{"id":50721,"date":"2025-02-13T11:34:12","date_gmt":"2025-02-13T10:34:12","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=50721"},"modified":"2025-02-13T12:03:33","modified_gmt":"2025-02-13T11:03:33","slug":"syposium-gluecksspiel-2025","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/syposium-gluecksspiel-2025\/","title":{"rendered":"Symposium Gl\u00fccksspiel 2025"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30″][vc_single_image image=“50736″ img_size=“full“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ css=““ qode_css_animation=““ link=“https:\/\/www.marktforschung.de\/marktforschung\/a\/erfuellen-sie-schon-jetzt-die-neuen-standards-des-europaeischen-barrierefreiheitsstaerkungsgesetzes\/“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_empty_space height=“30″][vc_column_text css=““]<\/p>\n

Gl\u00fccksspielforschung<\/h1>\n

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Symposium zum Thema Gl\u00fccksspiel an der Universit\u00e4t in Hohenheim<\/h3>\n

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Am 25. Februar<\/strong> um 16:45 Uhr<\/strong> wird unser eye square Experte Stefan Sch\u00f6nherr<\/strong> <\/a>einen wissenschaftlichen Beitrag auf dem 22. Symposium<\/strong> Gl\u00fccksspiel<\/strong> an der Universit\u00e4t Hohenheim<\/strong><\/a> halten. Kernthema seines Vortrages ist die Gl\u00fccksspielwerbung in Fernsehen und Internet<\/strong> im Spannungsfeld zwischen Kanalisierung<\/strong> und Suchtpr\u00e4vention.<\/strong><\/p>\n

Das Symposium zum Thema Gl\u00fccksspiel ist eine hoch angesehene Konferenz, die sich intensiv mit den neuesten wissenschaftlichen Erkenntnissen auf diesem Fachgebiet auseinandersetzt. Fachleute aus den Bereichen Wissenschaft, Regulierung und Praxis tauschen Ansichten zu bedeutenden Themen wie der Effektivit\u00e4t von Werbung, Ma\u00dfnahmen zum Schutz von Spielern, illegalen Gl\u00fccksspielen und pr\u00e4ventiven Ma\u00dfnahmen im digitalen Bereich aus.<\/p>\n

Seit 2024 f\u00fchrt das eye square Brand & Media Team<\/strong> im Auftrag der GGL (Gemeinsame Gl\u00fccksspielbeh\u00f6rde der L\u00e4nder) eine Langzeitstudie zur Wirkung von Gl\u00fccksspielwerbung durch. Die Studie ist Teil der Evaluierung des Gl\u00fccksspielstaatsvertrags 2021 und bewertet die Wirksamkeit der aktuellen Werberegelungen – darunter TV-Spots, Social Media Ads und Sonderaktionen wie Boni und Rabatte.<\/strong><\/p>\n

[\/vc_column_text][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““ css=“.vc_custom_1717156880676{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}“][vc_column]Mehr erfahren!<\/a>[vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_column_text css=““]<\/p>\n

Was reguliert die GGL?<\/h2>\n

[\/vc_column_text][vc_empty_space height=“30″][vc_column_text css=““]Die Gemeinsame Gl\u00fccksspielbeh\u00f6rde der L\u00e4nder (GGL) reguliert den l\u00e4nder\u00fcbergreifenden Gl\u00fccksspielmarkt in Deutschland. Die Beh\u00f6rde mit Sitz in Halle (Saale) pr\u00fcft und genehmigt Online-Gl\u00fccksspielangebote und sorgt daf\u00fcr, dass die Anbieter die Regeln zum Schutz der Spieler vor Spielsucht und Manipulation einhalten.<\/p>\n

Eine der zentralen Aufgabe der GGL ist die Gew\u00e4hrleistung von Jugend- und Spielerschutzes sowie die Verhinderung von Gl\u00fccksspiel- und Wettsucht.[\/vc_column_text][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““ css=“.vc_custom_1717156880676{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}“][vc_column][vc_empty_space height=“30″][vc_column_text css=““]<\/p>\n

Ihr Ansprechpartner f\u00fcr Studien zum Thema Werbewirkung<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/2″][vc_empty_space height=“20px“][vc_single_image image=“48054″ css=““ qode_css_animation=““][vc_empty_space height=“15px“][vc_column_text css=““]Stefan Sch\u00f6nherr<\/strong>
\nExecutive Vice President Brand & Media Experience und Partner<\/strong><\/p>\n

eye square<\/strong>[\/vc_column_text][vc_empty_space height=“5px“][vc_empty_space height=“5px“]Stefan Sch\u00f6nherr <\/a>arbeitet seit 2007 als Marken- und Medienspezialist in der Unit Brand & Media Experience bei eye square, leitet diese seit 2013 und ist seit 2018 Partner bei eye square. Er ist Diplom-Psychologe mit den Schwerpunkten Medienberatung, Werbewirkung und Medienrezeption.<\/p>\n

Er betreut Werbetreibende und Vermarkter mit Studien zum Verst\u00e4ndnis von Mediengattungen, Werbeformaten und Kreationsleistungen. Neben der intensiven Auseinandersetzung mit Bewegtbildwerbung ist Stefan ist einer der f\u00fchrenden Experten im Bereich Verarbeitung und Wirkung von digitaler Kreation und Social Media Advertising.<\/p>\n

Er hat 2023 die pr\u00e4mierte Medienethnografie-Studie Mapping the Impact f\u00fcr Screenforce durchgef\u00fchrt (Real Impact Award der Horizont, 2023). Er leitet globale Studien zur Wirkung von Creator-Ads im Social-Marketing-Mix (Authenticity Sells, Snapchat, 2024) und verantwortet die international pr\u00e4mierte Studie \u201cPower of Creation\u201d (IAB Research Award, 2016).<\/p>\n

Stefan Sch\u00f6nherr moderiert Workshops zu digitaler Kreation und spricht regelm\u00e4\u00dfig auf Konferenzen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_column][\/vc_column]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30″][vc_single_image image=“50736″ img_size=“full“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ css=““ qode_css_animation=““ link=“https:\/\/www.marktforschung.de\/marktforschung\/a\/erfuellen-sie-schon-jetzt-die-neuen-standards-des-europaeischen-barrierefreiheitsstaerkungsgesetzes\/“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_empty_space height=“30″][vc_column_text css=““] Gl\u00fccksspielforschung [\/vc_column_text][vc_column_text css=““] Symposium zum Thema Gl\u00fccksspiel an der Universit\u00e4t in Hohenheim [\/vc_column_text][vc_empty_space height=“30″][vc_column_text css=““] Am 25….<\/p>\n","protected":false},"author":130,"featured_media":50731,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7832,203,1],"tags":[],"class_list":["post-50721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7832","category-conference","category-news"],"yoast_head":"\nSymposium Gl\u00fccksspiel an der Universit\u00e4t Hohenheim<\/title>\n<meta name=\"description\" content=\"Am 25. 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