{"id":20411,"date":"2015-06-03T14:42:41","date_gmt":"2015-06-03T13:42:41","guid":{"rendered":"https:\/\/eye-square.com\/en\/?page_id=20411"},"modified":"2023-01-25T10:31:48","modified_gmt":"2023-01-25T09:31:48","slug":"andreas-thoelke","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/en\/andreas-thoelke\/","title":{"rendered":"Andreas Thoelke"},"content":{"rendered":"

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Andreas Th\u00f6lke<\/h2>\n

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Partner & CTO<\/h3>\n

[\/vc_column_text][vc_empty_space height=”40px”][vc_column_text]Andreas Th\u00f6lke is CTO and Team Lead for Software Development at eye square.<\/p>\n

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The R&D Unit at eye square develops software solutions for measuring advertisement impact, customer behaviour and neuromarketing. Andreas Th\u00f6lke studied psychology, philosophy and music at TU Berlin and at Humboldt University, Berlin.[\/vc_column_text][vc_empty_space height=”40″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/2″][vc_column_text]
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Experience<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”40px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/3″ offset=”vc_col-md-offset-2 vc_col-md-4 vc_col-sm-offset-2 vc_col-xs-12″][vc_column_text]Google<\/p>\n

Kantar<\/p>\n

Millward Brown<\/p>\n

YAHOO![\/vc_column_text][vc_empty_space height=”40px”][\/vc_column][vc_column width=”1\/2″][vc_column_text]Expert in eye tracking and neuromarketing<\/p>\n

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Developed the eye square Visualizer Implicit System for integrated assessment of eye tracking, attention tracking, skin response measurement and shopping behaviour<\/p>\n

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Andreas Th\u00f6lke is particularly concerned with the measurement and optimisation of marketing campaigns via campaign simulation and observational data analysis<\/p>\n

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Cross-media marketing intelligence<\/p>\n

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Model supported analysis[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”80px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/2″][vc_column_text]
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Publications<\/h3>\n

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