{"id":18699,"date":"2015-07-21T09:55:16","date_gmt":"2015-07-21T08:55:16","guid":{"rendered":"https:\/\/eye-square.com\/en\/?page_id=18699"},"modified":"2024-05-23T23:37:53","modified_gmt":"2024-05-23T21:37:53","slug":"ethnographic-research","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/en\/ethnographic-research\/","title":{"rendered":"ETHNOGRAPHIC RESEARCH"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_type=&#8221;parallax&#8221; parallax_content_width=&#8221;in_grid&#8221; text_align=&#8221;left&#8221; full_screen_section_height=&#8221;no&#8221; background_image=&#8221;19606&#8243; section_height=&#8221;300&#8243;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text]<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;parallax&#8221; parallax_content_width=&#8221;in_grid&#8221; text_align=&#8221;left&#8221; full_screen_section_height=&#8221;no&#8221; css=&#8221;.vc_custom_1442329216424{margin-top: 10px !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-2 vc_col-md-8&#8243;][vc_column_text]<\/p>\n<h1 style=\"text-align: left;\"><span style=\"color: #6b1e6d;\">ETHNOGRAPHIC RESEARCH<br \/>\n<\/span><\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221;][vc_column_text]<\/p>\n<h4 style=\"text-align: left;\"><span style=\"color: #6b1e6d;\">Observation in the field or at home<b><br \/>\n<\/b><\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;35px&#8221;][vc_column_text]Gain valuable insights into the everyday use of your product by consumers and get ideas for future product development. The activities that consumers undertake online are only a part of their user journey &#8211; Ethnographic research provides you with a deep understanding of the complete and natural usage context of your customers.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#f0f0f0&#8243; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243; css=&#8221;.vc_custom_1430817123963{background-color: #f0f0f0 !important;}&#8221;][vc_column offset=&#8221;vc_col-md-offset-3 vc_col-md-6&#8243;][vc_empty_space height=&#8221;40&#8243;][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><span style=\"color: #6b1e6d;\">Usage analysis or daily diary studies<b><br \/>\n<\/b><\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243;][vc_column width=&#8221;5\/12&#8243; offset=&#8221;vc_col-md-offset-2&#8243;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_column_text]<\/p>\n<h4 style=\"text-align: left;\"><span style=\"color: #6b1e6d;\"><b>Usage analysis<\/b><br \/>\n<\/span><\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;25px&#8221;][vc_column_text]For usage analysis we observe consumers in their natural environment and record every contact with your product. This method creates a deep understanding of the use frequency of product features at any time as well as of individual and group behavioral patterns.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;2821&#8243; img_size=&#8221;400&#215;400&#8243; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243;][vc_column offset=&#8221;vc_col-md-offset-2 vc_col-md-8&#8243;][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]<b>Research questions:<\/b><\/p>\n<ul>\n<li>Which everyday usage pattern does your target group show?<\/li>\n<li>In which situation is your product used, and when are others used e.g. competitors products?<\/li>\n<li>What barriers and obstacles arise during their use?<\/li>\n<li>How does real use and user statements relate to each other?<\/li>\n<li>Where is there potential for improvement or what are new product developments which would increase the everyday joy-of-use?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Methods:<\/b><\/p>\n<ul>\n<li>N=4 &#8211; 12 users\/households<\/li>\n<li>Passive observation<\/li>\n<li>Contextual interviews with users in their natural environment<\/li>\n<li>Camera-recordings and <a href=\"https:\/\/eye-square.com\/en\/mobile-eye-tracking\/\">mobile eye-tracking<\/a> possible<\/li>\n<li>Longitudinal studies possible<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Benefits:<\/b><\/p>\n<ul>\n<li>See first-hand how users interact with your product in authentic everyday life<\/li>\n<li>Understand how social interactions influence the user experience of your customers<\/li>\n<li>Obtain a precise picture of your customers\u2019 wants and needs<\/li>\n<li>Identify unexpected issues that remain undetected using other methods (e.g. usability test)<\/li>\n<li>Unleash innovative potential and test new product ideas before market release<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;70&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243;][vc_column width=&#8221;5\/12&#8243; offset=&#8221;vc_col-md-offset-2&#8243;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_column_text]<\/p>\n<h4 style=\"text-align: left;\"><strong><span style=\"color: #6b1e6d;\">Diary studies<\/span><\/strong><\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;25px&#8221;][vc_column_text]Longitudinal studies follow the user over time. A daily diary is generated which provides deep insights of usage patterns and motivational patterns. This method is especially useful to detect changes in behavior, motivations or perceptions over time.