{"id":23131,"date":"2017-01-18T12:24:31","date_gmt":"2017-01-18T11:24:31","guid":{"rendered":"https:\/\/eye-square.com\/en\/?page_id=23131"},"modified":"2021-05-04T12:44:13","modified_gmt":"2021-05-04T11:44:13","slug":"webcam-eye-tracking","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/en\/webcam-eye-tracking\/","title":{"rendered":"WEBCAM EYE TRACKING"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"webcam-eye-tracking\" data-id=\"204\" id=\"SR7_204_1\" class=\"rs-ov-hidden\" data-version=\"6.7.56\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_204_1-232\" data-key=\"232\">\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_204_1-232-5\" class=\"sr7-layer\">Eye Tracking<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_204_1-232-6\" class=\"sr7-layer\">Webcam<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_204_1-540\" data-key=\"540\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t<image_lists style=\"display:none\">\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/revslider\/eye-trackingslider\/webcam-setup1.jpg\" data-libid=\"32749\" title=\"webcam-setup1.jpg\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvcmV2c2xpZGVyL2V5ZS10cmFja2luZ3NsaWRlci93ZWJjYW0tc2V0dXAxLmpwZw==\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2020\/03\/RING.png\" data-libid=\"31837\" title=\"RING\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvMjAyMC8wMy9SSU5HLnBuZw==\"\/>\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script>\n\t\t\t\t\twindow.SR7 ??={};SR7.PMH ??={}; SR7.PMH[\"SR7_204_1\"] = {cn:100,state:false,fn: function() { if (window._tpt!==undefined && window._tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"SR7_204_1\",el:[500,500,768,960,720],type:'hero',shdw:'0',gh:[500,500,,,],gw:[1240,1240,1024,778,480],vpt:['-200px'],size:{fullWidth:true, fullHeight:false},mh:'0',onh:0,onw:0,bg:{color:'{\"orig\":\"transparent\",\"type\":\"solid\",\"string\":\"transparent\"}'},googleFont:\"ignore\",plType:'0',plColor:'#FFFFFF'});   SR7.PMH[\"SR7_204_1\"].state=true;} else if(SR7.PMH[\"SR7_204_1\"].cn-->0)\tsetTimeout( SR7.PMH[\"SR7_204_1\"].fn,19);}};SR7.PMH[\"SR7_204_1\" ].fn();\n\t\t\t\t<\/script>\n[\/vc_column][\/vc_row][vc_row row_type=&#8221;parallax&#8221; parallax_content_width=&#8221;in_grid&#8221; text_align=&#8221;left&#8221; full_screen_section_height=&#8221;no&#8221; css=&#8221;.vc_custom_1442484792861{margin-top: 10px !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-2 vc_col-md-8&#8243;][vc_empty_space height=&#8221;25px&#8221;][vc_column_text]<\/p>\n<h1 style=\"text-align: left\"><span style=\"color: #6b1e6d\">WEBCAM\u00a0EYE TRACKING<\/span><\/h1>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h4 style=\"text-align: left\"><span style=\"color: #6b1e6d\">The Revolution in attention measurement<b><b><br \/>\n<\/b><\/b><\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221;][vc_column_text]Attention measurement with 1,000 people within 3 days? Half of them in rural areas all over Germany? And at a reasonable cost? A few years ago this is something we would not have thought possible.<\/p>\n<p>Today we can measure eye movements online with people who are home sitting in front of their PCs. They allow us temporary access to their webcam, and with the webcam we measure their eye movement. This is revolutionary and is a huge saving in costs and time.[\/vc_column_text][vc_empty_space height=&#8221;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#f0f0f0&#8243; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243; css=&#8221;.vc_custom_1430817123963{background-color: #f0f0f0 !important;}&#8221;][vc_column offset=&#8221;vc_col-md-offset-3 vc_col-md-6&#8243;][vc_empty_space height=&#8221;40&#8243;][vc_column_text]<\/p>\n<h4 style=\"text-align: center\"><span style=\"color: #6b1e6d\"><b>Many participants, short time, low costs<\/b><\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;parallax&#8221; parallax_content_width=&#8221;in_grid&#8221; text_align=&#8221;left&#8221; full_screen_section_height=&#8221;no&#8221; css=&#8221;.vc_custom_1442484792861{margin-top: 10px !