{"id":21656,"date":"2015-11-04T18:24:11","date_gmt":"2015-11-04T17:24:11","guid":{"rendered":"https:\/\/eye-square.com\/en\/?page_id=21656"},"modified":"2020-08-04T11:40:30","modified_gmt":"2020-08-04T10:40:30","slug":"memex-2015","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/en\/memex-2015\/","title":{"rendered":"MEMEX 2015"},"content":{"rendered":"

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Thank you for visiting us<\/h4>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/2″ offset=”vc_col-lg-offset-1 vc_col-lg-6 vc_col-md-offset-1 vc_col-md-6″][vc_column_text]<\/p>\n

MEMEX 2015<\/span><\/h1>\n

About the sovereignty
\nin the digital contact<\/span><\/h2>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1447775998517{margin-top: 20px !important;}”]<\/p>\n

When we started our work, almost 20 years ago, there was a radiance around the word “Machine”. The machine stood for what was to come–the sound of generators and technology. The machine was the icon of an expectation that the avant-garde directed themselves towards. The “Machine” was the future.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”21662″ img_size=”medium” qode_css_animation=””][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”5\/6″ css=”.vc_custom_1596537538565{margin-top: 20px !important;margin-bottom: 20px !important;}”][vc_column_text]<\/p>\n

INTRO – CARINA LEHNE DE L\u00d2PEZ<\/span>
\n<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1581692953146{padding-top: 20px !important;}”]Brands are increasingly becoming media events. But how can your marketing transmit meaningful codes at a multitude of customer touchpoints and gain significance for the customer? The solution lies in psychological knowhow. Benefit from our\u00a0 knowledge: how people perceive, what triggers their feelings, and drives them. Only thus can something special come from your creation.<\/p>\n

 <\/p>\n

Carina Lehne\u00a0de L\u00f3pez<\/strong> – Unit Lead User Experience
\neye square GmbH[\/vc_column_text][vc_column_text css=”.vc_custom_1596537555270{padding-top: 20px !important;}”]Watch video<\/a>[\/vc_column_text][\/vc_column][vc_column][vc_empty_space height=”50px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”5\/6″ css=”.vc_custom_1596537571310{margin-top: 20px !important;margin-bottom: 20px !important;}”][vc_empty_space height=”60px”][vc_column_text]<\/p>\n

MICHAEL SCHIESSL<\/span>
\n<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1581693082287{padding-top: 20px !important;}”]Keynote “\u00dcber die Souver\u00e4nit\u00e4t in der digitalen Ber\u00fchrung”<\/p>\n

 <\/p>\n

Michael Schie\u00dfl<\/strong> – Managing Director & Partner
\neye square GmbH[\/vc_column_text][vc_column_text css=”.vc_custom_1596537588164{padding-top: 20px !important;}”]Watch video<\/a>[\/vc_column_text][\/vc_column][vc_column][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” background_color=”#f0f0f0″ padding_top=”0″ padding_bottom=”0″][vc_column][vc_empty_space height=”40px”][vc_column_text css=”.vc_custom_1447103711080{padding-bottom: 0px !important;}”]<\/p>\n

THE LECTURES OF OUR CUSTOMERS
\n<\/span><\/h4>\n

[\/vc_column_text][vc_empty_space height=”20″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/2″ css=”.vc_custom_1429706524469{margin-top: 20px !important;margin-bottom: 20px !important;}”][vc_single_image image=”21808″ img_size=”large” qode_css_animation=””][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1429706583495{margin-top: 20px !important;margin-bottom: 20px !important;}”][vc_empty_space height=”60px”][vc_column_text]<\/p>\n

HARTMUT SCHEFFLER<\/span>
\n<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1581693111479{padding-top: 20px !important;}”]”The sovereign speaks: how the market research reacts to the digital sovereign”<\/p>\n

 <\/p>\n

Hartmut Scheffler<\/strong> – Managing Director
\nTNS Infratest Holding[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”5\/6″ css=”.vc_custom_1596537608252{margin-top: 20px !important;margin-bottom: 20px !important;}”][vc_column_text]<\/p>\n

GERALD NEUM\u00dcLLER <\/span>
\n<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1581693121184{padding-top: 20px !important;}”]”Who is scared of the second screen?”
\nThe connection between the parallel use, media reception and advertising effect.<\/p>\n