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;2827&#8243; img_size=&#8221;400&#215;400&#8243; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243;][vc_column offset=&#8221;vc_col-md-offset-2 vc_col-md-8&#8243;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]<b>Research questions:<\/b><\/p>\n<ul>\n<li>What are the daily habits of your target group?<\/li>\n<li>Are there changes in behavior or attitudes over time?<\/li>\n<li>What are typical workflows and usage scenarios?<\/li>\n<li>What is the effect of using various service touchpoints? How is the cross-channel user experience?<\/li>\n<li>Are there changes in loyalty over time and what motivates them?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Methods:<\/b><\/p>\n<ul>\n<li>N=10 to N=30 users<\/li>\n<li>Duration: 4-7 days<\/li>\n<li>Video diary, diary Blog<\/li>\n<li>Daily structured questionnaire<\/li>\n<li>Subsequent in-depth interviews<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Benefits:<\/b><\/p>\n<ul>\n<li>Understand how users use your product in everyday life, identify motivators and barriers<\/li>\n<li>Obtain a complete picture of the consumer journey and user experience<\/li>\n<li>Discover patterns of cross-channel usage &amp; typical usage types<\/li>\n<li>Identify unexpected issues that arise during everyday use<\/li>\n<li>Design your product even more user-centered<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;parallax&#8221; parallax_content_width=&#8221;in_grid&#8221; text_align=&#8221;left&#8221; full_screen_section_height=&#8221;no&#8221; css=&#8221;.vc_custom_1442329216424{margin-top: 10px !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-2 vc_col-md-8&#8243;][vc_column_text]<\/p>\n<h4 style=\"text-align: left;\"><span style=\"color: #6b1e6d;\"><b>FURTHER LITERATURE<br \/>\n<\/b><\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221;][vc_column_text]<strong>Do you want to learn more about ethnographic research?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>We recommend the following basic liturature:<\/p>\n<p><a href=\"https:\/\/www.amazon.com\/gp\/product\/1577663691\/ref=as_li_tl?ie=UTF8&amp;tag=eyesquare-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=1577663691&amp;linkId=44d13d86290852ed6cc7d04f0399ab71\">Projects in Ethnographic Research <\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column css=&#8221;.vc_custom_1430742080241{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;][vc_empty_space height=&#8221;40&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_type=&#8221;parallax&#8221; parallax_content_width=&#8221;in_grid&#8221; text_align=&#8221;left&#8221; full_screen_section_height=&#8221;no&#8221; background_image=&#8221;19606&#8243; section_height=&#8221;300&#8243;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text] [\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;parallax&#8221; parallax_content_width=&#8221;in_grid&#8221; text_align=&#8221;left&#8221; full_screen_section_height=&#8221;no&#8221; css=&#8221;.vc_custom_1442329216424{margin-top: 10px !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-2 vc_col-md-8&#8243;][vc_column_text] ETHNOGRAPHIC RESEARCH [\/vc_column_text][vc_empty_space height=&#8221;25px&#8221;][vc_column_text] Observation in the field or at home [\/vc_column_text][vc_empty_space height=&#8221;35px&#8221;][vc_column_text]Gain valuable&#8230;<\/p>\n","protected":false},"author":21,"featured_media":18153,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full_width.php","meta":{"footnotes":""},"class_list":["post-18699","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ethnographic research | Observation in the field or at home | eye square<\/title>\n<meta name=\"description\" content=\"Ethnographic research follows the user over time and shows every contact with your product. Gain valuable insights into the everyday use of your product.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/ethnographic-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ETHNOGRAPHIC RESEARCH\" \/>\n<meta property=\"og:description\" content=\"Ethnographic research follows the user over time and shows every contact with your product. Gain valuable insights into the everyday use of your product.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/en\/ethnographic-research\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-23T21:37:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/06\/2015_e2_Web-Icons-Methods_12_verhaltensEthnographie.png\" \/>\n\t<meta property=\"og:image:width\" content=\"625\" \/>\n\t<meta property=\"og:image:height\" content=\"625\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/ethnographic-research\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/ethnographic-research\\\/\",\"name\":\"Ethnographic research | Observation in the field or at home | eye square\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/ethnographic-research\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/ethnographic-research\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2015\\\/06\\\/2015_e2_Web-Icons-Methods_12_verhaltensEthnographie.png\",\"datePublished\":\"2015-07-21T08:55:16+00:00\",\"dateModified\":\"2024-05-23T21:37:53+00:00\",\"description\":\"Ethnographic research follows the user over time and shows every contact with your product. Gain valuable insights into the everyday use of your product.