{"id":51796,"date":"2025-08-01T16:14:55","date_gmt":"2025-08-01T14:14:55","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=51796"},"modified":"2025-08-01T20:57:53","modified_gmt":"2025-08-01T18:57:53","slug":"michael-schiessl-koepfe-der-marktforschung-bvm","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/michael-schiessl-koepfe-der-marktforschung-bvm\/","title":{"rendered":"BVM Jahrbuch \u2013 K\u00f6pfe der Marktforschung 2025"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30″][vc_single_image image=“51803″ img_size=“full“ css=““ qode_css_animation=““][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_column_text css=““]<\/p>\n

Unsere herzlichen Gl\u00fcckw\u00fcnsche, Michael Schie\u00dfl!<\/span><\/b>\u00a0<\/span><\/h1>\n

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Die Marktforschungsbranche lebt nicht nur von Daten und Konsumentenverhalten \u2013 sie wird gepr\u00e4gt von Pers\u00f6nlichkeiten, die durch ihre Ideen und ihr Engagement neue Impulse setzen.<\/span><\/p>\n

Der Bundesverband Deutscher Markt- und Sozialforscher (BVM<\/a>), dem eye square CEO Michael Schie\u00dfl angeh\u00f6rt, r\u00fcckt solche Pers\u00f6nlichkeiten mit seiner Kampagne\u202f<\/span>„K\u00f6pfe der Marktforschung“\u202fins Rampenlicht. In diesem Jahr konnten Branchenakteure ihre pers\u00f6nlichen Vorbilder nominieren \u2013 und wir freuen uns sehr, dass unser CEO Michael Schie\u00dfl zu den Ausgew\u00e4hlten geh\u00f6rt, die im BVM-Jahrbuch 2025 gew\u00fcrdigt werden.<\/span>\u00a0<\/span><\/p>\n

Michael Schie\u00dfl pr\u00e4gt die Branche seit \u00fcber 25 Jahren. Als Psychologe und Pionier in der impliziten Marktforschung hat er eye square zu einem f\u00fchrenden Institut f\u00fcr die Erforschung der digitalen Human Experience aufgebaut. Seine Arbeit verbindet neurowissenschaftliche Erkenntnisse, psychologische Forschung und technologische Innovation zu einem einzigartigen methodischen Ansatz.<\/span>\u00a0<\/span><\/p>\n

Sein Einfluss zeigt sich in zahlreichen Publikationen, Vortr\u00e4gen und seiner aktiven Rolle im BVM \u2013 unter anderem als Regionalleiter und Mitglied des Fachbereichsrats. Dabei verfolgt er stets ein Ziel: Konsumentenverhalten in seiner Tiefe zu verstehen \u2013 nicht nur durch Befragungen, sondern durch die Verbindung expliziter und impliziter Messverfahren.<\/span>\u00a0<\/span><\/p>\n

Unter seiner F\u00fchrung hat eye square Technologien wie die\u202f<\/span>\u202fInContext-Sandbox<\/a>, SEAL Eye Tracking<\/a>,<\/strong> und fortschrittliche Emotionsmessungen<\/a><\/strong> entwickelt.<\/span><\/p>\n

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[\/vc_column_text][vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““ background_color=“#00000000″ css=“.vc_custom_1754043872951{background-color: #FFFFFF !important;}“][vc_column width=“1\/2″][vc_empty_space height=“30px“][vc_single_image image=“51807″ img_size=“medium“ css=““ qode_css_animation=““][vc_empty_space height=“5px“][vc_column_text css=““]BVM Kongress 2025 | Roman Burkart, Team Lead Create & Product Manager[\/vc_column_text][vc_empty_space height=“5px“][\/vc_column][vc_column width=“1\/2″][vc_empty_space height=“30px“][vc_single_image image=“51808″ img_size=“medium“ css=““ qode_css_animation=““][vc_empty_space height=“5px“][vc_column_text css=““]BVM Kongress 2025 | Michael Schie\u00dfl, CEO, Katharina M\u00fcller & Roman Burkart[\/vc_column_text][vc_empty_space height=“5px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30px“][vc_column_text css=““]<\/p>\n

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Das neue System zum\u202f<\/span>Integrated Human Experience Measurement<\/strong><\/a><\/span><\/b>, das unser Kollege Roman Burkart<\/a> im Juni beim BVM-Kongress vorgestellt hat, kombiniert Eye Tracking auf Alltagsger\u00e4ten, die Erkennung von bis zu 47 Gesichtsausdr\u00fccken sowie Verhaltensmetriken wie Klicks, Verweildauer und Interaktionen.<\/span>\u00a0<\/span><\/p>\n