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-2 vc_col-md-8&#8243;][vc_single_image image=&#8221;17861&#8243; img_size=&#8221;full&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#f0f0f0&#8243; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243; css=&#8221;.vc_custom_1430817123963{background-color: #f0f0f0 !important;}&#8221;][vc_column offset=&#8221;vc_col-md-offset-3 vc_col-md-6&#8243;][vc_empty_space height=&#8221;40&#8243;][vc_column_text]<\/p>\n<h4 style=\"text-align: center\"><span style=\"color: #6b1e6d\">With the help of Eye-Tracking 3 phases of the viewing process can be measured:<\/span><\/h4>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: left\"><span style=\"color: #6b1e6d\">1. Contact <\/span><\/h4>\n<h4 style=\"text-align: left\"><span style=\"color: #6b1e6d\">2. consolidation<\/span><\/h4>\n<h4 style=\"text-align: left\"><span style=\"color: #6b1e6d\">3. Exploration<\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243;][vc_column offset=&#8221;vc_col-md-offset-2 vc_col-md-8&#8243;][vc_empty_space height=&#8221;50&#8243;][vc_column_text]<\/p>\n<h4 style=\"text-align: center\"><span style=\"color: #6b1e6d\"><b>CONTACT<\/b><\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;12&#8243;][vc_column_text]<\/p>\n<h3><\/h3>\n<p>The <strong>Contact Measurement<\/strong> indicates how strongly an element draws our eye. It measures how likely it is that we contact an element and how determined we are in it&#8217;s selection. It is used for processing the following questions and optimizations:<\/p>\n<p>&nbsp;<\/p>\n<p><b>Learned look and learned overlook (disregard)<br \/>\n<\/b><\/p>\n<p>Eye Tracking identifies trends in viewing behavior of your target group. A statistical analysis over various times shows that whether format, placements and creatives are preferred or shunned is dependent on previous user experience. Based on expectations and viewing behavior, intuitive content, preferred display formats and motifs can be selected.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Salience and purchasing decisions<br \/>\n<\/b><\/p>\n<p>How striking is your product? Does it differentiate itself from the environment of your competitors? The art of being visually different and attracting attention early often determines whether a product is purchased.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Measure and optimize visual layout<br \/>\n<\/b><\/p>\n<p>Is it possible to draw attention to a certain element of a design? The ability to quickly find information requires a definite visual organization. This can be measured and optimized with the aid of Eye Tracking.[\/vc_column_text][vc_empty_space height=&#8221;32&#8243;][vc_single_image image=&#8221;32749&#8243; img_size=&#8221;large&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;70&#8243;][vc_column_text]<\/p>\n<h4 style=\"text-align: center\"><span style=\"color: #6b1e6d\"><b>FOCUSING<\/b><\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;12&#8243;][vc_column_text]<\/p>\n<h3><\/h3>\n<p>Only after the viewing can we clearly see a motive. A continued focus reveals that it is <strong>relevant for our purpose<\/strong> or <strong>speaks to us emotionally<\/strong>.<\/p>\n<p>The\u00a0characteristics of focus are as follows:<\/p>\n<p>&nbsp;<\/p>\n<p><b>Relevant or disturbing?<\/b><\/p>\n<p>We decide in less than 2 tenths of a second whether what we notice from the corner of our eye corresponds to our expectation and goals. Short contact with eye catching, but not relevant elements, negatively affect our media experience. On the basis of an Eye Tracking measurement information and motifs can be selected and positioned optimally for the relevant user experience.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Communication needs introduction and motivation<\/b><\/p>\n<p>Introductory picture motifs and lines of text should not only hold attention but also generate motivation for viewing connected content. A corresponding transition of the gaze marks an important deepening of attention of the viewer to active exploration of the content.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Memorable highlights<br \/>\n<\/b><\/p>\n<p>Images and scenes that repeatedly bind and forward the attention can become an anchor and a highpoint of your communication. The deepening of the central theme has a decisive influence on how sustainable and influential contact with your brand is.[\/vc_column_text][vc_empty_space height=&#8221;70&#8243;][vc_column_text]<\/p>\n<h4 style=\"text-align: center\"><span style=\"color: #6b1e6d\"><b>EXPLORATION<\/b><\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;12&#8243;][vc_column_text]<\/p>\n<h3><\/h3>\n<p>The <strong>Exploration <\/strong>parameter indicates how completely the visible information of a media element has been processed. It is a measure of the viewer&#8217;s interest in the content of the media element.