{"id":52333,"date":"2025-10-30T14:03:48","date_gmt":"2025-10-30T13:03:48","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=52333"},"modified":"2025-11-11T14:42:04","modified_gmt":"2025-11-11T13:42:04","slug":"eye-tracking-auto-mobil-vox-tv","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/eye-tracking-auto-mobil-vox-tv\/","title":{"rendered":"eye square on TV \u2013 Eye Tracking f\u00fcr das Magazin „auto mobil“ von VOX TV"},"content":{"rendered":"

[vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“20px“][vc_single_image image=“52402″ img_size=“full“ alignment=“center“ onclick=“custom_link“ css=““ qode_css_animation=““ link=“https:\/\/www.vox.de\/videos\/ersetzen-sie-bald-den-klassischen-rueckspiegel-68fb8965346ee71c5704ebf2″][vc_empty_space height=“20px“][vc_empty_space height=“20px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30px“][vc_column_text css=““]<\/p>\n

Ein Praxischeck mit Alex Bloch und Anni Dunkelmann von \u201eauto mobil\u201c untersucht mit der Eye Tracking Technologie von eye square die Usability digitaler Autospiegel<\/h2>\n

[\/vc_column_text][vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/4″][vc_empty_space height=“30px“][vc_single_image image=“52403″ css=““ qode_css_animation=““][vc_empty_space height=“15px“][\/vc_column][vc_column width=“3\/4″][vc_empty_space height=“30px“][vc_column_text css=““]Eye Tracking hilft<\/strong> nicht nur dabei, die Aufmerksamkeit<\/strong> im Digitalen f\u00fcr Brands oder Medien zu messen<\/strong>, Blickbewegungen zu verfolgen und Fokussierung zu verstehen. Unsere Expertise in der Marktforschung<\/strong> und Eye-Tracking<\/a> <\/strong>haben es VOX-TV<\/strong><\/a> erm\u00f6glicht, einen Praxistest zur Leistungsf\u00e4higkeit digitaler Kameraspiegel beim Autofahren durchf\u00fchren.<\/strong>[\/vc_column_text][vc_empty_space height=“15px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“15px“][vc_column_text css=““]Denn immer mehr Autohersteller integrieren neben Rundumkameras auch digitale Seiten- und Innenspiegel, die durch ein erweitertes Sichtfeld die \u00dcbersichtlichkeit erh\u00f6hen. Im Magazin „auto-mobil“<\/a><\/strong> testen die ReporterInnen Alex und Anni die zentrale Frage, ob der traditionelle analoge Au\u00dfenspiegel k\u00fcnftig durch digitale Kamerasysteme ersetzt wird.<\/p>\n

Im Test verwendeten die beiden unterschiedliche Fahrzeuge: eines mit herk\u00f6mmlichen analogen Au\u00dfenspiegeln und das andere mit digitalen Kameral\u00f6sungen. Ein besonderes Merkmal eines der Innenspiegel war, dass er sowohl im konventionellen Modus als auch per Knopfdruck ein digitales Kamerabild anzeigen konnte.<\/p>\n

Alex und Anni haben herausgefunden, welche Variante in beiden Autos \u00fcberlegen ist, und zwar nicht nur subjektiv, sondern auch wissenschaftlich fundiert mithilfe eines<\/strong> unserer Eye-Tracking Systems <\/strong><\/a>von unserem Partner pupil labs<\/strong><\/a>, das den Blickverlauf w\u00e4hrend des Tests pr\u00e4zise dokumentierte.<\/p>\n

Sehen Sie sich an, wie CTO Philipp Reiter<\/a><\/strong> die Ergebnisse interpretiert, die das Team durch unsere Unterst\u00fctzung und mit der Eye-Tracking-Technologie gewonnen haben und ob der klassische Autospiegel bald durch einen digitalen Kameraspiegel ersetzt wird![\/vc_column_text][vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30px“][vc_video link=“https:\/\/www.youtube.com\/watch?v=7isoJlU3lJY“ align=“center“ css=““][vc_empty_space height=“30px“][vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column width=“1\/4″][vc_empty_space height=“30px“][vc_single_image image=“52354″ css=““ qode_css_animation=““][vc_empty_space height=“30px“][\/vc_column][vc_column width=“3\/4″][vc_empty_space height=“30px“][vc_column_text css=““]<\/p>\n

Automotive Experience Research<\/h2>\n

[\/vc_column_text][vc_empty_space height=“20px“][vc_column_text css=““]Wir beraten und optimieren seit langem Kundenerlebnisse f\u00fcr die Automobilindustrie. Sehen Sie sich an, wie wir psychologisches Know-how und neueste Forschungsmethoden miteinander verbinden!<\/strong>[\/vc_column_text][vc_empty_space height=“30px“]Mehr Erfahren!<\/a>[vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column width=“1\/4″][vc_empty_space height=“30px“][vc_single_image image=“52353″ css=““ qode_css_animation=““][vc_empty_space height=“30px“][\/vc_column][vc_column width=“3\/4″][vc_empty_space height=“30px“][vc_column_text css=““]<\/p>\n

Multi-Screening-Verhalten weltweit<\/h2>\n

[\/vc_column_text][vc_empty_space height=“20px“][vc_column_text css=““]Besser verstehen k\u00f6nnen Sie den Einsatz von Eye-Tracking in der Forschung mit unserer globalen Verhaltensstudie zu Multiscreening mit Meta.<\/strong>[\/vc_column_text][vc_empty_space height=“30px“]Mehr Lesen!<\/a>[vc_empty_space height=“30px“][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“20px“][vc_single_image image=“52402″ img_size=“full“ alignment=“center“ onclick=“custom_link“ css=““ qode_css_animation=““ link=“https:\/\/www.vox.de\/videos\/ersetzen-sie-bald-den-klassischen-rueckspiegel-68fb8965346ee71c5704ebf2″][vc_empty_space height=“20px“][vc_empty_space height=“20px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30px“][vc_column_text css=““] Ein Praxischeck mit Alex Bloch und Anni Dunkelmann von \u201eauto mobil\u201c untersucht mit der Eye Tracking Technologie von…<\/p>\n","protected":false},"author":21,"featured_media":52337,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7832,7664,1,7829],"tags":[],"class_list":["post-52333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7832","category-aktuelles","category-news","category-technologie"],"yoast_head":"\neye square on TV \u2013 Eye Tracking f\u00fcr das Magazin "auto mobil"<\/title>\n<meta name=\"description\" content=\"VOX-TV und die Reporter Anni und Alex haben mit unserer Eye-Tracking-Brille und Know-how digitale Autospiegel getestet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/eye-tracking-auto-mobil-vox-tv\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" 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