{"id":49158,"date":"2024-08-15T12:52:31","date_gmt":"2024-08-15T10:52:31","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=49158"},"modified":"2024-08-16T13:26:32","modified_gmt":"2024-08-16T11:26:32","slug":"pioniere-der-human-experience-research","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/pioniere-der-human-experience-research\/","title":{"rendered":"Pioniere der Human Experience Research"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30″][vc_single_image image=“49168″ img_size=“large“ alignment=“center“ css=““ qode_css_animation=““][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_column_text css=““]<\/p>\n

25 Jahre Human Experience Forschung bei eye square<\/strong><\/h1>\n

[\/vc_column_text][vc_empty_space height=“15px“][vc_column_text css=““]Vor 25 Jahren wurde das Unternehmen eye square von Sabrina Duda<\/a> und Michael Schie\u00dfl<\/a> in Berlin gegr\u00fcndet, mit tiefen Wurzeln in der universit\u00e4ren Psychologieforschung. Wir haben uns seither zu einem Pionier der Marktforschung entwickelt und sind bekannt f\u00fcr innovative Forschungsans\u00e4tze, die Psychologie und Technologie vereinen.[\/vc_column_text][vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_column_text css=““]<\/p>\n

Unsere Anf\u00e4nge<\/h1>\n

[\/vc_column_text][vc_empty_space height=“15″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_column_text css=““]<\/p>\n

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Die Gr\u00fcndungsidee von eye square beruhte in der Anwendung psychologischer Erkenntnisse auf die Marktforschung. Gr\u00fcnderin Sabrina Duda brachte ihr Wissen aus der Usability-Forschung ein, w\u00e4hrend Michael Schie\u00dfl, beeinflusst durch seine Studien in den USA, mit seinem psychologischen Wissen \u00fcber emotionalen Reaktionen auf digitale Inhalte die Marktforschung bereicherte.<\/p>\n

Zusammen mit weiteren Gr\u00fcndungsmitgliedern wie Philipp Reiter<\/a> und Andreas Th\u00f6lke<\/a> etablierte sich unser Unternehmen schnell als Vorreiter in der Forschung zur visuellen Aufmerksamkeit und Benutzererfahrung.<\/p>\n<\/div>\n<\/div>\n

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[\/vc_column_text][vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_column_text css=““]<\/p>\n

Evolution und Expansion<\/h1>\n

[\/vc_column_text][vc_empty_space height=“15″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_column_text css=““]<\/p>\n

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Im Laufe der Jahre erweiterten wir die Forschung von der Usability hin zu umfassenderen Themen wie User Experience, Brand and Media Experience, Shopper Experience<\/a> und der sogenannten Human Experience. Durch die Erweiterung des Kernteams und die Aufnahme neuer Technologien konnten wir unseren Einflussbereich von Europa auf Asien und schlie\u00dflich auf die USA ausdehnen. Kunden wie LG Electronics, PayPal und Meta nutzten und nutzen unsere Expertise, um tiefere Einblicke in das Verhalten und die Emotionen von Nutzern und Konsumenten zu gewinnen.<\/p>\n<\/div>\n<\/div>\n

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[\/vc_column_text][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_column_text css=““]<\/p>\n

Technologie und Innovation<\/h1>\n

[\/vc_column_text][vc_empty_space height=“15″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_column_text css=““]Ein entscheidender Meilenstein in unserer Unternehmensgeschichte war die Entwicklung von In-Context-Technologien<\/a>. Sie erm\u00f6glichen es, Werbema\u00dfnahmen und Nutzererfahrungen direkt in digitalen Umgebungen zu testen, wodurch Forschungsergebnisse realit\u00e4tsnah und valide sind. Eine kontinuierliche Integration von k\u00fcnstlicher Intelligenz und maschinellem Lernen erm\u00f6glichte es uns heute, Daten schneller und pr\u00e4ziser zu analysieren, was uns als Unternehmen mit an die Spitze in der Marktforschung gebracht hat.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30px“][vc_column_text css=““]<\/p>\n

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Heute stehen wir f\u00fcr eine holistische Herangehensweise<\/a> an die Marktforschung, die den Menschen als Ganzes betrachtet. Mit eigens entwickelten Technologien und Methoden setzen wir weiterhin Ma\u00dfst\u00e4be und streben danach, die Forschung noch zug\u00e4nglicher und effizienter zu gestalten. Die j\u00e4hrliche Memex-Konferenz<\/a>, die seit 2015 stattfindet, ist ein weiterer Beweis f\u00fcr unser Engagement, am Puls der Zeit zu bleiben und die Grenzen der Marktforschung st\u00e4ndig neu zu definieren.<\/p>\n<\/div>\n<\/div>\n

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[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30px“][vc_column_text css=““]<\/p>\n

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Erfahren Sie mehr \u00fcber unsere beeindruckende Reise und vision\u00e4re Forschung in diesem Jubil\u00e4umsartikel<\/a> bei marktforschung.de<\/a>!<\/p>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_empty_space height=“15″]Artikel lesen!<\/a>[vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30″][vc_single_image image=“49168″ img_size=“large“ alignment=“center“ css=““ qode_css_animation=““][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_column_text css=““] 25 Jahre Human Experience Forschung bei eye square [\/vc_column_text][vc_empty_space height=“15px“][vc_column_text css=““]Vor 25…<\/p>\n","protected":false},"author":21,"featured_media":49167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7825,7828,1],"tags":[],"class_list":["post-49158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7825","category-company","category-news"],"yoast_head":"\n25 Jahre Human Experience Research und Psychologie<\/title>\n<meta name=\"description\" content=\"eye square wurde 1999 in Berlin gegr\u00fcndet. 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