{"id":18571,"date":"2015-06-22T19:00:25","date_gmt":"2015-06-22T18:00:25","guid":{"rendered":"https:\/\/eye-square.com\/en\/?page_id=18571"},"modified":"2026-06-19T10:37:23","modified_gmt":"2026-06-19T08:37:23","slug":"eye-square-implicit-market-research-experience-research-2-2-2-2","status":"publish","type":"page","link":"https:\/\/www.eye-square.com\/en\/","title":{"rendered":"eye square | Implicit Market Research | Experience Research"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"homepageslider2023\" data-id=\"260\" id=\"SR7_260_1\" class=\"rs-ov-hidden\" data-version=\"6.7.56\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_260_1-952\" data-key=\"952\">\n\t\t\t\t\t\t\t<h3 id=\"SR7_260_1-952-0\" class=\"sr7-layer\">Redefine Human Experience <br \/>\nin the New Era of AI<\/h3>\n\t\t\t\t\t\t\t<h3 id=\"SR7_260_1-952-1\" class=\"sr7-layer\">Berlin, Germany | 17.09.2026<\/h3>\n\t\t\t\t\t\t\t<h1 id=\"SR7_260_1-952-5\" class=\"sr7-layer\">Attention in the Age of AI<\/h1>\n\t\t\t\t\t\t\t<a id=\"SR7_260_1-952-11\" class=\"sr7-layer\" href=\"https:\/\/www.memex-conference.com\/\" target=\"_self\">   Save your seat!<\/a>\n\t\t\t\t\t\t\t<h2 id=\"SR7_260_1-952-35\" class=\"sr7-layer\">Memex<br \/>\nConference<\/h2>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_260_1-835\" data-key=\"835\">\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_260_1-835-76\" class=\"sr7-layer\">x<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_260_1-835-77\" class=\"sr7-layer\">A new initiative & partnership between<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_260_1-835-78\" class=\"sr7-layer\">Learn more<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_260_1-783\" data-key=\"783\">\n\t\t\t\t\t\t\t<a id=\"SR7_260_1-783-17\" class=\"sr7-layer\" href=\"https:\/\/www.eye-square.com\/en\/sandbox\" target=\"_self\">Learn more!<\/a>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_260_1-749\" data-key=\"749\">\n\t\t\t\t\t\t\t<a id=\"SR7_260_1-749-4\" class=\"sr7-layer\" href=\"https:\/\/www.eye-square.com\/en\/in-context-eye-tracking\/\" target=\"_self\">Find out more<\/a>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_260_1-749-13\" class=\"sr7-layer\">BORN<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_260_1-749-30\" class=\"sr7-layer\">IS<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_260_1-387\" data-key=\"387\">\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_260_1-387-9\" class=\"sr7-layer\">Human<br \/>\nExperience<br \/>\nResearch<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_260_1-387-10\" class=\"sr7-layer\">Human Insight Technologies<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_260_1-585\" data-key=\"585\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t<image_lists style=\"display:none\">\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/revslider\/homepageslider2023-DE\/GradientCircle-FULL-768x432.png\" data-libid=\"54756\" data-lib=\"medialibrary\" title=\"GradientCircle-FULL.png\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuZXllLXNxdWFyZS5jb20vZW4vd3AtY29udGVudC91cGxvYWRzL3NpdGVzLzQvcmV2c2xpZGVyL2hvbWVwYWdlc2xpZGVyMjAyMy1ERS9HcmFkaWVudENpcmNsZS1GVUxMLTc2OHg0MzIucG5n\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2023\/05\/Royalblue_White_Square-300x300.png\" data-libid=\"55982\" data-lib=\"medialibrary\" title=\"Royalblue_White_Square\" width=\"0\" height=\"0\" 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_tpt.prepareModuleHeight({id:\"SR7_260_1\",el:[500,500,425,425,400],type:'standard',shdw:'0',gh:[500,500,425,425,400],gw:[1240,1240,1024,1024,480],vpt:['-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px'],size:{fullWidth:false, fullHeight:false},mh:'0',onh:0,onw:0,bg:{color:'{\"orig\":\"transparent\",\"type\":\"solid\",\"string\":\"transparent\"}'},googleFont:\"ignore\",plType:'2',plColor:'#007fff'});   SR7.PMH[\"SR7_260_1\"].state=true;} else if(SR7.PMH[\"SR7_260_1\"].cn-->0)\tsetTimeout( SR7.PMH[\"SR7_260_1\"].fn,19);}};SR7.PMH[\"SR7_260_1\" ].fn();\n\t\t\t\t<\/script>\n[\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1579695113665{background-color: #131631 !important;}&#8221;][vc_column offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space height=&#8221;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1614196984453{background-color: #131631 !important;}&#8221; z_index=&#8221;&#8221; transition_delay=&#8221;500&#8243;][vc_column css_animation=&#8221;fadeIn&#8221; width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;48px&#8221;][vc_column_text]<\/p>\n<p class=\"textWeiss\" style=\"line-height: 1.5; font-size: 1.7rem; font-weight: 300; text-align: center;\"><strong>See what your <\/strong><\/p>\n<p class=\"textWeiss\" style=\"line-height: 1.5; font-size: 1.7rem; font-weight: 300; text-align: center;\"><strong>customers see<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;][\/vc_column][vc_column css_animation=&#8221;fadeIn&#8221; width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;48px&#8221;][vc_column_text]<\/p>\n<p class=\"textWeiss\" style=\"line-height: 1.5; font-size: 1.7rem; font-weight: 300; text-align: center;\"><strong>See what they <\/strong><\/p>\n<p class=\"textWeiss\" style=\"line-height: 1.5; font-size: 1.7rem; font-weight: 300; text-align: center;\"><strong>think, feel and do<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;][\/vc_column][vc_column css_animation=&#8221;fadeIn&#8221; width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;48px&#8221;][vc_column_text]<\/p>\n<p class=\"textWeiss\" style=\"line-height: 1.5; font-size: 1.7rem; font-weight: 300; text-align: center;\"><strong>See what makes<\/strong><\/p>\n<p class=\"textWeiss\" style=\"line-height: 1.5; font-size: 1.7rem; font-weight: 300; text-align: center;\"><strong>the difference<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1579695113665{background-color: #131631 !important;}&#8221;][vc_column][vc_empty_space height=&#8221;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1579695113665{background-color: #131631 !important;}&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;5\/6&#8243; offset=&#8221;vc_col-md-offset-1&#8243;][vc_empty_space height=&#8221;24px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p class=\"textWeiss\" style=\"line-height: 1.5; font-size: 1.7rem; font-weight: 300; text-align: center;\"><strong>Human Experience<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;][vc_empty_space height=&#8221;48px&#8221;][vc_column_text]<\/p>\n<p class=\"textWeiss\" style=\"line-height: 1.5; font-size: 1.3rem; font-weight: 300; text-align: left;\">eye square provides you with deep insights from cutting-edge technologies based on 25 years of experience in both global market research and software development.