{"id":53373,"date":"2026-03-31T21:10:55","date_gmt":"2026-03-31T19:10:55","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=53373"},"modified":"2026-03-31T21:21:32","modified_gmt":"2026-03-31T19:21:32","slug":"audiencexscience-2026-recap","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/audiencexscience-2026-recap\/","title":{"rendered":"AUDIENCExSCIENCE 2026 Recap"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30″][vc_single_image image=“53389″ img_size=“full“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ css=““ qode_css_animation=““ link=“https:\/\/www.marktforschung.de\/marktforschung\/a\/erfuellen-sie-schon-jetzt-die-neuen-standards-des-europaeischen-barrierefreiheitsstaerkungsgesetzes\/“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_empty_space height=“30″][vc_column_text css=““]<\/p>\n

AUDIENCExSCIENCE 2026<\/h1>\n

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Am 18. und 19. M\u00e4rz waren unsere eye square Experten bei der AUDIENCExSCIENCE 2026<\/strong> <\/a>in New York dabei. Die j\u00e4hrliche Konferenz der ARF brachte auch in diesem Jahr f\u00fchrende K\u00f6pfe aus Forschung, Media und Marketing zusammen, um \u00fcber aktuelle Entwicklungen und zentrale Herausforderungen im Bereich Audience Measurement<\/strong> zu diskutieren. Im Fokus standen dabei vor allem neue wissenschaftliche Ans\u00e4tze, technologische Innovationen und die Frage, wie sich Aufmerksamkeit und Werbewirkung in einer zunehmend komplexen Medienlandschaft valide messen lassen.<\/p>\n

F\u00fcr uns war die Veranstaltung eine\u00a0wertvolle Gelegenheit, aktuelle Diskussionen der Branche aus n\u00e4chster N\u00e4he mitzuerleben und uns mit Experten \u00fcber die Zukunft datenbasierter Messung auszutauschen. Besonders pr\u00e4sent waren Themen wie Attention Metrics<\/strong>, der Einsatz von KI in der Forschung<\/strong>, neue Perspektiven auf Eye-Tracking<\/strong> sowie der Umgang mit Privacy<\/strong>, synthetischen Daten<\/strong> und der wachsenden Komplexit\u00e4t moderner Medien\u00f6kosysteme.<\/p>\n

AUDIENCExSCIENCE hat erneut gezeigt, dass sich die Branche zwischen Wissenschaft und Praxis stark entwickelt. Es ist wichtig, dass wir \u00fcber neue Messmethoden sprechen und innovative Techniken pr\u00fcfen, um fundierte Forschung f\u00fcr zukunftsweisende Entscheidungen zu gew\u00e4hrleisten.<\/p>\n

[\/vc_column_text][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_gallery interval=“3″ images=“53379,53380,53381,53382″ img_size=“large“ css=““][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_column_text css=““]<\/p>\n

eye square auf der AUDIENCExSCIENCE 2026!<\/strong><\/h4>\n

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Auch unsere eye square Experten waren auf der AUDIENCExSCIENCE 2026 und haben mit ihren Talks das Event bereichert. In ihrem Talk haben Gareth Tuck<\/strong><\/a> (eye square) und Lyndsey Albertson<\/strong><\/a> (NBCU) aufgezeigt, wie Videoanzeigen in hochwertigen Content-Umfeldern<\/strong> \u00fcber Broadcast-, Social- und Streaming-Plattformen<\/strong> hinweg konstant h\u00f6here Aufmerksamkeit erzielen<\/strong> und eine st\u00e4rkere Werbewirkung<\/strong> entfalten.<\/p>\n

In einer weiteren Session untersuchten Giulia Manca<\/a><\/strong> (eye square), Stefan Sch\u00f6nherr<\/strong><\/a> (eye square) und Aarti Bashkaran<\/strong><\/a> (Snap Inc.) wie Generative KI und Augmented Reality<\/strong> die Werbewirkung neu gestalten<\/strong>, und zeigt zugleich, warum Vertrauen, Transparenz und menschliche Kreativit\u00e4t<\/strong> auch bei der Skalierung dieser Technologien von zentraler Bedeutung bleiben.<\/p>\n

[\/vc_column_text][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/3″][\/vc_column][vc_column width=“1\/3″][vc_empty_space height=“30″]Mehr zur ARF!<\/a>[vc_empty_space height=“30″][\/vc_column][vc_column width=“1\/3″][\/vc_column][\/vc_row][vc_column][\/vc_column]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30″][vc_single_image image=“53389″ img_size=“full“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ css=““ qode_css_animation=““ link=“https:\/\/www.marktforschung.de\/marktforschung\/a\/erfuellen-sie-schon-jetzt-die-neuen-standards-des-europaeischen-barrierefreiheitsstaerkungsgesetzes\/“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_empty_space height=“30″][vc_column_text css=““] AUDIENCExSCIENCE 2026 [\/vc_column_text][vc_empty_space height=“15″][vc_empty_space height=“15″][vc_column_text css=““] Am 18. und 19. M\u00e4rz waren unsere eye square Experten bei…<\/p>\n","protected":false},"author":130,"featured_media":53388,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7834,7664,203,7831,334,1],"tags":[],"class_list":["post-53373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7834","category-aktuelles","category-conference","category-event","category-international","category-news"],"yoast_head":"\nAUDIENCExSCIENCE 2026<\/title>\n<meta name=\"description\" content=\"Auch eye square war auf der diesj\u00e4hrigen AUDIENCExSCIENCE 2026 in NY und bereicherte das Event durch interessante Pr\u00e4sentationen!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/audiencexscience-2026-recap\/\" \/>\n<meta property=\"og:locale\" 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