{"id":22791,"date":"2016-10-28T16:11:33","date_gmt":"2016-10-28T15:11:33","guid":{"rendered":"https:\/\/eye-square.com\/en\/?page_id=22791"},"modified":"2020-08-04T11:37:43","modified_gmt":"2020-08-04T10:37:43","slug":"memex2016","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/en\/memex2016\/","title":{"rendered":"MEMEX 2016"},"content":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][rev_slider_vc alias=”memex-16″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”100px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column offset=”vc_hidden-lg vc_hidden-md”][vc_empty_space height=”50px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/2″ offset=”vc_col-lg-6 vc_col-md-6″][vc_column_text]<\/p>\n

MEMEX 2016<\/span><\/h1>\n

Joy<\/span><\/h2>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1477647725353{margin-top: 20px !important;}”]We find ourselves in a transistion from an hedonistic society to a culture of reflection.
\nThe longing for emotionally profound forms of communication seizes the times we live in. This year’s memex 16 was dedicated to the question, how does one best position himself in marketing and product development in this zeitgeist, especially in the digital world.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”22683″ img_size=”medium” qode_css_animation=””][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column offset=”vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”50px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” background_color=”#6b1e6d” padding_top=”0″ padding_bottom=”0″ css=”.vc_custom_1433749101261{background-color: #6b1e6d !important;}”][vc_column offset=”vc_col-lg-offset-3 vc_col-lg-6 vc_col-md-offset-3 vc_col-md-6″][vc_empty_space height=”20px”][vc_column_text css=”.vc_custom_1447073222491{padding-top: 20px !important;padding-bottom: 20px !important;}”]<\/p>\n

Thank you for visiting us<\/h4>\n

[\/vc_column_text][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”5\/6″ css=”.vc_custom_1596537291584{margin-top: 20px !important;margin-bottom: 20px !important;}”][vc_column_text]<\/p>\n

INTRO – CARINA LEHNE DE L\u00d2PEZ<\/span>
\n<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1477665624205{padding-top: 20px !important;}”]Fun and joy of use were the designated motives in brand communication in the past years. We found in our studies that brands and products should not just be about fun, and that consumers are increasingly looking for a deeper meaning. This longing manifests itself positively in the sensation of joy.<\/p>\n

 <\/p>\n

Carina Lehne de L\u00f3pez<\/strong> – Unit Lead User Experience
\neye square GmbH[\/vc_column_text][vc_column_text css=”.vc_custom_1596537305434{padding-top: 20px !important;}”]Watch video<\/a>[\/vc_column_text][\/vc_column][vc_column][vc_empty_space height=”50px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”5\/6″ css=”.vc_custom_1596537317502{margin-top: 20px !important;margin-bottom: 20px !important;}”][vc_empty_space height=”60px”][vc_column_text]<\/p>\n

MICHAEL SCHIESSL<\/span>
\n<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1581692833603{padding-top: 20px !important;}”]Keynote: “Freude – \u00dcber Sinnhaftigkeit in der post-hedonischen Markenf\u00fchrung”<\/p>\n

 <\/p>\n

Michael Schie\u00dfl<\/strong> – Managing Director & Partner
\neye square GmbH[\/vc_column_text][vc_column_text css=”.vc_custom_1596537332495{padding-top: 20px !important;}”]Watch video<\/a>[\/vc_column_text][\/vc_column][vc_column][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” background_color=”#f0f0f0″ padding_top=”0″ padding_bottom=”0″][vc_column][vc_empty_space height=”40px”][vc_column_text css=”.vc_custom_1447103711080{padding-bottom: 0px !important;}”]<\/p>\n

THE LECTURES OF OUR CUSTOMERS
\n<\/span><\/h4>\n

[\/vc_column_text][vc_empty_space height=”20″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”5\/6″ css=”.vc_custom_1596537355631{margin-top: 20px !important;margin-bottom: 20px !important;}”][vc_empty_space height=”60px”][vc_column_text]<\/p>\n

Sebastian Syperek<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1581692843905{padding-top: 20px !important;}”]”Jetzt ein Auto. Jetzt ein L\u00e4cheln. \u2013 Freude beim Carsharing”<\/p>\n

 <\/p>\n

Sebastian Syperek<\/strong> – Global Head of Market Research
\ncar2go Group GmbH
\n<\/em>[\/vc_column_text][vc_column_text css=”.vc_custom_1596537370863{padding-top: 20px !important;}”]Watch video<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/2″ css=”.vc_custom_1429706524469{margin-top: 20px !important;margin-bottom: 20px !important;}”][vc_empty_space height=”60px”][vc_column_text]<\/p>\n

Sebastian Glenz<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1477667298292{padding-top: 20px !important;}”]”Wie viel Witz vertr\u00e4gt die Marke? \u2013 Der Einsatz von Humor in der Markenkommunikation der Aktion Mensch”<\/p>\n

 <\/p>\n

Sebastian Glenz<\/strong> – Leiter Marktbeobachtung & Analyse
\nAktion Mensch[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1429706583495{margin-top: 20px !important;margin-bottom: 20px !important;}”][vc_single_image image=”22797″ img_size=”large” qode_css_animation=””][\/vc_column][vc_column][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”5\/6″ css=”.vc_custom_1596537414950{margin-top: 20px !important;margin-bottom: 20px !important;}”][vc_empty_space height=”10px”][vc_column_text]<\/p>\n

Dennis Ortmann<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1581692849481{padding-top: 20px !important;}”]”Dein Kollege hatauch Unger!” – User and Lunch Experience Case<\/p>\n