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/ethnographic-research\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eye-square.com\\\/en\\\/ethnographic-research\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/ethnographic-research\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2015\\\/06\\\/2015_e2_Web-Icons-Methods_12_verhaltensEthnographie.png\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2015\\\/06\\\/2015_e2_Web-Icons-Methods_12_verhaltensEthnographie.png\",\"width\":625,\"height\":625},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/ethnographic-research\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ETHNOGRAPHIC RESEARCH\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\",\"name\":\"eye square\",\"description\":\"Experience Research - Full Market Research Service in the Digital World\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#organization\",\"name\":\"eye square GmbH\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/revslider\\\/e2_homepage_01102018\\\/e2-logo-RGB-rec-rand5-128px.jpg\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/revslider\\\/e2_homepage_01102018\\\/e2-logo-RGB-rec-rand5-128px.jpg\",\"width\":128,\"height\":61,\"caption\":\"eye square GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Ethnographic research | Observation in the field or at home | eye square","description":"Ethnographic research follows the user over time and shows every contact with your product. Gain valuable insights into the everyday use of your product.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eye-square.com\/en\/ethnographic-research\/","og_locale":"en_GB","og_type":"article","og_title":"ETHNOGRAPHIC RESEARCH","og_description":"Ethnographic research follows the user over time and shows every contact with your product. Gain valuable insights into the everyday use of your product.","og_url":"https:\/\/www.eye-square.com\/en\/ethnographic-research\/","og_site_name":"eye square","article_modified_time":"2024-05-23T21:37:53+00:00","og_image":[{"width":625,"height":625,"url":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/06\/2015_e2_Web-Icons-Methods_12_verhaltensEthnographie.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.eye-square.com\/en\/ethnographic-research\/","url":"https:\/\/www.eye-square.com\/en\/ethnographic-research\/","name":"Ethnographic research | Observation in the field or at home | eye square","isPartOf":{"@id":"https:\/\/www.eye-square.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eye-square.com\/en\/ethnographic-research\/#primaryimage"},"image":{"@id":"https:\/\/www.eye-square.com\/en\/ethnographic-research\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/06\/2015_e2_Web-Icons-Methods_12_verhaltensEthnographie.png","datePublished":"2015-07-21T08:55:16+00:00","dateModified":"2024-05-23T21:37:53+00:00","description":"Ethnographic research follows the user over time and shows every contact with your product. Gain valuable insights into the everyday use of your product.","breadcrumb":{"@id":"https:\/\/www.eye-square.com\/en\/ethnographic-research\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eye-square.com\/en\/ethnographic-research\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.eye-square.com\/en\/ethnographic-research\/#primaryimage","url":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/06\/2015_e2_Web-Icons-Methods_12_verhaltensEthnographie.png","contentUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2015\/06\/2015_e2_Web-Icons-Methods_12_verhaltensEthnographie.png","width":625,"height":625},{"@type":"BreadcrumbList","@id":"https:\/\/www.eye-square.com\/en\/ethnographic-research\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.eye-square.com\/en\/"},{"@type":"ListItem","position":2,"name":"ETHNOGRAPHIC RESEARCH"}]},{"@type":"WebSite","@id":"https:\/\/www.eye-square.com\/en\/#website","url":"https:\/\/www.eye-square.com\/en\/","name":"eye square","description":"Experience Research - Full Market Research Service in the Digital World","publisher":{"@id":"https:\/\/www.eye-square.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eye-square.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.eye-square.com\/en\/#organization","name":"eye square GmbH","url":"https:\/\/www.eye-square.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.eye-square.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/revslider\/e2_homepage_01102018\/e2-logo-RGB-rec-rand5-128px.jpg","contentUrl":"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/revslider\/e2_homepage_01102018\/e2-logo-RGB-rec-rand5-128px.jpg","width":128,"height":61,"caption":"eye square GmbH"},"image":{"@id":"https:\/\/www.eye-square.com\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/pages\/18699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/comments?post=18699"}],"version-history":[{"count":11,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/pages\/18699\/revisions"}],"predecessor-version":[{"id":61542,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/pages\/18699\/revisions\/61542"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/media\/18153"}],"wp:attachment":[{"href":"https:\/\/www.eye-square.com\/en\/wp-json\/wp\/v2\/media?parent=18699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}