28 Jul Review Quirks New York 2022
Quirk’s NY Conference–a Review
This year, the Quirks Event in Brooklyn, New York, was held from July 20-21, 2022. With around 1,200 attendees, 90 speakers and an extensive exhibition, this industry event is packed with opportunities for learning and networking.
We were excited to support the event as sponsors and speakers. Along with our U.S. team, who we were able to meet not only virtually but in real life on this occasion, we also met many interesting people as exhibitors. Many thanks to all who participated!
Here we collected a few impressions of the event for you. Our CEO’S Michael Schießl, COO Philipp Reiter and CRO Jeff Bander were on site, with Jeff Bander and Philipp Reiter also offering a session at the Quirk’s Event. Visitors to our booth were also able to talk with Maxmarie Wilmoth, Lorena Diaz, and Cameron Meyer about research and current developments in the industry.
Pupil video from the Quirk’s event
Using eye-tracking technologies (Pupil Labs) at eye square, we explore the “invisible” and a very useful new feature is the ability to count visual fixed points. In this smartphone eye-tracking video, live from the Quirk’Event, COO Philipp Reiter demonstrates, how many visual fixes are possible before a visitor is reaching the eye square booth during a tour of the exhibition building. One of the questions, he addressed to the audience while they were listening to his session was, if they would them all remember.
Insights of the Sessions
In addition to their thematic focus, Jeff Bander and Philipp Reiter also provided insight into System 012, eye square’s neurosemiotic model.
Jeff Bander focused his session on digital advertising effectiveness research. He demonstrated how to use eye square’s market research tool Ad to cart (ad2c) to connect an authentic, personalized social media environment with leading e-commerce platforms such as Amazon, Amazon Fresh, Walmart and others.
Philipp Reiter focused on the synergistic effects of smartphone eye-tracking and contextual research environments. He showed how researchers can capture real user behavior on the most commonly used devices.
Do your Social Media Ads drive eCom sales?
Powerful Combination: In-Context Technologies and Smartphone Eye-Tracking