Diese technologische Weiterentwicklung erm\u00f6glicht es Marken und Forschenden, User Experience realit\u00e4tsnah zu testen \u2013 schnell, skalierbar und integriert. Unsere Plattformen helfen Unternehmen, schneller auf Marktver\u00e4nderungen zu reagieren und ihre Wettbewerbsf\u00e4higkeit zu sichern.<\/span>\u00a0<\/span><\/p>\n

In diesem Jahr wurde eye square f\u00fcr den\u202f<\/span>BVM Innovationspreis<\/span><\/b><\/a>\u202fnominiert \u2013 ein weiterer Beleg daf\u00fcr, dass unser integrativer Forschungsansatz aus Wahrnehmung, Emotion und Kognition Zukunft gestaltet.<\/span>\u00a0<\/span><\/p>\n

Dass Michael Schie\u00dfl nun zu den\u202f<\/span>„K\u00f6pfen der Marktforschung 2025“<\/strong>\u202fz\u00e4hlt, verdankt er nicht nur seiner fachlichen Exzellenz, sondern auch der Begeisterung vieler Menschen in unserem Netzwerk, die ihn f\u00fcr diese Ehrung vorgeschlagen haben.<\/span>\u00a0<\/span><\/p>\n

Wir gratulieren herzlich und sagen Danke!<\/span><\/b><\/p>\n

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[\/vc_column_text][vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““ background_color=“#00000000″][vc_column css_animation=“none“][vc_empty_space height=“30px“]BVM Kongress<\/a>[vc_empty_space height=“30px“][vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““ background_color=“#00000000″ css=“.vc_custom_1754043872951{background-color: #FFFFFF !important;}“][vc_column][vc_empty_space height=“30px“][vc_column_text css=““]<\/p>\n

Erfahren Sie mehr \u00fcber unsere Innovationen!<\/strong><\/h1>\n

[\/vc_column_text][vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““ background_color=“#00000000″ css=“.vc_custom_1754043785115{background-color: #FFFFFF !important;}“][vc_column width=“1\/2″][vc_empty_space height=“10px“][vc_single_image image=“51801″ img_size=“150×150″ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ css=““ qode_css_animation=““ qode_hover_animation=“darken“ link=“https:\/\/www.eye-square.com\/en\/sandbox\/“][vc_empty_space height=“30px“][vc_column_text css=““]W\u00e4hlen Sie eine Plattform und sehen Sie Ihre Ideen in Aktion! Digital Experience in kontrollierten und simulierten Umgebungen, getestet von echten Verbrauchern.[\/vc_column_text][vc_empty_space height=“30px“]Mehr erfahren!<\/a>[vc_empty_space height=“30px“][\/vc_column][vc_column width=“1\/2″][vc_empty_space height=“10px“][vc_single_image image=“51802″ img_size=“150×150″ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ css=““ qode_css_animation=““ qode_hover_animation=“darken“ link=“https:\/\/www.eye-square.com\/en\/in-context-eye-tracking\/“][vc_empty_space height=“30px“][vc_column_text css=““]Pr\u00e4zises Smartphone Eye Tracking (SEAL-Algorithmus) f\u00fcr Social-Media-Tests. Eine software- und browserbasierte L\u00f6sung, ohne zus\u00e4tzliche Hardwarekosten oder App-Downloads.[\/vc_column_text][vc_empty_space height=“30px“]Mehr erfahren!<\/a>[vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30px“][vc_empty_space height=“30px“][vc_column_text css=““]<\/p>\n

\u00dcber Michael Schie\u00dfl<\/span><\/h2>\n

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Michael Schiessl<\/a> ist Diplom-Psychologe und Gr\u00fcnder sowie CEO von eye square. Sein Spezialgebiet ist die implizite Marktforschung, wobei sich seine Arbeit vor allem auf die Wirkung von Werbung, Markenanalyse, Nutzererfahrung und Shopper-Verhalten konzentriert. Als anerkannte Autorit\u00e4t auf seinem Gebiet teilt er seine Erkenntnisse regelm\u00e4\u00dfig als Referent auf verschiedenen Konferenzen und Symposien.<\/p>\n<\/div>\n<\/div>\n

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[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30″][vc_single_image image=“51803″ img_size=“full“ css=““ qode_css_animation=““][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_column_text css=““] Unsere herzlichen Gl\u00fcckw\u00fcnsche, Michael Schie\u00dfl!\u00a0 [\/vc_column_text][vc_empty_space height=“15px“][vc_empty_space height=“15px“][vc_column_text css=““] Die Marktforschungsbranche lebt nicht…<\/p>\n","protected":false},"author":21,"featured_media":51800,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7832,7664,1],"tags":[],"class_list":["post-51796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7832","category-aktuelles","category-news"],"yoast_head":"\nBVM-K\u00f6pfe der Marktforschung 2025 - 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