{"id":54574,"date":"2026-11-12T11:10:35","date_gmt":"2026-11-12T10:10:35","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=54574"},"modified":"2026-11-12T11:10:35","modified_gmt":"2026-11-12T10:10:35","slug":"neue-eye-square-studie-chatgpt","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/neue-eye-square-studie-chatgpt\/","title":{"rendered":"Neue eye square Studie | ChatGPT"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30″][vc_single_image onclick=“custom_link“ image=“54575″ img_size=“full“ alignment=“center“ qode_css_animation=““ link=“url:https%3A%2F%2Fwww.eye-square.com%2Fen%2Feye-square-insights-series%2F|target:_blank“ img_link_target=“_blank“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_column_text]<\/p>\n

ChatGPT Meets Ads: Wie ver\u00e4ndert KI die Wahrnehmung digitaler Werbung?<\/h1>\n

[\/vc_column_text][vc_empty_space height=“15px“][vc_column_text]<\/p>\n

In unserer neuen Studie \u201eChatGPT Meets Ads \u2013 Attention and Advertising Response in a Conversational Environment\u201c<\/strong> untersuchen wir die neuen M\u00f6glichkeiten f\u00fcr digitale Markenkommunikation, die durch die Integration von Werbung in KI-gest\u00fctzte Gespr\u00e4chsumgebungen entstehen. Die zentralen Fragen, die wir uns gestellt haben, waren hierbei: Wie nehmen Nutzerinnen und Nutzer Werbung innerhalb von ChatGPT wahr? Welche Rolle spielt der Nutzungskontext und wie unterscheidet sich die Werbewirkung von etablierten Plattformen wie Instagram und Google?<\/p>\n

Im Rahmen der Untersuchung wurden 400 Teilnehmende in den USA mithilfe unserer Forschungsmethoden In-Context und SEAL Eye-Tracking<\/a><\/strong> beobachtet. Dabei wurden verschiedene Werbeformate innerhalb von ChatGPT<\/strong> mit Anzeigen auf Instagram<\/strong> und Google<\/strong> verglichen.<\/p>\n

Die Ergebnisse der Studie zeigten aufschlussreiche Einblicke auf.\u00a0ChatGPT-Werbung zeigt vielversprechende Potenziale hinsichtlich visueller Aufmerksamkeit und Werbeerinnerung. Gleichzeitig verdeutlicht die Untersuchung, dass unterschiedliche Anzeigenformate verschiedene St\u00e4rken aufweisen und die Wirkung von Werbung ma\u00dfgeblich vom Nutzungskontext und den jeweiligen Kampagnenzielen abh\u00e4ngt.<\/p>\n

Doch welche Unterschiede zeigen sich zwischen statischen Anzeigen und Karussell-Formaten? Wie beeinflusst die Gespr\u00e4chsumgebung die Aufmerksamkeit? Und welche Erkenntnisse lassen sich daraus f\u00fcr die zuk\u00fcnftige Gestaltung digitaler Werbung ableiten?<\/p>\n

Diese und weitere Fragen, werden in unserer neuen Studie beantwortet.\u00a0Entdecken Sie die Ergebnisse und Handlungsempfehlungen in der vollst\u00e4ndigen Studie!\u00a0<\/strong><\/p>\n

[\/vc_column_text][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″]ChatGPT Studie<\/a>[vc_empty_space height=“30″][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_column][\/vc_column][vc_column][\/vc_column]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30″][vc_single_image onclick=“custom_link“ image=“54575″ img_size=“full“ alignment=“center“ qode_css_animation=““ link=“url:https%3A%2F%2Fwww.eye-square.com%2Fen%2Feye-square-insights-series%2F|target:_blank“ img_link_target=“_blank“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_column_text] ChatGPT Meets Ads: Wie ver\u00e4ndert KI die Wahrnehmung digitaler Werbung? [\/vc_column_text][vc_empty_space height=“15px“][vc_column_text] In unserer neuen Studie \u201eChatGPT Meets Ads \u2013…<\/p>\n","protected":false},"author":130,"featured_media":54578,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7834,7664,1],"tags":[],"class_list":["post-54574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7834","category-aktuelles","category-news"],"yoast_head":"\nNeue eye square Studie | ChatGPT<\/title>\n<meta name=\"description\" content=\"Lesen Sie mehr zu unserer neuen ChatGPT-Studie und gewinnen Sie viele Einblicke der spannenden Studien-Erkenntnisse!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/neue-eye-square-studie-chatgpt\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" 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