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"textWeiss\" style=\"line-height: 1.5; font-size: 1.3rem; font-weight: 300; text-align: left;\">Clients such as PayPal, BMW, Sony, Miele, and Ferrero trust in the quality of our technologies \u2013 made in Germany, insightful worldwide. With eye square tools the customer-black-box becomes an insight-lighthouse.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1442242743324{background-color: #131631 !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;48px&#8221;][vc_single_image image=&#8221;31410&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.eye-square.com\/en\/eye-square-user-experience\/&#8221;][vc_empty_space height=&#8221;24px&#8221;][vc_column_text]<\/p>\n<h3 class=\"textWeiss\" style=\"text-align: center; line-height: 1; font-size: 2rem; font-weight: bold;\">USER<br \/>\nEXPERIENCE<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;][vc_column_text]<\/p>\n<p class=\"textWeiss\" style=\"line-height: 1.5; font-size: 1rem; font-weight: 300; text-align: left;\">Better understand how users experience your products, websites, or apps &#8211; and how you can optimize that experience.<\/p>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text css=&#8221;&#8221;]<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li class=\"textWeiss\" style=\"text-align: left; line-height: 1.5; font-size: 1rem; font-weight: 300;\"><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.eye-square.com\/en\/usability-test\/\"><strong>UX<\/strong> Test<\/a><\/span><\/li>\n<li class=\"textWeiss\" style=\"text-align: left; line-height: 1.5; font-size: 1rem; font-weight: 300;\"><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.eye-square.com\/en\/quantitative-ux\/\"><strong>Quantitative<\/strong> UX<\/a><\/span><\/li>\n<li class=\"textWeiss\" style=\"text-align: left; line-height: 1.5; font-size: 1rem; font-weight: 300;\"><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.eye-square.com\/en\/ux-online-benchmarking\/\"><strong>UX<\/strong> Online Benchmarking<\/a><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/en\/eye-square-user-experience\/\" target=\"_self\" data-hover-background-color=\"#ffd700\" data-hover-border-color=\"#ffd700\" data-hover-color=\"#131631\" class=\"qbutton  center default\" style=\"color: #ffd700; border-color: #ffd700; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#131631;\">Learn more \u02c3<\/a>[\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;48px&#8221;][vc_single_image image=&#8221;31408&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.eye-square.com\/en\/brand-and-media-research\/&#8221;][vc_empty_space height=&#8221;24px&#8221;][vc_column_text]<\/p>\n<h3 class=\"textWeiss\" style=\"text-align: center; line-height: 1; font-size: 2rem; font-weight: bold;\">BRAND &amp; MEDIA<br \/>\nEXPERIENCE<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;][vc_column_text el_class=&#8221;textWeiss&#8221;]<\/p>\n<p class=\"textWeiss\" style=\"line-height: 1.5; font-size: 1rem; font-weight: 300; text-align: left;\">Test and improve the impact of your advertising. Understand and define your brand together with our team.<\/p>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text css=&#8221;&#8221;]<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li class=\"textWeiss\" style=\"text-align: left; line-height: 1.5; font-size: 1rem; font-weight: 300;\"><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.eye-square.com\/en\/social-media-ad-testing\/\"><strong>Social Media &amp; Video<\/strong> Ad Testing\u200b<\/a><\/span><\/li>\n<li class=\"textWeiss\" style=\"text-align: left; line-height: 1.5; font-size: 1rem; font-weight: 300;\"><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.eye-square.com\/en\/brand-measurement\/\"><b>Brand Measurement<\/b><\/a><\/span><\/li>\n<li class=\"textWeiss\" style=\"text-align: left; line-height: 1.5; font-size: 1rem; font-weight: 300;\"><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.eye-square.com\/en\/campaign-tracking\/\"><b>Campaign Tracking<\/b><\/a><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/en\/brand-and-media-research\/\" target=\"_self\" data-hover-background-color=\"#b424bb\" data-hover-border-color=\"#b424bb\" data-hover-color=\"#131631\" class=\"qbutton  left default\" style=\"color: #b424bb; border-color: #b424bb; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#131631;\">Learn more \u02c3<\/a>[\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;48px&#8221;][vc_single_image image=&#8221;31409&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/eye-square.com\/en\/shopper-research\/&#8221;][vc_empty_space height=&#8221;24px&#8221;][vc_column_text]<\/p>\n<h3 class=\"textWeiss\" style=\"text-align: center; line-height: 1; font-size: 2rem; font-weight: bold;\">SHOPPER<br \/>\nEXPERIENCE<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;][vc_column_text]<\/p>\n<p class=\"textWeiss\" style=\"line-height: 1.5; font-size: 1rem; font-weight: 300; text-align: left;\">Learn how to influence purchase decisions at every point of the shopper journey, online or in-store.