{"id":54480,"date":"2026-11-09T10:50:39","date_gmt":"2026-11-09T09:50:39","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=54480"},"modified":"2026-11-13T11:35:34","modified_gmt":"2026-11-13T10:35:34","slug":"neue-disney-eye-square-studie","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/neue-disney-eye-square-studie\/","title":{"rendered":"Neue Disney &amp; eye square Studie"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;30&#8243;][vc_single_image onclick=&#8220;custom_link&#8220; image=&#8220;54544&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;url:https%3A%2F%2Fwww.eye-square.com%2Fen%2Feye-square-insights-series%2F|target:_blank&#8220; img_link_target=&#8220;_blank&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_empty_space height=&#8220;30&#8243;][vc_column_text]<\/p>\n<h1>Neue Disney-Studie mit eye square: Emotionale Bindung steigert die Werbewirkung im Streaming<\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;15px&#8220;][vc_column_text]<\/p>\n<p style=\"text-align: left\">Wie beeinflussen emotionale Verbindungen zu Filmen und Serien die Wirkung von Werbung? Dieser Frage gehen wir in unserer neuen\u00a0 Studie <strong>\u201eThe Disney Difference: Revealing the Magic Behind Advertising Effectiveness\u201c<\/strong> nach, die in Zusammenarbeit mit <strong>Disney<\/strong> durchgef\u00fchrt wurde.<\/p>\n<p style=\"text-align: left\">Die Untersuchung analysiert, wie sich die Beziehung zwischen Zuschauern und den von ihnen konsumierten Filmen und Serien auf die Wahrnehmung und Wirkung von Werbung auswirkt. Im Mittelpunkt stehen dabei drei Faktoren: emotionale Bindung, eine ausgepr\u00e4gte Begeisterung f\u00fcr Inhalte sowie deren langfristige Attraktivit\u00e4t.<\/p>\n<p style=\"text-align: left\"><strong>Die wichtigsten Ergebnisse im \u00dcberblick:<\/strong><\/p>\n<ul style=\"text-align: left\">\n<li><strong>Emotionale Bindung:<\/strong> Emotional verbundene Zuschauer zeigen eine 2,5-mal h\u00f6here detaillierte Werbeerinnerung und eine nahezu 4-mal h\u00f6here Kaufabsicht.<\/li>\n<li><strong>Begeisterung f\u00fcr Inhalte:<\/strong> Fans erinnern sich mehr als doppelt so h\u00e4ufig detailliert an Werbung und weisen eine 1,9-mal h\u00f6here Kaufabsicht auf.<\/li>\n<li><strong>Langfristige Attraktivit\u00e4t:<\/strong> Zuschauer, die Inhalte erneut ansehen m\u00f6chten, zeigen eine 4,7-mal h\u00f6here detaillierte Werbeerinnerung und eine 5-mal h\u00f6here Kaufabsicht.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left\">Einblicke in die Forschungsmethodik<\/h3>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left\">Die gemeinsam durchgef\u00fchrte Untersuchung basiert auf <strong>1.104 Nutzern werbefinanzierter Streaming-Plattformen in Gro\u00dfbritannien<\/strong> und wurde zwischen Januar und M\u00e4rz 2026 durchgef\u00fchrt.<\/p>\n<p style=\"text-align: left\">Um ein umfassendes Bild der Zuschauerreaktionen und Werbewirkung zu erhalten, wurden verschiedene Forschungsmethoden kombiniert. Dazu z\u00e4hlen Eye Tracking, Facial Emotion Tracking sowie anschlie\u00dfende Befragungen mit impliziten Reaktionstests und Brand-Lift-Messungen.<\/p>\n<p style=\"text-align: left\">Durch die Verbindung dieser Methoden konnten sowohl die visuelle Aufmerksamkeit und emotionale Reaktion der Zuschauer als auch ihre bewussten und impliziten Reaktionen auf Werbung untersucht werden.<\/p>\n<p style=\"text-align: left\">Sie wollen mehr \u00fcber diese Studie erfahren? Lesen Sie hier mehr!<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_empty_space height=&#8220;30&#8243;]<a  itemprop=\"url\" href=\"https:\/\/press.disney.co.uk\/news\/new-disney-advertising-research-finds-emotional-connection-fandom-and-enduring-appeal-drive-stronger-advertising-outcomes-in-streaming\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#131631\" data-hover-color=\"#ffffff\" class=\"qbutton  default\" style=\"color: #ffffff; border-color: #007fff; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Disney Pressemitteilung<\/a>[vc_empty_space height=&#8220;30&#8243;][vc_empty_space height=&#8220;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_empty_space height=&#8220;30&#8243;][vc_column_text]<\/p>\n<h2>Hier finden Sie noch weitere Artikel zu der aktuellen Studie!<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;15px&#8220;][vc_column_text]<a href=\"https:\/\/www.creativebrief.com\/bite\/thought-leadership\/disney-advertising-research-links-emotion-with-effectiveness\" target=\"_blank\" rel=\"noopener\"><strong>creativebrief<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/www.marketingweek.com\/emotional-higher-purchase-intent\/\" target=\"_blank\" rel=\"noopener\"><strong>MarketingWeek<\/strong><\/a>[\/vc_column_text][vc_empty_space height=&#8220;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;30&#8243;][\/vc_column][\/vc_row][vc_column][\/vc_column][vc_column][\/vc_column]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;30&#8243;][vc_single_image onclick=&#8220;custom_link&#8220; image=&#8220;54544&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;url:https%3A%2F%2Fwww.eye-square.com%2Fen%2Feye-square-insights-series%2F|target:_blank&#8220; img_link_target=&#8220;_blank&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_empty_space height=&#8220;30&#8243;][vc_column_text] Neue Disney-Studie mit eye square: Emotionale Bindung steigert die Werbewirkung im Streaming [\/vc_column_text][vc_empty_space height=&#8220;15px&#8220;][vc_column_text] Wie beeinflussen emotionale Verbindungen zu Filmen&#8230;<\/p>\n","protected":false},"author":130,"featured_media":54543,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7834,7664,1],"tags":[],"class_list":["post-54480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7834","category-aktuelles","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Neue Disney und eye square Studie<\/title>\n<meta name=\"description\" content=\"Erfahren Sie mehr zu unserer neuen Disney und eye square Studie und lesen Sie die Disney Pressemitteilung!