{"id":20368,"date":"2015-06-03T18:46:58","date_gmt":"2015-06-03T17:46:58","guid":{"rendered":"https:\/\/eye-square.com\/en\/?page_id=20368"},"modified":"2026-06-09T15:59:02","modified_gmt":"2026-06-09T13:59:02","slug":"carina-de-lopez","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/en\/carina-de-lopez\/","title":{"rendered":"Carina Lehne de L\u00f3pez"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_empty_space height=&#8221;140px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_empty_space height=&#8221;80PX&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1431886616056{background-color: #f0f0f0 !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;40&#8243;][vc_single_image image=&#8221;72162&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;40&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;40&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Carina Lehne de L\u00f3pez<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;0px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>Chief Experience Officer &amp; Partner<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][vc_column_text css=&#8221;&#8221;]Carina Lehne de L\u00f3pez has been part of the <a href=\"https:\/\/eye-square.com\/en\/user-research\/\" target=\"_blank\" rel=\"noopener noreferrer\">User Experience<\/a> unit at eye square since 2007 and has been Unit Lead since 2010.<\/p>\n<p>She holds a <strong>Diploma in Sociology<\/strong> with a focus on methods and media sociology.<\/p>\n<p>She is responsible for <strong>key accounting<\/strong>, <strong>sales<\/strong>, <strong>development<\/strong> of <strong>user experience research methodology<\/strong>, <strong>consulting<\/strong>, and <strong>controlling<\/strong> of studies in the field of UX.<\/p>\n<p>She is specialized in <strong>qualitative methods<\/strong>, <strong>emotion tracking<\/strong>, <strong>personas<\/strong> and <strong>iterative User Experience consulting<\/strong> during product development.<\/p>\n<p>Carina\u00a0enriches the teams <strong>interdisciplinary knowledge<\/strong> with her intercultural methodological expertise and her many years of experience in UX consulting.[\/vc_column_text][vc_empty_space height=&#8221;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;40px&#8221;][vc_column_text]Daimler<\/p>\n<p>Deutsche Telekom<\/p>\n<p>easyJet<\/p>\n<p>eBay<\/p>\n<p>ifolor<\/p>\n<p>LG Electronics<\/p>\n<p>PayPal<\/p>\n<p>PORSCHE[\/vc_column_text][vc_column_text]<br \/>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;40px&#8221;][vc_column_text]<\/p>\n<h3>Experience<\/h3>\n<p>&nbsp;<\/p>\n<p>12 years of intercultural research<\/p>\n<p>Frequent conference speaker[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<br \/>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3>Publications<\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li><a href=\"https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/im-moment-of-truth-entscheiden-wir-intuitiv-und-aus-dem-bauch-heraus\/\" target=\"_blank\" rel=\"noopener noreferrer\">De L\u00f3pez, C. (2020): &#8220;Der Moment of Truth&#8221; Interview 17.09.2020, marktforschung.de<\/a><\/li>\n<li><a href=\"https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/je-intensiver-die-beziehung-desto-besser-das-geschaeft\/\">De L\u00f3pez, C., Metger, F. (2020): &#8220;Je intensiver die Beziehung, desto besser das Gesch\u00e4ft &#8211; Interview&#8221;, marktforschung.de<\/a><\/li>\n<li>De L\u00f3pez, C. (2019): Wettbewerbsvorteile durch optimierte Kundenbereiche. In: Research &amp; Results 7\/2019<\/li>\n<li>De L\u00f3pez, C. (2019): Das Kundenportal optimal gestalten. Ergebnisse aus einer Metastudie zu Anspruch und Wirklichkeit eines digitalen Touchpoints, Planujng &amp; Analyse, Ausgabe 04\/2019<\/li>\n<li>De L\u00f3pez, C. (2016): Interview Patient Websites, Healthcare Marketing, N0. 9 \/ September 2016<\/li>\n<li>De L\u00f3pez, C. (2016): \u201eSchlechte Erreichbarkeit \u2013 Interview\u201c, Pharma Relations<\/li>\n<li>Dr. Rothensee, M. &amp; de L\u00f3pez, C. (2016): \u201eZweimal Gold f\u00fcr den Kunden: Wie Online Marketing und User Experience perfekt zusammenarbeiten\u201c, MARKENARTIKEL<\/li>\n<li>Lehne, C. &amp; Langenegger, S. (2015): Doktor Google, Research &amp; Results, Ausgabe 7\/2015<\/li>\n<li>Dr. Kiefer, J., Lehne, C. &amp; Schiessl, M. (2011): Neueste Trends bei apparativen Verfahren. Gast-Beitrag Media Spektrum, 2011.<\/li>\n<li>Dr. Kiefer, J., Lehne, C. (2011): \u201eImplicit &amp; Inevitable \u2013 Neuromethoden enth\u00fcllen die Customer Experience\u201c, Memex Berlin, 2011<\/li>\n<li>Dr. Kiefer, J., Lehne, C., &amp; Schiessl, M. (2011): \u201e360\u00b0 UX\u201c, Mensch &amp; Computer, Chemnitz 2011<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<br \/>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3>Talks and Panel<\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>&#8220;UX research for the ultimate digital device \u2013 automotive UX research is key!&#8221;, Intuitive Vehicles, Berlin 2019<\/li>\n<li>\u201eIt\u2019s all about culture\u201c, Neuromarketingconference, Antwerp 2016<\/li>\n<li>\u201eKulturspezifisches Nutzerverhalten in Asien und Europa\u201c, 50. Kongress der Deutschen Marktforschung (BVM), Berlin 2015<\/li>\n<li>Professional Forum\u00a0\u201eDesign integration: Integrated Design with Customer Experience Focus\u201c, UXPA China, User friendly, Shenzhen 2015<\/li>\n<li>Workshop\u00a0\u201cRevealing the implicit \u2013 How to create great UX by measuring your users emotions\u201d, UXPA China, User friendly, Shenzhen 2015<\/li>\n<li>\u201cInterkulturelle User Experience\u201d, Research &amp; Results, M\u00fcnchen 2014<\/li>\n<li>\u201cDesigning for Health &#8211; Neue Technologien im Bereich Rehabilitation\u201d, World Usability Day, Berlin 2013<\/li>\n<li>\u201cA product is always in our hearts and minds \u2013 A smart phone case study\u201d, eye track UX, Conference on eye tracking as a market research method, Barcelona, 2012<\/li>\n<li>\u201cTouch the future \u2013 Implementing innovative UX methods at Ifolor.de\u201d, Memex Berlin, 2011<\/li>\n<li>\u201cUser-centered research methods, user test &amp; personas\u201d, World Usability Day, Berlin 2010<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1434375546671{background-color: #00b3fe !important;}&#8221;][vc_column][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 style=\"text-align: left\"><span data-teams=\"true\">User Insights &amp; UX<\/span><\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1431934814436{background-color: #f0f0f0 !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;40px&#8221;][vc_column_text el_class=&#8221;textWeiss&#8221;]<\/p>\n<h3>CONTACT<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;textWeiss&#8221;]Carina Lehne de L\u00f3pez<\/p>\n<p>Telephone +49 30 698144-28<\/p>\n<p>Fax +49 30 698144-10<\/p>\n<p><a style=\"color: #000000\" href=\"mailto:delopez@eye-square.com\">delopez@eye-square.com<\/a>[\/vc_column_text][vc_empty_space 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