{"id":18675,"date":"2015-07-13T10:26:16","date_gmt":"2015-07-13T09:26:16","guid":{"rendered":"https:\/\/eye-square.com\/en\/?page_id=18675"},"modified":"2021-05-04T12:43:58","modified_gmt":"2021-05-04T11:43:58","slug":"headmounted-eye-tracking","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/en\/headmounted-eye-tracking\/","title":{"rendered":"HEADMOUNTED EYE TRACKING"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"headmounted-et\" data-id=\"205\" id=\"SR7_205_1\" class=\"rs-ov-hidden\" data-version=\"6.7.56\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_205_1-233\" data-key=\"233\">\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_205_1-233-5\" class=\"sr7-layer\">Eye Tracking<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_205_1-233-6\" class=\"sr7-layer\">Headmounted<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_205_1-541\" data-key=\"541\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t<image_lists style=\"display:none\">\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/revslider\/eye-trackingslider\/HEAdmounted-eye-tracking.jpg\" data-libid=\"32748\" title=\"HEAdmounted-eye-tracking.jpg\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvcmV2c2xpZGVyL2V5ZS10cmFja2luZ3NsaWRlci9IRUFkbW91bnRlZC1leWUtdHJhY2tpbmcuanBn\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2020\/03\/WAVEYWAVE.png\" data-libid=\"31839\" title=\"WAVEYWAVE\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvMjAyMC8wMy9XQVZFWVdBVkUucG5n\"\/>\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script>\n\t\t\t\t\twindow.SR7 ??={};SR7.PMH ??={}; SR7.PMH[\"SR7_205_1\"] = {cn:100,state:false,fn: function() { if (window._tpt!==undefined && window._tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"SR7_205_1\",el:[500,500,768,960,720],type:'hero',shdw:'0',gh:[500,500,,,],gw:[1240,1240,1024,778,480],vpt:['-200px'],size:{fullWidth:true, fullHeight:false},mh:'0',onh:0,onw:0,bg:{color:'{\"orig\":\"transparent\",\"type\":\"solid\",\"string\":\"transparent\"}'},googleFont:\"ignore\",plType:'0',plColor:'#FFFFFF'});   SR7.PMH[\"SR7_205_1\"].state=true;} else if(SR7.PMH[\"SR7_205_1\"].cn-->0)\tsetTimeout( SR7.PMH[\"SR7_205_1\"].fn,19);}};SR7.PMH[\"SR7_205_1\" ].fn();\n\t\t\t\t<\/script>\n[\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;25px&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;parallax&#8221; parallax_content_width=&#8221;in_grid&#8221; text_align=&#8221;left&#8221; full_screen_section_height=&#8221;no&#8221; css=&#8221;.vc_custom_1444296654335{margin-top: 10px !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-2 vc_col-md-8&#8243;][vc_empty_space height=&#8221;35px&#8221;][vc_column_text]<\/p>\n<h1 style=\"text-align: left\"><span style=\"color: #6b1e6d\">HEADMOUNTED EYE TRACKING<\/span><\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]Observing people<strong> naturally interacting with products and media<\/strong> is for us both an ideal and a challenge. The possibilities that headmounted eye tracking offers are extremely <strong>diverse<\/strong> and go far beyond laboratory studies.[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243;][vc_column offset=&#8221;vc_col-md-offset-2 vc_col-md-8&#8243;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_column_text]<\/p>\n<h4 style=\"text-align: left\"><span style=\"color: #6b1e6d\"><b>Developed in cooperation with MIT graduates<\/b><\/span><\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]For over <strong>20 years,<\/strong> eye square has researched in the area of visual attention at various touchpoints. Together with graduates from <strong>MIT Massachusetts Institute of Technology,<\/strong> we are developing <strong>3D-printed glasses with high-resolution cameras<\/strong>. The principle remains the same: a camera is directed at the environment (World Cam), and one on the pupil (Eye Cam). An algorithm projects one onto the other.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>A sample of applications:<\/strong><\/p>\n<ul>\n<li>Reading real, paper magazines right off of a shelf<\/li>\n<li>Use of navigation systems while driving<\/li>\n<li>Orientation on real supermarket shelves<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;70px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#f0f0f0&#8243; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243; css=&#8221;.vc_custom_1430817123963{background-color: #f0f0f0 !important;}&#8221;][vc_column offset=&#8221;vc_col-md-offset-3 vc_col-md-6&#8243;][vc_empty_space height=&#8221;40&#8243;][vc_column_text]<\/p>\n<h4 style=\"text-align: center\"><span style=\"color: #6b1e6d\">Measure the attention