{"id":51071,"date":"2025-04-08T13:18:39","date_gmt":"2025-04-08T11:18:39","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=51071"},"modified":"2025-05-28T15:48:39","modified_gmt":"2025-05-28T13:48:39","slug":"bvm-shortlist-innovationspreis-2025","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/bvm-shortlist-innovationspreis-2025\/","title":{"rendered":"eye square auf der Shortlist des BVM Innovationspreis 2025"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_single_image image=“51088″ img_size=“full“ onclick=“custom_link“ css=““ qode_css_animation=““ link=“https:\/\/www.eye-square.com\/en\/sandbox\/“][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_column_text css=““]<\/p>\n

Integriertes Human Experience Measurement von der Jury des Innovationspreises der Deutschen Marktforschung f\u00fcr die Shortlist ausgew\u00e4hlt<\/h1>\n

[\/vc_column_text][vc_empty_space height=“15px“][vc_column_text css=““]<\/p>\n

Der Innovationspreis des Bundesverbandes Deutscher Marktforscher<\/a> w\u00fcrdigt wegweisende Studien oder Verfahren, die durch methodische Innovationen hervorstechen, signifikante Vorteile in Bezug auf Effektivit\u00e4t und Effizienz im Vergleich zu bestehenden Ans\u00e4tzen bieten und vielseitig einsetzbar sind.<\/p>\n

In diesem Jahr wurden wir zusammen mit concept m ai<\/a> und der Kooperation aus rheingold. institut<\/a> und der Repon GmbH<\/a> f\u00fcr die Shortlist des Innovations-Awards ausgew\u00e4hlt.<\/p>\n

[\/vc_column_text][vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30px“][vc_single_image image=“51108″ img_size=“full“ onclick=“custom_link“ css=““ qode_css_animation=““ link=“https:\/\/www.eye-square.com\/en\/sandbox\/“][vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30px“][vc_column_text css=““]<\/p>\n

\n

Unsere Einreichung befasst sich mit dem Integrated Human Experience Measurement, einem methodischen Ansatz zur umfassenden Analyse menschlichen Verhaltens, der unsere neuesten Innovationen, die InContext Sandbox<\/a>, das SEAL Eye Tracking<\/a> und bew\u00e4hrte Emotionsmessung kombiniert. Wir pr\u00e4sentieren hier ein integriertes Forschungssystem, das Wahrnehmung, Emotion und Kognition gleichzeitig erfasst und somit tiefere Einblicke in menschliches Verhalten erm\u00f6glicht.<\/p>\n

Das zentrale Element in der Research ist die InContext-Sandbox, die Stimuli in realen Nutzungsszenarien zeigt und dabei Eye Tracking<\/a>, Emotionsanalyse<\/a> und Verhaltensmetriken synchronisiert. Wir bieten eine umfassende L\u00f6sung f\u00fcr praxisnahe, valide und skalierbare Ergebnisse.<\/p>\n<\/div>\n

[\/vc_column_text][vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30px“][vc_column_text css=““]<\/p>\n

\n

Der Innovationspreistr\u00e4ger wird w\u00e4hrend des Kongresses der Deutschen Marktforschung<\/a> am 26. Juni in Berlin bekannt gegeben und ausgezeichnet. Vorab werden alle Nominierten ihre Wettbewerbsbeitr\u00e4ge im Rahmen des Fachprogramms pr\u00e4sentieren.<\/p>\n

Der Innovationspreis der Deutschen Marktforschung w\u00fcrdigt innovative und richtungsweisende Forschungsinstrumente sowie Studien, die
\n\u2022 einzigartig,
\n\u2022 wirkungsvoll,
\n\u2022 methodisch fundiert
\n\u2022 und praktisch anwendbar<\/p>\n

sind und im Vergleich zu bestehenden Ans\u00e4tzen messbare und relevante Vorteile bieten. Innovative Ans\u00e4tze zur Datenerhebung, Analyse und Ergebnisaufbereitung f\u00f6rdern nicht nur den Erkenntnisgewinn, sondern k\u00f6nnen auch zu neuartigen Einsichten f\u00fchren und herausragende Studien tragen zur Schaffung neuen Wissens bei.<\/p>\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““ background_color=“#00000000″][vc_column css_animation=“none“][vc_empty_space height=“30px“]Mehr lesen!<\/a>[vc_empty_space height=“30px“][vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_column_text css=““]<\/p>\n

Treffen Sie uns bei dem BVM Shortlist Event!
\n<\/span><\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““ css=“.vc_custom_1729684102984{padding-bottom: px !important;background-color: #FFFFFF !important;}“][vc_column width=“1\/4″][vc_empty_space height=“30px“][vc_single_image image=“35388″ css=““ qode_css_animation=““]

Roman Burkart<\/strong> <\/a>wird gemeinsam mit f\u00fcnf weiteren f\u00fchrenden Experten der Branche Impulse f\u00fcr die Zukunft der Marktforschung geben und die breiten Spektren des menschlichen Verhaltens analysieren. Seien Sie dabei und erfahren Sie mehr!<\/p>\n<\/div>\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““ background_color=“#00000000″][vc_column css_animation=“none“][vc_empty_space height=“30px“][vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““ background_color=“#00000000″ css=“.vc_custom_1740745469759{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;background-color: #DFE1F2 !important;}“][vc_column][vc_empty_space height=“30px“][vc_single_image image=“51080″ img_size=“medium“ onclick=“custom_link“ css=““ qode_css_animation=““ link=“https:\/\/www.eye-square.com\/en\/sandbox\/“][vc_empty_space height=“30px“][vc_column_text css=““]<\/p>\n

Hier gibt es mehr Informationen zur Digital Experience Sandbox, unserem CX Ecosystem!<\/strong><\/h1>\n

[\/vc_column_text][vc_empty_space height=“30px“]Mehr Erfahren!<\/a>[vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_column_text]<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_single_image image=“51088″ img_size=“full“ onclick=“custom_link“ css=““ qode_css_animation=““ link=“https:\/\/www.eye-square.com\/en\/sandbox\/“][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_column_text css=““] Integriertes Human Experience Measurement von der Jury des Innovationspreises der Deutschen Marktforschung f\u00fcr die Shortlist ausgew\u00e4hlt [\/vc_column_text][vc_empty_space height=“15px“][vc_column_text 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