 <\/p>\n

Gerald Neum\u00fcller<\/strong> – Director Research
\nSevenOne Media GmbH[\/vc_column_text][vc_column_text css=”.vc_custom_1596537620859{padding-top: 20px !important;}”]Watch video<\/a>[\/vc_column_text][\/vc_column][vc_column][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/2″ css=”.vc_custom_1429706524469{margin-top: 20px !important;margin-bottom: 20px !important;}”][vc_single_image image=”21809″ img_size=”large” qode_css_animation=””][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1429706583495{margin-top: 20px !important;margin-bottom: 20px !important;}”][vc_empty_space height=”60px”][vc_column_text]<\/p>\n

ELISABETH NIETZ<\/span>
\n<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1581693130526{padding-top: 20px !important;}”]”Website relaunch of immobilienscout24.de”<\/p>\n

 <\/p>\n

Elisabeth Nietz<\/strong> – Product Manager
\nImmobilien Scout GmbH[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/2″ css=”.vc_custom_1429706524469{margin-top: 20px !important;margin-bottom: 20px !important;}”][vc_empty_space height=”60px”][vc_column_text]<\/p>\n

DR. WENZEL DRECHSLER<\/span>
\n<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1447847766800{padding-top: 20px !important;}”]”Digital Advertising – Key Facts You Should Keep in Mind!”<\/p>\n

 <\/p>\n

Dr. Wenzel Drechsler<\/strong> – Head of Market Research
\nUnited Internet Media GmbH[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1429706583495{margin-top: 20px !important;margin-bottom: 20px !important;}”][vc_single_image image=”21800″ img_size=”large” qode_css_animation=””][\/vc_column][vc_column][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/2″ css=”.vc_custom_1429706524469{margin-top: 20px !important;margin-bottom: 20px !important;}”][vc_single_image image=”21801″ img_size=”large” qode_css_animation=””][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1429706583495{margin-top: 20px !important;margin-bottom: 20px !important;}”][vc_empty_space height=”60px”][vc_column_text]<\/p>\n

OANA CHIRU & DR. J\u00dcRGEN KIEFER<\/span>
\n<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1581693138110{padding-top: 20px !important;}”]”PayPal – The safer, faster way to pay. Digital payment and consumer research”<\/p>\n

 <\/p>\n

Oana Chiru<\/strong> – Strategic Projects PayPal Marketplaces
\nPayPal Deutschland GmbH<\/p>\n

[\/vc_column_text][\/vc_column][vc_column][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/2″ css=”.vc_custom_1429706524469{margin-top: 20px !important;margin-bottom: 20px !important;}”][vc_empty_space height=”60px”][vc_column_text]<\/p>\n

EVMORFIA KARAMPOURNIOTI<\/span>
\n<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1581693142654{padding-top: 20px !important;}”]”The use of humanization for a better world”<\/p>\n

 <\/p>\n

Evmorfia Karampournioti<\/strong> – Leibniz Universit\u00e4t Hannover
\nInstitut f\u00fcr Marketing & Management[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1429706583495{margin-top: 20px !important;margin-bottom: 20px !important;}”][vc_single_image image=”21810″ img_size=”large” qode_css_animation=””][\/vc_column][vc_column][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/2″ css=”.vc_custom_1429706524469{margin-top: 20px !important;margin-bottom: 20px !important;}”][vc_single_image image=”21805″ img_size=”large” qode_css_animation=””][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1429706583495{margin-top: 20px !important;margin-bottom: 20px !important;}”][vc_empty_space height=”60px”][vc_column_text]<\/p>\n

OLIVER RIXNER<\/span>
\n<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1447847490885{padding-top: 20px !important;}”]”Real-Time-Personalisation”<\/p>\n

 <\/p>\n

Oliver Rixner<\/strong> – Online Conversion Optimiser
\nVattenfall Europe Sales GmbH[\/vc_column_text][\/vc_column][vc_column][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/2″ css=”.vc_custom_1429706524469{margin-top: 20px !important;margin-bottom: 20px !important;}”][vc_empty_space height=”60px”][vc_column_text]<\/p>\n

HELLA LILJENBRUNN<\/span>
\n<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1581693148303{padding-top: 20px !important;}”]”Hand in hand is HanseMerkur – A community at the center of the new image campaign”<\/p>\n

 <\/p>\n

Hella Liljenbrunn<\/strong> – Manager Market Research
\nHanseMerkur Krankenversicherung AG[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1429706583495{margin-top: 20px !important;margin-bottom: 20px !important;}”][vc_single_image image=”21811″ img_size=”large” qode_css_animation=””][\/vc_column][vc_column][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_column][vc_column_text]
\n[\/vc_column_text][\/vc_column]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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