of your customers in HD<b><br \/>\n<\/b><\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243;][vc_column offset=&#8221;vc_col-md-offset-2 vc_col-md-8&#8243;][vc_empty_space height=&#8221;70px&#8221;][vc_column_text]<\/p>\n<h4 style=\"text-align: left\"><span style=\"color: #6b1e6d\"><b>Your options<\/b><\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243;][vc_column offset=&#8221;vc_col-md-offset-2 vc_col-md-8&#8243;][vc_column_text]<\/p>\n<p>Our eye tracker is tailored to your needs:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>HD resolution<\/strong><\/li>\n<li>can be worn for hours and is truly <strong>lightweight<\/strong><\/li>\n<li><strong>self-calibrating<\/strong> for a quick start, even under unfavorable conditions<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>For us, this is a revolution in mobile research. For our clients, it allows us to provide totally new study types, saving costs and time. Depending on your study design, we offer 2 different options:<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243;][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_col-lg-offset-2 vc_col-md-offset-2&#8243;][vc_column_text]<\/p>\n<h4 style=\"text-align: right\"><span style=\"color: #6b1e6d\"><strong>Pupil Invisible<\/strong><\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: right\">Automatic in every way<\/p>\n<p style=\"text-align: right\">No Laptop needed during recording<\/p>\n<p style=\"text-align: right\">No calibration needed<\/p>\n<p style=\"text-align: right\">Easy setup<\/p>\n<p style=\"text-align: right\">Only Android<\/p>\n<p style=\"text-align: right\">Cloud recording<\/p>\n<p style=\"text-align: right\">Glasses with shades &amp; vison correction<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_single_image image=&#8221;32758&#8243; img_size=&#8221;320&#215;200&#8243; alignment=&#8221;right&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h4 style=\"text-align: left\"><span style=\"color: #6b1e6d\"><strong>Pupil Core<\/strong><\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: left\">Expert tool<\/p>\n<p style=\"text-align: left\">Laptop based recording<\/p>\n<p style=\"text-align: left\">Manual calibration<\/p>\n<p style=\"text-align: left\">Adjustable cameras<\/p>\n<p style=\"text-align: left\">Desktop software (iOS, Linux, Win)<\/p>\n<p style=\"text-align: left\">Open Source<\/p>\n<p style=\"text-align: left\">Marker Tracking<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_single_image image=&#8221;18031&#8243; img_size=&#8221;320&#215;200&#8243; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;70px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#f0f0f0&#8243; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243; css=&#8221;.vc_custom_1430817123963{background-color: #f0f0f0 !important;}&#8221;][vc_column offset=&#8221;vc_col-md-offset-3 vc_col-md-6&#8243;][vc_empty_space height=&#8221;40px&#8221;][vc_column_text]<\/p>\n<h4 style=\"text-align: center\"><span style=\"color: #6b1e6d\">40 grams: the lightest eye tracker in the world<b><br \/>\n<\/b><\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243;][vc_column offset=&#8221;vc_col-md-offset-2 vc_col-md-8&#8243;][vc_empty_space height=&#8221;70px&#8221;][vc_column_text]<\/p>\n<h4 style=\"text-align: left\"><span style=\"color: #6b1e6d\"><b><span class=\"c-message__body\" dir=\"auto\" data-qa=\"message-text\">More details<\/span><\/b><\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243;][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_col-md-offset-2&#8243;][vc_single_image image=&#8221;32760&#8243; img_size=&#8221;large&#8221; onclick=&#8221;custom_link&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.facebook.com\/business\/news\/insights\/measuring-multi-screening-around-the-world&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_col-md-offset-0&#8243;][vc_column_text]<\/p>\n<div class=\"c-virtual_list__item\" role=\"listitem\">\n<p class=\"c-message c-message--light c-message--hover\" role=\"document\" data-qa=\"message_container\" data-qa-placeholder=\"false\"><strong>Wear &#8211; Record &#8211; Analyze:<\/strong><br \/>\nThe eye tracking glasses are put on and the recording can begin immediately. The recording is started on the cell phone. The glasses record a video, which serves as the basis for the evaluation.