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/neue-disney-eye-square-studie\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neue Disney &amp; eye square Studie\" \/>\n<meta property=\"og:description\" content=\"Erfahren Sie mehr zu unserer neuen Disney und eye square Studie und lesen Sie die Disney Pressemitteilung!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/de\/neue-disney-eye-square-studie\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-09T09:50:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-13T10:35:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2026\/11\/Featured-Image-600-\u00d7-600-px-21.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"peric\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"peric\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/neue-disney-eye-square-studie\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/neue-disney-eye-square-studie\\\/\"},\"author\":{\"name\":\"peric\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#\\\/schema\\\/person\\\/d3115e423e6e79f6e64e720a99c00926\"},\"headline\":\"Neue Disney &amp; eye square Studie\",\"datePublished\":\"2026-11-09T09:50:39+00:00\",\"dateModified\":\"2026-11-13T10:35:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/neue-disney-eye-square-studie\\\/\"},\"wordCount\":624,\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/neue-disney-eye-square-studie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/11\\\/Featured-Image-600-\u00d7-600-px-21.png\",\"articleSection\":[\"2026\",\"Aktuelles\",\"News\"],\"inLanguage\":\"de\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/neue-disney-eye-square-studie\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/neue-disney-eye-square-studie\\\/\",\"name\":\"Neue Disney und eye square Studie\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/neue-disney-eye-square-studie\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/neue-disney-eye-square-studie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/11\\\/Featured-Image-600-\u00d7-600-px-21.png\",\"datePublished\":\"2026-11-09T09:50:39+00:00\",\"dateModified\":\"2026-11-13T10:35:34+00:00\",\"description\":\"Erfahren Sie mehr zu unserer neuen Disney und eye square Studie und lesen Sie die Disney Pressemitteilung!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/neue-disney-eye-square-studie\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eye-square.com\\\/de\\\/neue-disney-eye-square-studie\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/neue-disney-eye-square-studie\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/11\\\/Featured-Image-600-\u00d7-600-px-21.png\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/11\\\/Featured-Image-600-\u00d7-600-px-21.png\",\"width\":600,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/neue-disney-eye-square-studie\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Neue Disney &amp; eye square Studie\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\",\"name\":\"eye square\",\"description\":\"Experience Research - Full Service Marktforschung\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#organization\",\"name\":\"eye square GmbH\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2023\\\/01\\\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2023\\\/01\\\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg\",\"width\":240,\"height\":240,\"caption\":\"eye square GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#\\\/schema\\\/person\\\/d3115e423e6e79f6e64e720a99c00926\",\"name\":\"peric\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4304e3fdf6526aaebd855289ed54e33d3497b5e8f535355af572ccd276c8e605?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4304e3fdf6526aaebd855289ed54e33d3497b5e8f535355af572ccd276c8e605?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4304e3fdf6526aaebd855289ed54e33d3497b5e8f535355af572ccd276c8e605?s=96&d=blank&r=g\",\"caption\":\"peric\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Neue Disney und eye square Studie","description":"Erfahren Sie mehr zu unserer neuen Disney und eye square Studie und lesen Sie die Disney Pressemitteilung!