{"id":53302,"date":"2026-03-19T10:33:53","date_gmt":"2026-03-19T09:33:53","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=53302"},"modified":"2026-03-19T10:43:55","modified_gmt":"2026-03-19T09:43:55","slug":"newsletter-februar-2026","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/newsletter-februar-2026\/","title":{"rendered":"Newsletter Februar 2026"},"content":{"rendered":"

[vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“20px“][vc_single_image image=“45389″ img_size=“full“ css=““ qode_css_animation=““][vc_empty_space height=“20px“][vc_empty_space height=“20px“][vc_empty_space height=“20px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_column_text css=““]<\/p>\n

\n

Liebe Freunde,<\/p>\n

In diesem Jahr starten wir mit einer Ver\u00e4nderung:\u00a0 Unser Team f\u00fcr \u201eUser Experience Research\u201c<\/strong> hei\u00dft jetzt \u201eUser Insights & UX\u201c.<\/strong> Seit vielen Jahren geht unsere Forschung \u00fcber produktbezogene Themen hinaus, und wir haben eine ganzheitlichere Perspektive angenommen. Mit User Insights helfen wir Ihnen, Ihre Zielgruppe und deren Bed\u00fcrfnisse besser zu verstehen, damit Sie die richtigen strategischen Entscheidungen treffen k\u00f6nnen! Jetzt erkunden!<\/p>\n

Au\u00dferdem k\u00f6nnt ihr in diesem Monat k\u00f6nnt ihr alles \u00fcber den Einfluss von KI-generierter Werbung auf das menschliche Erleben lernen.<\/strong> eye square CEO Michael Schie\u00dfl untersucht in einem Insightswebinar (ja, auch in 2026 f\u00fchren wir unsere selbstgehostete Webinarreihe weiter), wie die technologiegetriebenen Werbestrategien das Konsumverhalten, emotionale Reaktionen und das Engagement der Verbraucher beeinflussen.<\/p>\n

Und unsere Shopper Experience-Experten Felix Metger und Frederick Alloh stellen euch die Digital Experience Sandbox<\/strong> von eye square vor, eine innovative Plattform, die von uns f\u00fcr FMCG-Unternehmen entwickelt wurde, damit diese ihre digitalen Inhalte in einer hyperrealistischen Umgebung mit echten K\u00e4ufern visualisieren k\u00f6nnen und um in der Zusammenarbeit zu kollaborieren und zu testen.<\/p>\n

Wie Aufmerksamkeit heute in einem stark fragmentierten Werbeumfeld und in der Medienwelt funktioniert,<\/strong> zeigt euch eine\u00a0aktuelle Studie von OMD Deutschland und eye square. Trotz eines signifikanten R\u00fcckgangs der Aufmerksamkeitsspannen f\u00fcr digitale Werbung gibt es immer noch gute M\u00f6glichkeiten f\u00fcr Werbewirkung.<\/p>\n

 <\/p>\n

Viel Spa\u00df beim Lesen w\u00fcnscht<\/p>\n

Euer eye square Marketing-Team<\/p>\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“50px“][vc_empty_space height=“50px“]Lesen Sie den akuellen Newsletter!<\/a>[vc_empty_space height=“15px“][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“20px“][vc_single_image image=“45389″ img_size=“full“ css=““ qode_css_animation=““][vc_empty_space height=“20px“][vc_empty_space height=“20px“][vc_empty_space height=“20px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_column_text css=““] Liebe Freunde, In diesem Jahr starten wir mit einer Ver\u00e4nderung:\u00a0 Unser Team f\u00fcr \u201eUser Experience Research\u201c hei\u00dft jetzt \u201eUser Insights &…<\/p>\n","protected":false},"author":21,"featured_media":48111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7834,1,7819],"tags":[],"class_list":["post-53302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7834","category-news","category-newsletter"],"yoast_head":"\nNewsletter Februar 2026 | eye square<\/title>\n<meta name=\"description\" content=\"Der eye square Human Experience Newsletter ist ein kostenloser, monatlicher Newsletter mit Neuigkeiten und Updates \u00fcber Marktforschung, Data Science und das Unternehmen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/newsletter-februar-2026\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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