Our media environment is changing. The Internet of Things is developing rapidly. Full of curiosity, we always develop new tastes and habits in the digital universe. What role the media channels play and how we use media in the future are the elements that the fundamental studies deal with.
We evaluate the specifics of various media channels. We analyze how your environment stands in relation to others. We show the cross-media potential that your network offers. We analyze new phenomenon such as multi-screening and mobile use.
We create individual concepts that test the media perception and effect. The results are premier foundation studies that set the standard in the market and are widely known. Our media studies are published in trade journals and presented at conferences.
We emphasize the value of experimental evidence from the environment and media services. For this purpose, we use our own ad server that controls frequency capping, but where experiments can be more flexibly controlled than in the real world. Our services are aimed at media companies and marketers, associations and advertisers.