{"id":51246,"date":"2025-05-07T14:51:56","date_gmt":"2025-05-07T12:51:56","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=51246"},"modified":"2025-05-14T13:38:39","modified_gmt":"2025-05-14T11:38:39","slug":"markenpersoenlichkeit-fuer-kuenstliche-intelligenz","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/markenpersoenlichkeit-fuer-kuenstliche-intelligenz\/","title":{"rendered":"Markenpers\u00f6nlichkeit f\u00fcr K\u00fcnstliche Intelligenz"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30″][vc_single_image image=“51272″ img_size=“full“ css=““ qode_css_animation=““][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_column_text css=““]<\/p>\n

Neue MetaDesign & eye square KI-Studie<\/h1>\n

[\/vc_column_text][vc_empty_space height=“15px“][vc_column_text css=““]<\/p>\n

Die K\u00fcnstliche Intelligenz ist in vielen Bereichen des t\u00e4glichen Lebens pr\u00e4sent und birgt vor allem im Kundenservice erhebliches Potenzial. Die Agentur MetaDesign<\/strong><\/a> hat genau dieses Potenzial erkannt und festgestellt, dass die KI oftmals beliebig klingt.<\/p>\n

Mithilfe des neuen MetaDesign<\/strong><\/a>-Ansatzes \u201eBranded AI Personality“<\/strong> m\u00f6chte die Agentur zuk\u00fcnftig KI-Anwendungen eine markenspezifische Identit\u00e4t geben, welche durch Tonalit\u00e4t, Werte und den Stil auf die jeweiligen Unternehmen abgestimmt werden sollen. Durch eine gemeinsame Kooperation mit MetaDesign haben wir in unserer Studie mit 1153 Befragten herausgefunden, dass sich der Ansatz der Agentur bewahrheitet und Marken, die ihre KI mit einer klaren Pers\u00f6nlichkeit ausstatten, auf lange Sicht profitieren. In dem neuen Artikel der absatzwirtschaft schenkt der Autor Andreas Marx einen tieferen Einblick in den neuen MetaDesign-Ansatz und erkl\u00e4rt, dass das neue Angebot Unternehmen dabei bef\u00e4higen soll, die Kontrolle \u00fcber den Kontaktpunkt zwischen Kunden und KI zur\u00fcckzugewinnen, damit Unternehmen im Sinne der Markenbindung aktiv mitgestalten k\u00f6nnen.<\/p>\n

Sie sind interessiert an dem neuen Ansatz und wollen mehr erfahren? Lesen Sie hier den Artikel der absatzwirtschaft.<\/p>\n

[\/vc_column_text][vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““ background_color=“#00000000″][vc_column css_animation=“none“][vc_empty_space height=“30px“]Artikel lesen!<\/a>[vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“20px“][vc_single_image image=“51266″ img_size=“full“ css=““ qode_css_animation=““][vc_empty_space height=“30px“][vc_column_text css=““]Auf unserer letzten Memex Berlin 2024 haben unsere eye square Experten Dr. Julia Nitschke<\/a> <\/strong>und Roman Burkart<\/a><\/strong> ausf\u00fchrlich \u00fcber die neuen MetaDesign-Ans\u00e4tze geredet und spannende Einblicke geliefert. Schauen Sie sich hier die gesamte Aufzeichnung der Pr\u00e4sentation an.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““ background_color=“#00000000″][vc_column css_animation=“none“][vc_empty_space height=“30px“]Talk Aufzeichnung<\/a>[vc_empty_space height=“30px“][vc_empty_space height=“30px“][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30″][vc_single_image image=“51272″ img_size=“full“ css=““ qode_css_animation=““][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_column_text css=““] Neue MetaDesign & eye square KI-Studie [\/vc_column_text][vc_empty_space height=“15px“][vc_column_text css=““] Die K\u00fcnstliche Intelligenz ist…<\/p>\n","protected":false},"author":130,"featured_media":51257,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[7832,7664,204],"tags":[],"class_list":["post-51246","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-7832","category-aktuelles","category-article","post_format-post-format-audio"],"yoast_head":"\nNeue MetaDesign & eye square KI-Studie<\/title>\n<meta name=\"description\" content=\"Erfahren Sie mehr \u00fcber die neue MetaDesign & eye square KI-Studie und finden Sie heraus, wieso Markenpers\u00f6nlichkeit f\u00fcr KI so wichtig ist.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/markenpersoenlichkeit-fuer-kuenstliche-intelligenz\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Markenpers\u00f6nlichkeit f\u00fcr K\u00fcnstliche Intelligenz\" \/>\n<meta property=\"og:description\" content=\"Erfahren Sie mehr \u00fcber die neue MetaDesign & eye square KI-Studie und finden Sie heraus, wieso Markenpers\u00f6nlichkeit f\u00fcr KI so wichtig ist.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/de\/markenpersoenlichkeit-fuer-kuenstliche-intelligenz\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-07T12:51:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-14T11:38:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2025\/05\/Copy-of-Featured-Image-600-\u00d7-600-px-34.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta 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