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Message transfer or termination of the communication?<br \/>\n<\/b><\/p>\n<p>A premature termination of viewing or skipping of information are indications that content has not be transmitted as planned. Eye Trakcing shows the points at which content viewing was cancelled and what information has been skipped.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Successful contact can be short<br \/>\n<\/b><\/p>\n<p>Eye Tracking studies show that successful brand communication can be achieved in 2 seconds of visual processing. Eye Tracking enables the selection of a suitable media context and consideration of the communication efficiently.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Attention measures interest more accurately than interaction<br \/>\n<\/b><\/p>\n<p>Our interest in content or an object appears most directly in a complete visual processing of all associated visible information. Whether we make up our minds with a click or an interaction with an object, it is strongly influenced by situational factors. Eye Tracking data enables us to react to the interest of the target group and to encourage that interaction.[\/vc_column_text][vc_empty_space height=&#8221;70&#8243;][vc_column_text]<\/p>\n<h4 style=\"text-align: center\"><span style=\"color: #6b1e6d\"><b>FAQ<\/b><\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;12&#8243;][vc_column_text]<div id=\"accordions-34353\" class=\"accordions-34353 accordions\" data-accordions={&quot;lazyLoad&quot;:true,&quot;id&quot;:&quot;34353&quot;,&quot;event&quot;:&quot;click&quot;,&quot;collapsible&quot;:&quot;true&quot;,&quot;heightStyle&quot;:&quot;content&quot;,&quot;animateStyle&quot;:&quot;swing&quot;,&quot;animateDelay&quot;:1000,&quot;navigation&quot;:true,&quot;active&quot;:999,&quot;expandedOther&quot;:&quot;yes&quot;}>\r\n                <div id=\"accordions-lazy-34353\" class=\"accordions-lazy\" accordionsId=\"34353\">\r\n                    <\/div>\r\n\r\n    <div class=\"items\"  style=\"display:none\" >\r\n    \r\n            <div post_id=\"34353\" itemcount=\"0\"  header_id=\"header-1598527265755\" id=\"header-1598527265755\" style=\"\" class=\"accordions-head head1598527265755 border-none\" toggle-text=\"\" main-text=\"1. How many images should I show the participant?\">\r\n                                    <span id=\"accordion-icons-1598527265755\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1598527265755\" class=\"accordions-head-title\">1. How many images should I show the participant?<\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1598527265755 \">\r\n                <p>We nearly always recommend a monadic design when using online eye tracking as this avoids participants playing spot the difference and looking at the images unnaturally trying to find differences between the designs they have seen.<\/p>\n            <\/div>\r\n    \r\n            <div post_id=\"34353\" itemcount=\"1\"  header_id=\"header-1598527332698\" id=\"header-1598527332698\" style=\"\" class=\"accordions-head head1598527332698 border-none\" toggle-text=\"\" main-text=\"2. How many participants should I consider needing to take part?\">\r\n                                    <span id=\"accordion-icons-1598527332698\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1598527332698\" class=\"accordions-head-title\">2. How many participants should I consider needing to take part?<\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1598527332698 \">\r\n                <p>We normally recommend n100 per stimuli for the eye tracking.<\/p>\n            <\/div>\r\n    \r\n            <div post_id=\"34353\" itemcount=\"2\"  header_id=\"header-1598527394769\" id=\"header-1598527394769\" style=\"\" class=\"accordions-head head1598527394769 border-none\" toggle-text=\"\" main-text=\"3. How long should we show the participants the image?\">\r\n                                    <span id=\"accordion-icons-1598527394769\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1598527394769\" class=\"accordions-head-title\">3. How long should we show the participants the image?