\u200b<\/p>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text css=&#8221;&#8221;]<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li class=\"textWeiss\" style=\"text-align: left; line-height: 1.5; font-size: 1rem; font-weight: 300;\"><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.eye-square.com\/en\/ecommerce-a-b-test\/\"><strong>Digital Commerce <\/strong>Insights\u200b<\/a><\/span><\/li>\n<li class=\"textWeiss\" style=\"text-align: left; line-height: 1.5; font-size: 1rem; font-weight: 300;\"><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.eye-square.com\/en\/in-store-marketing-test\/\"><b><span data-olk-copy-source=\"MessageBody\">Retail Media Tests<\/span><\/b><\/a><\/span><\/li>\n<li class=\"textWeiss\" style=\"text-align: left; line-height: 1.5; font-size: 1rem; font-weight: 300;\"><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.eye-square.com\/en\/shopper-flow-study\/\"><b>Shopper <\/b>Journey Research<\/a><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space]<a  itemprop=\"url\" href=\"https:\/\/eye-square.com\/en\/shopper-research\/\" target=\"_self\" data-hover-background-color=\"#c4d600\" data-hover-border-color=\"#c4d600\" data-hover-color=\"#131631\" class=\"qbutton  center default\" style=\"color: #c4d600; border-color: #c4d600; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#131631;\">Learn more \u02c3<\/a>[\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1579695113665{background-color: #131631 !important;}&#8221;][vc_column width=&#8221;5\/6&#8243; css=&#8221;.vc_custom_1643209710269{padding-top: 40px !important;}&#8221; offset=&#8221;vc_col-md-offset-1&#8243;][vc_column_text][\/vc_column_text][vc_column_text]<\/p>\n<p class=\"textWeiss\" style=\"line-height: 1.5; font-size: 1.3rem; font-weight: 200; text-align: left;\">For the past 25 years, we have been developing proprietary <span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.eye-square.com\/de\/technologie\/\">technologies<\/a><\/span>\u00a0that lead in validly determining and visually representing human experience. It is made up of three parts: direct perception (system 0), implicit feelings (system 1), and reflexive thoughts (system 2).<\/p>\n<p class=\"textWeiss\" style=\"line-height: 1.5; font-size: 1.3rem; font-weight: 200; text-align: left;\">This way, we can provide real insights that will help you make successful decisions.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1434997932630{background-color: #131631 !important;}&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;96px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1434997932630{background-color: #131631 !important;}&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1434997932630{background-color: #131631 !important;}&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1437746300270{background-color: #f0f0f0 !important;}&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1437746300270{background-color: #f0f0f0 !important;}&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#f0f0f0&#8243;][vc_column][vc_column_text]<\/p>\n<h3 class=\"h3Typo regularTypo paddingBtm-48\" style=\"text-align: center;\">Market Research: News, Events &amp; Publications<\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1577962910022{background-color: #f0f0f0 !important;}&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;72242&#8243; img_size=&#8221;400 x 400&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_shadow&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; css=&#8221;.vc_custom_1781858219948{padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;background-color: #ffffff !important;border-radius: 2px !important;}&#8221; qode_css_animation=&#8221;&#8221; qode_hover_animation=&#8221;zoom_in&#8221; link=&#8221;https:\/\/www.eye-square.com\/en\/follow-the-feelings-new-screenforce-eye-square-study\/&#8221;][vc_column_text css=&#8221;.vc_custom_1781858241265{padding-top: 15px !important;padding-bottom: 20px !important;background-color: #ffffff !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>New Screenforce &amp;<\/strong><\/p>\n<p style=\"text-align: center;\"><strong> eye square Study<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;72193&#8243; img_size=&#8221;400 x 400&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; css=&#8221;.vc_custom_1781564172353{padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;background-color: #ffffff !important;border-radius: 2px !important;}&#8221; qode_css_animation=&#8221;&#8221; qode_hover_animation=&#8221;zoom_in&#8221; link=&#8221;https:\/\/www.eye-square.com\/en\/christian-goeldner-co-head-bvm-regio-management\/&#8221;][vc_column_text css=&#8221;.vc_custom_1781526699360{padding-top: 15px !important;padding-bottom: 20px !important;background-color: #ffffff !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>Christian Goeldner is Co-Lead <\/strong><strong>of the BVM Regio Management<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;71913&#8243; img_size=&#8221;400 x 400&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; css=&#8221;.vc_custom_1779791133870{padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;background-color: #ffffff !important;border-radius: 2px !important;}&#8221; qode_css_animation=&#8221;&#8221; qode_hover_animation=&#8221;zoom_in&#8221; link=&#8221;https:\/\/www.eye-square.com\/en\/market-research-leaders-2026\/&#8221;][vc_column_text css=&#8221;.vc_custom_1781526721265{padding-top: 15px !important;padding-bottom: 20px !important;background-color: #ffffff !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>\u00a0Leaders in Market Research<br \/>\n<\/strong><strong>BVM Nomination Michael Schiessl<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;71983&#8243; img_size=&#8221;400 x 400&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_shadow&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; css=&#8221;.vc_custom_1780062243244{padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;background-color: #ffffff !important;border-radius: 2px !important;}&#8221; qode_css_animation=&#8221;&#8221; qode_hover_animation=&#8221;zoom_in&#8221; link=&#8221;https:\/\/www.eye-square.com\/en\/consumer-psychology-sports-events-retail-sales\/&#8221;][vc_column_text css=&#8221;.vc_custom_1780062319792{padding-top: 15px !important;padding-bottom: 20px !important;background-color: #ffffff !