{"id":52058,"date":"2025-08-29T16:11:32","date_gmt":"2025-08-29T14:11:32","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=52058"},"modified":"2025-10-22T16:25:08","modified_gmt":"2025-10-22T14:25:08","slug":"lokale-marktforschungsteams-hybrides-service-konzept","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/lokale-marktforschungsteams-hybrides-service-konzept\/","title":{"rendered":"Lokale Marktforschungsteams-Hybrides Service-Konzept von eye square"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30″][vc_single_image image=“52069″ img_size=“full“ onclick=“custom_link“ css=““ qode_css_animation=““ link=“https:\/\/www.bescheinigung-forschungszulage.de\/forschung-und-entwicklung-im-rampenlicht“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_column_text css=““]<\/p>\n

Neues hybrides Service-Konzept startet im September in Hamburg<\/strong><\/h1>\n

[\/vc_column_text][vc_empty_space height=“10px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“10px“][vc_column_text css=““]eye square bringt im September das neue hybride Consulting-Konzept zuerst nach Hamburg. Mit einem Team vor Ort unter der Leitung von VP und Partnerin Liane Kuhlhoff sowie der engen Unterst\u00fctzung durch die Tech-, Sandbox- und Data-Science-Teams in Berlin bringen wir eine neue Qualit\u00e4t in die Human Experience Beratung und Forschung.<\/strong>[\/vc_column_text][vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“15px“][vc_column_text css=““]Spontane menschliche Begegnungen, pers\u00f6nliche Verf\u00fcgbarkeit und direkte Kommunikation sind f\u00fcr erfolgreiche Forschung am realen Markt ebenso entscheidend wie technisches Know-How und konzeptionelle Kraft. Deshalb starten wir ein neues Service-Konzept in der Metropolregion Hamburg als erstem \u201ehybriden Consulting Feld\u201c. Wir freuen uns \u00fcber das Vertrauen unserer gro\u00dfartigen Kunden<\/a><\/strong> im Norden, die wir die n\u00e4chsten Jahre auch mit diesem neuen Konzept betreuen d\u00fcrfen.[\/vc_column_text][vc_empty_space height=“15px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“15px“][vc_column_text css=““]Dazu sagt Michael Schiessl, CEO von eye square<\/strong><\/a>: \u201eWir verstehen uns als TOP Dienst- und Techleister. Wir glauben daran, dass vor allem reale Begegnungen viele neue Ideen hervorbringen. Deswegen kommen wir wieder in die Regionen unseres Heimatmarktes DACH.<\/em><\/p>\n

So verbinden wir die Human Experience Forschung mit h\u00f6chsten technologischen Standards und eben Kundenn\u00e4he, mit flexibler, pers\u00f6nlicher Betreuung direkt vor Ort. Hamburg ist f\u00fcr uns ein bedeutender Standort mit vielen langj\u00e4hrigen Kunden. Die St\u00e4rkung unserer Pr\u00e4senz im Norden ist ein wichtiger strategischer Schritt, um h\u00f6chste Standards mit einem echten lokalen Mehrwert zu verbinden.\u201c\u00a0<\/em><\/p>\n

\u201eIch freue mich darauf, mit einem exzellenten Team in Hamburg unsere Kunden in der Hansestadt noch gezielter und pers\u00f6nlicher unterst\u00fctzen zu k\u00f6nnen. Als Hamburgerin war es immer mein Ziel, unsere Beratungsleistungen und Forschungskompetenz auch vor Ort weiterzuentwickeln und so die Zusammenarbeit zu intensivieren. Ich wei\u00df, dass viele Kunden die globale Kompetenz mit lokaler Ansprechbarkeit besonders sch\u00e4tzen.\u201c<\/em>, erg\u00e4nzt Liane Kuhlhoff.[\/vc_column_text][vc_empty_space height=“15px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30px“][vc_single_image image=“52071″ img_size=“full“ alignment=“center“ css=““ qode_css_animation=““][vc_empty_space height=“30px“][vc_column_text css=““]v.l.n.r.: Sarah Lee Schwartz, Nuria Sichalla, Liane Kuhlhoff, Elisabeth Siegel-Pirk<\/em>[\/vc_column_text][vc_empty_space height=“15px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“15px“][vc_column_text css=““]Das Hamburger Team besteht aus Liane Kuhlhoff, Sarah Lee Schwartz, Nuria Sichalla und Elisabeth Siegel-Pirk. Liane Kuhlhoff<\/strong><\/a> ber\u00e4t seit \u00fcber 16 Jahren Kunden jeglicher Branchen zu Forschungsvorhaben und bringt eine breite Expertise in quantitativer, qualitativer und impliziter Marktforschung mit. Sarah Lee Schwartz<\/strong><\/a> erg\u00e4nzt das Team durch ihre Spezialisierung auf Medienforschung, insb. TV- und Online-Marketing, und nutzt innovative psychologische Ans\u00e4tze. Nuria Sichalla<\/strong><\/a> ist eine der f\u00fchrenden Forscherinnen im Bereich Aufmerksamkeit und Social Media Testing. Elisabeth Siegel-Pirk<\/strong><\/a> vertieft das Verst\u00e4ndnis von Konsumentenverhalten durch ihren Hintergrund in Kognitionspsychologie.<\/p>\n

Gemeinsam bietet das Team von eye square in Hamburg umfassende Perspektiven und Expertisen zur Entwicklung innovativer und ganzheitlicher Marktforschungsl\u00f6sungen.<\/p>\n

Das Quartett bietet unseren gro\u00dfartigen Hamburger Kunden, darunter HanseMerkur, OTTO, EDEKA, Techniker Krankenkasse, Hamburger Hochbahn, Verwaltungs-Berufsgenossenschaft, Stage Entertainment, Freenet, Comdirect und Tchibo, nicht nur die gewohnte Studienqualit\u00e4t in Zusammenarbeit mit unseren Hamburger Partner Labs, insbesondere Foerster und Thelen, sondern auch die M\u00f6glichkeit f\u00fcr pers\u00f6nliche Kick-off-Termine und Workshops.<\/p>\n

Unser Ziel ist es, unsere Beratungsleistungen<\/a><\/strong> und Forschungskompetenz direkt weiterzuentwickeln und die gemeinsame Arbeit zu intensivieren. Wir freuen uns auf die Menschen an Alster und Elbe.\u00a0Und dann bald auch im S\u00fcden und Westen \u2013 und an der Themse.[\/vc_column_text][vc_empty_space height=“15px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““ background_color=“#00000000″][vc_column css_animation=“none“][vc_empty_space height=“30px“]Mehr \u00fcber unsere Teams!<\/a>[vc_empty_space height=“30px“][vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““ background_color=“#00000000″][vc_column][vc_empty_space height=“30px“][vc_single_image image=“52078″ img_size=“full“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ css=““ qode_css_animation=““ link=“https:\/\/www.eye-square.com\/de\/brand-und-medien-forschung\/“][vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““ background_color=“#00000000″][vc_column][vc_empty_space height=“30px“]Services<\/a>[vc_empty_space height=“30px“][vc_empty_space height=“30px“][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30″][vc_single_image image=“52069″ img_size=“full“ onclick=“custom_link“ css=““ qode_css_animation=““ link=“https:\/\/www.bescheinigung-forschungszulage.de\/forschung-und-entwicklung-im-rampenlicht“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ 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