<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;][vc_column_text]<\/p>\n<div class=\"c-virtual_list__item\" role=\"listitem\">\n<p class=\"c-message c-message--light c-message--hover\" role=\"document\" data-qa=\"message_container\" data-qa-placeholder=\"false\"><strong>DSGVO and Data Privacy:<\/strong><\/p>\n<\/div>\n<div class=\"c-virtual_list__item\" role=\"listitem\">\n<p class=\"c-message c-message--light c-message--hover\" role=\"document\" data-qa=\"message_container\" data-qa-placeholder=\"false\">Audio is not recorded and all faces that appear in the video are pixelated, making the video anonymous.<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243;][vc_column offset=&#8221;vc_col-md-offset-2 vc_col-md-8&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<strong>Mobile devices:<\/strong> can be tracked particularly well with headmounted eye trackers. They are able to automatically detect markers, making the analysis process easier. The 2-4 markers define a particular device (phone, tablet, TV) or an area (dashboard, newspaper).[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243;][vc_column offset=&#8221;vc_col-md-offset-2 vc_col-md-8&#8243;][vc_empty_space height=&#8221;80px&#8221;][vc_column_text]<\/p>\n<h4 style=\"text-align: left\"><span style=\"color: #6b1e6d\"><b><span class=\"c-message__body\" dir=\"auto\" data-qa=\"message-text\">In practice, what does this method look like?<\/span><\/b><\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-md-offset-2 vc_col-md-5&#8243;][vc_column_text]<\/p>\n<div class=\"c-virtual_list__item\" role=\"listitem\">\n<div class=\"c-message c-message--light c-message--hover\" role=\"document\" data-qa=\"message_container\" data-qa-placeholder=\"false\">\n<div class=\"c-message__content c-message__content--feature_sonic_inputs\" data-qa=\"message_content\"><span class=\"c-message__body\" dir=\"auto\" data-qa=\"message-text\">For <strong>Facebook<\/strong>, we visited<strong> 763 study participants<\/strong> from <strong>six countries<\/strong> (Germany, France, England, USA, Brazil, and Indonesia) in their households and conducted <strong>the most comprehensive, global, multiscreen eye-tracking ethnographic study to date<\/strong>. <\/span><\/div>\n<div class=\"c-message__content c-message__content--feature_sonic_inputs\" data-qa=\"message_content\"><span class=\"c-message__body\" dir=\"auto\" data-qa=\"message-text\">To collect data, we used a unique mobile combination of HD eye tracking, content recording and encoding. We paid attention to which screens on what devices had the users\u2019 attentions, along with what content was on which screens.<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"c-virtual_list__item\" role=\"listitem\">\n<div class=\"c-message c-message--light c-message--adjacent\" role=\"document\" data-qa=\"message_container\" data-qa-placeholder=\"false\">\n<div class=\"c-message__content c-message__content--feature_sonic_inputs\" data-qa=\"message_content\"><\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_empty_space height=&#8221;23px&#8221;][vc_single_image image=&#8221;30650&#8243; img_size=&#8221;large&#8221; onclick=&#8221;custom_link&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.facebook.com\/business\/news\/insights\/measuring-multi-screening-around-the-world&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243;][vc_column offset=&#8221;vc_col-md-offset-2 vc_col-md-8&#8243;][vc_empty_space height=&#8221;50px&#8221;]<a  itemprop=\"url\" href=\"https:\/\/www.facebook.com\/business\/news\/insights\/measuring-multi-screening-around-the-world\" target=\"_self\" data-hover-background-color=\"#00b4ff\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 400; margin: 5px 5px 5px 5px; background-color:#6b1e6d;\">Facebook IQ Report: Measuring Multi-Screen Around the World<\/a>[vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;25px&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;parallax&#8221; parallax_content_width=&#8221;in_grid&#8221; text_align=&#8221;left&#8221; full_screen_section_height=&#8221;no&#8221; css=&#8221;.vc_custom_1444296654335{margin-top: 10px !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-2 vc_col-md-8&#8243;][vc_empty_space height=&#8221;35px&#8221;][vc_column_text] HEADMOUNTED EYE TRACKING [\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]Observing people naturally interacting with products and media is for&#8230;<\/p>\n","protected":false},"author":13,"featured_media":18124,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full_width.php","meta":{"footnotes":""},"class_list":["post-18675","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Headmounted Eye Tracking | View Natural Viewing Behavior | eye square<\/title>\n<meta name=\"description\" content=\"Headmounted eye-tracking: Measure eye movements, understand focus and predict interest. 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