{"id":53299,"date":"2026-03-19T10:28:17","date_gmt":"2026-03-19T09:28:17","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=53299"},"modified":"2026-03-19T10:28:17","modified_gmt":"2026-03-19T09:28:17","slug":"newsletter-maerz-2026","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/newsletter-maerz-2026\/","title":{"rendered":"Newsletter M\u00e4rz 2026"},"content":{"rendered":"

[vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“20px“][vc_single_image image=“45389″ img_size=“full“ css=““ qode_css_animation=““][vc_empty_space height=“20px“][vc_empty_space height=“20px“][vc_empty_space height=“20px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_column_text css=““]<\/p>\n

\n

Liebe Freunde,<\/p>\n

Im M\u00e4rz erwartet euch ein ganz besonderes Highlight! F\u00fcr unser n\u00e4chstes selbstgehostetes Webinar der Insights-Reihe haben wir Klaus Stinnertz von OMD Germany eingeladen.<\/strong> Er wird nicht nur die neuesten Erkenntnisse einer Kurzzeit-Studie pr\u00e4sentieren, die wir gemeinsam mit OMD durchgef\u00fchrt haben, sondern auch erl\u00e4utern, welche Auswirkungen diese Erkenntnisse auf eure Kommunikationsstrategien haben. Das Webinar mit dem Titel „Attention Works – 2,3 Seconds of Magic!“<\/strong> zeigt, wie ihr mit den richtigen Creatives und einer passenden Channelstrategie in Zeiten sinkender medialer Aufmerksamkeit maximalen Impact erzielen k\u00f6nnt. Das begleitende Paper steht jetzt auch auf Englisch zum Download bereit.<\/p>\n

Ein Ausblick auf April: Dort k\u00f6nnt ihr den dritten Teil von Philipp Reiters Webinarreihe besuchen, der sich mit Eye-Tracking besch\u00e4ftigt.<\/strong> Der Fokus liegt auf den geeigneten Eye-Tracking-Tools f\u00fcr eure Studien, einschlie\u00dflich verschiedener Setups wie Laborsysteme, Brillen, Webcam-L\u00f6sungen, Smartphones und In-Context-Browserans\u00e4tze, sowie deren St\u00e4rken, Grenzen und typischen Anwendungsf\u00e4llen. Jeff Bander wird das Thema in seinem Webinar innerhalb der Insights-Reihe weiterf\u00fchren und \u00fcber die L\u00fccke sprechen, die zwischen den unbewussten Treibern entsteht, die das Verhalten von Nutzern und Konsumenten in der realen Welt pr\u00e4gen.<\/strong> Er wird erl\u00e4utern, warum das Verst\u00e4ndnis dieser L\u00fccke entscheidend f\u00fcr pr\u00e4zise Insights, effektives Marketing und bessere Gesch\u00e4ftsentscheidungen ist.<\/p>\n

Au\u00dferdem habt ihr die M\u00f6glichkeit, uns in Wiesbaden bei der succeet<\/strong> zu treffen, und wer die ARF AUDIENCExSCIENCE in New York<\/strong> besucht, kann uns ebenfalls dort antreffen. Wir haben spannende Vortr\u00e4ge vorbereitet und stehen f\u00fcr pers\u00f6nliche Gespr\u00e4che zu Themen wie Insights, Innovation, Werbung und Marktforschung zur Verf\u00fcgung.<\/p>\n

Euer eye square Marketing-Team<\/p>\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“50px“][vc_empty_space height=“50px“]Lesen Sie den akuellen Newsletter!<\/a>[vc_empty_space height=“15px“][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“20px“][vc_single_image image=“45389″ img_size=“full“ css=““ qode_css_animation=““][vc_empty_space height=“20px“][vc_empty_space height=“20px“][vc_empty_space height=“20px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_column_text css=““] Liebe Freunde, Im M\u00e4rz erwartet euch ein ganz besonderes Highlight! F\u00fcr unser n\u00e4chstes selbstgehostetes Webinar der Insights-Reihe haben wir Klaus Stinnertz…<\/p>\n","protected":false},"author":21,"featured_media":48111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7834,1,7819],"tags":[],"class_list":["post-53299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7834","category-news","category-newsletter"],"yoast_head":"\nNewsletter M\u00e4rz 2026 | eye square<\/title>\n<meta name=\"description\" content=\"Der eye square Human Experience Newsletter ist ein kostenloser, monatlicher Newsletter mit Neuigkeiten und Updates \u00fcber Marktforschung, Data Science und das Unternehmen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/newsletter-maerz-2026\/\" \/>\n<meta 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