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>Consumer Psychology \u2013 When Football Drives Retail\u00a0<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1577962910022{background-color: #f0f0f0 !important;}&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;71839&#8243; img_size=&#8221;400 x 400&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_shadow&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; css=&#8221;.vc_custom_1779444022622{padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;background-color: #ffffff !important;border-radius: 2px !important;}&#8221; qode_css_animation=&#8221;&#8221; qode_hover_animation=&#8221;zoom_in&#8221; link=&#8221;https:\/\/www.eye-square.com\/en\/new-screenforce-study-follow-the-feelings\/&#8221;][vc_column_text css=&#8221;.vc_custom_1779444176925{padding-top: 15px !important;padding-bottom: 20px !important;background-color: #ffffff !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>Screenforce Study: Emotional Advertising Acts as a Booster<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;71711&#8243; img_size=&#8221;400 x 400&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; css=&#8221;.vc_custom_1778230345353{padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;background-color: #ffffff !important;border-radius: 2px !important;}&#8221; qode_css_animation=&#8221;&#8221; qode_hover_animation=&#8221;zoom_in&#8221; link=&#8221;https:\/\/www.eye-square.com\/en\/marktforschung-webinar-stefan-schoenherr-pia-niermann\/&#8221;][vc_column_text css=&#8221;.vc_custom_1778230857837{padding-top: 15px !important;padding-bottom: 20px !important;background-color: #ffffff !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\"><b>Rethinking Measuring Brand Impact<strong>\u2013<\/strong><\/b><b>Roundtable Discussion<\/b><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;71432&#8243; img_size=&#8221;400 x 400&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; css=&#8221;.vc_custom_1775813232769{padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;background-color: #ffffff !important;border-radius: 2px !important;}&#8221; qode_css_animation=&#8221;&#8221; qode_hover_animation=&#8221;zoom_in&#8221; link=&#8221;https:\/\/www.eye-square.com\/en\/esomar-latam-2026\/&#8221;][vc_column_text css=&#8221;.vc_custom_1776077051844{padding-top: 15px !important;padding-bottom: 20px !important;background-color: #ffffff !important;}&#8221;]<\/p>\n<div class=\"wpb_text_column wpb_content_element vc_custom_1669883813119\">\n<div class=\"wpb_wrapper\">\n<p style=\"text-align: center;\"><b>eye square at <\/b><br \/>\n<b>ESOMAR LATAM <\/b><b>2026<\/b><\/p>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;71395&#8243; img_size=&#8221;400 x 400&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; css=&#8221;.vc_custom_1774972079480{padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;background-color: #ffffff !important;border-radius: 2px !important;}&#8221; qode_css_animation=&#8221;&#8221; qode_hover_animation=&#8221;zoom_in&#8221; link=&#8221;https:\/\/www.eye-square.com\/en\/succeet2026-recap\/&#8221;][vc_column_text css=&#8221;.vc_custom_1779444292368{padding-top: 15px !important;padding-bottom: 20px !important;background-color: #ffffff !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>eye square at the <\/strong><br \/>\n<strong>succeet 2026 \u2013 Recap<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1705066030091{margin-top: 0px !important;margin-bottom: 0px !important;background-color: #f0f0f0 !important;}&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1705065890915{margin-top: 0px !important;margin-bottom: 0px !important;background-color: #f0f0f0 !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;]<a  itemprop=\"url\" href=\"https:\/\/eye-square.com\/en\/news\/\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#131631\" data-hover-color=\"#ffffff\" class=\"qbutton  left default\" style=\"color: #ffffff; border-color: #007fff; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Read More Market Research News!<\/a>[\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1705065872288{margin-top: 0px !important;margin-bottom: 0px !important;background-color: #f0f0f0 !important;}&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;96&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1432717107328{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][vc_column][vc_empty_space height=&#8221;80&#8243;][vc_column_text css=&#8221;.vc_custom_1598884447565{padding-top: 20px !important;}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">OUR CLIENTS<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"References-2024-Mobile\" data-id=\"355\" id=\"SR7_355_2\" class=\"rs-ov-hidden\" data-version=\"6.7.56\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_355_2-674\" data-key=\"674\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_355_2-675\" data-key=\"675\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t<image_lists style=\"display:none\">\n\t\t\t\t\t\t<img data-src=\"\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2024\/05\/Google_2015_logo.png\" data-libid=\"61584\" data-lib=\"medialibrary\" alt=\"Google logo\" title=\"Google_2015_logo\" width=\"0\" 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??={}; SR7.PMH[\"SR7_341_3\"] = {cn:100,state:false,fn: function() { if (window._tpt!