<\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1598527394769 \">\r\n                <p>Generally, we try to ensure a biotic environment and show the stimuli in as realistic setting as possible. This means that ideally, we want to give respondents as many degrees of freedom as possible. If it's a slideshow presentation of a magazine, respondents can navigate and browse pages as they wish. For a pack or shelf testing project we tend to (but not always) show an image of the shelf or product for around 10 seconds. It is possible to easily alter the duration based on the complexity of the stimuli and normal viewing duration though.<\/p>\n            <\/div>\r\n    \r\n            <div post_id=\"34353\" itemcount=\"3\"  header_id=\"header-1598527405432\" id=\"header-1598527405432\" style=\"\" class=\"accordions-head head1598527405432 border-none\" toggle-text=\"\" main-text=\"4. What instructions is the participant given before they see the image?\">\r\n                                    <span id=\"accordion-icons-1598527405432\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1598527405432\" class=\"accordions-head-title\">4. What instructions is the participant given before they see the image?<\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1598527405432 \">\r\n                <p>This varies based on the stimuli we\u2019re showing the participant. When we show a shelf image, for example, the participant is told to pick a pack they would want to purchase and click on it.<\/p>\n            <\/div>\r\n    \r\n            <div post_id=\"34353\" itemcount=\"4\"  header_id=\"header-1598527417217\" id=\"header-1598527417217\" style=\"\" class=\"accordions-head head1598527417217 border-none\" toggle-text=\"\" main-text=\"5. Can you record click data about what the participant clicked on when shown the image and how long it took them to click on it?\">\r\n                                    <span id=\"accordion-icons-1598527417217\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1598527417217\" class=\"accordions-head-title\">5. Can you record click data about what the participant clicked on when shown the image and how long it took them to click on it?<\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1598527417217 \">\r\n                <p>Yes, all click data and timing can be recorded and saved.<\/p>\n            <\/div>\r\n    \r\n            <div post_id=\"34353\" itemcount=\"5\"  header_id=\"header-1598527444492\" id=\"header-1598527444492\" style=\"\" class=\"accordions-head head1598527444492 border-none\" toggle-text=\"\" main-text=\"6. Does webcam eye tracking work on mobile devices?\">\r\n                                    <span id=\"accordion-icons-1598527444492\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1598527444492\" class=\"accordions-head-title\">6. Does webcam eye tracking work on mobile devices?<\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1598527444492 \">\r\n                <p>Technically yes but not in the reality of usage by a panel. Currently, we only recommend allowing participants to take part in webcam eye tracking on laptops or PCs, not mobile devices.<\/p>\n            <\/div>\r\n    \r\n            <div post_id=\"34353\" itemcount=\"6\"  header_id=\"header-1598527458947\" id=\"header-1598527458947\" style=\"\" class=\"accordions-head head1598527458947 border-none\" toggle-text=\"\" main-text=\"7. What browsers can participants use on their PC to take part in webcam eye tracking?\">\r\n                                    <span id=\"accordion-icons-1598527458947\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1598527458947\" class=\"accordions-head-title\">7. What browsers can participants use on their PC to take part in webcam eye tracking?<\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1598527458947 \">\r\n                <p>The participant needs to take part using Chrome or Firefox browsers.<\/p>\n            <\/div>\r\n    \r\n            <div post_id=\"34353\" itemcount=\"7\"  header_id=\"header-1598527469912\" id=\"header-1598527469912\" style=\"\" class=\"accordions-head head1598527469912 border-none\" toggle-text=\"\" main-text=\"8. Are there any specific requirements about the participants&#039; webcam to allow them to participate in webcam eye tracking?\">\r\n                                    <span id=\"accordion-icons-1598527469912\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1598527469912\" class=\"accordions-head-title\">8. Are there any specific requirements about the participants' webcam to allow them to participate in webcam eye tracking?