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eye-square.com\/de\/neue-disney-eye-square-studie\/","og_locale":"de_DE","og_type":"article","og_title":"Neue Disney &amp; eye square Studie","og_description":"Erfahren Sie mehr zu unserer neuen Disney und eye square Studie und lesen Sie die Disney Pressemitteilung!","og_url":"https:\/\/www.eye-square.com\/de\/neue-disney-eye-square-studie\/","og_site_name":"eye square","article_published_time":"2026-11-09T09:50:39+00:00","article_modified_time":"2026-11-13T10:35:34+00:00","og_image":[{"width":600,"height":600,"url":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2026\/11\/Featured-Image-600-\u00d7-600-px-21.png","type":"image\/png"}],"author":"peric","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"peric","Gesch\u00e4tzte Lesezeit":"3\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.eye-square.com\/de\/neue-disney-eye-square-studie\/#article","isPartOf":{"@id":"https:\/\/www.eye-square.com\/de\/neue-disney-eye-square-studie\/"},"author":{"name":"peric","@id":"https:\/\/www.eye-square.com\/de\/#\/schema\/person\/d3115e423e6e79f6e64e720a99c00926"},"headline":"Neue Disney &amp; eye square Studie","datePublished":"2026-11-09T09:50:39+00:00","dateModified":"2026-11-13T10:35:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.eye-square.com\/de\/neue-disney-eye-square-studie\/"},"wordCount":624,"publisher":{"@id":"https:\/\/www.eye-square.com\/de\/#organization"},"image":{"@id":"https:\/\/www.eye-square.com\/de\/neue-disney-eye-square-studie\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2026\/11\/Featured-Image-600-\u00d7-600-px-21.png","articleSection":["2026","Aktuelles","News"],"inLanguage":"de","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.eye-square.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.eye-square.com\/de\/neue-disney-eye-square-studie\/","url":"https:\/\/www.eye-square.com\/de\/neue-disney-eye-square-studie\/","name":"Neue Disney und eye square Studie","isPartOf":{"@id":"https:\/\/www.eye-square.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eye-square.com\/de\/neue-disney-eye-square-studie\/#primaryimage"},"image":{"@id":"https:\/\/www.eye-square.com\/de\/neue-disney-eye-square-studie\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2026\/11\/Featured-Image-600-\u00d7-600-px-21.png","datePublished":"2026-11-09T09:50:39+00:00","dateModified":"2026-11-13T10:35:34+00:00","description":"Erfahren Sie mehr zu unserer neuen Disney und eye square Studie und lesen Sie die Disney Pressemitteilung!","breadcrumb":{"@id":"https:\/\/www.eye-square.com\/de\/neue-disney-eye-square-studie\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eye-square.com\/de\/neue-disney-eye-square-studie\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.eye-square.com\/de\/neue-disney-eye-square-studie\/#primaryimage","url":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2026\/11\/Featured-Image-600-\u00d7-600-px-21.png","contentUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2026\/11\/Featured-Image-600-\u00d7-600-px-21.png","width":600,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.eye-square.com\/de\/neue-disney-eye-square-studie\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.eye-square.com\/de\/"},{"@type":"ListItem","position":2,"name":"Neue Disney &amp; eye square Studie"}]},{"@type":"WebSite","@id":"https:\/\/www.eye-square.com\/de\/#website","url":"https:\/\/www.eye-square.com\/de\/","name":"eye square","description":"Experience Research - Full Service Marktforschung","publisher":{"@id":"https:\/\/www.eye-square.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eye-square.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.eye-square.com\/de\/#organization","name":"eye square GmbH","url":"https:\/\/www.eye-square.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.eye-square.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2023\/01\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg","contentUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2023\/01\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg","width":240,"height":240,"caption":"eye square GmbH"},"image":{"@id":"https:\/\/www.eye-square.com\/de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.eye-square.com\/de\/#\/schema\/person\/d3115e423e6e79f6e64e720a99c00926","name":"peric","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/4304e3fdf6526aaebd855289ed54e33d3497b5e8f535355af572ccd276c8e605?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4304e3fdf6526aaebd855289ed54e33d3497b5e8f535355af572ccd276c8e605?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4304e3fdf6526aaebd855289ed54e33d3497b5e8f535355af572ccd276c8e605?s=96&d=blank&r=g","caption":"peric"}}]}},"_links":{"self":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/posts\/54480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/users\/130"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/comments?post=54480"}],"version-history":[{"count":5,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/posts\/54480\/revisions"}],"predecessor-version":[{"id":54584,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/posts\/54480\/revisions\/54584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/media\/54543"}],"wp:attachment":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/media?parent=54480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/categories?post=54480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/tags?post=54480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}