Susann Szukalski; © Foto by Keckeis Krupna

Susann Szukalski

Senior Research Consultant

Susann Szukalski is a psychologist and cognitive neuroscientist. She is currently preparing a doctoral thesis at the University of Leipzig about cortical processing of visual stimuli in the brain. Susann started as a lecturer on attention and consciousness and now adapts her academic expertise for eye square’s digital marketing research.


She is a senior research consultant and expert for the analysis of complex, non-linear datasets. She maintains eye square’s media benchmarks; one of the largest global databases on how consumers perceive advertising across different channels.


Susann also conducts research projects for global online marketers, e.g. comprehensive research series on YouTube and bumper ads for Google USA as well as one of the largest global ethnographic research study on media usage behavior.  She developed the German internet happiness index, a report on the emotional status of what German internet users are experiencing on popular websites.


Susann visits expert workshops such as the European Summer School of Eye Movements and the d3con conference on programmatic advertising.




Essence Global

Susann Szukalski lectures market research at the HMKW Berlin and is a speaker conferences and talks such as the ARF AudiencexScience (“Multi-Screening around the World – Attention distribution across different media devices while watching TV – An international ethnographic study.”).


She is an expert in quantitative and implicit methods and for the analysis of complex, non-linear datasets and maintains eye square’s media benchmarks.


Susann conducts large scale global online studies and managed the largest ethnographic research study on media usage behavior (https://www.facebook.com/business/news/insights/measuring-multi-screening-around-the-world ). She also developed the German internet happiness index by applying facial emotion tracking (https://www.research-results.de/fachartikel/2016/ausgabe-6/mit-einem-laecheln-im-gesicht.html).






Rothensee, M., Szukalski, S. (2016). Mit einem Lächeln im Gesicht. In: Research & Results 6/2016.



Susann Szukalski

Telephone +49 30 698144-48

Fax +49 30 698144-10