<\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1598527469912 \">\r\n                <p>No. The participant must simply have a webcam connected to their PC and allow access to their webcam for the eye-tracking task.<\/p>\n            <\/div>\r\n    \r\n            <div post_id=\"34353\" itemcount=\"8\"  header_id=\"header-1598527493186\" id=\"header-1598527493186\" style=\"\" class=\"accordions-head head1598527493186 border-none\" toggle-text=\"\" main-text=\"9. What percentage of participants, when invited, will allow access to their webcam for the webcam eye tracking task?\">\r\n                                    <span id=\"accordion-icons-1598527493186\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1598527493186\" class=\"accordions-head-title\">9. What percentage of participants, when invited, will allow access to their webcam for the webcam eye tracking task?<\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1598527493186 \">\r\n                <p>Acceptance rates vary a lot by country and panel. They have increased recently as many more people are taking part in video calls with colleagues, friends, and family.<\/p>\n            <\/div>\r\n    \r\n            <div post_id=\"34353\" itemcount=\"9\"  header_id=\"header-1598527510457\" id=\"header-1598527510457\" style=\"\" class=\"accordions-head head1598527510457 border-none\" toggle-text=\"\" main-text=\"10. Does the webcam eye tracking software record a video of the face of the participant?\">\r\n                                    <span id=\"accordion-icons-1598527510457\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1598527510457\" class=\"accordions-head-title\">10. Does the webcam eye tracking software record a video of the face of the participant?<\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1598527510457 \">\r\n                <p>No. The eye tracking software does not record a video, it simply processes the gaze coordinates of the participant\u2019s eye on the participant\u2019s device and transfers these x and y coordinates back to eye square. No video is recorded or transferred to eye square.<\/p>\n            <\/div>\r\n    \r\n            <div post_id=\"34353\" itemcount=\"10\"  header_id=\"header-1598527551666\" id=\"header-1598527551666\" style=\"\" class=\"accordions-head head1598527551666 border-none\" toggle-text=\"\" main-text=\"11. Do you have any other requirements about where the participant must be located to take part in the webcam eye tracking?\">\r\n                                    <span id=\"accordion-icons-1598527551666\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1598527551666\" class=\"accordions-head-title\">11. Do you have any other requirements about where the participant must be located to take part in the webcam eye tracking?<\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1598527551666 \">\r\n                <p>The webcam eye tracking requires that the participant is seated in a well-lit room where their face and eyes can be seen by the camera. If there are multiple faces in the camera view, the eye-tracking software will not work effectively.<\/p>\n            <\/div>\r\n    \r\n            <div post_id=\"34353\" itemcount=\"11\"  header_id=\"header-1598527569206\" id=\"header-1598527569206\" style=\"\" class=\"accordions-head head1598527569206 border-none\" toggle-text=\"\" main-text=\"12. Does the webcam eye tracking software work everywhere in the world?\">\r\n                                    <span id=\"accordion-icons-1598527569206\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1598527569206\" class=\"accordions-head-title\">12. Does the webcam eye tracking software work everywhere in the world?<\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1598527569206 \">\r\n                <p>Yes. The software works everywhere except mainland China.<\/p>\n            <\/div>\r\n    \r\n            <div post_id=\"34353\" itemcount=\"12\"  header_id=\"header-1598527569688\" id=\"header-1598527569688\" style=\"\" class=\"accordions-head head1598527569688 border-none\" toggle-text=\"\" main-text=\"13. Does webcam eye tracking work without a survey?\">\r\n                                    <span id=\"accordion-icons-1598527569688\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1598527569688\" class=\"accordions-head-title\">13. Does webcam eye tracking work without a survey?