{"id":51427,"date":"2025-06-05T14:49:19","date_gmt":"2025-06-05T12:49:19","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=51427"},"modified":"2025-06-05T14:49:19","modified_gmt":"2025-06-05T12:49:19","slug":"bvm-interview-mit-roman-burkart","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/bvm-interview-mit-roman-burkart\/","title":{"rendered":"Interview mit Roman Burkart | BVM Shortlist 2025"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_single_image image=“51461″ img_size=“full“ onclick=“custom_link“ css=““ qode_css_animation=““ link=“https:\/\/www.eye-square.com\/en\/sandbox\/“][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_column_text css=““]<\/p>\n

Erfahren Sie mehr zu dem BVM Innovationspreis von unserem Experten Roman Burkart!<\/h1>\n

[\/vc_column_text][vc_empty_space height=“15px“][vc_column_text css=““]<\/p>\n

Lernen Sie in diesem Interview unseren eye square Experten Roman Burkart<\/strong><\/a> kennen und erfahren Sie mehr zu dem diesj\u00e4hrigen BVM Innovationspreis 2025 und den neuesten eye square Technologien!<\/p>\n

In diesem Interview<\/strong> wird unser Experte vor allem darauf eingehen, wieso es so entscheidend ist, die Emotionen<\/strong> der Kunden zu messen<\/strong>, und zudem erl\u00e4utern, welche Erkenntnisse Marken durch den Einsatz des holistischen Systems<\/strong> in der Forschung erwarten k\u00f6nnen.<\/p>\n

Erfahren Sie au\u00dferdem mehr zu dem BVM Innovationspreis 2025,<\/strong> f\u00fcr welchen wir in diesem Jahr nominiert wurden.<\/p>\n

Der Innovationspreis des Bundesverbandes Deutscher Marktforscher<\/a> w\u00fcrdigt wegweisende Studien oder Verfahren, die durch methodische Innovationen hervorstechen, signifikante Vorteile in Bezug auf Effektivit\u00e4t und Effizienz im Vergleich zu bestehenden Ans\u00e4tzen bieten und vielseitig einsetzbar sind.<\/p>\n

In diesem Jahr wurden wir zusammen mit concept m ai<\/a> und der Kooperation aus rheingold. institut<\/a> und der Repon GmbH<\/a> f\u00fcr die Shortlist des Innovations-Awards ausgew\u00e4hlt.<\/p>\n

[\/vc_column_text][vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““ background_color=“#00000000″][vc_column css_animation=“none“ width=“1\/2″][vc_empty_space height=“30px“]Interview lesen!<\/a>[vc_empty_space height=“30px“][vc_empty_space height=“30px“][\/vc_column][vc_column width=“1\/2″][vc_empty_space height=“30px“]Mehr zur BVM Shortlist!<\/a>[vc_empty_space height=“30px“][vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30px“][vc_column_text css=““]<\/p>\n

Treffen Sie Roman auf dem diesj\u00e4hrigen BVM Shortlist Event!<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““ css=“.vc_custom_1729684102984{padding-bottom: px !important;background-color: #FFFFFF !important;}“][vc_column width=“1\/4″][vc_empty_space height=“30px“][vc_single_image image=“35388″ css=““ qode_css_animation=““]

Roman Burkart<\/strong> <\/a>wird gemeinsam mit f\u00fcnf weiteren f\u00fchrenden Experten der Branche Impulse f\u00fcr die Zukunft der Marktforschung geben und die breiten Spektren des menschlichen Verhaltens analysieren.<\/p>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_empty_space height=“10″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_column_text css=““]<\/p>\n

\n

Zudem wird sich unser Experte intensiv mit dem Integrated Human Experience Measurement befassen, einem methodischen Ansatz zur umfassenden Analyse menschlichen Verhaltens, der unsere neuesten Innovationen, die Sandbox<\/a>, das SEAL Eye Tracking<\/a> und bew\u00e4hrte Emotionsmessung kombiniert. Wir pr\u00e4sentieren hier ein integriertes Forschungssystem, das Wahrnehmung, Emotion und Kognition gleichzeitig erfasst und somit tiefere Einblicke in menschliches Verhalten erm\u00f6glicht.<\/p>\n

Das zentrale Element in der Research ist die Sandbox, die Stimuli in realen Nutzungsszenarien zeigt und dabei Eye Tracking<\/a>, Emotionsanalyse<\/a> und Verhaltensmetriken synchronisiert. Wir bieten eine umfassende L\u00f6sung f\u00fcr praxisnahe, valide und skalierbare Ergebnisse.<\/p>\n<\/div>\n

[\/vc_column_text][vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““ background_color=“#00000000″][vc_column css_animation=“none“][vc_empty_space height=“30px“]Mehr lesen!<\/a>[vc_empty_space height=“30px“][vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““ background_color=“#00000000″ css=“.vc_custom_1740745469759{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;background-color: #DFE1F2 !important;}“][vc_column][vc_empty_space height=“30px“][vc_single_image image=“51080″ img_size=“medium“ onclick=“custom_link“ css=““ qode_css_animation=““ link=“https:\/\/www.eye-square.com\/en\/sandbox\/“][vc_empty_space height=“30px“][vc_column_text css=““]<\/p>\n

Hier gibt es mehr Informationen zur Digital Experience Sandbox, unserem CX Ecosystem!<\/strong><\/h1>\n

[\/vc_column_text][vc_empty_space height=“30px“]Mehr Erfahren!<\/a>[vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_column_text]<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_single_image image=“51461″ img_size=“full“ onclick=“custom_link“ css=““ qode_css_animation=““ link=“https:\/\/www.eye-square.com\/en\/sandbox\/“][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_column_text css=““] Erfahren Sie mehr zu dem BVM Innovationspreis von unserem Experten Roman Burkart! [\/vc_column_text][vc_empty_space height=“15px“][vc_column_text css=““] Lernen Sie in diesem…<\/p>\n","protected":false},"author":130,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[7832,7664,1],"tags":[],"class_list":["post-51427","post","type-post","status-publish","format-audio","hentry","category-7832","category-aktuelles","category-news","post_format-post-format-audio"],"yoast_head":"\nInterview mit Roman Burtkart | BVM SHortlist 2025<\/title>\n<meta name=\"description\" content=\"In diesem Interview erfahren Sie von unserem eye square Experten Roman Burtkart mehr zu der diesj\u00e4hrigen BVM Shortlist!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/bvm-interview-mit-roman-burkart\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" 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