant KPIs for successful marketing. It offers you all the benefits of state-of-the-art marketing pretesting and combines the <strong>forecasting quality of implicit methods<\/strong> with online surveys scalability. It enables you to <strong>monitor your digital campaign\u2019s quality<\/strong> and provides you with data based recommendations to optimize your communication.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left\">Our research experts have more than 10 years of experience in marketing testing. Their recommendations are spoken in the language of your creative team responsible for your advertisements. <strong>Benchmarking<\/strong> provides you with an internal comparison and evaluates your performance in competitively with other brands.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/en\/in-context-express\/#casestudy\" target=\"_self\" data-hover-background-color=\"#ffffff\" data-hover-border-color=\"#6b1e6d\" data-hover-color=\"#6b1e6d\" class=\"qbutton  default\" style=\"color: #ffffff; border-color: #6b1e6d; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#6b1e6d;\">Download case study<\/a>[\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#f0f0f0&#8243; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243; css=&#8221;.vc_custom_1430817123963{background-color: #f0f0f0 !important;}&#8221;][vc_column offset=&#8221;vc_col-md-offset-3 vc_col-md-6&#8243;][vc_empty_space height=&#8221;40px&#8221;][vc_column_text]<\/p>\n<h3 style=\"text-align: center\"><span style=\"color: #6b1e6d\">Get your results within 4\u00a0days<\/span><span style=\"color: #6b1e6d\">\u00a0<\/span><\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243;][vc_column offset=&#8221;vc_col-md-offset-2 vc_col-md-8&#8243;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_single_image image=&#8221;23286&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; qode_css_animation=&#8221;element_from_bottom&#8221; css=&#8221;.vc_custom_1486723213631{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]Standardised test procedures ensure short field time and clear reporting. Therefore, you stay within your media planning&#8217;s time frame for optimization.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][vc_video link=&#8221;https:\/\/www.youtube.com\/embed\/F5IPlRogcTU&#8221; align=&#8221;center&#8221;][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]The eye square \u2013 In Context testing software allows ad testing on live websites. It allows to present test ads in the authentic viewing context of the personal news feed of survey respondents on Facebook, Youtube, Instagram, Twitter and other platforms, just like the ad would normally show if the campaign was already launched. The solution supports all relevant ad formats and captures any response behavioural data during the ad exposure phase.[\/vc_column_text][vc_empty_space height=&#8221;70px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243;][vc_column offset=&#8221;vc_col-md-offset-2 vc_col-md-8&#8243;][vc_column_text]<\/p>\n<h2 style=\"text-align: left\"><span style=\"color: #6b1e6d\">Relevant scorecard with KPIs and inclusive benchmark<\/span><\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][vc_column_text]The most important effect parameters are depicted\u00a0by using a simple <strong>scorecard<\/strong>\u00a0and by also comparing them\u00a0with our extensive benchmark database. The inclusive\u00a0<strong>benchmarking<\/strong> provides a comparison with over 1000 previous tests in 11 sectors.<\/p>\n<p>&nbsp;<\/p>\n<p>The report\u2019s content is standardised und provides you with transparency and simple readability.[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;][vc_single_image image=&#8221;23295&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; qode_css_animation=&#8221;element_from_bottom&#8221; css=&#8221;.vc_custom_1486736169065{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243; el_id=&#8221;casestudy&#8221; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_col-md-offset-2 vc_col-md-8&#8243;][vc_empty_space height=&#8221;80px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-md-offset-2 vc_col-md-8&#8243;][vc_column_text]<\/p>\n<h2 style=\"text-align: left\"><strong><span style=\"color: #6b1e6d\">Looking for an example? Download our Case Study<\/span><\/strong><b><br \/>\n<\/b><\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: left\">A campaign on Facebook has a different effect when appearing in a private newsfeed than under laboratory conditions. Hence, all the hidden media explored and ads are integrated into personal settings.\u00a0Interaction data reveals the viral potential of your campaign. Thus you can choose the optimal advertising creation before your campaign launch.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_col-md-offset-2&#8243;][vc_single_image image=&#8221;48551&#8243; img_size=&#8221;medium&#8221; style=&#8221;vc_box_rounded&#8221; onclick=&#8221;custom_link&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2021\/05\/tiktok_casestudy_15032021.pdf&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: left\">Which advertising strategy and platform works best for your new product and illustrates your offer efficiently? TikTok or YouTube? Short or comprehensive videos? In this case study, we explore how pre-testing your ad creation in a live context supports you in choosing the perfect platform and creating a successful campaign.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;]<a  itemprop=\"url\" href=\"https:\/\/fb2c5e8f.sibforms.com\/serve\/MUIEAJjons1wA0VclW25DaxY-SHyCnjt1eIxWsVtXB2Gv5_mJJ_i4c8dVqWY5hYI0hcD9TLalwD3DI6WLZr-40ZMmwNg_EZvWAdrmr01EBXaPc1tRg0F4rxeuY_heujZj3T36bqdSOIOUYKbfctWXxbxBSls4TpIo9Y8OJDB30CdtDnbK2XjkKqgcn_FDErXXkVHAn9Y5PL2OhfO\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #007fff; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Get the study<\/a>[\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; 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Please note that doing so will share data with third-party providers.<\/p> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: inherit\">Accept required service and unblock content<\/a> <\/div> <\/div> <\/div><\/div> [\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;][vc_empty_space height=&#8221;24px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space 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