<\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1598527569688 \">\r\n                <p>No. The eye square software requires that the webcam eye tracking task is wrapped up in a survey sent to participants to ensure we get consent and to ensure pass back and forth of the participant. The survey does not need not be extensive or ask many questions but a survey is always required.<\/p>\n            <\/div>\r\n    \r\n            <div post_id=\"34353\" itemcount=\"13\"  header_id=\"header-1598527570146\" id=\"header-1598527570146\" style=\"\" class=\"accordions-head head1598527570146 border-none\" toggle-text=\"\" main-text=\"14. Does your software work with specific Survey Platforms?\">\r\n                                    <span id=\"accordion-icons-1598527570146\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1598527570146\" class=\"accordions-head-title\">14. Does your software work with specific Survey Platforms?<\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1598527570146 \">\r\n                <p>The software works with any survey software that is able to pass a participant out to an external URL and receive them back again. If required, eye square can assist you with scripting and setting up a survey using our own survey software which includes this link to the webcam eye tracking task.<\/p>\n            <\/div>\r\n    \r\n            <div post_id=\"34353\" itemcount=\"14\"  header_id=\"header-1598527570656\" id=\"header-1598527570656\" style=\"\" class=\"accordions-head head1598527570656 border-none\" toggle-text=\"\" main-text=\"15. Can I show the same stimuli in multiple languages for the same costs as one language?\">\r\n                                    <span id=\"accordion-icons-1598527570656\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1598527570656\" class=\"accordions-head-title\">15. Can I show the same stimuli in multiple languages for the same costs as one language?<\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1598527570656 \">\r\n                <p>If the image is tested in different languages each language is deemed a separate stimulus.<\/p>\n            <\/div>\r\n    \r\n            <div post_id=\"34353\" itemcount=\"15\"  header_id=\"header-1598527571101\" id=\"header-1598527571101\" style=\"\" class=\"accordions-head head1598527571101 border-none\" toggle-text=\"\" main-text=\"16. You recommend at least 100 participants per stimulus, can I show the stimulus to more than 100 participants and what is the cost for that?\">\r\n                                    <span id=\"accordion-icons-1598527571101\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1598527571101\" class=\"accordions-head-title\">16. You recommend at least 100 participants per stimulus, can I show the stimulus to more than 100 participants and what is the cost for that?<\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1598527571101 \">\r\n                <p>The number of respondents shown a stimulus is not a cost factor, e.g. showing the same image to 1 or 500 respondents costs the same.<\/p>\n            <\/div>\r\n    \r\n            <div post_id=\"34353\" itemcount=\"16\"  header_id=\"header-1598527571565\" id=\"header-1598527571565\" style=\"\" class=\"accordions-head head1598527571565 border-none\" toggle-text=\"\" main-text=\"17. If I show more than 1 stimulus to the participant can you randomize or control the order the stimulus is shown?\">\r\n                                    <span id=\"accordion-icons-1598527571565\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1598527571565\" class=\"accordions-head-title\">17. If I show more than 1 stimulus to the participant can you randomize or control the order the stimulus is shown?<\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1598527571565 \">\r\n                <p>Yes. Furthermore, if the stimuli are shown with other stimuli, the order that the image or video is shown does not affect the costs, so counterbalancing the order of presentation would not incur increased costs.<\/p>\n            <\/div>\r\n    \r\n            <div post_id=\"34353\" itemcount=\"17\"  header_id=\"header-1598527571989\" id=\"header-1598527571989\" style=\"\" class=\"accordions-head head1598527571989 border-none\" toggle-text=\"\" main-text=\"18. Can you provide data for individual participants that I can tie back to my survey data?\">\r\n                                    <span id=\"accordion-icons-1598527571989\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1598527571989\" class=\"accordions-head-title\">18. Can you provide data for individual participants that I can tie back to my survey data?