{"id":20790,"date":"2015-06-08T15:45:05","date_gmt":"2015-06-08T14:45:05","guid":{"rendered":"https:\/\/eye-square.com\/en\/?page_id=20790"},"modified":"2024-01-25T15:44:16","modified_gmt":"2024-01-25T14:44:16","slug":"amanda-zwicker-bmx","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/en\/amanda-zwicker-bmx\/","title":{"rendered":"Amanda Zwicker"},"content":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner][vc_empty_space height=”140px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column offset=”vc_hidden-lg vc_hidden-md”][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner][vc_empty_space height=”80PX”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1431886616056{background-color: #f0f0f0 !important;}”][vc_column width=”1\/2″][vc_empty_space height=”40″][vc_single_image image=”20025″ img_size=”large” alignment=”center” qode_css_animation=””][vc_empty_space height=”40″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”40″][vc_column_text]<\/p>\n

Amanda Zwicker<\/h2>\n

[\/vc_column_text][vc_empty_space height=”0px”][vc_column_text]<\/p>\n

Principal Research Consultant<\/h3>\n

[\/vc_column_text][vc_empty_space height=”40px”][vc_column_text]Amanda Zwicker, Principal Research Consultant, is part of the Brand and Media Experience unit at eye square. She holds a degree in Business Administration (B.A.) with a focus on “Marketing Management” and “Human Resource Management & Organizational Design”.<\/p>\n

 <\/p>\n

Amanda Zwicker conducts research in the area of consumer touchpoints, where customers and brands meet. She is an expert in qualitative research methods and, in addition to user experience projects, regularly conducts focus groups with a focus on marketing optimization.<\/p>\n

 <\/p>\n

In 2022, Amanda Zwicker was in charge of the award-winning study “From Reach to Reach – An Attention Score for Moving Image Formats” for OMD Germany and Ad Alliance, in which attention data from over 2000 consumers was analyzed.<\/p>\n

 <\/p>\n

Amanda Zwicker is a proven expert in the energy sector. At a national level, she talks to clients and employees about digital interfaces, mobility and the energy market of the future. In addition, she has been supporting clients from the banking and insurance sector for many years.[\/vc_column_text][vc_empty_space height=”40″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/2″][vc_column_text]
\n[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”40px”][vc_column_text]<\/p>\n

Experience<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”40px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/3″ offset=”vc_col-md-offset-2 vc_col-md-4 vc_col-sm-offset-2 vc_col-xs-12″][vc_column_text]Allianz<\/p>\n

Deutsche Bank<\/p>\n

Hannoversche<\/p>\n

HUK-COBURG<\/p>\n

TARGOBANK<\/p>\n

Vattenfall<\/p>\n

SevenOne Media<\/p>\n

Union Investment<\/p>\n

StepStone[\/vc_column_text][vc_empty_space height=”40px”][\/vc_column][vc_column width=”1\/2″][vc_column_text]Amanda Zwicker has extensive experience in optimizing the visual ad performance of online ads from international corporations<\/p>\n

 <\/p>\n

She is s specialised in user experience with eye tracking for mobiles and static websites<\/p>\n

 <\/p>\n

Amanda Zwicker has extensive experience in conducting user experience interviews as well as in qualitative and quantitative data analysis[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”80px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”100px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1431934882792{background-color: #b424bb !important;}”][vc_column][vc_empty_space height=”10px”][vc_column_text]<\/p>\n

BRAND & MEDIA EXPERIENCE<\/span><\/h3>\n

[\/vc_column_text][vc_empty_space height=”10px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1431934814436{background-color: #f0f0f0 !important;}”][vc_column width=”1\/2″][vc_empty_space height=”40px”][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”40px”][vc_column_text el_class=”textWeiss”]<\/p>\n

CONTACT<\/h3>\n

[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text el_class=”textWeiss”]Amanda Zwicker<\/p>\n

Telephone +49 30 698144-41<\/span><\/p>\n

Fax +49 30 698144-10<\/span><\/p>\n

zwicker@eye-square.com<\/a>[\/vc_column_text][vc_empty_space height=”40px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”100px”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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