==undefined && window._tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"SR7_341_3\",el:[500,500,500,300,300],type:'standard',shdw:'0',gh:[500,500,500,300,300],gw:[1240,1240,1240,778,778],vpt:['-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px'],size:{fullWidth:true, fullHeight:false},mh:'0',onh:0,onw:0,bg:{color:'{\"orig\":\"transparent\",\"type\":\"solid\",\"string\":\"transparent\"}'},googleFont:\"ignore\"});   SR7.PMH[\"SR7_341_3\"].state=true;} else if(SR7.PMH[\"SR7_341_3\"].cn-->0)\tsetTimeout( SR7.PMH[\"SR7_341_3\"].fn,19);}};SR7.PMH[\"SR7_341_3\" ].fn();\n\t\t\t\t<\/script>\n[\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_col-md-offset-5 vc_col-md-2&#8243;]<a  itemprop=\"url\" href=\"https:\/\/eye-square.com\/en\/references\" target=\"_self\" data-hover-background-color=\"#00b4ff\" data-hover-border-color=\"#00b4ff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #131631; font-weight: 600; margin: 10px 10px 10px 10px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#ffffff;\">See all references<\/a>[vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_column_text]<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1442502672203{padding-top: 20px !important;padding-bottom: 20px !important;background-color: #f0f0f0 !important;}&#8221;][vc_column offset=&#8221;vc_col-md-offset-2 vc_col-md-8&#8243;][vc_empty_space height=&#8221;60px&#8221;][vc_column_text css=&#8221;.vc_custom_1442212687047{padding-bottom: 20px !important;}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">WHAT OUR CLIENTS SAY<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1593678792091{background-color: #f0f0f0 !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>\u00bbThe pleasant cooperation with the friendly and competent team was inspirational and helpful to further develop the user experience of our customer portal. The user insights gained by the tests have confirmed our decision to continue working with eye square.\u00ab<\/strong><\/p>\n<p>&nbsp;<\/p>\n<div class=\"testimonial_content_inner\">\n<div class=\"testimonial_text_holder\">\n<div class=\"testimonial_text_inner\">\n<p class=\"testimonial_author\" style=\"text-align: center;\">Thomas Zachar \u2013 \u200eVattenfall Europe Sales<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40&#8243;][vc_empty_space height=&#8221;40&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>\u00bbWe have worked several times with eye square in regard to the usability optimisation of our global websites. The measures taken from this basis have led to the optimisation of the usability. We can therefore recommend to work with eye square without restrictions.\u00ab<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p class=\"testimonial_author\" style=\"text-align: center;\">David Papenheim \u2013 Porsche AG<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40&#8243;][vc_empty_space height=&#8221;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1593678792091{background-color: #f0f0f0 !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>\u00bb\u200beye square applied technology at the appropriate times by showing us how their services worked when applied to actual projects. The team provided us with strong support on enhancing the user experience of our game. We were impressed by their professional service and high quality of work.\u00ab<\/strong><\/p>\n<p>&nbsp;<\/p>\n<div class=\"testimonial_content_inner\">\n<div class=\"testimonial_text_holder\">\n<div class=\"testimonial_text_inner\">\n<p class=\"testimonial_author\" style=\"text-align: center;\">Patrick Qin &#8211; Tencent<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>\u00bb\u200bAs always, highly professional work in a very short time with first-class documentation. Really good! 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bottom,color-stop(50%,rgba(0,0,0,0)),color-stop(99%,rgba(0,0,0,0.83)),color-stop(100%,rgba(0,0,0,0.85)));rbackground:-webkit-linear-gradient(top,rgba(0,0,0,0) 50%,rgba(0,0,0,0.83) 99%,rgba(0,0,0,0.85) 100%);rbackground:-o-linear-gradient(top,rgba(0,0,0,0) 50%,rgba(0,0,0,0.83) 99%,rgba(0,0,0,0.85) 100%);rbackground:-ms-linear-gradient(top,rgba(0,0,0,0) 50%,rgba(0,0,0,0.83) 99%,rgba(0,0,0,0.85) 100%);rbackground:linear-gradient(to bottom,rgba(0,0,0,0) 50%,rgba(0,0,0,0.83) 99%,rgba(0,0,0,0.85) 100%);rfilter:progid:DXImageTransform.Microsoft.gradient( startColorstr='#00000000',endColorstr='#d9000000',GradientType=0 )}rrr.esg-content.eg-facebookstream-element-33-a{display:inline-block}r.eg-facebookstream-element-0{word-break:break-all}rrr.esg-overlay.eg-flickrstream-container {background:-moz-linear-gradient(top,rgba(0,0,0,0) 50%,rgba(0,0,0,0.83) 99%,rgba(0,0,0,0.85) 100%);rbackground:-webkit-gradient(linear,left top,left bottom,color-stop(50%,rgba(0,0,0,0)),color-stop(99%,rgba(0,0,0,0.83)),color-stop(100%,rgba(0,0,0,0.85)));rbackground:-webkit-linear-gradient(top,rgba(0,0,0,0) 50%,rgba(0,0,0,0.83) 99%,rgba(0,0,0,0.85) 100%);rbackground:-o-linear-gradient(top,rgba(0,0,0,0) 50%,rgba(0,0,0,0.83) 99%,rgba(0,0,0,0.85) 100%);rbackground:-ms-linear-gradient(top,rgba(0,0,0,0) 50%,rgba(0,0,0,0.83) 99%,rgba(0,0,0,0.85) 100%);rbackground:linear-gradient(to bottom,rgba(0,0,0,0) 50%,rgba(0,0,0,0.83) 99%,rgba(0,0,0,0.85) 100%);rfilter:progid:DXImageTransform.Microsoft.gradient( startColorstr='#00000000',endColorstr='#d9000000',GradientType=0 )}r<\/style>\n<style type=\"text\/css\"> (with comments in CSS) as at July the 20th 2015:.minimal-light .navigationbuttons,.minimal-light .esg-pagination,.minimal-light .esg-filters{text-align:center}.minimal-light .esg-filterbutton,.minimal-light .esg-navigationbutton,.minimal-light .esg-sortbutton,.minimal-light .esg-cartbutton a{color:#131631;margin-right:5px;cursor:pointer;padding:0px 16px;border:1px solid #131631;line-height:38px;border-radius:0px;-moz-border-radius:0px;-webkit-border-radius:0px;font-size:12px;font-weight:700;font-family:\"\"DINNextLTPro-Regular\"\",sans-serif;letter-spacing:1px;display:inline-block;margin-bottom:5px}.minimal-light .esg-navigationbutton *{color:#999}.minimal-light .esg-navigationbutton{padding:0px 