{"id":51259,"date":"2025-05-07T11:36:58","date_gmt":"2025-05-07T09:36:58","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=51259"},"modified":"2025-05-13T15:37:42","modified_gmt":"2025-05-13T13:37:42","slug":"webinar-matthias-rothensee-social-media-recap","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/webinar-matthias-rothensee-social-media-recap\/","title":{"rendered":"Webinar mit Matthias Rothensee | Recap"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30″][vc_single_image image=“51177″ img_size=“full“ css=““ qode_css_animation=““][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_column_text css=““]<\/p>\n

Matthias Rothensee pr\u00e4sentierte drei Social Media Studien!<\/h1>\n

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Am 23.04.2025<\/strong> pr\u00e4sentierte unser eye square<\/strong><\/a> Experte Matthias Rothensee<\/strong> <\/a>auf dem \u201eSocial Media Drives Sales\u201c-Webinar<\/a> drei unserer Social Media Studien und ihre Resultate. Bei den Studien handelte es sich um drei neu ver\u00f6ffentlichte eye square Studien aus dem Jahr 2024, die den signifikanten Effekt von Social-Media-Ads auf das Kaufverhalten von Kunden analysiert haben und die Gr\u00fcnde f\u00fcr diesen Erfolg aufzeigen.\u00a0 Folgende Studien wurden w\u00e4hrend des Webinars pr\u00e4sentiert.<\/p>\n

1. In dieser Studie wurde besonders die Plattform Snapchat untersucht. Die Studie ergab, dass Werbeanzeigen von Content-Erstellern auf diversen Plattformen Einnahmen generieren.<\/p>\n<\/div>\n

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2. Die zweite Studie zeigte die langfristigen Konsequenzen von Werbema\u00dfnahmen in sozialen Medien auf die Umsatzzahlen auf.<\/p>\n

3. In einer dritten Studie wurde die Kausalit\u00e4t mittels Eye-Tracking-Technologie auf mobilen Endger\u00e4ten untersucht. Die Ergebnisse dieser Untersuchung zeigten, dass die Wahrscheinlichkeit von nachfolgenden K\u00e4ufen signifikant ansteigt, wenn Werbeanzeigen auf Plattformen wie TikTok und anderen \u00e4hnlichen sozialen Medien mehr Aufmerksamkeit seitens der Nutzer erhalten.<\/p>\n<\/div>\n

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Sie haben das Webinar verpasst und wollen mehr zu den einzelnen Studien erfahren? Schauen Sie sich hier das Webinar von unserem Experten in voller L\u00e4nge an!<\/p>\n<\/div>\n

[\/vc_column_text][vc_empty_space height=“30px“]Webinar Aufzeichnung<\/a>[vc_empty_space height=“30px“][vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30px“][vc_empty_space height=“30px“][vc_column_text css=““]<\/p>\n

\u00dcber Dr. Matthias Rothensee
\n<\/span><\/h2>\n

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Dr. Matthias Rothensee<\/strong><\/a> ist f\u00fcr die Methoden- und Innovationsentwicklung bei eye square zust\u00e4ndig. Seine Forschungsschwerpunkte sind die implizite Wirkung von Werbung, Emotionen und visuelle Wahrnehmung. Er ist Experte f\u00fcr Medienforschung und multivariate Statistik und entwickelt die Media Benchmarks von eye square.<\/p>\n<\/div>\n<\/div>\n

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[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30″][vc_single_image image=“51177″ img_size=“full“ css=““ qode_css_animation=““][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_column_text css=““] Matthias Rothensee pr\u00e4sentierte drei Social Media Studien! [\/vc_column_text][vc_empty_space height=“15px“][vc_column_text css=““] Am 23.04.2025 pr\u00e4sentierte…<\/p>\n","protected":false},"author":130,"featured_media":51176,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[7832,7664,204],"tags":[],"class_list":["post-51259","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-7832","category-aktuelles","category-article","post_format-post-format-audio"],"yoast_head":"\nSocial Media Drives Sales-Webinar | Matthias Rothensee<\/title>\n<meta name=\"description\" content=\"Seien Sie dabei, wenn Matthias Rothensee auf dem \u201eSocial Media Drives Sales\u201c-Webinar drei eye square Studien pr\u00e4sentiert!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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