Shopper Research | Point Of Sale Research | eye square
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What is shopper research at eye square?

Simply put, we explain how people make purchase decisions and help our clients win at retail.

Successful marketing (sales) requires relationships. Even if the relationship is just the most basic one: Attention. Any relationship – from mere attention to deep love – needs real understanding.

Here is where eye square comes into play for YOU: We give you the tools to understand your customers’ motivations, needs, visual and emotional cues at any point of sale – and MAKE THE SALE.


Online or offline, all channels (omni channel). You will become better at getting the gift of attention, making the conversion and creating relationships.

At eye square, we have a 20-year track record of helping businesses understand better: What the customer sees, what he or she thinks about it. And what they actually see and feel. Because what customers think they feel and see is not always their real experience. 


We give you a holistic, In Context perspective of the real shopper experience; on eCommerce sites, in a supermarket and in any media: TV, Social Media and even Retail Media.


Exploration – Standardization – Automation


In a unique way we combine cutting-edge technology with ground-breaking neuro-psychology. We call it Human Experience Technology.


We bring theory into code.


From explorative studies providing basic shopper insights over regular, iterative tests to fully automated study solutions- we have the right offer for our clients.

Sights, emotions, experience. Try it out!

What you get 


  • Real omni-channel and InContext insights into shoppers’ experience with actionable knowledge
  • Fast, digital and scalable testing with clear visualization of complex data
  • Benchmarks – measuring performance in comparison to your competition


We are pioneers of using eye tracking at the POS. Our experienced, interdisciplinary team has conducted hundreds of shopper studies all over the world. The established implicit and behavioral tool set for research in bricks & mortar stores is now available for the digital world.


eye square helps you stay on top of new channels: From virtual to real touch. You name it. We do it.


  • We offer innovative technologies and tailor-made study solutions to capture the impact of your brand at the POS and trace the customer journey across all touchpoints.
  • We explain the unconscious (implicit) experiences, motives and needs, as well as the conscious (explicit) beliefs of shoppers.




Felix Metger

Unit Lead Shopper Experience


Telephone +49 30 698144-43
Fax +49 30 698144-10

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