If you understand the feelings, excitement and tension of your customers you can appeal directly to them. Take advantage of automated detection of facial expressions as well as the measurement of the activation through skin response.
The small moments when an advertisement brings a smile, when new features on a website evoke amazement and new products on the shelf surprise the customer are recognized with Facial Expression Tracking.
The technique analyses universal facial expressions – because a smile looks the same for each person. Learning algorithms recognize the most important, globally standardized facial expressions. We analyze the main moods such as joy, surprise and frustration.