{"id":50200,"date":"2024-12-17T16:00:02","date_gmt":"2024-12-17T15:00:02","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=50200"},"modified":"2024-12-17T17:06:08","modified_gmt":"2024-12-17T16:06:08","slug":"eye-square-eye-tracking-technologie-im-tv","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/eye-square-eye-tracking-technologie-im-tv\/","title":{"rendered":"Die Erforschung menschlicher Attraktivit\u00e4t-eye square’s Eye-Tracking Technologie im TV"},"content":{"rendered":"

[vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_single_image image=“50236″ img_size=“large“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ css=““ qode_css_animation=““][vc_empty_space height=“50″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“5″][vc_column_text css=““]<\/p>\n

Wenn aus Wissenschaft Liebe wird-<\/strong>Eye Tracking f\u00fcr die neue SAT1-Staffel von „Hochzeit auf den ersten Blick“
\n<\/strong><\/h1>\n

[\/vc_column_text][vc_empty_space height=“5″][vc_empty_space height=“10″][vc_column_text css=““]Anfang 2024 erhielt unser Marktforschungsunternehmen die Chance, an einem spannenden TV-Unterhaltungsformat mitzuwirken. Unsere Eye-Tracking-Technologie fand Anwendung im TV-Format „Hochzeit auf den ersten Blick“ und wurde dort mit dem Gedanken als Weiterentwicklung psychologischer Untersuchungen im Kontext der 11. Staffel der Serie eingesetzt.<\/p>\n

In der SAT1<\/a>-Serie werden alleinstehende Personen mithilfe von psychologischen Tests dabei unterst\u00fctzt, ihren idealen Lebenspartner zu identifizieren und schlie\u00dflich den Bund f\u00fcrs Leben einzugehen. Die Singles sind sich nicht bewusst, wen sie am Tag der Hochzeit kennenlernen werden. Die Experten der Sendung \u00fcbernehmen im Hintergrund die Partnerwahl und bem\u00fchen sich mithilfe verschiedener wissenschaftlicher Methoden darum, ein \u201eperfektes Match\u201c zu finden.[\/vc_column_text][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_column_text css=““]<\/p>\n

Bildergalerie zur aktuellen Folge<\/strong><\/h2>\n

[\/vc_column_text][vc_empty_space height=“30″][vc_gallery interval=“3″ images=“50225,50226,50227,50228,50229,50260″ img_size=“full“ css=““][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_column_text css=““]W\u00e4hrend der Phase der Partnerwahl haben wir die Experten dabei unterst\u00fctzt, mithilfe unserer Eye-Tracking-Technologie den visuell attraktivsten Partner f\u00fcr die Singles zu analysieren. Dabei trugen die Probanden eine Eye-Tracking-Brille, die die Augenbewegungen der Teilnehmer registrierte. Die Probanden erhielten die Anweisung, eine Auswahl verschiedener Personen anzusehen. Mithilfe der Eye-Tracking-Brille konnte unser Team feststellen, wie lange jede Person betrachtet wurde. Zudem wurde analysiert, ob es bei den alleinstehenden Personen eine unbewusste Vorliebe f\u00fcr eine bestimmte Person gab. Diese Informationen wurden in einem abschlie\u00dfenden Gespr\u00e4ch thematisiert, um weitere Schlussfolgerungen aus dem Eye Tracking zu schlie\u00dfen.[\/vc_column_text][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_column_text css=““]Lust, mehr \u00fcber den Einsatz der Eye Tracking-Technologie in der Sendung erfahren? Ab Minute 0.29.55 in Staffel 11, Folge 10 wird der Einsatz von Eye-Tracking als wissenschaftliche Methode zur Erforschung von menschlicher Attraktivit\u00e4t demonstriert.<\/strong>[\/vc_column_text][vc_empty_space height=“10″][vc_empty_space height=“10″]Folge ganz ansehen!<\/a>[vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_column_text css=““]<\/p>\n

Lernen Sie mehr \u00fcber Eye-Tracking in der Marktforschung<\/strong><\/h1>\n

[\/vc_column_text][vc_empty_space height=“15″][vc_column_text css=““]<\/p>\n

Eye Tracking ist eine bedeutende Methode in den Bereichen Kommunikations-, Produkt- und Konsumentenforschung und kann an s\u00e4mtlichen Touchpoints eingesetzt werden. Die visuelle Aufmerksamkeit (System O) bildet die grundlegende Basis f\u00fcr nachfolgende psychologische Vorg\u00e4nge wie das Empfinden (System 1) und das \u00dcberlegen (System 2). Jedoch ist die Aufmerksamkeit begrenzt. Mittels Eye Tracking kann ein besseres Verst\u00e4ndnis f\u00fcr implizite, also unbewusste Prozesse, die unsere visuelle Aufmerksamkeit beeinflussen, erlangt werden. Die vorliegenden Erkenntnisse tragen dazu bei, das Verst\u00e4ndnis der Wahrnehmung und Entscheidungsprozesse Ihrer Kunden zu verbessern.<\/p>\n

[\/vc_column_text][vc_empty_space height=“30″]Mehr erfahren!<\/a>[vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_column][\/vc_column]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_single_image image=“50236″ img_size=“large“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ css=““ qode_css_animation=““][vc_empty_space height=“50″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“5″][vc_column_text css=““] Wenn aus Wissenschaft Liebe wird-Eye Tracking f\u00fcr die neue SAT1-Staffel von „Hochzeit auf den ersten Blick“ [\/vc_column_text][vc_empty_space…<\/p>\n","protected":false},"author":130,"featured_media":50456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7825,7830,1,7829],"tags":[],"class_list":["post-50200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7825","category-eye-tracking","category-news","category-technologie"],"yoast_head":"\neye square's Eye-Tracking Technologie im TV<\/title>\n<meta name=\"description\" content=\"Mit gro\u00dfer Freude war eye square's Eye-Tracking-Technologie im TV zu sehen und unterst\u00fctzte das \u201eHochzeit auf den ersten Blick\u201c-Team!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/eye-square-eye-tracking-technologie-im-tv\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" 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