{"id":50811,"date":"2025-02-28T11:21:17","date_gmt":"2025-02-28T10:21:17","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=50811"},"modified":"2025-03-10T13:25:40","modified_gmt":"2025-03-10T12:25:40","slug":"bewegbildtrends-2025","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/bewegbildtrends-2025\/","title":{"rendered":"Bewegtbildtrends in 2025-Ein Interview mit Marvin Vogt und Sebastian Westphal"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30″][vc_single_image image=“50818″ img_size=“full“ css=““ qode_css_animation=““][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_column_text css=““]<\/p>\n

Welche Trends, Plattformen und Technologien beeinflussen derzeit das Bewegtbild?<\/h1>\n

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Fernsehen ist nach wie vor das wichtigste Werbemedium und der Schwerpunkt der Ansprache liegt zunehmend bei der Ansprache eines j\u00fcngeren Publikums, trotz sinkender TV-Reichweiten bei j\u00fcngeren Zielgruppen bleibt Fernsehen ein zentraler Bestandteil der Werbestrategie.<\/p>\n

Als Medium bietet es hohe Reichweiten, starke Werbewirkung und unterst\u00fctzt die mentale Verf\u00fcgbarkeit von Marken. W\u00e4hrend Online-Werbung spezifisch ausgerichtet werden kann, dient TV als Allzweckwaffe f\u00fcr breite Markenbekanntheit.<\/p>\n

Untersuchungen von eye square & Screenforce best\u00e4tigen, dass TV und BVOD eine h\u00f6here Werbewirkung haben als YouTube oder Social Media, da die Kontaktqualit\u00e4t besser ist. Die Werbesichtbarkeit auf Instagram oder TikTok liegt durchschnittlich bei nur 2,5 Sekunden. F\u00fcr Marken bedeutet dies, dass sie ihre Werbestrategien an die jeweiligen Plattformen anpassen und kreativ testen m\u00fcssen, um die Aufmerksamkeit der Nutzer zu halten.<\/p>\n

TV bleibt nach wie vor ein starker Werbekanal, der mit digitalen Technologien kombiniert werden kann. Werbetreibende sollten weiterhin auf den Big Screen setzen, w\u00e4hrend sie Online-Formate gezielt erg\u00e4nzen. Kreativit\u00e4t und datenbasierte Tests sind entscheidend, um Werbebotschaften an die sich ver\u00e4ndernden Mediennutzungsgewohnheiten anzupassen.<\/p>\n<\/div>\n

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Markenartikel, das Magazin f\u00fcr Markenf\u00fchrung<\/a>, sprach im Interview mit Marvin Vogt, Senior Research Consultant bei eye square, und Sebastian Westphal, Director Media Consulting bei JOM \u00fcber die aktuellen Trends im Bewegtbild. Lesen Sie die Details zu Fragestellungen, wie datengetriebene Ans\u00e4tze und Programmatic TV Marken und Zielgruppen noch gezielter anzusprechen k\u00f6nnen oder wie sich der Werbekontakt im Bewegtbild tats\u00e4chlich auf Menschen auswirkt.<\/strong><\/p>\n

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[\/vc_column_text][vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““ background_color=“#00000000″][vc_column css_animation=“none“][vc_empty_space height=“30px“]Mehr lesen!<\/a>[vc_empty_space height=“30px“][vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““ background_color=“#00000000″ css=“.vc_custom_1740745469759{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;background-color: #DFE1F2 !important;}“][vc_column width=“1\/2″][vc_empty_space height=“30px“][vc_column_text css=““]<\/p>\n

Erhalten Sie
\ntiefergehende Insights
\nmit eye square
\nund Screenforce!<\/strong><\/h1>\n

[\/vc_column_text][vc_empty_space height=“30px“][vc_single_image image=“49749″ img_size=“medium“ onclick=“custom_link“ css=““ qode_css_animation=““ link=“https:\/\/www.screenforce.de\/studie\/wild-wie-wirken-werbekontakte-der-echten-welt“][vc_empty_space height=“30px“][\/vc_column][vc_column css_animation=“none“ width=“1\/2″][vc_empty_space height=“30px“][vc_empty_space height=“30px“][vc_empty_space height=“30px“][vc_column_text css=““]<\/p>\n

„Into the Wild“<\/strong><\/h3>\n

Wie wirken Werbekontakte in der echten Welt?<\/h4>\n

[\/vc_column_text][vc_empty_space height=“30px“]Download Studie!<\/a>[vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_column_text]<\/p>\n<\/div>\n

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[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30″][vc_single_image image=“50818″ img_size=“full“ css=““ qode_css_animation=““][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_column_text css=““] Welche Trends, Plattformen und Technologien beeinflussen derzeit das Bewegtbild? [\/vc_column_text][vc_empty_space height=“15px“][vc_column_text css=““] Fernsehen…<\/p>\n","protected":false},"author":21,"featured_media":50819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[7832,7664,204],"tags":[],"class_list":["post-50811","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-7832","category-aktuelles","category-article","post_format-post-format-audio"],"yoast_head":"\nDie Bewegtbildtrends in 2025-Interview mit eye square und JOM<\/title>\n<meta name=\"description\" content=\"Welche Entwicklungen, Plattformen und Technologien pr\u00e4gen das Bewegtbildjahr 2025? 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