Content is king – good stories are the best way to ensure commitment and brand loyalty. Therefore, its importance continues to remain high for traditional brands. We analyze which areas of your magazine your audience looks at most intently, whether analog or digital.
Through regular content tracking we show you what products your readers have the most fascination for. Do you perhaps have hidden champions in your publication that you didn’t know about?
For editorial research the newest methods of neuroscience are used. The EEG measures commitment and reflection on what has been read. This way we learn what content is most exciting to readers, and perhaps also which other items are causing a headache. This we also recognize from an excess of reflection during the text.