Brand management with AI – What is already possible with today’s technology

December 2, 2025 | virtual

On December 2, you will have the opportunity to hear our eye square expert, Dr. Julia Nitschke , speak alongside three other industry experts in the Meta Design webinar.

In the presentation “Giving AI True Personality: The Strategic Role of Brand in Human-Machine Interactions,” brands will learn how to use artificial intelligence not only functionally, but also in a way that is consistent with their brand. The idea behind this is that instead of relying solely on generic and interchangeable AI communication, AI interaction can be designed to reflect the identity and values of the brand. This is particularly relevant as AI-powered chatbots, voice assistants, and generative tools become increasingly important.

It is therefore important to develop a brand-specific personality that can provide a competitive advantage in an era of many similar AI interactions. It is important that this is not just about technical implementation, but about strategic market leadership that consciously links values, brand identity, and communication together. The webinar will therefore show how artificial intelligence can be used not only as a tool, but rather as part of brand identity.

Are you interested and want to learn more? Register at the following link!

Dr. Julia Nitschke
VP Digital & Consulting

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