As Associate Director Digital Marketing of eye square, Anastasia takes care of the 3-person digital marketing team, as well as of the strategic planning and executing digital marketing campaigns. She is responsible for digital advertising, website content, SEO, SEA, and organizing web seminars and discussion panels. Every now and then, Anastasia enjoys moderating the company’s annual conference Memex.
She has a degree in Business Administration (M.Sc.) with a focus on “Marketing Management” and “Entrepreneurship and Innovation”. Besides the latest marketing trends, Anastasia is interested in topics related to neuromarketing, psychology, and personal development and works part-time as a systemic coach for personal development and burnout prevention.
Previously, she was part of the marketing department of XAIN AG, where she dealt with tech topics such as blockchain and artificial intelligence.