16px}.minimal-light .esg-pagination-button:last-child{margin-right:0}.minimal-light .esg-left,.minimal-light .esg-right{padding:0px 11px}.minimal-light  .esg-sortbutton-wrapper,.minimal-light  .esg-cartbutton-wrapper{display:inline-block}.minimal-light  .esg-sortbutton-order,.minimal-light  .esg-cartbutton-order{display:inline-block;vertical-align:top;border:1px solid #e5e5e5;width:40px;line-height:38px;border-radius:0px 0px 0px 0px;-moz-border-radius:0px 0px 0px 0px;-webkit-border-radius:0px 0px 0px 0px;font-size:12px;font-weight:700;color:#999;cursor:pointer}.minimal-light .esg-cartbutton{color:#333;cursor:default !important}.minimal-light .esg-cartbutton .esgicon-basket {color:#333;font-size:15px;line-height:15px;margin-right:10px}.minimal-light  .esg-cartbutton-wrapper{cursor:default !important}.minimal-light .esg-sortbutton,.minimal-light .esg-cartbutton{display:inline-block;position:relative;cursor:pointer;margin-right:0px;border-right:none;border-radius:0px 0px 0px 0px;-moz-border-radius:0px 0px 0px 0px;-webkit-border-radius:0px 0px 0px 0px}.minimal-light .esg-navigationbutton:hover,.minimal-light .esg-filterbutton:hover,.minimal-light .esg-sortbutton:hover,.minimal-light .esg-sortbutton-order:hover,.minimal-light .esg-cartbutton a:hover,.minimal-light .esg-filterbutton.selected{background-color:#131631;border-color:#131631;color:#fff}.minimal-light .esg-navigationbutton:hover *{color:#333}.minimal-light .esg-sortbutton-order.tp-desc:hover{background-color:#131631;border-color:#131631;color:#fff}.minimal-light .esg-filter-checked{padding:1px 3px;color:#cbcbcb;background:#cbcbcb;margin-left:7px;font-size:9px;font-weight:300;line-height:9px;vertical-align:middle}.minimal-light .esg-filterbutton.selected .esg-filter-checked,.minimal-light .esg-filterbutton:hover .esg-filter-checked{padding:1px 3px 1px 3px;color:#fff;background:#000;margin-left:7px;font-size:9px;font-weight:300;line-height:9px;vertical-align:middle}.eg-e2-team-magenta-content{height:10em}.eg-e2-news-skin-wrapper-{height:10em}.eg-e2_news-allhomepage-container{height:10em;position:absolute;top:100%}<\/style>\n<style>.eg-e2_awards-element-32{font-size:13px !important;line-height:19px !important;color:#ffffff !important;font-weight:700 !important;padding:0px 0px 0px 0px  !important;border-radius:0px 0px 0px 0px  !important;background:transparent !important;z-index:2 !important;display:block;text-transform:uppercase !important}.eg-e2_awards-element-6{font-size:13px !important;line-height:22px !important;color:#777777 !important;font-weight:400 !important;display:block !important;text-align:center !important;clear:none !important;margin:15px 0px 0px 0px  !important;padding:0px 0px 0px 0px  !important;border-radius:0px 0px 0px 0px  !important;background:#ffffff !important;position:relative !important;z-index:2 !important;font-family:\"Open Sans\" !important;text-transform:capitalize !important}<\/style>\n<style>.eg-e2_awards-element-32-a{display:block !important;text-align:center !important;clear:both !important;margin:10px 0px 40px 0px  !important;position:relative !important}<\/style>\n<style>.eg-e2_awards-container{background:rgba(0,180,255,0.20)}<\/style>\n<style>.eg-e2_awards-content{background:#ffffff;padding:30px 30px 30px 30px;border-width:0px 0px 0px 0px;border-radius:5px 5px 5px 5px;border-color:#ffffff;border-style:solid;text-align:left}<\/style>\n<style>.esg-grid .mainul li.eg-e2_awards-wrapper{background:#ffffff;padding:0px 0px 0px 0px;border-width:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;border-color:#00b4ff;border-style:solid}<\/style>\n<style>.esg-grid .mainul li.eg-e2_awards-wrapper .esg-media-poster{background-size:cover;background-position:center center;background-repeat:no-repeat}<\/style>\n<article id=\"esg-grid-19-1-wrap\" class=\"myportfolio-container esg-grid-wrap-container minimal-light esg-entry-skin-e2_awards source_type_post\" data-alias=\"e2-awards-all\" data-version=\"3.1.12\" data-source=\"post\">\n\n   <div id=\"esg-grid-19-1\" class=\"esg-grid\" style=\"background: transparent;padding: 0px 0px 0px 0px ; box-sizing:border-box; -moz-box-sizing:border-box; -webkit-box-sizing:border-box; display:none\">\n<ul>\n<li id=\"eg-19-post-id-26259_2802\" class=\"filterall eg-e2_awards-wrapper filter-2018 filter-award filter-news eg-post-id-26259\" data-skin=\"e2_awards\" data-date=\"1533715283\" >\n    <div class=\"esg-media-cover-wrapper\">\n<div class=\"esg-entry-media\" ><img loading=\"lazy\" decoding=\"async\" class=\"esg-entry-media-img\"  src=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2018\/08\/mafo-award.png\" data-no-lazy=\"1\" alt=\"\" title=\"mafo award\" width=\"300\" height=\"300\"><\/div>\n\n            <div class=\"esg-entry-cover\" data-clickable=\"on\">\n\n<a class=\"eg-invisiblebutton\" href=\"https:\/\/www.eye-square.com\/en\/eye-square-leads-in-the-area-of-methodical-competence\/\" target=\"_self\">2018 eye square leads in the area of methodical competence<\/a>                <div class=\"esg-overlay eg-e2_awards-container  esg-transition\" data-delay=\"0.05\" data-duration=\"default\" data-transition=\"esg-slide\"><\/div>\n\n\t\t\t\t<div class=\"esg-bottom eg-e2_awards-element-32-a eg-post-26259 eg-e2_awards-element-32-a\"><a class=\"eg-e2_awards-element-32 eg-post-26259\" href=\"https:\/\/www.eye-square.com\/en\/eye-square-leads-in-the-area-of-methodical-competence\/\" target=\"_self\"><\/a><\/div>\n           <\/div>\n   <\/div>\n\n<\/li>\n<li id=\"eg-19-post-id-26274_8640\" class=\"filterall eg-e2_awards-wrapper filter-2018 filter-award filter-news eg-post-id-26274\" data-skin=\"e2_awards\" data-date=\"1533815203\" >\n    <div class=\"esg-media-cover-wrapper\">\n<div class=\"esg-entry-media\" ><img loading=\"lazy\" decoding=\"async\" class=\"esg-entry-media-img\"  src=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2018\/08\/BVM-award.png\" data-no-lazy=\"1\" alt=\"\" title=\"BVM award\" width=\"300\" height=\"300\"><\/div>\n\n            <div class=\"esg-entry-cover\" data-clickable=\"on\">\n\n<a class=\"eg-invisiblebutton\" href=\"https:\/\/www.eye-square.com\/en\/nomination-bvm-ulrike-schoeneberg-award-2018\/\" target=\"_self\">2018 Nomination BVM Ulrike Sch\u00f6neberg Award<\/a>                <div class=\"esg-overlay eg-e2_awards-container  esg-transition\" data-delay=\"0.05\" data-duration=\"default\" data-transition=\"esg-slide\"><\/div>\n\n\t\t\t\t<div class=\"esg-bottom eg-e2_awards-element-32-a eg-post-26274 eg-e2_awards-element-32-a\"><a class=\"eg-e2_awards-element-32 eg-post-26274\" href=\"https:\/\/www.eye-square.com\/en\/nomination-bvm-ulrike-schoeneberg-award-2018\/\" target=\"_self\"><\/a><\/div>\n           <\/div>\n   <\/div>\n\n<\/li>\n<li id=\"eg-19-post-id-57731_2885\" class=\"filterall eg-e2_awards-wrapper filter-2023 filter-award filter-conference filter-news eg-post-id-57731\" data-skin=\"e2_awards\" data-date=\"1695998728\" >\n    <div class=\"esg-media-cover-wrapper\">\n<div class=\"esg-entry-media\" ><img loading=\"lazy\" decoding=\"async\" class=\"esg-entry-media-img\"  src=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2023\/09\/12.png\" data-no-lazy=\"1\" alt=\"\" title=\"12\" width=\"600\" height=\"600\"><\/div>\n\n            <div class=\"esg-entry-cover\" data-clickable=\"on\">\n\n<a class=\"eg-invisiblebutton\" href=\"https:\/\/www.eye-square.com\/en\/real-impact-award-screenforce-collaboration-mapping-the-impact\/\" target=\"_self\">Real Impact Award for eye square&#039;s study collaboration with Screenforce: &quot;Mapping the Impact&quot;<\/a>                <div class=\"esg-overlay eg-e2_awards-container  esg-transition\" data-delay=\"0.05\" data-duration=\"default\" data-transition=\"esg-slide\"><\/div>\n\n\t\t\t\t<div class=\"esg-bottom eg-e2_awards-element-32-a eg-post-57731 eg-e2_awards-element-32-a\"><a class=\"eg-e2_awards-element-32 eg-post-57731\" href=\"https:\/\/www.eye-square.com\/en\/real-impact-award-screenforce-collaboration-mapping-the-impact\/\" target=\"_self\"><\/a><\/div>\n           <\/div>\n   <\/div>\n\n<\/li>\n<li id=\"eg-19-post-id-57741_4606\" class=\"filterall eg-e2_awards-wrapper filter-2023 filter-award filter-news eg-post-id-57741\" data-skin=\"e2_awards\" data-date=\"1696001963\" >\n    <div class=\"esg-media-cover-wrapper\">\n<div class=\"esg-entry-media\" ><img loading=\"lazy\" decoding=\"async\" class=\"esg-entry-media-img\"  src=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2023\/09\/600_EN_Qirks_Client_Supplier_Award_2023_Mars_Wrigley_eye_square-.png\" data-no-lazy=\"1\" alt=\"\" title=\"600_EN_Qirks_Client_Supplier_Award_2023_Mars_Wrigley_eye_square\" width=\"600\" height=\"600\"><\/div>\n\n            <div class=\"esg-entry-cover\" data-clickable=\"on\">\n\n<a class=\"eg-invisiblebutton\" href=\"https:\/\/www.eye-square.com\/en\/eye-square-and-mars-wrigley-are-finalists-for-quirks-clients-supplier-collaboration-award\/\" target=\"_self\">eye square and Mars Wrigley are finalists for quirk&#039;s media clients supplier collaboration award<\/a>                <div class=\"esg-overlay eg-e2_awards-container  esg-transition\" data-delay=\"0.05\" data-duration=\"default\" data-transition=\"esg-slide\"><\/div>\n\n\t\t\t\t<div class=\"esg-bottom eg-e2_awards-element-32-a eg-post-57741 eg-e2_awards-element-32-a\"><a class=\"eg-e2_awards-element-32 eg-post-57741\" href=\"https:\/\/www.eye-square.com\/en\/eye-square-and-mars-wrigley-are-finalists-for-quirks-clients-supplier-collaboration-award\/\" target=\"_self\"><\/a><\/div>\n           <\/div>\n   <\/div>\n\n<\/li>\n<li id=\"eg-19-post-id-58147_4690\" class=\"filterall eg-e2_awards-wrapper filter-2017 filter-article filter-award filter-news eg-post-id-58147\" data-skin=\"e2_awards\" data-date=\"1697792666\" >\n    <div class=\"esg-media-cover-wrapper\">\n<div class=\"esg-entry-media\" ><img loading=\"lazy\" decoding=\"async\" class=\"esg-entry-media-img\"  src=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2023\/10\/BVM-award-2.png\" data-no-lazy=\"1\" alt=\"\" title=\"BVM award (2)\" width=\"300\" height=\"300\"><\/div>\n\n            <div class=\"esg-entry-cover\" data-clickable=\"on\">\n\n<a class=\"eg-invisiblebutton\" href=\"https:\/\/www.eye-square.com\/en\/michael-schiessl-in-an-interview-with-marktforschung\/\" target=\"_self\">Michael Schiessl in an Interview with Marktforschung.de<\/a>                <div class=\"esg-overlay eg-e2_awards-container  esg-transition\" data-delay=\"0.05\" data-duration=\"default\" data-transition=\"esg-slide\"><\/div>\n\n\t\t\t\t<div class=\"esg-bottom eg-e2_awards-element-32-a eg-post-58147 eg-e2_awards-element-32-a\"><a class=\"eg-e2_awards-element-32 eg-post-58147\" href=\"https:\/\/www.eye-square.com\/en\/michael-schiessl-in-an-interview-with-marktforschung\/\" target=\"_self\"><\/a><\/div>\n           <\/div>\n   <\/div>\n\n<\/li>\n<li id=\"eg-19-post-id-58960_462\" class=\"filterall eg-e2_awards-wrapper filter-2024 filter-award filter-news eg-post-id-58960\" data-skin=\"e2_awards\" data-date=\"1706611293\" >\n    <div class=\"esg-media-cover-wrapper\">\n<div class=\"esg-entry-media\" ><img loading=\"lazy\" decoding=\"async\" class=\"esg-entry-media-img\"  src=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2024\/01\/EHI_GS1_Wissenschaftspreis_2024_eye_square_EN_featured.png\" data-no-lazy=\"1\" alt=\"\" title=\"EHI_GS1_Wissenschaftspreis_2024_eye_square_EN_featured\" width=\"600\" height=\"600\"><\/div>\n\n            <div class=\"esg-entry-cover\" data-clickable=\"on\">\n\n<a class=\"eg-invisiblebutton\" href=\"https:\/\/www.eye-square.com\/en\/science-award-2024\/\" target=\"_self\">Science Award 2024<\/a>                <div class=\"esg-overlay eg-e2_awards-container  esg-transition\" data-delay=\"0.05\" data-duration=\"default\" data-transition=\"esg-slide\"><\/div>\n\n\t\t\t\t<div class=\"esg-bottom eg-e2_awards-element-32-a eg-post-58960 eg-e2_awards-element-32-a\"><a