{"id":52251,"date":"2025-10-20T17:32:11","date_gmt":"2025-10-20T15:32:11","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=52251"},"modified":"2025-10-22T11:35:37","modified_gmt":"2025-10-22T09:35:37","slug":"dwg-symposium-wuppertal","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/dwg-symposium-wuppertal\/","title":{"rendered":"DWG Symposium Wuppertal"},"content":{"rendered":"

[vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“20px“][vc_single_image image=“52253″ img_size=“full“ alignment=“center“ css=““ qode_css_animation=““][vc_empty_space height=“20px“][vc_empty_space height=“20px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30px“][vc_column_text css=““]Das DWG-Symposium am 30. Oktober 2025 an der Bergischen Universit\u00e4t Wuppertal widmet sich der Frage, wie Markenunternehmen ihre Kommunikation effektiv gestalten k\u00f6nnen, um die Aufmerksamkeit ihrer Zielgruppen zu gewinnen.<\/p>\n

In einer Zeit, in der digitale Strategien zunehmend an Bedeutung gewinnen, werden aktuelle Herausforderungen und L\u00f6sungen, insbesondere im Hinblick auf den Einsatz von K\u00fcnstlicher Intelligenz, er\u00f6rtert.<\/p>\n

Das Symposium gibt wertvolle Einblicke in die Markenkommunikation. Teilnehmende k\u00f6nnen sich auf neun spannende Vortr\u00e4ge und anregende Diskussionen mit Experten aus Wissenschaft und Praxis freuen, die Themen wie Markenidentit\u00e4t, strategisches Farbdesign der die Rolle digitaler Kundenzwillinge behandeln.[\/vc_column_text][vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30px“][vc_column_text css=““]<\/p>\n

Wertvolle Einblicke in Theorie und Praxis<\/h2>\n

[\/vc_column_text][vc_empty_space height=“30px“][vc_column_text css=““]Die Themen des Symposiums sind breit gef\u00e4chert. Teilnehmende und Vortragende gehen mit den Vortr\u00e4gen den aktuellen Herausforderungen nach, mit denen Kommunikationsfachleute im digitalen Zeitalter konfrontiert sind, um ihre Zielgruppen effektiv zu erreichen.<\/p>\n

Zahlreiche Praxisbeispiele analysieren Trends oder wie man Marken als Geschichten erz\u00e4hlt, die Rolle von Social Media und welche Regeln aus der analogen Zeit immer noch relevant sind.[\/vc_column_text][vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30px“][vc_column_text css=““]<\/p>\n

„Breaking through the Clutter“<\/h2>\n

Die Gestaltung wirksamer Markenkommunikation<\/h2>\n

[\/vc_column_text][vc_empty_space height=“15px“][vc_column_text css=““]<\/p>\n

Wuppertal, Donnerstag, den 30. Oktober 2025<\/h3>\n

[\/vc_column_text][vc_empty_space height=“30px“][vc_column_text css=““]<\/p>\n

Mehr Informationen und Programm zum Symposium<\/strong><\/p>\n

[\/vc_column_text][vc_empty_space height=“30px“]Mehr erfahren!<\/a>[vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30px“][vc_column_text css=““]Sprechen werden Christian R\u00e4tsch von BBDO, Colja Dams von VOK DAMS, Farbexperte Prof. Dr. Axel Buether von der Bergischen Universit\u00e4t Wuppertal, Ann-Kristin Wille und Thomas Langer von der Versicherungskammer, Olaf Hartmann von Multisense Institut, Uwe Munzinger von Munzinger Brand & Experience, Dirk Ziems von concept m sowie Sandra Sch\u00fcrmann und Dr. Tim Wulf von RTL Deutschland.<\/p>\n

eye square ist bei dem Symposium mit einem Vortrag von Dr. Matthias Rothensee<\/a> (So\u00adci\u00adal Sells \u2013 Die Sa\u00adles-Kraft von So\u00adci\u00adal Media unter Be\u00adweis ge\u00adstellt) dabei und wir sind Sponsor der Deutschen Werbewissenschaftlichen Gesellschaft<\/a> und unterst\u00fctzen diese Veranstaltung.<\/strong>[\/vc_column_text][vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30px“][vc_column_text css=““]Hier geht es zur Anmeldung![\/vc_column_text][vc_empty_space height=“30px“]Anmelden zum Symposium<\/a>[vc_empty_space height=“30px“][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“20px“][vc_single_image image=“52253″ img_size=“full“ alignment=“center“ css=““ qode_css_animation=““][vc_empty_space height=“20px“][vc_empty_space height=“20px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30px“][vc_column_text css=““]Das DWG-Symposium am 30. Oktober 2025 an der Bergischen Universit\u00e4t Wuppertal widmet sich der Frage, wie Markenunternehmen ihre Kommunikation effektiv gestalten…<\/p>\n","protected":false},"author":21,"featured_media":52252,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7832,203,1],"tags":[],"class_list":["post-52251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7832","category-conference","category-news"],"yoast_head":"\nDWG Symposium Wuppertal | eye square<\/title>\n<meta name=\"description\" content=\"Das Werbewissenschaftliche Symposium an der Uni Wuppertal behandelt die Wirksamkeit von Werbung. 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