{"id":20386,"date":"2015-06-03T13:00:23","date_gmt":"2015-06-03T12:00:23","guid":{"rendered":"https:\/\/eye-square.com\/en\/?page_id=20386"},"modified":"2025-05-06T17:07:30","modified_gmt":"2025-05-06T15:07:30","slug":"stefan-schoenherr","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/en\/stefan-schoenherr\/","title":{"rendered":"Stefan Sch\u00f6nherr"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_empty_space height=&#8221;140px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_empty_space height=&#8221;80PX&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1431886616056{background-color: #f0f0f0 !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;40&#8243;][vc_single_image image=&#8221;61599&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;40&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;40&#8243;][vc_column_text]<\/p>\n<h2>Stefan Sch\u00f6nherr<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;0px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>Executive Vice President Brand &amp; Media Experience and Partner<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][vc_column_text css=&#8221;&#8221;]Since 2007, Stefan Sch\u00f6nherr has been working as a brand and media specialist in the Brand and Media Experience unit at eye square. After six years of gaining invaluable knowledge within the company, Stefan became the head of his unit in 2013 and has been a partner since 2018.<\/p>\n<p>&nbsp;<\/p>\n<p>Stefan Sch\u00f6nherr supports advertisers and marketers with studies on the understanding of media types, advertising formats, and creative services. In addition to his intensive involvement with moving image advertising, Stefan is one of the leading experts in the processing and impact of digital creation and social media advertising.<\/p>\n<p>&nbsp;<\/p>\n<p>Stefan Sch\u00f6nherr conducted the award-winning media ethnography study Mapping the Impact for Screenforce in 2023 (Horizont Real Impact Award, 2023). He leads global studies on the impact of creator ads in the social marketing mix (Authenticity Sells, Snapchat, 2024) and is responsible for the internationally award-winning study \u201cPower of Creation\u201d (IAB Research Award, 2016).<\/p>\n<p>&nbsp;<\/p>\n<p>Stefan Sch\u00f6nherr moderates workshops on digital creation and regularly speaks at conferences.[\/vc_column_text][vc_empty_space height=&#8221;40&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>Latest Talks<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<ul>\n<li><a href=\"https:\/\/youtu.be\/4WkXCV0E31U\">Into the Wild &#8211; How do advertising contacts work in the real world?<\/a><\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<br \/>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;40px&#8221;][vc_column_text]<\/p>\n<h3>Experience<\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_col-md-offset-2 vc_col-md-4 vc_col-sm-offset-2 vc_col-xs-12&#8243;][vc_column_text][\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]Stefan Sch\u00f6nherr is an expert in advertising impact research, implicit methods and media experience<\/p>\n<p>&nbsp;<\/p>\n<p>Directed the award-winning studies \u201cDisplay wirkt implizit\u201d (2011) and \u201cPower of Creation\u201d (2016)<\/p>\n<p>&nbsp;<\/p>\n<p>Regularly gives presentations and talks and writes for journals such as Horizont[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;80px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<br \/>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;40px&#8221;][vc_column_text]<\/p>\n<h3>Publications<\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_col-md-offset-2 vc_col-md-4 vc_col-sm-offset-2 vc_col-xs-12&#8243;][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<ul>\n<li><strong>Sch\u00f6nherr, S., Moughrabi, C. (2018)<\/strong>. Von Emotionen geleitet \u2013 Studie zu Medienrezeption und Werbewirkung. In: Research &amp; Results 5\/2018.<\/li>\n<li><strong>Rothensee, M. Sch\u00f6nherr, S. (2017).<\/strong>\u00a0The Robot Uprising \u2013 Herausforderungen in der automatisierten Marktforschung, Planung und Analyse, 4\/2017<\/li>\n<li><strong>Sch\u00f6nherr, S. Hildebrandt, M. (2022).<\/strong>\u00a0Track The Success \u2013 Grundlagenstudie zu Wahrnehmung und Reaktion auf Bewegtbildplattformen, Screen Force\n<div class=\"vc_row wpb_row section vc_row-fluid grid_section\">\n<div class=\" section_inner clearfix\">\n<div class=\"section_inner_margin clearfix\">\n<div class=\"wpb_column vc_column_container vc_col-sm-6\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row wpb_row section vc_row-fluid \">\n<div class=\" full_section_inner clearfix\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;80px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1431934882792{background-color: #b424bb !important;}&#8221;][vc_column][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]<\/p>\n<h3 style=\"text-align: left\"><span style=\"color: #ffffff\">BRAND &amp; MEDIA EXPERIENCE<\/span><\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1431934814436{background-color: #f0f0f0 !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;40px&#8221;][vc_column_text el_class=&#8221;textWeiss&#8221;]<\/p>\n<h3>CONTACT<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_column_text el_class=&#8221;textWeiss&#8221;]<span style=\"color: #000000\">Stefan Sch\u00f6nherr<\/span><\/p>\n<p><span style=\"color: #999999\">Telephone +49 30 698144-16<\/span><\/p>\n<p><span style=\"color: #999999\">Fax +49 30 698144-10<\/span><\/p>\n<p><span style=\"color: #000000\"><a style=\"color: #000000\" href=\"mailto:schoenherr@eye-square.com\">s<\/a><\/span><span style=\"color: #000000\"><a style=\"color: #000000\" href=\"mailto:schoenherr@eye-square.com\">choenherr@eye-square.com<\/a><\/span>[\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_empty_space 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