{"id":53943,"date":"2026-09-09T11:26:06","date_gmt":"2026-09-09T09:26:06","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=53943"},"modified":"2026-09-09T12:22:12","modified_gmt":"2026-09-09T10:22:12","slug":"dmexco-2026","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/dmexco-2026\/","title":{"rendered":"DMEXCO 2026"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30″][vc_single_image image=“53965″ img_size=“full“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ css=““ qode_css_animation=““ link=“https:\/\/www.eye-square.com\/en\/eye-square-insights-series\/“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_column_text css=““]<\/p>\n

Treffen Sie uns in K\u00f6ln bei der diesj\u00e4hrigen DMEXCO 2026!<\/strong><\/h2>\n

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Vom 23. bis 24. September 2026<\/strong> treffen sich viele interessierte Marketing- und Medienexperten,<\/strong> um sich \u00fcber das diesj\u00e4hrige Thema „Scaling Intelligence“<\/strong> auszutauschen. Dabei wird nicht nur diskutiert, wie die K\u00fcnstliche Intelligenz getestet werden kann, sondern auch er\u00f6rtert, wie sie erfolgreich in Marketingprozesse und Gesch\u00e4ftsmodelle integriert werden kann. Weitere zentrale Themen der Veranstaltung werden sein: AdTech, MarTech, Retail Media, E-Commerce, Creator Marketing, Social Commerce, Measurement und Personalisierung<\/strong>. Neben zahlreichen Ausstellern bietet die DMEXCO 2026 ein umfangreiches Konferenzprogramm mit internationalen Speakern, Panels und Networking-M\u00f6glichkeiten.<\/p>\n

[\/vc_column_text][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_column_text css=““]<\/p>\n

Treffen Sie auch uns auf der DMEXCO 2026<\/strong><\/h2>\n

[\/vc_column_text][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““ css=“.vc_custom_1788944776228{background-color: #DFE1F2 !important;}“][vc_column width=“1\/4″ css=“.vc_custom_1788944783457{background-color: #DFE1F2 !important;}“][vc_empty_space height=“30″][vc_single_image image=“48054″ qode_css_animation=““][vc_empty_space height=“15″][vc_single_image image=“53905″ css=““ qode_css_animation=““][vc_empty_space height=“30″][\/vc_column][vc_column width=“3\/4″][vc_empty_space height=“30″][vc_column_text css=““]<\/p>\n

Follow the Feelings \u2013 Emotionale Werbung als Wirkungsbooster<\/strong><\/h2>\n

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Mittwoch, 23. September 2026\u00a0 | 14:30 – 15:00<\/strong><\/h5>\n

[\/vc_column_text][vc_column_text css=““]Seien Sie dabei, wenn unsere eye square Experten Stefan Sch\u00f6nherr<\/strong><\/a> und Marvin Vogt<\/strong><\/a> ihre neuste Studie „Follow the Feeling“<\/strong> pr\u00e4sentieren. Die Studie zeigt die Kraft emotionaler Ansprachen auf und verfolgt den gesamten Weg der Emotionen von fundamentalen Mustern \u00fcber relevante Zusammenh\u00e4nge bis hin zu gestalterischen Ans\u00e4tzen.[\/vc_column_text][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““ css=“.vc_custom_1788944792849{background-color: #DFE1F2 !important;}“][vc_column width=“1\/4″][vc_empty_space height=“30″][vc_single_image image=“47334″ css=““ qode_css_animation=““][vc_empty_space height=“15″][vc_single_image image=“53948″ css=““ qode_css_animation=““][vc_empty_space height=“30″][\/vc_column][vc_column width=“3\/4″][vc_empty_space height=“30″][vc_column_text css=““]<\/p>\n

BREAKING THE SCROLL Was Aufmerksamkeit und Markenwirkung im Social Feed antreibt<\/strong><\/h2>\n

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\nDonnerstag, 24. September 2026 | 11:30 – 12:00<\/strong><\/h5>\n

[\/vc_column_text][vc_column_text css=““]Gemeinsam mit Stephan Neumann<\/a><\/strong> pr\u00e4sentiert unser eye square Experte Simon Koch<\/strong><\/a> wie sich Aufmerksamkeit auf Social Media<\/strong> gezielt steigern l\u00e4sst. Die gemeinsame Studie untersucht, welchen Einfluss relevante Inhalte, Formate, Influencer <\/strong>und Zielgruppen<\/strong> auf die Aufmerksamkeit haben. Dabei zeigen die Experten praxisnah, welche Kreationen besonders gut funktionieren und welche Mechanismen auf Social Media tats\u00e4chlich Aufmerksamkeit erzeugen.[\/vc_column_text][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1788944679135{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 0px !important;padding-left: 35px !important;background-color: #FFFFFF !important;}“ z_index=““][vc_column][vc_empty_space height=“30px“][vc_empty_space height=“30px“][vc_column_text css=““]<\/p>\n

Finden Sie hier mehr Informationen zu der diesj\u00e4hrigen DMEXCO 2026 und seien Sie dabei!<\/h5>\n

[\/vc_column_text][vc_empty_space height=“15px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1788944686877{padding-top: 0px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;background-color: #FFFFFF !important;}“ z_index=““][vc_column]DMEXCO 2026<\/a>[vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_column][\/vc_column]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30″][vc_single_image image=“53965″ img_size=“full“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ css=““ qode_css_animation=““ link=“https:\/\/www.eye-square.com\/en\/eye-square-insights-series\/“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_column_text css=““] Treffen Sie uns in K\u00f6ln bei der diesj\u00e4hrigen DMEXCO 2026! [\/vc_column_text][vc_empty_space height=“30″][vc_column_text css=““] Vom 23. bis 24. September…<\/p>\n","protected":false},"author":130,"featured_media":53958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7834,7664,1],"tags":[],"class_list":["post-53943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7834","category-aktuelles","category-news"],"yoast_head":"\nDMEXCO 2026<\/title>\n<meta name=\"description\" content=\"Treffen Sie unsere eye square Experten auf der diesj\u00e4hrigen DMEXCO 2026 in K\u00f6ln und h\u00f6ren Sie spannenden Talks zu!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/dmexco-2026\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DMEXCO 2026\" \/>\n<meta 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