 <\/p>\n

Dennis Ortmann<\/strong> – Co-Founder, Head of Sales
\nLunchio GmbH<\/p>\n

Franz Kummer<\/strong> – Product Manager
\nLunchio GmbH<\/p>\n

Alisa Missling<\/strong> – Research Consultant User Experience
\neye square GmbH<\/p>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1596537429230{padding-top: 20px !important;}”]Watch video<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/2″ css=”.vc_custom_1429706524469{margin-top: 20px !important;margin-bottom: 20px !important;}”][vc_empty_space height=”60px”][vc_column_text]<\/p>\n

Ulrich Klenke<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1477667394387{padding-top: 20px !important;}”]”Dem Gl\u00fcck auf Spr\u00fcnge helfen”<\/p>\n

 <\/p>\n

Ulrich Klenke<\/strong> – CEO
\nOgilvy & Mather Deutschland[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1429706583495{margin-top: 20px !important;margin-bottom: 20px !important;}”][vc_single_image image=”22799″ img_size=”large” qode_css_animation=””][\/vc_column][vc_column][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/2″ css=”.vc_custom_1429706524469{margin-top: 20px !important;margin-bottom: 20px !important;}”][vc_single_image image=”22800″ img_size=”large” qode_css_animation=””][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1429706583495{margin-top: 20px !important;margin-bottom: 20px !important;}”][vc_empty_space height=”60px”][vc_column_text]<\/p>\n

Prof. Yasue Mitsukura<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1581692856393{padding-top: 20px !important;}”]”KANSEI Detection and it’s Application Using a Simple EEG Device”<\/p>\n

 <\/p>\n

Prof. Yasue Mitsukura<\/strong> – Associate Professor
\nKeio University, Department of System Design Engineering[\/vc_column_text][\/vc_column][vc_column][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/2″ css=”.vc_custom_1429706524469{margin-top: 20px !important;margin-bottom: 20px !important;}”][vc_empty_space height=”60px”][vc_column_text]<\/p>\n

Stefan Sch\u00f6nherr<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1581692860681{padding-top: 20px !important;}”]”Mobile Revolution – Was mobile Werbung heute schon leistet und wo Ihre Zukunft liegt”<\/p>\n

 <\/p>\n

Stefan Sch\u00f6nherr<\/strong> – Unit Lead Brand & Media Experience
\neye square GmhH<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1429706583495{margin-top: 20px !important;margin-bottom: 20px !important;}”][vc_single_image image=”22801″ img_size=”large” qode_css_animation=””][\/vc_column][vc_column][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”5\/6″ css=”.vc_custom_1596537444276{margin-top: 20px !important;margin-bottom: 20px !important;}”][vc_empty_space height=”40px”][vc_column_text]<\/p>\n

Panel<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1477559874424{padding-top: 20px !important;}”]”Emotions \/ Neuro \/ Implicit: Perspectives and experiences within consumer insights”<\/p>\n

 <\/p>\n

Panel: Moderation Michael Schie\u00dfl<\/strong>, eye square GmbH<\/p>\n

 <\/p>\n

Jacques Blanchard<\/strong>, MetaVue<\/p>\n

Yasue Mitsukura<\/strong>, Keio University<\/p>\n

Dr. Matthias Rothensee<\/strong>, eye square GmbH[\/vc_column_text][vc_column_text css=”.vc_custom_1596537458286{padding-top: 20px !important;}”]Watch video<\/a>[\/vc_column_text][\/vc_column][vc_column][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/2″ css=”.vc_custom_1429706524469{margin-top: 20px !important;margin-bottom: 20px !important;}”][vc_empty_space height=”60px”][vc_column_text]<\/p>\n

Katharina Weinstock<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1477667468832{padding-top: 20px !important;}”]”Virtual Reality – Ein Rundgang durch die eye square Galerie”<\/p>\n

 <\/p>\n

Katharina Weinstock <\/strong>– Kunsthistorikerin & Kuratorin[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1429706583495{margin-top: 20px !important;margin-bottom: 20px !important;}”][\/vc_column][vc_column][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_column][vc_column_text]
\n[\/vc_column_text][\/vc_column]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][rev_slider_vc alias=”memex-16″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”100px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column offset=”vc_hidden-lg vc_hidden-md”][vc_empty_space height=”50px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/2″ offset=”vc_col-lg-6 vc_col-md-6″][vc_column_text] MEMEX 2016 Joy [\/vc_column_text][vc_column_text css=”.vc_custom_1477647725353{margin-top: 20px…<\/p>\n","protected":false},"author":13,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full_width.php","meta":{"footnotes":""},"class_list":["post-22791","page","type-page","status-publish","hentry"],"yoast_head":"\nmemex 2016 | Market Research Event Berlin | eye square<\/title>\n<meta name=\"description\" content=\"Memex 2016: This year\u2019s memex was dedicated to the question on how to position in marketing and product development in line with today's zeitgeist.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/memex2016\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MEMEX 2016\" \/>\n<meta property=\"og:description\" content=\"Memex 2016: This year\u2019s memex was dedicated to the question on how to position in marketing and product development in line with today's zeitgeist.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/en\/memex2016\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-04T10:37:43+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/memex2016\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/memex2016\\\/\",\"name\":\"memex 2016 | Market Research Event Berlin | eye square\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#website\"},\"datePublished\":\"2016-10-28T15:11:33+00:00\",\"dateModified\":\"2020-08-04T10:37:43+00:00\",\"description\":\"Memex 2016: This year\u2019s memex was dedicated to the question on how to position in marketing and product development in line with today's zeitgeist.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/memex2016\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eye-square.com\\\/en\\\/memex2016\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/memex2016\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MEMEX 2016\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\",\"name\":\"eye square\",\"description\":\"Experience Research - 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