<\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1598527571989 \">\r\n                <p>Yes, we can provide the respondent level eye and click-tracking data along with aggregated data for the total sample.<\/p>\n            <\/div>\r\n    \r\n            <div post_id=\"34353\" itemcount=\"18\"  header_id=\"header-1598527572878\" id=\"header-1598527572878\" style=\"\" class=\"accordions-head head1598527572878 border-none\" toggle-text=\"\" main-text=\"19. If we provide data about subsamples can you provide eye tracking metrics for these subsamples?\">\r\n                                    <span id=\"accordion-icons-1598527572878\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1598527572878\" class=\"accordions-head-title\">19. If we provide data about subsamples can you provide eye tracking metrics for these subsamples?<\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1598527572878 \">\r\n                <p>Yes. We can provide subsample data for the key metrics (as long as group sizes are robust enough).<\/p>\n            <\/div>\r\n    \r\n            <div post_id=\"34353\" itemcount=\"19\"  header_id=\"header-1598527669351\" id=\"header-1598527669351\" style=\"\" class=\"accordions-head head1598527669351 border-none\" toggle-text=\"\" main-text=\"20. What key metrics do you provide?\">\r\n                                    <span id=\"accordion-icons-1598527669351\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1598527669351\" class=\"accordions-head-title\">20. What key metrics do you provide?<\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1598527669351 \">\r\n                <p>As a minimum, we provide heatmaps of dwell time. We also provide data on 3 key eye-tracking metrics: Percentage noting; Dwell Time &amp; Time to First Contact.<\/p>\n            <\/div>\r\n    <\/div>\r\n\r\n\r\n\r\n            <\/div>[\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][\/vc_column][\/vc_row][vc_row row_type=&#8221;parallax&#8221; parallax_content_width=&#8221;in_grid&#8221; text_align=&#8221;left&#8221; full_screen_section_height=&#8221;no&#8221; css=&#8221;.vc_custom_1442484792861{margin-top: 10px !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-2 vc_col-md-8&#8243;][vc_empty_space height=&#8221;25px&#8221;][vc_column_text] WEBCAM\u00a0EYE TRACKING [\/vc_column_text][vc_column_text] The Revolution in attention measurement [\/vc_column_text][vc_empty_space height=&#8221;25px&#8221;][vc_column_text]Attention measurement with 1,000 people within 3 days? Half of them in rural areas all&#8230;<\/p>\n","protected":false},"author":7,"featured_media":18123,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full_width.php","meta":{"footnotes":""},"class_list":["post-23131","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Webcam Eye Tracking | Attention Measurement Online | eye square<\/title>\n<meta name=\"description\" content=\"Webcam Eye Tracking: Measure eye movements online with the webcam. The cheapest and fastest eye tracking method in market research.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/webcam-eye-tracking\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WEBCAM EYE TRACKING\" \/>\n<meta property=\"og:description\" content=\"Webcam Eye Tracking: Measure eye movements online with the webcam. The cheapest and fastest eye tracking method in market research.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/en\/webcam-eye-tracking\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-04T11:44:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/06\/2015_e2_Web-Icons-Methods_04_mobileEyeTracking.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"1250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/webcam-eye-tracking\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/webcam-eye-tracking\\\/\",\"name\":\"Webcam Eye Tracking | Attention Measurement Online | eye square\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/webcam-eye-tracking\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/webcam-eye-tracking\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2015\\\/06\\\/2015_e2_Web-Icons-Methods_04_mobileEyeTracking.png\",\"datePublished\":\"2017-01-18T11:24:31+00:00\",\"dateModified\":\"2021-05-04T11:44:13+00:00\",\"description\":\"Webcam Eye Tracking: Measure eye movements online with the webcam. 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