{"id":50090,"date":"2024-10-25T12:45:31","date_gmt":"2024-10-25T10:45:31","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=50090"},"modified":"2024-11-06T15:24:37","modified_gmt":"2024-11-06T14:24:37","slug":"deeper-insights-days-2024","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/deeper-insights-days-2024\/","title":{"rendered":"planung&analyse Deeper Insights Days im November"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30″][vc_single_image image=“50106″ img_size=“full“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ css=““ qode_css_animation=““][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_column_text css=““]<\/p>\n

Insights mit eye square bei den DID <\/span><\/h1>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“15px“][vc_column_text css=““]Ende Oktober dieses Jahres starten wieder die Deeper Insights Days. Die Webinarreihe von planung & analyse<\/a> verspricht tiefe Einblicke in Methoden und Forschungsergebnisse. eye square bereichert die Reihe in diesem Jahr mit einem Beitrag \u00fcber die Kraft von Social Advertising.[\/vc_column_text][vc_empty_space height=“30px“][vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““ css=“.vc_custom_1729697317359{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;background-color: #DFE1F2 !important;}“][vc_column][vc_empty_space height=“30px“][vc_column_text css=““]Web-Seminar<\/strong>
\nSpeaker: Matthias Rothensee
\nDatum: 19. November 2024
\nZeit: 11:00 Uhr
\n<\/strong>[\/vc_column_text][vc_empty_space height=“30px“][vc_column_text css=““]<\/p>\n

Social Media Drives Sales!
\n<\/span><\/h1>\n

[\/vc_column_text][vc_empty_space height=“15px“][vc_column_text css=““]In diesem Webinar werden drei neue Studien von eye square aus dem Jahr 2024 vorgestellt, die den signifikanten Einfluss von Social Media Ads auf das Kaufverhalten von Kunden und die Hintergr\u00fcnde daf\u00fcr aufzeigen.<\/p>\n

Die erste Studie best\u00e4tigt, dass Creator Ads \u00fcber alle Plattformen hinweg Ums\u00e4tze generieren, wobei eine oft \u00fcbersehene soziale Plattform besonders hervorgehoben wird: Snapchat.<\/p>\n

Die zweite Studie zeigt die \u00fcberraschend nachhaltigen Auswirkungen von Social-Media-Werbung auf den Umsatz.<\/p>\n

Und die dritte Studie untersucht die Kausalit\u00e4t mithilfe von Eye-Tracking auf Smartphones und zeigt, dass die Wahrscheinlichkeit von Folgek\u00e4ufen umso gr\u00f6\u00dfer ist, je mehr Aufmerksamkeit Anzeigen auf TikTok und \u00e4hnlichen Plattformen erhalten.[\/vc_column_text][vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““ css=“.vc_custom_1729697351085{background-color: #DFE1F2 !important;}“][vc_column][vc_empty_space height=“30px“]Jetzt Anmelden!<\/a>[vc_empty_space height=“30px“][vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column width=“1\/4″][vc_empty_space height=“30px“][vc_empty_space height=“30px“][vc_empty_space height=“30px“][vc_single_image image=“44776″ onclick=“custom_link“ img_link_target=“_blank“ css=““ qode_css_animation=““ link=“https:\/\/www.horizont.net\/planung-analyse\/nachrichten\/deeper-insights-days-wie-die-sales-kraft-von-social-media-belegt-werden-kann-223474″][vc_empty_space height=“30px“][\/vc_column][vc_column width=“3\/4″][vc_empty_space height=“30px“][vc_empty_space height=“30px“][vc_empty_space height=“30px“][vc_column_text css=““]<\/p>\n

Interview zu den Deeper Insights Days mit Matthias Rothensee
\n<\/span><\/h1>\n

[\/vc_column_text][vc_empty_space height=“15px“][vc_column_text css=““]Social Media Advertising ist l\u00e4ngst ein fester Bestandteil erfolgreicher Marketing-Strategien. Doch w\u00e4hrend viele Marketer den Fokus auf kurzfristige Performance-Kennzahlen wie Klicks und Traffic oder auf die Markenbildung legen, wird das Thema Sales oft vernachl\u00e4ssigt. In diesem Vorab-Interview zum Webinar erkl\u00e4rt Matthias Rothensee, wie Social Media Werbekontakte tats\u00e4chlich den Abverkauf ankurbeln k\u00f6nnen.[\/vc_column_text][vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““ css=“.vc_custom_1730902681208{background-color: #FFFFFF !important;}“][vc_column][vc_empty_space height=“30px“]Interview lesen!<\/a>[vc_empty_space height=“30px“][vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““ css=“.vc_custom_1729684120289{background-color: #FFFFFF !important;}“][vc_column][vc_empty_space height=“30px“][vc_empty_space height=“30px“][vc_empty_space height=“30px“][vc_column_text css=““]<\/p>\n

\u00dcber Matthias Rothensee
\n<\/span><\/h1>\n

[\/vc_column_text][vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““ css=“.vc_custom_1729684102984{padding-bottom: px !important;background-color: #FFFFFF !important;}“][vc_column width=“1\/4″][vc_empty_space height=“30px“][vc_single_image image=“48069″ css=““ qode_css_animation=““]Dr Matthias Rothensee<\/a> ist verantwortlich f\u00fcr die Methoden- und Innovationsentwicklung bei eye square. Seine Forschungsschwerpunkte sind die implizite Wirkung von Werbung, Emotionen und visuelle Wahrnehmung. Er ist Experte f\u00fcr Medienforschung und multivariate Statistik und entwickelt die eye square Medienbenchmarks.<\/p>\n

Er spricht auf Konferenzen (z.B. DMEXCO, Horizont, IIeX) und publiziert in Fachzeitschriften (z.B. Journal of Consumer Marketing, European Business Review und Social Science Computer Review). Neben seiner T\u00e4tigkeit bei eye square unterrichtet er auch die F\u00e4cher Werbepsychologie und Forschungsmethoden.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30″][vc_single_image image=“50106″ img_size=“full“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ css=““ qode_css_animation=““][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_column_text css=““] Insights mit eye square bei den DID [\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“…<\/p>\n","protected":false},"author":21,"featured_media":50105,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[7825,7664,7831,1],"tags":[],"class_list":["post-50090","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-7825","category-aktuelles","category-event","category-news","post_format-post-format-audio"],"yoast_head":"\nWeb-Seminar \u00fcber Social Advertising bei den Deeper Insights Days<\/title>\n<meta name=\"description\" content=\"In seinem Webseminar bei den planung&analyse Deeper Insights Days pr\u00e4sentiert Dr. Matthias Rothensee die Vertriebskraft von Social Media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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