class=\"eg-e2_awards-element-32 eg-post-58960\" href=\"https:\/\/www.eye-square.com\/en\/science-award-2024\/\" target=\"_self\"><\/a><\/div>\n           <\/div>\n   <\/div>\n\n<\/li>\n<li id=\"eg-19-post-id-65492_341\" class=\"filterall eg-e2_awards-wrapper filter-2025 filter-award filter-conference filter-news eg-post-id-65492\" data-skin=\"e2_awards\" data-date=\"1740584182\" >\n    <div class=\"esg-media-cover-wrapper\">\n<div class=\"esg-entry-media\" ><img loading=\"lazy\" decoding=\"async\" class=\"esg-entry-media-img\"  src=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/suceet_2025_review_eye_square_Featured.png\" data-no-lazy=\"1\" alt=\"\" title=\"suceet_2025_review_eye_square_Featured\" width=\"600\" height=\"600\"><\/div>\n\n            <div class=\"esg-entry-cover\" data-clickable=\"on\">\n\n<a class=\"eg-invisiblebutton\" href=\"https:\/\/www.eye-square.com\/en\/succeet2025-review\/\" target=\"_self\">2025 succeet Wiesbaden-A Review of our participation in the International Insights Industry Event<\/a>                <div class=\"esg-overlay eg-e2_awards-container  esg-transition\" data-delay=\"0.05\" data-duration=\"default\" data-transition=\"esg-slide\"><\/div>\n\n\t\t\t\t<div class=\"esg-bottom eg-e2_awards-element-32-a eg-post-65492 eg-e2_awards-element-32-a\"><a class=\"eg-e2_awards-element-32 eg-post-65492\" href=\"https:\/\/www.eye-square.com\/en\/succeet2025-review\/\" target=\"_self\"><\/a><\/div>\n           <\/div>\n   <\/div>\n\n<\/li>\n<li id=\"eg-19-post-id-69089_4413\" class=\"filterall eg-e2_awards-wrapper filter-2025 filter-award eg-post-id-69089\" data-skin=\"e2_awards\" data-date=\"1761225947\" >\n    <div class=\"esg-media-cover-wrapper\">\n<div class=\"esg-entry-media\" ><img loading=\"lazy\" decoding=\"async\" class=\"esg-entry-media-img\"  src=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2025\/10\/Featured-Image-600-\u00d7-600-px-12.png\" data-no-lazy=\"1\" alt=\"\" title=\"ad_pretest_tocii_award\" width=\"600\" height=\"600\"><\/div>\n\n            <div class=\"esg-entry-cover\" data-clickable=\"on\">\n\n<a class=\"eg-invisiblebutton\" href=\"https:\/\/www.eye-square.com\/en\/eye-square-wins-tocii-award\/\" target=\"_self\">eye square wins the TOCii Award<\/a>                <div class=\"esg-overlay eg-e2_awards-container  esg-transition\" data-delay=\"0.05\" data-duration=\"default\" data-transition=\"esg-slide\"><\/div>\n\n\t\t\t\t<div class=\"esg-bottom eg-e2_awards-element-32-a eg-post-69089 eg-e2_awards-element-32-a\"><a class=\"eg-e2_awards-element-32 eg-post-69089\" href=\"https:\/\/www.eye-square.com\/en\/eye-square-wins-tocii-award\/\" target=\"_self\"><\/a><\/div>\n           <\/div>\n   <\/div>\n\n<\/li>\n<li id=\"eg-19-post-id-71159_2460\" class=\"filterall eg-e2_awards-wrapper filter-2026 filter-award filter-news eg-post-id-71159\" data-skin=\"e2_awards\" data-date=\"1771334128\" >\n    <div class=\"esg-media-cover-wrapper\">\n<div class=\"esg-entry-media\" ><img loading=\"lazy\" decoding=\"async\" class=\"esg-entry-media-img\"  src=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2026\/02\/Featured-Image-600-\u00d7-600-px-1.png\" data-no-lazy=\"1\" alt=\"\" title=\"Featured Image 600 \u00d7 600 px\" width=\"600\" height=\"600\"><\/div>\n\n            <div class=\"esg-entry-cover\" data-clickable=\"on\">\n\n<a class=\"eg-invisiblebutton\" href=\"https:\/\/www.eye-square.com\/en\/science-award-2026\/\" target=\"_self\">Science Award 2026<\/a>                <div class=\"esg-overlay eg-e2_awards-container  esg-transition\" data-delay=\"0.05\" data-duration=\"default\" data-transition=\"esg-slide\"><\/div>\n\n\t\t\t\t<div class=\"esg-bottom eg-e2_awards-element-32-a eg-post-71159 eg-e2_awards-element-32-a\"><a class=\"eg-e2_awards-element-32 eg-post-71159\" href=\"https:\/\/www.eye-square.com\/en\/science-award-2026\/\" target=\"_self\"><\/a><\/div>\n           <\/div>\n   <\/div>\n\n<\/li>\n<\/ul>\n    <\/div>\n\n<\/article>\n<div class=\"clear\"><\/div>\n<script type=\"text\/javascript\">var essapi_19_1;window.ESG ??={};window.ESG.E ??={};window.ESG.E.crossorigin=false;window.ESG.inits ??={};window.ESG.inits.v19_1 ??={state:false};window.ESG.inits.v19_1.checkResources=() =>{if (window.ESG.inits.v19_1.state) return;if (typeof jQuery==='undefined' 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angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1614196984453{background-color: #131631 !important;}&#8221; z_index=&#8221;&#8221; transition_delay=&#8221;500&#8243;][vc_column css_animation=&#8221;fadeIn&#8221; width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;48px&#8221;][vc_column_text] See what your customers see [\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;][\/vc_column][vc_column css_animation=&#8221;fadeIn&#8221; width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;48px&#8221;][vc_column_text]&#8230;<\/p>\n","protected":false},"author":6,"featured_media":54853,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-18571","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Implicit Market Research | User &amp; Consumer Research | eye square<\/title>\n<meta name=\"description\" content=\"Implicit market research and Experience research since 1999: We consult and do research in the fields of UX, Shopper and Brand &amp; Media Research.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eye square | Implicit Market Research | Experience Research\" \/>\n<meta property=\"og:description\" content=\"Implicit market research and Experience research since 1999: We consult and do research in the fields of UX, Shopper and Brand &amp; Media Research.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/en\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-19T08:37:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2023\/01\/e2-logo-square-whiteAzure-300x300-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" 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