{"id":20407,"date":"2015-06-08T11:35:54","date_gmt":"2015-06-08T10:35:54","guid":{"rendered":"https:\/\/eye-square.com\/en\/?page_id=20407"},"modified":"2022-05-13T07:33:45","modified_gmt":"2022-05-13T06:33:45","slug":"philipp-reiter","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/en\/philipp-reiter\/","title":{"rendered":"Philipp Reiter"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_empty_space height=&#8221;140px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_empty_space height=&#8221;80PX&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1431886616056{background-color: #f0f0f0 !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;40&#8243;][vc_single_image image=&#8221;22222&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;40&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;40&#8243;][vc_column_text]<\/p>\n<h2>Philipp\u00a0Reiter<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;0px&#8221;][vc_column_text]<\/p>\n<h3>Partner &amp; COO<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][vc_column_text]Philipp Reiter is COO and partner at eye square. Specifically, he is a qualified psychologist and specialized in cognitive information processing and implicit research methodologies. Philipp is particularly concerned with the optimal implementation of innovative neuroscientific measures ranging from EEG, to EDA in User, Brand and Shopper research. At eye square Philipp especially takes care of our international clients.<\/p>\n<p>His consulting expertise is frequently demonstrated on conferences and regularly published in magazines. Advances in statistical methods that help to understand complex data structures with Structural Equation Modeling and Machine Learning algorithms are of special interest for Philipp.<\/p>\n<p>Being responsible for scientific cooperation with university partners like Humboldt University or Leibniz University of Hannover and to bring science and marketing research closer together is his motivation.<\/p>\n<p>Philipp enjoys teaching Business and Marketing Psychology and at the BiTS campus in Berlin and the Design Academy Berlin.[\/vc_column_text][vc_empty_space height=&#8221;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;80px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<br \/>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;40px&#8221;][vc_column_text]<\/p>\n<h3>Selected Publications<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_col-md-offset-2 vc_col-md-4 vc_col-sm-offset-2 vc_col-xs-12&#8243;][vc_column_text]<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<ul>\n<li>Rothensee M., Reiter P. (2019) Neuromarketing. In: Klein C., Ettinger U. (eds) Eye Movement Research. Studies in Neuroscience, Psychology and Behavioral Economics. Springer, Cham. https:\/\/doi.org\/10.1007\/978-3-030-20085-5_19<\/li>\n<li>\u00a0Schmidt, St.; Reiter, P. (2016): Mind Mining. Better Customer Understanding by Applying Big Data Analysis to Neuromarketing , in: Neuromarketing Theory &amp; Practice 15\/2016<\/li>\n<li>Schmidt, St.; Wiedmann, K.-P.; Reiter, P.; Kurlbaum, Ch. (2016): Anticipating the Effects of Marketing Communication: A Neuroeconomic Framework for Marketing Purposes, in: Langner, T.; Bruhn, M.; Esch, F.-R. (Eds.): Handbuch Sozialtechniken der Kommunikation, Band 3, <a href=\"http:\/\/link.springer.com\/referenceworkentry\/10.1007\/978-3-658-05262-1_5-1\">Springer<\/a> Gabler<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<br \/>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;40px&#8221;][vc_column_text]<\/p>\n<h3>Selected Conferences<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_col-md-offset-2 vc_col-md-4 vc_col-sm-offset-2 vc_col-xs-12&#8243;][vc_column_text]TNS<\/p>\n<p>Kantar<\/p>\n<p>LG<\/p>\n<p>serviceplan<\/p>\n<p>Hyundai<\/p>\n<p>mediaplus<\/p>\n<p>Idealo<\/p>\n<p>HERE<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<ul>\n<li>\u00a0Philipp Reiter\/Leppert: Implicit Ad Research &#8211; (2012) at the CCI Media Conference Tokio, Japan. 12thth of September<\/li>\n<li>Philipp Reiter\/Leppert, Moritz Kassner (2014): Facilitating mobile research Market Research Mobile World MRMW, Europe, Berlin, 24th of September.<\/li>\n<li>\u00a0Jung-Mi Park, Philipp Reiter\/Leppert (2015): Using Implicit Research to Track the In-Vehicle User Experience. Presented at MRS \u2013 Automotive Research Conference London,UK, 25th of June.<\/li>\n<li>\u00a0Schmidt, St.; Hennigs, N.; Langner, S.; Albertsen, L.; Limbach, M.; Reiter, P. (2015): Investigating Attitudinal and Motivational Associations Toward a Brand, Paper presented at the 2015 ANZMAC, Sydney, Australia, November 30th \u2013 December 2nd.<\/li>\n<li>\u00a0Wiedemann, Schmidt, Langner, Reiter (2016): Magical Repute &#8211; The Explicit and Implicit Effect of Corporate Brand Reputation on Brand Attachment at 2016 Academy of Marketing Science AMS Annual Conference Orlando, USA.<\/li>\n<li>\u00a0Schmidt, Reiter: <a href=\"http:\/\/www.shopperbrainconference.com\/chicago\/speakers\/philipp-reiter\">Shopper Brain Chicago 2016<\/a>. Implicit Impact of Consumer Touch Points, Philipp Reiter, Steffen Schmidt<\/li>\n<li>\u00a0<a href=\"http:\/\/beyond-consumer-research.com\/beyond-consumer-research-comspeakers\/\">Beyond Consumer Research<\/a> 2016 in Hamburg. speaking about &#8220;Online Attention and Emotion Measurement in live media contexts&#8221;.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1431934882792{background-color: #b424bb !important;}&#8221;][vc_column][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]<\/p>\n<h3 style=\"text-align: left\"><span style=\"color: #ffffff\">COO &amp; PARTNER<\/span><\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1431934814436{background-color: #f0f0f0 !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;40px&#8221;][vc_column_text el_class=&#8221;textWeiss&#8221;]<\/p>\n<h3>CONTACT<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_column_text el_class=&#8221;textWeiss&#8221;]<span style=\"color: #000000\">Philipp\u00a0Reiter<\/span><\/p>\n<p><span style=\"color: #999999\">Telephone +49 30 698144-22<\/span><\/p>\n<p><span style=\"color: #999999\">Fax +49 30 698144-10<\/span><\/p>\n<p><span style=\"color: #000000\"><a style=\"color: #000000\" href=\"mailto:reiter@eye-square.com\">reiter@eye-square.com<\/a><\/span>[\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; 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