{"id":49894,"date":"2024-10-04T15:34:33","date_gmt":"2024-10-04T13:34:33","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=49894"},"modified":"2024-10-05T18:37:42","modified_gmt":"2024-10-05T16:37:42","slug":"research-creator-campaigns","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/research-creator-campaigns\/","title":{"rendered":"Brand Experience Research f\u00fcr Creator-Kampagnen"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30″][vc_single_image image=“49897″ img_size=“full“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ css=““ qode_css_animation=““][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_column_text css=““]<\/p>\n

eye square unterst\u00fctzt die Marktforschung f\u00fcr Creator-Led Campaigns bei Omnicom Media Group und Snap<\/strong><\/h1>\n

[\/vc_column_text][vc_empty_space height=“15px“][vc_column_text css=““]Die\u00a0Omnicom Media Group<\/a> hat sich mit Snap<\/a> zusammengeschlossen, um Marken mit Snapchat-Creators zu verbinden. Der Zusammenschluss erm\u00f6glicht Omnicom’s Kunden, Inhalte von Creators \u00fcber das Snap Star Collab Studio zu nutzen, um auf diesem Weg mit Creator-Led Ads die Bindung von Konsumenten an Marken zu st\u00e4rken. Der Zugang zu neuen Snap-Produkten in der Zusammenarbeit erm\u00f6glicht die datengest\u00fctzte Entscheidungsfindung und Messung, unterst\u00fctzt von Omnicoms Omni-Plattform.[\/vc_column_text][vc_empty_space height=“30px“][vc_column_text css=““]<\/p>\n

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\u201cBrands can assess users\u2019 reaction to ads in real time and our AdtoCart technology can definitively determine if users are taking action after they see an ad. Together, they played a pivotal role in demonstrating how creator messaging can improve brand reputation and drive performance for marketers.\u201d<\/strong><\/em><\/p><\/blockquote>\n<\/div>\n<\/div>\n

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_Stefan Sch\u00f6nherr, VP Brand and Media Experience, eye square<\/em><\/strong><\/span><\/p>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_empty_space height=“30px“][vc_column_text css=““]Die vom eye square Research-Team durchgef\u00fchrte Untersuchung ergab, dass die Exposition gegen\u00fcber der Werbung eines Creators vor einer produktspezifischen Anzeige zu einem bemerkenswerten Anstieg der Markenk\u00e4ufe auf E-Commerce-Plattformen f\u00fchrt.<\/p>\n

Mehr als zwei Drittel (67 %) der Teilnehmer gaben an, dass die Einblendung von Influencer-generierter Werbung w\u00e4hrend der gesamten Customer Journey wichtig ist. Die Studie unterstreicht, wie Creator-Led Kampagnen die Markenwahrnehmung deutlich verbessern k\u00f6nnen und positiv auf das Kaufverhalten von Konsumenten einwirken.<\/p>\n

Megan Pagliuca<\/a>, Chief Activation Officer bei OMG, betont, dass sich ihr Unternehmen dem Aufbau von Partnerschaften mit Kreativen auf allen wichtigen Social-Media-Plattformen verschrieben hat. Zu Beginn des Jahres 2024 konnte OMG erfolgreich vertragliche Vereinbarungen mit Google, TikTok, Amazon und Meta abschlie\u00dfen. Mit dem k\u00fcrzlich erfolgten Abschluss mit Snap hat OMG dieses Ziel nun vollst\u00e4ndig erreicht.<\/p>\n

Lesen Sie mehr \u00fcber die Zukunft des Influencer-Marketings und die innovative Kollaboration von OMG und Snap, die durch die Brand Experience Forschung<\/a> von eye square unterst\u00fctzt wird. Unser Know-How gestaltet die Verbindung zum Konsumenten mit dem Einsatz datengest\u00fctzter Kampagnen neu und steigert die Markenwahrnehmung und den Umsatz.[\/vc_column_text][vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““ css=“.vc_custom_1728044451254{background-color: #FFFFFF !important;}“][vc_column][vc_empty_space height=“30px“][vc_column_text css=““]Lesen Sie die aktuellen Neuigkeiten bei DIGIDAY<\/a>!<\/span><\/strong>[\/vc_column_text][vc_empty_space height=“30px“]Artikel lesen!<\/a>[vc_empty_space height=“30px“][vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““ css=“.vc_custom_1728072478471{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 15px !important;padding-left: 35px !important;background-color: #DFE1F2 !important;}“][vc_column][vc_empty_space height=“30px“][vc_column_text css=““]<\/p>\n

From Ad-Contact to Shopping Cart<\/span><\/strong><\/span><\/h1>\n

[\/vc_column_text][vc_empty_space height=“15px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““ css=“.vc_custom_1728072655113{padding-top: 15px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;background-color: #DFE1F2 !important;}“][vc_column width=“1\/2″][vc_single_image image=“48511″ img_size=“medium“ css=““ qode_css_animation=““][vc_empty_space height=“30px“][\/vc_column][vc_column width=“1\/2″][vc_column_text css=““]<\/p>\n

Lernen Sie mehr \u00fcber den Ad-to-Cart Effect<\/span>
\n<\/span><\/strong><\/span><\/h1>\n

[\/vc_column_text][vc_empty_space height=“30px“]Mehr Information!<\/a>[vc_empty_space height=“30px“][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30″][vc_single_image image=“49897″ img_size=“full“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ css=““ qode_css_animation=““][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_column_text css=““] eye square unterst\u00fctzt die Marktforschung f\u00fcr Creator-Led Campaigns bei Omnicom…<\/p>\n","protected":false},"author":21,"featured_media":49896,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[7825,7664,204],"tags":[],"class_list":["post-49894","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-7825","category-aktuelles","category-article","post_format-post-format-audio"],"yoast_head":"\nBrand Experience Research f\u00fcr Creator Campaigns<\/title>\n<meta name=\"description\" content=\"eye square unterst\u00fctzt die Zusammenarbeit der OMG-Gruppe mit Snap Inc. mit Marktforschung bei Creator Content Kampagnen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/research-creator-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta 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